In order to create a coherent look for McLoughlin Architecture’s brand across many different platforms it was important for AKGraphics to design their website in a way that reflected their other promotional material. The website design is clean, fresh and allows the beauty of the architectural projects to shine through. By designing a website that easy to navigate and uncluttered it encourages users to explore the site and browse through the varied examples of McLoughlin Architecture’s portfolio. This is the key in web design, if a user does not find using the website to be an enjoyable experience they will not engage with the company. AKGraphics prepared a detailed design brief at the planning stage to ensure that the structure and navigation would be suitable for this architectural company’s website.
A detailed list of the chosen architectural projects was created. From this list the selected commercial photographer did a wonderful job in capturing each of the architectural projects including exterior and interior work. Using a professional photographer ensures that the selected visuals show your business in the best possible light. These photographs can also be used in printed promotional material such as adverts and brochures, plus in-house presentations.
We provided guidance on preparing the text content for each architectural section focusing on SEO which helps the website to rank well in Google and other search engines. Advice was also given to McLoughlin Architecture in integrating and optimising their social media accounts which also helps with SEO.
The responsive website is built so that staff at McLoughlin Architecture can easily add projects to the architectural portfolio. They can also add blog posts in the user friendly, easy to use back end of the website. Training on this was provided to staff at McLoughlin Architecture’s offices so that the the new website will continue to grow and work for them in attracting new clients.
The finished website features a responsive design so that it looks great on all devices, from the largest desktop screen to an iPad or mobile. It’s important to keep in mind that many people browse the internet on their phones and AKGraphics always creates a design that will work and look good on all platforms.
You can view the live website here.