Blog Archives

What’s the Difference Between a Logo and a Symbol?

Logo or symbol?

Apple, IBM and FedEx, logos or symbols?

We stumbled across an interesting article on Fast Company that really jumped out at us!

What’s the difference between a logo and a symbol? is a question we come across ourselves more than you’d think and we’re glad to see we’re not the only ones!

Here at AKGraphics we’d more than likely refer to them all as ‘Identities’ from Coporate, Visual or Personal but interestingly enough the article breaks it down further to Logo, Symbol and Combination marks.

If you’re interested in knowing what the difference really is it’s worth a read!

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Aquarium Guard – T. E. Laboratories



An interesting project for us from T. E. Laboratories. Aquarium Guard is a new product that will become a necessary purchase for all aquarium enthusiasts and professional fish-owners in the near future. We created stationery, packaging, test cards, instruction booklet, a web-holding page and bottle labels.

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