AKGraphics was challenged to create a brand identity for Oona Conroy’s retail store, the leading name in shoes, handbags and jewellery.
Oona Conroy approached AKGraphics right at the start, even before opening her first retail shoe shop in Carlow, in 2004. We met Oona at her shoe shop, during its construction, to discuss the design and display plan for this new, upmarket and magical shoe shop with a difference.
Oona was aware that she required well designed shop frontage, shopping bag design, branded gift paper, gift voucher, care card, gift receipt holder, stationery and business card design. The design brief for Oona’s brand identity was to create a logo that would adapt well to all these different platforms, from print to online. This was an extremely exciting design and print project to work on as Oona allowed AKGraphics to steer the design direction in different ways, and yet it all looked like it was part of the one family.
In 2014, Oona decided to spread the wings of the business by opening a second location, in Rathwood, where a whole new clientele was exposed to her quality brand of shoes, handbags and jewellery.