Smartlight specialise in lighting and entertainment systems using energy efficient products. A corporate identity was needed which would symbolise this innovative company’s ideology and look impressive across all their printed and web materials.
The logo created by AKGraphics uses a contrast between the words in orange and grey to highlight the word ‘smart’. The five symbols to the right of the wordmark are sparkles of light, a nod to the spirit of what Smartlight wish to portray… that they are a forward thinking and ideas-based company, light-years ahead of their competition. This also works well with the entertainment system side of their business, the sparkle of a party in full swing. Even though these are important parts of the logo, it still holds well in a more business-like setting, e.g. advertisements.