Reusable coffee cups are high in demand at the moment. They are a massive and growing trend. There is a huge push to stop using plastic as it has a massive impact on the environment with 1 million disposable cups ending up in landfills every minute globally.
For this reason, lots of business are trying to get rid of single use plastic cups, by introducing incentives to customers to use reusable cups. This creates an opportunity to create a branded reusable cup and so it works as free advertising. When ordering a branded cup, the wait time can be quite long. Here at AK Graphics we have been working hard to find alternative options to the very popular Keep Cup, which have a wait time of 8-10 weeks.
Sol are an alternative option to Keep cups. Their ethos is “ending waste and embracing taste” They have made a reusable cup that is environmentally friendly and won’t compromise your health. This is a high-quality travel/reusable cup. It is made of glass instead of plastic as plastic can be harmful to the human body.
This cup is available in a variety of 13 different colours. If you can’t find a colour to match your brand colours a solution would be to pick the white option and print your logo in the correct colours.
These reusable cups are made from Hand-Blown Glass, and are 100% plastic and chemical free.
– Available in 3 different sizes 8oz, 12oz and 16oz
– BPA and Chemical Free
– Safely used in the dishwasher
– Microwave friendly
– All glasses come with a Silicon sleeve and Lid
Sol reusable cups are delivered in an amazing presentation box. The packaging is eye-catching with a zig zag pattern on the bottom.
Branded reusable coffee cups are a perfect gift. They can be given to employees or clients and act as a constant marketing tool. It is important to order early to ensure we have time to provide you with a branded 3D mock up. The lead time on Sol reusable coffee cups is 6-8 weeks. It is good to get in early to ensure they can be delivered on time especially if you need them for a specific date such as an office party or client meetings or even as a Christmas present. A Sol cup would be a Perfect Christmas gift, be super organised and contact us soon to make sure you get the perfect cup in time for the colder months.
The fact that you are considering getting a reusable coffee cup to replace single use plastic cups is a fantastic decision and we applaud you. Get in contact with us here at AK Graphics to create a branded reusable cup.
Team building / induction games can be customised however you would like in order to fit into your company’s ethos, and relate directly to the culture at your office.
Team building is important when a new employee joins the company but is also important for existing employees. Most people have been to an awkward induction day at some point in their careers: the icebreaker exercises are tired and overdone and most of the day is filled with paperwork. The key is to make sure the day isn’t all about business and policies; it’s also about team building, engagement and having fun. Make your orientation as innovative as your company is with fun customised games, we have some suggestions below.
Fully Customised Giant Board Game – Floor Snakes and Ladders
Wouldn’t an induction day be more fun if new staff learned about the company by playing a unique branded board game? Of course, it would, and we can make that happen by designing a custom board game the is specific to your company. Here is a giant board game we created for an MSD Carlow for use during induction days. The game was completely customised using the company’s brand colours, logo and bespoke illustrations. The playing cards all include information relevant to the company and the job the new employee would be doing. It is based on the well know game snakes and ladders. The cards correlated to usual rules of ladders leading up the board and snakes moving you back down the board. When the player landed on a snake a card with something negative that could lead to reduced productivity at work was read out. When the player landed on the ladder to climb up the board a positive card was read out that again was in relation to MSD.
The board itself featured custom illustrations, MSD Carlow wanted to promote their location and so we included bespoke illustrations of historic sites and interesting facts about Carlow such as the Dolmen and Carlow’s connection to Elvis. We also created illustrations that were relevant to the work the company does.
As well as the board itself we created many bespoke elements for the game. One such element was spot prize card holders, these were created as 3D replicas of the MSD logo. As shown below the piece held an envelope with a spot prize card inside.
The spot prize cards were designed to be fun, using bright colours from the MSD brandguideline along with elements from the giant snakes and ladders game.
Another custom element we created to accompany the branded game were game instruction cards. Each card was branded with the MSD logo and colours. If a player landed on a certain space on the board a card would be read out. Two sets of cards were printed, one set for staff and the other set for the person running the induction day.
As a twist to the traditional Snakes and Ladders game with sankes in fixed locations on the board MSD requested “surprise snakes”. The purpose of these snakes during the induction day was to point out how sometimes errors occur that are completely unpredictable. This keeps the players on their toes and reminds them not to be complacent in their roles in the company as at any moment something could go wrong that they would need to deal with. The person running the game could throw in a giant “surprise snake” at any point during the game which would result in a setback for the team. We designed the giant snakes to match the snakes printed on the board. We also ensured they were made to be durable and machine washable. They were branded with small tags which featured the MSD logo and care instructions.
