Graphic Design Services for Public Contracting Authorities
As a well established graphic design agency with over 23 years’ experience, we have completed a wide range of graphic design projects for the Irish Public Sector. We strive to create designs that will be the most beneficial to the contracting authority with a mixture of value for money and high quality design. Below are some samples of work that we have designed for public bodies, semi-state bodies and publicly funded groups in Ireland. Any queries or requests for quotations or tenders can be submitted to firstname.lastname@example.org or alternatively you can call us on 059-9133633.
Digital Icon Design for Carlow County Council website
Educational Campaign Visuals for Government Body, Carlow County Council
Logo Design and Signage Design for the Public Sector, Duckett’s Grove a ruined 19th-century great house
Leaflet Design For Intreo, Government Department, Department of Social Protection
Infographic Design for Annual Report for the Department of Social Protection, Government Department
Fun Promotional Sticker Design for the publicly funded DRI, The Digital Repository of Ireland
Custom Calendar Design for the semi-state authority, Teagasc – the Agriculture and Food Development Authority
Pull up Display Graphics for Carlow County Council and LEO, Local Enterprise Office
Summary Impact Report Design for Irish Refugee Council
Having vast experience in the graphic design industry means that we have knowledge of a variety of special print finishes that can add an extra special touch to your product packaging design
There are an infinite number of different combinations of materials, print finishes and techniques that can be used in the creation of unique packaging design. These are options and suggestions that would not necessarily be presented to you by all graphic design agencies. We take our interest in packaging design seriously and keep up-to-date on the latest trends so that we have access to a library of unique packaging design production options. In doing so we can work to produce creative and original packaging designs. At anyone time we will have a stock of samples that we can show to our clients and that we use as a source of inspiration. The following are the top 10 materials and print finishes that we are looking forward to using in some future packaging projects. (Please note images below are to show material and print finishes only and are not showing design work from AKGraphics.) You can view some of our previous packaging projects here.
1. Cork Label Material
We love this very thin layer of natural cork that can be used in unusual packaging design. Due to the nature of the raw material, there will be slight variations in tone and appearance which are ideal to effectively promote a natural product. This would make for very unique label for organic wine or perhaps a small batch gin or rum, or a homemade jam or chutney label design.
2. Disappearing ink
When you rub this ink is vanishes. We’re not really sure what we would use this for but if an unusual packaging design project comes along that has this requirement we will have the option available to us!
3. Matt Foil Blocking
Foiling is one of the most popular finishing techniques. Pearlescent foiling is the most common option and creates a smooth and highly reflective surface. Gold, copper and silver foils look particularly striking in luxury packaging design. For a more unusual effect a matt foils could be used and we feel this would work extremely well in bold geometric modern packaging design.
4. 3D Embossing
Embossing and debossing is an effect where the surface is either raised or pressed down to create a design. The traditional process brings an added appeal to packaging design. The effect we are looking forward to working with is a 3D Embossing where the effect is much more striking and dramatic. The finished effect is very high end and so we would love to see this finish used in a very luxurious product packaging design. A limited edition or special collectors version of a product would be the ideal opportunity to use this finish.
5. Motion Cutting
Die cutting is a process by which a bespoke shape is cut away from material using a cutting template called a die or forme. This technique is commonly used on folders, business cards and other stationary. There are certain limitations in this in that the shape cannot be too intricate. A newer technique where a laser cuts away a design can be used to create extremely detailed and effective packaging designs. This finish would be very effective in cutting away a portion of the packaging to reveal a glimpse of the product within.
6. Letterpress Textures and Patterns
Dating back to 1439, letterpress is the oldest form of printing. Traditionally used for decorative and vintage effects, the process usually involves a block template of raised letters that is inked and pressed onto the paper. A more modern take on this would be to use letterpress without ink to create a pattern or texture on the packaging design. This effect would create a wonderfully tactile finish for a unique packaging look.
