We recently designed this label specifically for the Halloween season. Hickeys Barm Brack is a high quality product and the owner felt it needed a label to match these standards in order to be eye-catching in stores around Ireland.
As you can see the new Hickeys Barm Brack label for Halloween mirrors the quality of the product. With a black and gold foil applied the label catches the light and shines, portraying a luxury product. Standing out on shelves against its competitors.
Hickeys sell their tasty Barm Brack all year round, however because this product is specifically associated for Halloween, an eye-catching label was required to pique interest among consumers for this time of year. The Barm Brack now has a stand out label that will increase its desirability as the quality shines through the label.
While designing this labels we were reminded how effective seasonal packaging can be for businesses for different occasions throughout the year.
We decided to look at other brands that have successfully applied seasonal packaging to their products.
Hickeys Barm Brack Label – Designed by AKGraphics
Halloween Inspired packaging
Fanta Label Redesign for Halloween – Not designed by AKGraphics
Fanta box packaging redesign for Halloween – Not designed by AKGraphics
Fanta Label Redesign for Halloween – Not designed by AKGraphics
Hobnobs biscuit packaging redesigned for Halloween – Not designed by AKGraphics
Heinz Beans label redesign for Halloween – Not designed by AKGraphics
Primula Cheese Tube packaging redesign for Christmas Season – Not designed by AKGraphics
Toblerone box packaging redesigned for Christmas period – Not designed by AKGraphics
Pringles Packaging redesign just for Christmas season! Not designed by AKGraphics
Stela Artois Beer outer packaging redesigned for Christmas – Not designed by AKGraphics
St. Patrick’s Day Themed packaging
Jameson Whiskey label redesign for St. Patricks Day – Not designed by AKGraphics
Tayto packet redesign for St. Patricks Day – Not designed by AKGraphics
Valentine’s Day inspired packaging
Pink Lady Apples box shape designed changes for Valentines day – Not designed by AKGraphics
Starbucks Coffee Cups redesign for Valentines Day – Not designed by AKGraphics
Sports Event inspired packaging
Robinsons Squash Drinks label redesign for Wimbledon – Not designed by AKGraphics
Can drink redesigned for soccer tournament – Not designed by AKGraphics
There are many benefits from designing seasonal packaging for your product, standing out from your competitors, renewing interest in your product and creating a more personal and relatable feel to your product on the shelf.
If you are considering redesigning your current packaging or if you’re starting from scratch, please contact Anne on 059 9133633 or email firstname.lastname@example.org and we will guide you through this process.
Such a great night last Thursday at the 2018 County Carlow Chamber Business Awards in Visual Carlow. To have the opportunity to network with the very best businesses in County Carlow is always great and also the presence of An Taoiseach Leo Varadkar was another bonus to the night. To top the night off AKGraphics won the ‘Customer Service – Professional Award’ and what a honour that was to win. Delighted for all the team at AKGraphics who work so hard everyday on behalf of our customers. What a creative design team we have in AKGraphics Carlow who think before they design, who ask questions about the target market, who create a design brief for every job, who understand business and once we get all the answers right we then start the design process. Our design presentations are of a very high standard in AKGraphics as we aim to impress our customers. Once we receive feedback from our customers we then adapt our designs accordingly and prepare final artwork files for print/digital use. Seeing the finished result is still an exciting moment in AKGraphics, a proud moment to view all our hard work. AKGraphics liaise with our customers on a daily basis, to make sure we deliver on time. Our customer service in AKGraphics is second to none as this is one thing that I have always instilled with all staff since starting my business over 20 years ago. AKGraphics have seen many businesses grow from strength to strength, but we still get a real buzz in seeing how our design sells that business, product or service. Repeat business is part and parcel of AKGraphics, gaining the trust of our customers is what we want. Still to this day we get lots of new exciting business coming through our doors in AKGraphics, that’s still what we love to get out hands on. Giving them professional advice and direction to guide them on the right path. Getting our teeth into a new design project is exciting for AKGraphics as we review the competition, the target market and plan our innovative options for that customer. There is never a dull moment in AKGraphics as deadlines have to be met on a daily basis.
