Luxury Promotional Material

Tipperary Boutique Distillery – Cask Sales Material  

AKGraphics are great to work with. Anne and her team really took the time to understand our requirements and talk through the various possibilities. They took all our comments on board and worked with us to create a product that expertly conveyed the message we were trying to convey. We can’t wait to work with them on our next project!
Jennifer Nickerson, TIPPERARY Boutique Distillery

Tipperary Boutique Distillery, a family owned business from Newtownadam, Cahir, Co. Tipperary, approached us here at AKGraphics to oversee the design of marketing material for the launch of their new Cask Sales campaign. As well as being a family business, Tipperary Boutique Distillery have complimentary skills in distilling, financial planning and farming. All of these factors set the stage for a world class, Single Malt Irish Whiskey.  
To promote the distilleries new Cask Sales, Tipperary Boutique Distillery needed a bespoke promotional brochure, as well as an order form heavily based on user interaction, i.e easy to use and practical. They also needed a printed letterhead and certificate designed to accompany and compliment the brochure and order form design.   
 Tipperary Boutique Distillery Brochure Design
Tipperary Boutique Distillery Brochure Design
Tipperary Boutique Distillery Brochure Design
Tipperary Boutique Distillery Brochure Design
Tipperary Boutique Distillery Brochure Design
To start the design process we began outlining the design for the Cask Sales promotional booklet. This brochure needed to reflect the quality and luxurious nature of the irish whiskey product, yet still nodding to the family nature and farming side of the business.  
The aim was to keep the brochure very visual and clean cut with simple design elements. Illustrated icons were created to help articulate the message being portrayed within the text. These icons or infographics were designed to compliment the overall design and depict the historical nature of the process of distilling irish whiskey.  
It was decided to achieve a high end finish we would need to print the brochure on uncoated textured paper and include a blue foil finish to the front cover (to compliment the Tipperary Boutique Distillery blue). Simple design elements were included throughout the design to add a bespoke feel. These design elements included framing devices as well as a circular pattern to mimic the die cut seen on the Tipperary Boutique Distillery whiskey bottle labels.
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Tipperary Boutique Distillery Letterhead Design Tipperary Boutique Distillery Letterhead Design
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The order form was then designed to compliment the design of the Cask Sales brochure. Clean and spacious yet still incorporating the simple design elements as discussed above.  The purpose of the Tipperary Boutique Distillery Cask Sales Order Form is that all orders will be filled out and posted back to Tipperary Boutique Distillery. This meant that Tipperary Boutique Distillery needed a printed version as well as digital version for the Tipperary Boutique Distillery website.   
Similar to the brochure we decided to print on uncoated textured paper and include blue foil on the front cover.  The same design approach was applied to the Cask Sales A4 letterhead and certificate. Like with the brochure a high end finish was required. It was decided again an uncoated textured stock and a blue foil finish would be applied to both.  
The intention of Tipperary Boutique Distillery is to send out both the Cask Sales Brochure and Order Form to potential customers via post or delivered in person. We decided that accompanying envelopes as well as promotional Tipperary Boutique Distillery stickers would help finish the design and make for a lasting impression on the receiving customer.    
tipp_brochure_productshots-12 tipp_brochure_productshots-11 tipp_brochure_productshots-10 Tipperary Boutique Distillery Letterhead Design
The small promotional stickers were printed on the same uncoated textured stock used on the Tipperary Boutique Distillery bottle labels with blue foil used again to create consistency. These stickers will be used to seal the envelope at the back, but they can also be used on numerous marketing items throughout the company.
The finished result makes a lasting impression that Tipperary Boutique Distillery and AKGraphics are delighted with. Its just a pleasure for AKGraphics to work with beautiful photography, textured paper, blue foil to make a finished printed result that adds real value to any product. If you considering a product launch please do not hesitate to contact Anne at 059 9133633 or
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