Another element we produced was an interactive dice. This involved AKGraphics creating graphics to be displayed on an iPad for use during the game.
The final design element used with the corporate board game was a PowerPoint presentation that would be displayed in the background. We created graphics to match the board so that all players could see the progress of the game on a large screen.
The feedback from our client was great. All of the new employees were happy to get involved with the game and found it very enjoyable. Bespoke corporate board games should be designed with maximum fun in mind and we certainly enjoyed this design project!
Although the end result is fun we ensure that we view each project here in AKGraphics from a practical point of view. This means that we take the time to research different materials and production processes to ensure the end product looks great and is suitable for repeated use. Just some of the practical issues we considered during this project:
Non-slip surface for board
Ease of assemble of board
Ease of storage of all elements
Clear sealant over graphics on board
Lamination on cards to minimise wear and tear
Machine washable snakes
Light team markers for easy movement
Digital Dice to avoid high production cost of large custom dice
During an induction values can be difficult to communicate. By using a game format, you can present your companies values as a fun exercise. Using a customised board game that is customised to your company’s reality is one fun and interesting way to help new and existing employees learn more about the company. You could also choose to completely customise the entire game experience. Having every aspect of the game reference the scenarios an employee may face in their work day. Making up a unique game with branded dice tokens and even customise the cards shape could help employees to learn and remember important information this is called game-based learning. This is a very interactive and fun way to learn. Gaming to learn is a captivating and interesting means to learn in a working environment, considering how employees get bored of the regular classroom training. To help new employees get to grips with a new company, why not create a bespoke Induction Board Game. By creating a customised game your vision and values will be clear to all – communicating them in a creative and engaging manner helps everyone to remember them. This could be a giant-sized game as per the MSD game above or a standard sized game to be played at a desk.
Induction Day Scavenger Hunt
One key part of an induction is usually a tour of the building. Office tours can be pretty boring. Yes, it’s important to know where the printer, canteen and marketing department is. However, it could be engaging and fun. Why not add some fun to the experience by turning a tour into a scavenger hunt? Clues could be provided by current staff so it is a great way to encourage the new staff member to introduce themselves. To facilitate this idea AKGraphics would design and create a custom map of your company’s premises. In addition to the map design we would design bespoke clue cards branded with your company’s corporate identity. The result would be a fun branded scavenger hunt for your company.
Branded Drafts / Checkers / Chess Game
If designing a new board game seems overwhelming why not keep it simple? Brand an existing game where only the board and team markers would be branded. We would use your company colours and logo on the board with an option of having the game pieces branded too. Below is an example of the game checkers branded in the company colours and using business relevant game pieces.
Image for inspiration only – Design not by AKGraphics
By basing your game on a classic game like chess / drafts / checkers your employees will already be familiar with how to play the game. This speeds up the process and as they are familiar, they will be comfortable and jump straight in. This type of customisation would be quick to design and could be produced relatively quickly here in Carlow.
Customised Connect Four with company logo
Four in a row or Connect Four would be a great corporate branded team building game. The below example is made from wood which give a very high-end look to allow for display in a reception area.
Image for inspiration only – Design not by AKGraphics
Bespoke Guess Who Game
Another classic game which would be perfect for a fun induction activity would be Guess Who. This classic game could be completely customised so that each character would represent a different role in the company. This would be a fun was for new employees to learn about the different activities and roles that people perform in the company. Below is an example of a giant guess who for SSE.
Image for inspiration only – Design not by AKGraphics
Company Branded Spin the Wheel
Another element that could add some fun to your team building or induction activities is a branded spin to win wheel. This could be customised with your brand colours and any text you would like. It doesn’t have to be a prize wheel; the text could provide information about the company. Here is an example that is branded for Tropicana.
Image for inspiration only – Design not by AKGraphics
Corporate Branded Playing Cards
You could choose something more straight forward and small scale by simply branding a deck of cards and encouraging employees to play together at break and lunchtimes, this would encourage employees to bond. We would brand each card with your company logo on the back of each card with the option to further brand and customise the face of each card.