A big thanks to all our customers, the marketing companies and marketing people who we work with daily and all our printers who work with us. Thank you to all the judges, the MC/ presenter Eimear Ni Bhraonain of KCLR, the sponsors, Visual Carlow and all the team at County Carlow Chamber of Commerce and lastly all the team at AKGraphics – without you AKGraphics would not exist.
If you would like to talk to AKGraphics about your design requirements for your business, whether you are an entrepreneur, startup or existing business please call me on 059 9133633 or email email@example.com
Your business card is a first impression, a representation of you and your company/business. A memorable business card could lead to more business.
You may be inclined to think that business cards are no longer relevant in the digital age, however they are the most personal element you can give a client. It has the company name and brand, but it also has your name on it. A business card is a marketing tool that is usually delivered face to face. When it comes to networking successfully, a professional-looking business card can do much of the hard work for you. Having a physical card also gives the recipient the chance to reflect later, this isn’t usually done if you have just added each other on LinkedIn.
If you hand a business card to a prospective customer, there is a chance they will go on to show it to someone else. If you simply swap details or tell them to look up your website you’re relying on them to remember the name or website. However, if they have it in their pocket, they have a small piece of your brand.
A business card also helps to communicate that you are prepared and professional. If you have a small business that people may not have heard of, having a business card adds legitimacy to your business. If you don’t have a well-established business a business card can reassure people that your business is the real deal.
A business card can also help make you referable. Once a customer is happy with the work you have done for them, they can recommend you and your business. The person you initially gave the card to may go on to share the card with someone else.
Some interesting techniques that can make your business card stand out:
From integrating your personal brand to making a solid first impression, there are more than enough ways business cards can help you stand out from your competitors.
There are two primary purposes of your business card: represent your brand and provide contact information. The magic is in the mix of these two elements. A great business card is one that is memorable and is an extension of your brand.
Using a graphic designer instead of using a free online template insures your business card will be a success. The text will all be legible and the card won’t be cluttered. It also means you can add some interesting effects to stand out from the crowd. A graphic designer will have knowledge about different print techniques the could really work for your brand.
A good business card can help make all the difference. The key to a great business card is one that people are hesitant to throw away. Great design will make people want to hold onto your card. The following are some example’s of business cards that are well designed, eye catching and hard to forget.
–A Personal Touch
Using rubber stamps to place your logo on your card makes it feel much more personal, since you’ve taken the time to stamp each individual one, which shows you have an investment in your company or business. This technique would work particularly well for a company with a craft or handmade focus.
Changing the orientation from horizontal to vertical can make your card stand out. Here is an example of a portrait/vertical professional business card.
Xenon business card, designed by AK Graphics. We also designed this logo.
Using a die cut to make a simple graphic more interesting. Here is a creative example of a business card for a cheese company cleverly using a die cut so it looks like a real piece of cheese.
Die cut cheese business card. Design not by AKGraphics.
Using a textured card or a textured lamination can make your business card feel more luxurious
Using cork or wood if relevant to your business. There are many interesting materials available to print your business card on. We have a great knowledge in relation to this and can advise you. Here is an example of a wooden business card which is very unique.
Wooden business card. Design not by AKGraphics.
Utilising a sleeve with a peekaboo window can give you a two for one when it comes to the inner design. Here is an example of a business card with a sleeve and die cut. The design is simple yet very effective. The outer card creating a tooth with a cavity, the inner card having all the relevant information.
Sleeve business card. Design not by AKGraphics.
Creating a completely unique shaped business card can help you stand out from the crowd. Here is an example where a pineapple shape was used. The card was also printed in two colours, making it very eye-catching.
