The UCD College of Business Annual Report focuses on the events, achievements and challenges of the college during the academic year. This is the second year AKGraphics has produced the report, which combines UCD Michael Smurfit Graduate Business School, UCD Smurfit Executive Development, and UCD Lochlann Quinn Undergraduate Business School.
AKGraphics was delighted to introduce a modern open style layout to create a refreshing new-look annual report. The 16 page report was designed so that the information was clear and easy to read. Annual reports can be text heavy so it was important that the design engaged the reader and maintained their interest. By using specially designed infographics, important facts and figures can be highlighted in an entertaining way. Info graphics are also a very good way of presenting complex data quickly and clearly. Condensing text content and applying good design with strong colour and layout makes an annual report far more digestible.