Image for inspiration only – Design not by AKGraphics
Team building is not just for new employees even the best teams can benefit from team building exercises; they’re a great way of improving communication, morale, motivation, productivity, helping employees to get to know each other better, and learning about one’s strengths and weaknesses. Team building activities can be used by any business, large or small, to promote better teamwork in the workplace, and as most business owners and managers know, great teamwork is one of the key factors associated with a company’s success.
Team building / induction games can be customised however you would like in order to fit into your company’s ethos, and relate directly to the culture at your office. Depending on the nature of your company, different games may work for you better than others. Get in touch with us to discuss even more ideas. Working together we can create customised solutions for your company that enhance training through the use of game-based learning. Get in touch with AKGraphics today. Contact Anne on 059 9133633 or email firstname.lastname@example.org
This is a question that we get asked on a regular basis. Our advice to our clients is to not focus all their attention on selecting a promotional giveaway product but to also consider how it can be branding and customised.
By taking a little more time and using AKGraphics’ creativity we can customise your promotional item in a way that will create far more impact than applying your company logo to everything in the same way.
It might be difficult to understand why you would want a custom branded promotional item that might not have your company logo on it. Surely that’s the entire point of promotional items?
AKGraphics recently designed a suite of different promotional items for The Digital Hub in Dublin. The designs that we created for the customised promotional items will help to illustrate the idea that by using a professional graphic design agency more impact will be achieved.
The full list of promotional items designed for The Digital Hub include pen, pencil, sticker, notepads, notebook, Keepcup and tote bag.
Looking at each promotional item it is clear that there is a strong sense of brand and the designs reflect The Digital Hub’s overall identity as a whole. The items are used at events and they are already getting a great reaction and proving popular.
In particular, larger items allow for more creative customisation. The screen printed tote bag features a design that was created specifically to maximise the available print area. A well designed promotional tote bag, that appeals to a wide audience, will be used again and again. Each time the bag is used your company get more exposure and as such the tote bag serves as a type of free advertising.
The high-end leather-bound notebook was designed by us to achieve a luxurious look and feel. The custom design is debossed into the leather surface which creates a tactile 3D effect. The Digital Hub’s logo is nowhere to be seen in this design, yet as you can see the design still works to promote the company.
Rather than going with a standard lined notepad we used the brand colours to create a bold background. These customised notepads are idea for sketching ideas and writing notes and their impact is huge in terms of brand awareness.
KeepCup are a brand of reusable coffee cups that are stylish, fun and colourful. They were the perfect choise for the Digital Hub to use as a promotional item. There are many different colour combinations available from KeepCup. As part of our design service we selected a colour combination to reflect the Digital Hub brand. The band was branded with the company’s logo. Bespoke KeepCups are an impressive promotional item. They can be given to employees or clients and act as a constant marketing tool.
The smaller promotional items such as the pen and pencil were also designed to maximise brand awareness. They are an effective way to make a great first impression without a large financial investment. Customers love a free pen and if it’s a good quality pen is will be used often and will remind them of your brand each time.
Overall The Digital Hub were delighted with all of the promotional items that we designed for them.
We LOVE our Keep Cups – they are fab and anyone lucky enough to get one so far is delighted! I wanted to thank you and your team for all your help on this project. I know that I’m not easy to work with so thanks for all you patience and help (note from AKGraphics: Ruth was a perfect client!). You all have been a pleasure to deal with! Overall it’s been a great success and we are delighted with all the material that we have received. I look forward to working with you in the future. Ruth Flynn, Client Services Manager, Digital Hub Development Agency, Dublin
If you require custom promotional products for a trade show or to give to potential client then please don’t hesitate to contact us.
We’ll make suggestions on the items themselves and once products are selected we will create designs for each item to ensure your brand is portrayed in the best possible way.
Tips for Successful Ribbon Cutting Events, Product Launches and Promotional Events for your Company
So you are organising an event for your company, and you are thinking that it will be overwhelming, expensive, time-consuming … the list goes on.
However despite all of the hard work involved, these events are a very effective way to connect with your customers and suppliers. You can use events such as product launches to promote your new product successfully by ensuring that everything runs smoothly so that you make the best possible first impression. You can also use the event as a way of generating publicity and press coverage which can include social media mentions, online articles, printed reports in local or national newspapers and of course local and national TV. When you consider what a great opportunity for publicity your event can be you will want to make sure that you get all elements of the event to look fantastic and AKGraphics can help you with that.
