Seedtech are a wholesale seed company based in Waterford, Ireland. They produce brochures and guides throughout the year to publish the latest findings and information in relation to each of their crop varieties. This particular guide was required for their annual trial site open day, it would be distributed to their customers and is intended to be used by the customers for the entire year.
We have completed many brochures and guides for Seedtech. As we are familiar with the Seedtech brand we are able to maintain a custom design style that is in keeping with their branding. It is important to keep a consistent design and layout so the reader can instantly identify this as a Seedtech item.
This 32 page brochure contains a lot of information. We spent time working on a clear layout to display all of the figures in a way that makes reading easy. In order for the information on each specific crop to be easily located we used a colour coded system, each crop section has a different colour at the top of the page. The tables with relevant figures and information in that section are also designed to match the chosen colour of that section.
Essential to the success of this brochure design was for the information to be displayed in an easy to follow layout. We created tables and bar charts which are clear and easy to read. We used different shades of colours in the design to highlight the most important information. We also included many images to break up the text and keep the reader interested. These visuals were also used as an indication where each new section started and ended.
Similar to other promotional material we have designed for Seedtech, we have made use of white space so the pages do not appear to be overloaded with too much content. The logo for each brand appears next to the information about that crop, this allows the reader to quickly and easily identify what brand they are reading about, and find information about a particular variety.
These product guide brochures were distributed at Seedtech’s open day and received very positive feedback.