The award-winning Single Malt Irish Whiskey, from The Irishman, needed a presentation tube for the gift market, e.g. airport purchases. As this market is flooded with other products, it was important that AKGraphics produced a tube that stood out as a quality and unique product.
AKGraphics took a lot of pleasure working on this alcohol packaging design project as it gave us the opportunity to use a gold foil to full advantage. This is a premium element that really raises the profile of the finished packaging. We worked with a specialist craft whiskey packaging printer in Scotland, printing the tube in just two colours (black and red), and then incorporating the gold foil. Amongst the multi-coloured whiskey packaging on the shelves, the crisp white and black design stands out, while the gold shines. It gives this presentation tube an exclusive and high-end feel.