Adrenaline HPL are embarking on a mission to lose a ton weight. When signing up for this new programme each participant will receive their very own starter pack that contains all they need to begin losing weight and feeling healthier.
A professional look was required for this campaign so Adrenaline HPL approached us to design a campaign stamp, a custom folder, a branded pen and a selection of information sheets. These items would make up the starter pack for this programme.
Having previously worked with Adrenaline HPL we were delighted to be asked to work on this exciting new project. Firstly we designed the campaign identity that is to be applied to all items within the starter pack. The identity contains the title of the programme “A Ton Lighter Project” with a weight that represents the O within the word ‘TON’. The identity colour palette is consistent with Adrenaline HPL’s company logo to create a strong link between the project and the company.
The project was promoted through social media and has had a great response. Participants received their information packs which contained A4 sheets with information regarding the programme, a weekly food diary for the duration of the project (10 weeks), nutritional information, a healthy shopping guide, weigh in times and Glofox App information. Last but not least a custom branded Ton Lighter pen was also included. The folder pack itself has a pocket on the inside to hold each item.