Use headlines and sub headings to get the key message across and try to keep your word count relatively low. This allows readers to easily understand your message. Including your website address will allow potential customers to get more information if they are interested.
The above is easier said than done, you will be eager to give as much information about your company’s service or products as possible – resist the temptation to write 6 pages in word and expect it to fit on a flyer. If you bury your messages in dense text, the reader may simply decide that it will be too much work to even start reading.
You can use the below guide to help you to visualise how different word counts look on an A4 page.
Simply decide which version your target market would be willing to read and work towards that word count for your own content.
AKGraphics had the pleasure of working with McLoughlin Architecture, Naas, Co. Kildare, in creating a new corporate identity. The new logo design for the Kildare based company captures the clean lines and modern feel that McLoughlin Architecture wanted to portray. An important part of professional logo design is selecting a colour palette appropriate to the brand tone.
Click here for a more in depth look at McLoughlin Architecture’s logo design. Click here for more examples of our logo designs.
McLoughlin Architecture faced the difficulty of having their offices on the first and second floors of a shared commercial building. This meant that clients sometimes had difficulty locating them. As the building holds a number of different business it was important that McLoughlin Architecture branding and signage was clearly visible from the carpark. Way finding signage was particularly important in this design project, to read more about McLoughlin Architecture’s signage design click here or you can click here for more examples of our signage design.
As part of AKGraphics’ work on the new branding for McLoughlin Architecture we designed a full suite of stationery for them. This included business card design, compliments slip design and letterhead design. In keeping with the new brand styling the stationery items featured crisp clean lines with lots of white space which resulted in a professional looking suite of corporate stationery. Click here to read more about McLoughlin Architecture’s Stationary. To see other examples of our stationary design click here.
McLoughlin Architecture’s new website design is clean, fresh and allows the beauty of the architectural projects to shine through. By designing a website that easy to navigate and uncluttered it encourages users to explore the site and browse through the varied examples of McLoughlin Architecture’s portfolio. Click here to read more about the McLoughlin Architecture website design. Alternatively you can view the live website here.
On average, a company will change their logo once every seven to ten years. This often involves restyling logos, changing colours, visual language and the photographic style. A company might want to rebrand because of a number of factors including:
A change of business strategy.
To keep up with design trends when a logo looks outdated.
To project a new image to customers.
To reposition themselves in the marketplace.
To refocus their brand strategy.
To relaunch their company.
To revitalise the brand personality.
To reconnect with their target market.
To make their promotional material, both online and print more consistent.
If you need a logo design or feel your company is in need of a fresh rebrand contact Anne on +353 59 9133633 or email firstname.lastname@example.org
Infographics are visual representations of information that you see everyday without realising. The washing instructions on your clothes tag, following the illustrated instructions for building your flatpack furniture, reading a map and even crossing the road at the light of the green man – these are all infographics.
Infographics are used to communicate information quickly, clearly and attract and maintain attention. They are particularly effective when you have a lot of text or number heavy content.
Without knowing the term infographics you might refer to these as; graphs / piecharts, illustrations, clip art, icons, symbols or information design but it’s up to us to understand that you mean infographics!
Goboof – The Alfa Portable Vaporizer
Instructional infographics were designed for Goboof – The Alfa Portable Vaporizer, to be found within the designed User Manual to visually describe how to use this product.
AKGraphics designed the full packaging suite for Goboof. Our infographics illustrated the product’s many features; using the product, cleaning the product etc. The infographics for the downloadable User Manual were simplified to be used as web icons on www.goboof.com also.
University College Dublin
In AKGraphics we often design infographics for various Annual Reports to make complicated information or statistics visually attractive and easier to comprehend.
This is evident in our Annual Report designs for UCD Report of the President; 2013 and 2014. By using well designed infographics, important facts and figures quickly communicate a strong message. Condensing text content and applying good design with strong colourful graphics makes an annual report more digestible for its intended target market. We’ve also created information graphics for the Annual reports of UCD College of Business (UCD Michael Smurfit Graduate Business School) in 2013 and 2014.
Infographics can have other uses like for web graphics, added to powerpoint presentations, email newsletters or on social media – and even many more!
Irish Lime, Clogrennane Lime Ltd (CRH Group)
Illustration infographics were designed to graphically visualise the complex step-by-step production process for Irish Lime, Clogrennane Lime Ltd.
This design request was part of a large display graphic stand AKGraphics designed for Clogrennane Lime for the National Ploughing Championships.
By designing an illustrated infographic solution of how Clogrennane Lime production works step by step this resulted in an eye catching graphic display for the audience attending their stand at the NPA Show.
Clear, effective well-designed communications makes a salesman’s job much easier at a busy trade show where high volumes of traffic exist, plus it can be a great talking point for a sale also. Strong infographics can captivate an intended audience quickly.
This particular infographic has been used for web graphics and also in a poster display, making the infographic very worthwhile for the client as it had multiple uses.
The Department of Social Protection
The Department of Social Protection requested AKGraphics simplify text heavy statistics and a year’s worth of facts and figures regarding the full spend within each Department for 2014. The request from the Department was to illustrate an easy-to-read two-page solution of these statistics for the 2014 downloadable Annual Report.
The result from AKGraphics was a friendly colourful A3 sized infographic to portray all the information in a simplest way that made the information understandable for all ages. Key to the design of this detailed infographic was to illustrate all the different types of people that the Department of Social Protection assists on a daily basis in Ireland. Additional individual statistics were also created as infographics for The Department of Social Protection for use in house in powerpoint presentations or on social media.
Click here to see the annual report and our ‘2014 in review’ infographic on the Department of Social Protection’s website.
Colourful, impactful website infographics were created for Carlow Warehousing, a logistics and e-commerce fulfilment company, to visually present the smart technology offered within their vast expanding company.
AKGraphics designed the new website and also a promotional brochure to market Carlow Warehousing to a wider audience. These infographics were used as a web banner on the new website. AKGraphics also created other web graphics used on the site.
Infographics are great for your business because they have so many varied uses, in reports, promotional material, web graphics, display graphics, apps, online newsletters, powerpoint presentations or even PDF presentations.
AKGraphics apply strategic thinking to develop an effective infographic by working as a team. We make sure everything fits together seamlessly as demonstrated within all of our work. If you would like to discuss infographic design in more detail, please do not hesitate to call Anne on 059 9133633. To see more samples of AKGraphics’ work click here to browse through our portfolio and check out our infographics section.
An interesting project for us from T. E. Laboratories. Aquarium Guard is a new product that will become a necessary purchase for all aquarium enthusiasts and professional fish-owners in the near future. We created stationery, packaging, test cards, instruction booklet, a web-holding page and bottle labels.