Colourful pineapple shaped business card. Design not by AKGraphics.
Design not by AKGraphics.
A very clever use of a business card is to combine it with a free item to promote your business. Here is a great example where a hairdresser gives out hair pins.
Walsh Whiskey Distillery business card with foil.
Foil can really make a business stand out. It looks amazing and people then want to keep your card. Here is an example of a premium business card that AK Graphics designed. The use of foil on this card makes it stand out. Foil also adds an expensive look to your card which can imply that you are willing to spend money on your business.
–Simple design with bright contrasting colours.
Here is another example of a business card that AK Graphics designed, this card is very professional looking and the use of a bright colour makes it memorable.
John A. Donohoe business card. We also created the logo
A professionally designed business card could make all the difference. Get in touch today with AKGraphics for a brand identity or a redesign of business cards contact Anne on 059 9133633 or email firstname.lastname@example.org
This is a question that we get asked on a regular basis. Our advice to our clients is to not focus all their attention on selecting a promotional giveaway product but to also consider how it can be branding and customised.
By taking a little more time and using AKGraphics’ creativity we can customise your promotional item in a way that will create far more impact than applying your company logo to everything in the same way.
It might be difficult to understand why you would want a custom branded promotional item that might not have your company logo on it. Surely that’s the entire point of promotional items?
AKGraphics recently designed a suite of different promotional items for The Digital Hub in Dublin. The designs that we created for the customised promotional items will help to illustrate the idea that by using a professional graphic design agency more impact will be achieved.
The full list of promotional items designed for The Digital Hub include pen, pencil, sticker, notepads, notebook, Keepcup and tote bag.
Looking at each promotional item it is clear that there is a strong sense of brand and the designs reflect The Digital Hub’s overall identity as a whole. The items are used at events and they are already getting a great reaction and proving popular.
In particular, larger items allow for more creative customisation. The screen printed tote bag features a design that was created specifically to maximise the available print area. A well designed promotional tote bag, that appeals to a wide audience, will be used again and again. Each time the bag is used your company get more exposure and as such the tote bag serves as a type of free advertising.
The high-end leather-bound notebook was designed by us to achieve a luxurious look and feel. The custom design is debossed into the leather surface which creates a tactile 3D effect. The Digital Hub’s logo is nowhere to be seen in this design, yet as you can see the design still works to promote the company.
Rather than going with a standard lined notepad we used the brand colours to create a bold background. These customised notepads are idea for sketching ideas and writing notes and their impact is huge in terms of brand awareness.
KeepCup are a brand of reusable coffee cups that are stylish, fun and colourful. They were the perfect choise for the Digital Hub to use as a promotional item. There are many different colour combinations available from KeepCup. As part of our design service we selected a colour combination to reflect the Digital Hub brand. The band was branded with the company’s logo. Bespoke KeepCups are an impressive promotional item. They can be given to employees or clients and act as a constant marketing tool.
The smaller promotional items such as the pen and pencil were also designed to maximise brand awareness. They are an effective way to make a great first impression without a large financial investment. Customers love a free pen and if it’s a good quality pen is will be used often and will remind them of your brand each time.
Overall The Digital Hub were delighted with all of the promotional items that we designed for them.
We LOVE our Keep Cups – they are fab and anyone lucky enough to get one so far is delighted! I wanted to thank you and your team for all your help on this project. I know that I’m not easy to work with so thanks for all you patience and help (note from AKGraphics: Ruth was a perfect client!). You all have been a pleasure to deal with! Overall it’s been a great success and we are delighted with all the material that we have received. I look forward to working with you in the future. Ruth Flynn, Client Services Manager, Digital Hub Development Agency, Dublin
If you require custom promotional products for a trade show or to give to potential client then please don’t hesitate to contact us.
We’ll make suggestions on the items themselves and once products are selected we will create designs for each item to ensure your brand is portrayed in the best possible way.