Tellab were attending Arablab, in Dubai, which is the only trade show for the Analytical Industry that reaches buyers from the growth markets of the Middle East, Africa, the Indian sub-continent, China and Asia.
AKGraphics was tasked with completing trade show graphics for the Tellab stand in Dubai, but they also requested a special gift to hand out to visitors to their stand. Tellab suggested the award winning Irish chocolate bar from a local company called ‘The Chocolate Garden of Ireland’ as the special gift.
Orders were placed for a large volume of unbranded chocolate bars from ‘The Chocolate Garden of Ireland’. AKGraphics then designed a new Tellab chocolate wrapper. The graphics for the chocolate bar were based on the Tellab trade stand graphics, with a strong emphasis on the Tellab brand and its Irish origins. It was very easy to apply the printed wrapper to the Tellab chocolate bar. We also added a QR code to the wrapper to link the target audience directly to the Tellab website so that they would be fully aware of all the services associated with Tellab.
This clever special gift designed by AKGraphics allowed Tellab to create a memorable experience for their intended target audience.