Product catalogues are an opportunity to visually exhibit all items your business has to offer and a well designed creative catalogue will act as an effective sales tool. At AKGraphics we have many years experience in creating professionally designed catalogues that reflect the type of products for sale.
As a regular client we were delighted to be invited back again by Nicholas Mosse Pottery to design their new compact sales catalogue. The purpose of this catalogue was to showcase all current patterns and shapes available for stockists to order. The brochure would be sent to stockist of Nicholas Mosse Pottery to assist them in placing their orders.
This unique and compact size catalogue contains the full range of pottery currently on offer from Nicholas Mosse Pottery. A lot of thought and discussion with Nicholas Mosse Pottery took place before we designed any concepts for this product catalogue as we needed to consider the retailer’s/stockist’s requirements first and foremost. We were fully aware of the large volume of content and wanted to create a design that would allow retailers to place their Nicholas Mosse Pottery order quickly and easily.
Once the catalogue format and structure was agreed and finalised we then began to design this unique sales catalogue for Nicholas Mosse Pottery. This product brochure visually highlights the skill involved in creating the handcrafted Irish pottery. The visuals used show that all patterns are applied to the pottery by hand and affords the retailer a glimpse into the Nicholas Mosse Pottery world. Nicholas Mosse Pottery was established in 1976, their mission was to create beautiful and functional pottery that could handle everyday use. Each piece of pottery created is handmade and the visuals used capture the history and ethos of Nicholas Mosse Pottery. The use of visually engaging lifestyle photography serves to inspire buyers and may encourage them to place orders for shapes or patterns that they may not have otherwise considered.
Throughout this catalogue we included fold out pages that display both the pottery patterns (16 patterns) and the shapes (over 60 shapes) available for purchase. The format of the fold out pages allowed us to display the patterns and shapes in one place which makes the ordering process easier for the stockist.
Each Nicholas Mosse Pottery shape whether it was a mug, jug, bowl, serving dish, kitchenware, plate, giftware, lamp, or ovenware was designed as a silhouette by AKGraphics to illustrate the individual size, shape and form of each pottery product. For the retailer they can easily use this Nicholas Mosse catalogue as a reference guide to view the various patterns on offer and to view all the shapes within each range.
At the back of the catalogue we also included a pocket which allows Nicholas Mosse to include a separate pricelist which they update and print themselves. This custom pocket keeps the pricing details neat and also means that Nicholas Mosse Pottery have flexibility in terms of pricing as no costs are printed within the catalogue itself.
Print finishes can also help to enhance a catalogue design. In this case we selected a matt laminate finish for the cover while the inside pages are a silk finish stock to ensure vibrant colours within the photography. We also used perfect (PUR) binding which gives a higher end finish than saddle stitching (staples).
The completed catalogue captures the handmade feel of Nicholas Mosse Pottery and has been very well received by retailers and stockists. A product catalogue should look good but more importantly it should help to drive sales and create an increase in product orders. If you require a similar sales brochure please contact Anne on 059 9133633 or email email@example.com