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A look at seasonal packaging

We recently designed this label specifically for the Halloween season. Hickeys Barm Brack is a high quality product and the owner felt it needed a label to match these standards in order to be eye-catching in stores around Ireland.

As you can see the new Hickeys Barm Brack label for Halloween mirrors the quality of the product. With a black and gold foil applied the label catches the light and shines, portraying a luxury product. Standing out on shelves against its competitors.

Hickeys sell their tasty Barm Brack all year round, however because this product is specifically associated for Halloween, an eye-catching label was required to pique interest among consumers for this time of year. The Barm Brack now has a stand out label that will increase its desirability as the quality shines through the label.

While designing this labels we were reminded how effective seasonal packaging can be for businesses for different occasions throughout the year.

We decided to look at other brands that have successfully applied seasonal packaging to their products.

Hickeys Barm Brack Label – Designed by AKGraphics

Halloween Inspired packaging

Fanta Label Redesign for Halloween – Not designed by AKGraphics

Fanta box packaging redesign for Halloween – Not designed by AKGraphics

Fanta Label Redesign for Halloween – Not designed by AKGraphics

Hobnobs biscuit packaging redesigned for Halloween – Not designed by AKGraphics

Heinz Beans label redesign for Halloween – Not designed by AKGraphics

Christmas packaging

Primula Cheese Tube packaging redesign for Christmas Season – Not designed by AKGraphics

Toblerone box packaging redesigned for Christmas period – Not designed by AKGraphics

Pringles Packaging redesign just for Christmas season! Not designed by AKGraphics

Stela Artois Beer outer packaging redesigned for Christmas – Not designed by AKGraphics

St. Patrick’s Day Themed packaging

Jameson Whiskey label redesign for St. Patricks Day – Not designed by AKGraphics

Tayto packet redesign for St. Patricks Day – Not designed by AKGraphics

Valentine’s Day inspired packaging

Pink Lady Apples box shape designed changes for Valentines day – Not designed by AKGraphics

Starbucks Coffee Cups redesign for Valentines Day – Not designed by AKGraphics

Sports Event inspired packaging

Robinsons Squash Drinks label redesign for Wimbledon – Not designed by AKGraphics

Can drink redesigned for soccer tournament – Not designed by AKGraphics

There are many benefits from designing seasonal packaging for your product, standing out from your competitors, renewing interest in your product and creating a more personal and relatable feel to your product on the shelf.

If you are considering redesigning your current packaging or if you’re starting from scratch, please contact Anne on 059 9133633 or email anne@akgraphics.ie and we will guide you through this process.

 

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Award Winning Design Agency – Customer Service – Professional Service – Carlow Business Awards 2018

Such a great night last Thursday at the 2018 County Carlow Chamber Business Awards in Visual Carlow. To have the opportunity to network with the very best businesses in County Carlow is always great and also the presence of An Taoiseach Leo Varadkar was another bonus to the night. To top the night off AKGraphics won the ‘Customer Service – Professional Award’ and what a honour that was to win. Delighted for all the team at AKGraphics who work so hard everyday on behalf of our customers. What a creative design team we have in AKGraphics Carlow who think before they design, who ask questions about the target market, who create a design brief for every job, who understand business and once we get all the answers right we then start the design process. Our design presentations are of a very high standard in AKGraphics as we aim to impress our customers. Once we receive feedback from our customers we then adapt our designs accordingly and prepare final artwork files for print/digital use. Seeing the finished result is still an exciting moment in AKGraphics, a proud moment to view all our hard work. AKGraphics liaise with our customers on a daily basis, to make sure we deliver on time. Our customer service in AKGraphics is second to none as this is one thing that I have always instilled with all staff since starting my business over 20 years ago. AKGraphics have seen many businesses grow from strength to strength, but we still get a real buzz in seeing how our design sells that business, product or service. Repeat business is part and parcel of AKGraphics, gaining the trust of our customers is what we want. Still to this day we get lots of new exciting business coming through our doors in AKGraphics, that’s still what we love to get out hands on. Giving them professional advice and direction to guide them on the right path. Getting our teeth into a new design project is exciting for AKGraphics as we review the competition, the target market and plan our innovative options for that customer. There is never a dull moment in AKGraphics as deadlines have to be met on a daily basis.

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A big thanks to all our customers, the marketing companies and marketing people who we work with daily and all our printers who work with us. Thank you to all the judges, the MC/ presenter Eimear Ni Bhraonain of KCLR, the sponsors, Visual Carlow and all the team at County Carlow Chamber of Commerce and lastly all the team at AKGraphics – without you AKGraphics would not exist.

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If you would like to talk to AKGraphics about your design requirements for your business, whether you are an entrepreneur, startup or existing business please call me on 059 9133633 or email anne@akgraphics.ie

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