SBE is an electrical engineering contractors who provide an extensive range of services and have completed a wide variety of contracts across the country. SBE approached AKGraphics as they wanted a promotional brochure designed to best display some of their key work. They wanted to show off all elements and areas of their completed projects. SBE have a large collection of impressive jobs in different areas to choose from.
The first step was to hold a detailed meeting to discuss which areas to focus on. Following the meeting we decided to give more important areas, such as “commercial”, more space in the brochure. We combined other sections such as “industrial” and “environmental” onto double page spreads as it was important not to have too many pages in the completed brochure. This approach allowed us to display the projects in the most effective way in accordance with their priority. We designed a grid which allowed us to display images of varying sizes within this 20 page promotional brochure. The layout worked successfully to display many different areas of the work that SBE carry out.
We used the main SBE brand colours, blue and green, throughout the printed brochure, this gave a strong bold look to the brochure design. We worked with the client in deciding which photography would stand out and display their work best as we feel feedback from our clients is essential during any design project. The grid allowed us to show many images and also feature one more prominently in a larger diamond shape when required. The layout is visually appealing and ensures the reader will engage with the content. Despite the large amount of projects the brochure flows well and is easy to follow which is important as the potential clients for SBE may only have a short amount of time to view the brochure.
Once the brochure design was approved in full by SBE we organised the printing and delivery of the brochures. A full colour set of proofs were produced to allow the client to check to all content and photography one last time. We feel that taking the time to double-check everything is an important part of the design and print process.
The completed brochures were extremely well received as you can see from the testimonial we received from SBE after the completion of this project.
After an initial friendly and informative consultation with Anne Kelly and her staff, A.K. Graphics were appointed to design our new corporate brochure. Throughout the entire design process the team at A.K. provided a very creative and professional service and we were extremely pleased with the finished brochure which has received glowing compliments from our clients and potential clients. I would be pleased to recommend A.K. Graphics to any prospective client for marketing design work of a similar nature.
Seamus Byrne, Managing Director, Seamus Byrne Electrical, Carlow
If you feel your business would benefit from a brochure to showcase your services or products you can email firstname.lastname@example.org or call us on 059-9133633 and we can arrange a meeting to discuss in full the best approach for your business.