So, what can we help you with? We think it’s a good idea to really focus on the most important elements of your event. Within the last 8 weeks we have worked with a number of our clients to make sure that their launches are a success and you will see some examples of our design work for them in our tips below.
TOP TIPS TO MAKE SURE YOUR EVENT IS A SUCCESS & LOOKS GREAT
1. Set the tone with INVITATION DESIGN
Your invitation design will set the tone for your event and it should depict the atmosphere of your event. AKGraphics will also discuss your options on the different types of invitations that are appropriate for corporate events.
For example you might not want or need to send physical invitations by post. In that case an online custom invitation is an ideal solution. They allow you to send and track the invitations quickly and easily. Plus once the digital invitations are received your intended delegates can rsvp immediately online. If you are organising an event whether large or small, online email invitations are a great tool to consider. Recently, AKGraphics designed an email invitation for UCD, which greatly helped the success of their event.
However if your event has a more formal feel a beautifully designed printed invitation may be a more appropriate option. AKGraphics will design your bespoke invitations and we will also present options on print finished such as foils and custom or unusual shapes. These special touches will ensure that the recipient of your invitation is eager to attend your event. Paper types and coloured envelopes can also add a special feel to your custom designed invitation. Below is our invitation design for Walsh Whiskey Distillery ribbon cutting event. You can read more about this event invitation design here.
Of course if your event is open to your entire target market an open invitation in the form of a flyer, newspaper advert and online adverts will ensure that you reach a large audience. In this case the newspaper advert or online advert design needs to catch your target market’s attention and it needs to tempt them to attend your event. An effective example of this type of engaging and informative invitation design can be viewed below, where AKGraphics designed this invitation for Keenan’s Open Day.
2. Give out branded items that your attendees will take home with them
Although your event may only last one day or a few hours you will want the positive impact of the day to stay with your target market for longer than that.
It might be essential to give the attendees something, for example at a recent seminar for UCD Bord na Gaelic each delegate needed a printed schedule to follow the times and topics of each speaker. AKGraphics designed this booklet so that it was clear, concise, welcoming and informative. UCD were also able to use the design on a large presentation on a screen as a backdrop at the event. Read more about our bespoke branded items that helped make UCD’s event a success.
Another nice option for events is to give the attendees a gift to take home. For the Walsh Whiskey Distillery ribbon cutting, AKGraphics designed a custom gift bag which were given to each attendee after being filled with a variety of branded gifts, including a custom designed box with whiskey tasting glass. Gift bags can be designed by AKGraphics to be any size and to match to your branding, in the case of Walsh Whiskey the bag also featured a copper foil to add a touch of luxury and prestige.
3. Brand your event with a range of DISPLAY SOLUTIONS these will all appear in photos / videos taken at the event
Of course items used to dress your event space will make the area look nice but the true role of these display items is to brand your event. You must remember that there will be many photographs taken at the event and possible even videos. It should be your aim that your company branding comes across in these photos and that the overall look of the event is memorable for all the potential customers attending.
At the recent ribbon cutting for Walsh Whiskey Distillery working alongside a PR company AKGraphics designed many of the display solutions that enhanced the launch day. These included large branded flags, temporary signage for the ribbon cutting, permanent signage which featured custom crafted oak elements. Also used were displays featuring the many different Whiskey box packaging designed by AKGraphics also. The ribbon cutting event received heavy press coverage which is always important when promoting a new product or service.
If your event is taking place in a venue other that your own premises it will be important to focus your display solutions on portable options that you can use multiple times at different events. This means that you will get more use out of these display options. At the Keenan open day event that we worked on we designed flags and display boards. These are an ideal solution to add instant branding to any area and the flags and boards could be seen on the coverage from the RTE News.
If your event was carefully planned and executed well you will see the benefits in a stronger relationship with your target market, better brand awareness through the press coverage you will receive and increased product or service sales. Take for example the press received by the Keenan Open Day event which featured on the Six One news and Nine O’Clock News on RTE. The Walsh Whiskey Distillery ribbon cutting event also received impressive world-wide press coverage and publicity from a number of different outlets.
AKGraphics is a graphic design agency with over 22 year experience and because of this we are the ideal company to help you with some or all aspects of your event. From start to finish we will ensure that your event looks great and your attendees are left with positive memories associated with your brand. Contact us now on +353 59 9133633 or email Anne to discuss the different design options for your event.