WISPR 2 by Iolite needed a trade show display that reflected the company’s code and principles, as well as the image they wished to portray to the public.
Using an image of the WISPR as a large portion of the background meant that the rest of the display area needed only minimal graphics to highlight the vaporizer. A small seating area was installed so potential customers could sample the products and discuss the specifications with the traders. The main stand also had display areas to show the products and a glass display case showed the many colour options available. In a noisy, busy and high-intensity environment of a trade show, this display stand was an oasis of calm, exactly reflecting the vaporiser’s benefits.