A new corporate identity was requested by Ormonde Machinery Ltd. The first phase of the rebrand was to create a logo that was dynamic and communicated the mechanical aspects of the business. The bold, capitalised font communicates that the company is strong and reflects the power and bulk of the machines that they sell. The triangles complement the logo design as they have a mechanical feel. Bold earthy colours were selected for the identity design as a hint to the colours of the earth and rock that the machines process. As part of the colour selection process for this logo, consideration had to be given to the fact that Ormonde Machinery sell a number of different brands of machinery. Therefore the final selected colours for Ormonde Machinery also had to work with a variety of existing brand colours. The completed logo rebrand is adaptable and works extremely well on both a light and dark background.
This company rebrand has since been adapted by us to corporate stationery, signage, promotional clothing, adverts, various trade show graphics material, large promotional stickers for use on the machines, and vehicle graphics. View the above items on our blog.
AKGraphics create brands for business success, see how the personality of your brand comes alive with AKGraphics. If you are interested in having a logo designed or would like us to design vehicle graphics, adverts, stationary or uniforms, contact Anne in AKGraphics at: firstname.lastname@example.org or call 059 913 3633