Magazine Advert Design for The Irishman Founders Reserve

The Request

Established in 1999, and based in Carlow, the Walsh Whiskey Distillery Company (formerly/incorporating the Irishman Whiskey and Hot Irishman companies) is a leading independent producer of super-premium and ultra-premium, triple-distilled, craft Irish whiskies. Demand for the critically acclaimed Irishman Whiskey and Writerṣ Tears brands currently exceeds supply in the 30 countries worldwide where they are distributed. With such high quality products, the advertising for Walsh Whiskey Distillery must reflect this quality.

The Result

Beautiful mood shots of the products take centre stage. The additional text is kept to a minimum and the overall look evokes the luxury of the brand. The advert design can be adapted to different sizes and formats while still retaining the desired look. These ads appeared in The Spirits Business and Drinks International.

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