Promoting your Tourist Destination – Design for the Tourism Sector
With tourism on the rise there is no doubt that the tourism sector is getting busier. More and more people are visiting Ireland everyday. From holidays to business trips, people are coming to experience our culture and have a holiday of a lifetime. It may be their first time to set foot in Ireland or they’re coming home to see family that they haven’t seen in years, either way they will want to go do something everyday and make the most of their time here. Not to mention everyone on their staycation or mini-break looking to discover the hidden little gems around the nation.
Getting people to your tourist destination may look like a daunting task but with some clever marketing and some great design it could become the next ‘must see spot’.
The main thing to get tourism is to BE VISIBLE.
A logo is so important, it will be what your tourist spot is recognised by, from your website to your signage it will be constantly present and will give your destination distinction and make it memorable.
Online presence is also so important. Before you book your holiday I guarantee you look up what to do and so does everyone else. Websites and social media should contain just enough information and design to get the viewer interested. You don’t want to overload them with information and it needs to be visually appealing. This is where design plays a vital role, if you were in a restaurant and saw a plate of food served to another diner that didn’t look to appetising you wouldn’t order it. Something that doesn’t look appealing people don’t want, and great graphic design is what makes your website appealing. Graphic design can have a major impact on tourism, it is the first thing the tourist sees and helps them make their decision as to where to go. A well designed website that is easy to navigate through will make their decision much easier.
Keep your online presence updated. If opening hours change, change them online. If your running a special offer or having an event put it up, buy some online advertising or run a competition. Generate a buzz online and inform your market about whats happening.
www.quirkyglamping.town.ie is an amazing example of the power of social media. It began with Today Fm radio station by one presenter taking an interest in this innovative adventure. This then blew up on social media being shared and talked about by Irish people all over the world. The quirky glamping is still under construction but the owner, David McGowan was interviewed on The Late Late Show which is fantastic advertising. Never under estimate what social media can do. Embrace the endless opportunities that is has to offer.
There are several tourism boards marketing what there is to see and do in every corner in the country. Websites like tourismireland.ie, discoverireland.ie, irelandsancienteast.ie, www.visitwaterfordgreenway.com and wildatlanticway.com feature highlights, must-see destinations, events and where to eat. Getting in contact with them and getting featured on their website is an amazing opportunity. It’s an fantastic resource for tourists to discover what to do next on their holiday but it also builds on your visibility.
Print media is an area that should not be neglected, and it can offer great value for money especially with tourism.
One of the best ways to advertise in the tourist sector is brochures. A professionally designed leaflet or brochure put in the right places like hotels, cafes and other tourist hotspots that have a high volume of visitors can result in a greater footfall of the tourists you want to attract. Leaflets are a very cost effective way of advertising with a variety of formats, finishes and print quality, it can be a great asset. Leaflets can contain essential information like opening hours, how to get there and what to do. This information is exactly what a holiday maker needs to make a plan.
Specialist magazines that are specifically targeted towards tourists are another promotional opportunity worth exploring, Cara is an Irish magazine specifically made for AER Lingus and put on their planes. With 88% of tourists flying in to the country sitting on the plane looking forward to their holiday it becomes a cleverly placed advert. Other glossy magazines that come with the weekend newspaper. Magazines such as Life with the Sunday Independent or Weekend that comes with the Irish Independent always have lists of what to do this weekend and must-see locations in Ireland. Buying advertising space in these kind of magazines is great because it is specifically targeting your market. Ensure that after spending money on your advert space in whichever publication you enlist that you get a professional graphic design agency to design your advert.
If you’re running an event, a family day or just want to promote your location an eye catching poster design is the way to go. Many shops and businesses are happy to hang up a poster a support local businesses. A professionally designed poster will grab the attention of tourists passing through your town.
You don’t want the tourists to get lost on the way to visit you so don’t forget signage. Whether you are in a town or out in the country, clear well designed signage is needed. If people can’t find where you are they won’t look forever. Signage like road signage to direct them and a sign to let them know they are in the right spot.
Once they’re there, customer service is key, people are more likely to trust recommendations from friends and family. Also it can create repeat business from locals. Branded clothing for staff helps your visitors know who to talk to or ask for assistance. It will also create a professional cohesive look.
There are lots of ideas to big or small, when it comes to promoting your tourist destination, brochures, events, airport advertising and even advertising abroad. It all depends on budget but don’t worry, here at AKGraphics we can advise you on what you need to attract tourists.
If your looking into promoting your tourist destination and don’t know where to start contact Anne on 059 9133633 or email firstname.lastname@example.org and we’ll take it from there.