Design of Event / Product Launch Graphics

The Request

Walsh Whiskey Distillery needed to brand the wide open field space for the sod turning. This included a grass area with the two marquees in front of Holloden House, in Bagenalstown, Co. Carlow, plus the sod turning area. It was no mean task to create graphics for this entire area and it was essential that we took account of Ireland’s variable weather. AKGraphics discussed the various design suggestions with the Walsh Whiskey Distillery team and Dempsey PR.

The Result

The final solution was to brand very large portable flags for the sod turning area, effective signage for the wide open spaces, and customised large posters displayed on easels and pop-up banners for the marquees. We also branded the beautiful oak whiskey cask barrels with a custom logo stencil, which was a very effective way to emphasise our client’s brand. These will be reusable items for other Walsh Whiskey Distillery launches or events.

For the sod turning registration, branded lanyards were created with name badges. There was also various small signage along the driveway of Holloden House, regarding the history of the age-old trees throughout the Demesne. The large posters displayed on easels in the marquees revealed the look and feel of the new Walsh Whiskey Distillery and also illustrated the full potential export market (a number of whiskey experts from around the world were in attendance).

All of the above graphics created a professional brand for Walsh Whiskey Distillery. It was a most memorable occasion and the audience was hugely impressed by such a great setting and atmosphere. It was a real pleasure for AKGraphics to work on this event and we look forward to the opening of the Walsh Whiskey Distillery in 2016.


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