Certainly not suitable for every design project but in the right scenario this print finish would create a standout design with a striking appearance. Glitter varnish would add a decorative and eye-catching coating that would give sparkle to your packaging. Definitely a finish we would love to use on a funky project.
8. 3D Spot UV
3D UV is a high gloss raised varnish. The fundamental difference between 3D UV and Spot UV is the height. Spot UV sits flat and 3D UV has the height between 1-3mm. This finish gives a modern feel and can be used to highlight certain aspects in the packaging design.
9. Soft Touch Coating
This print finish will create an effect so smooth and so subtle that the packaging will feel like silky velvet. The soft touch coating application creates a soft, velvety texture. We think this luxury package design finish would work very well with packaging for high-end luxurious gift products.
10. Edge Painting
If the edges of the material used to create the packaging design are visible an extra splash of colour can be added with painted edges. This finishing process involves covering the sides of a piece of print with a layer of ink or paint. We could see this effect working really well in a box created from thick card with a minimal black and white design so that the painted edges become the highlight of the striking packaging design.
If you have a product that requires packaging you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to create striking packaging design that does your product justice.
Craft Spirits Packaging – What’s on the outside is just as important as what’s inside the bottle.
At first that statement might seem a bit bold but read on before you judge.
The US is leading the global growth of craft spirits. It’s fair to say that this trend is strongly reflected in Ireland. Instead of one or two options for Gin and Vodka you can now expect a wonderful selection of craft options in most bars and hotels around the country. Spirit drinkers are seeking brands with a quirky backstory and ideally brands their peers have not heard of. Local distilling meets a number of ideals; it supports local communities, has more natural ingredients and creates a more environmentally friendly product. In the US two in five millennials define themselves as creative and unique and it they have taken this ethos into their spirit – buying habits. In 2008 there were approximately 100 craft distilleries in the US but by 2014 this number had increased to nearly 600. It is forecast that craft-spirits share of the US spirits market could rise to as much as 8% by 2020.
Another trend that is set to grow is flavoured spirits. Traditionally craft distillers steered away from flavouring spirits as it was seen as less premium. However craft innovators are now using more premium, unusual and naturally flavourings and botanicals to help to differentiate their products. Research from Mintel’s Global New Products Database reveals that craft spirit launches increased by 265% between 2011 and 2015. This surge in craft spirits is backed globally by strong consumer demand for artisanal alcoholic beverages. But the surge also means more competition and so it’s more important than ever that your particular alcohol brand is strong and distinctive.
When you start a new distillery you will have a thousand things you need to think about. Making your craft Gin, Vodka or Whiskey will most likely be your main focus, however how your product will look should not be a last-minute thought. Your label design should tell your story. It should make your spirit stand out behind the bar and on the retail shelf. And most importantly it should help to sell bottles. If you take a look at the bottles on the shelves at present it’s clear which ones stand out as premium products. It can be the case that a small batch craft spirit that is distilled with love and care could be overlooked in favour of a different brand with more appealing packaging. It’s important not to let this happen to your craft product.
Producing and launching a new product is expensive and because bottling and packaging is almost the last step it’s likely the budget will be tight for this stage. However the cost of your alcohol package design isn’t just the finished artwork seen on your label – there is hours of research, sketching, refining, market testing, paper selection and print consultations. We put the same love and attention into our design work that you put into your distilling. All these things are what makes the difference between “ok” packaging and stunning packaging that will do justice to your craft spirit. A professionally designed label is vital to creating a look that will convince a new customer to buy it.
There are hundreds of different styles of spirits for a reason. Different people have different tastes and those people are looking for something specific. Part of our job is to find out the unique aspects of your product and to use your label to sell your story to the people who will be interested in it the minute they see your bottle. Creating a alcohol label to appeal to everyone is like trying to please all of the people all of the time, it’s not possible and it’s much more effective to focus on your brand story and personality to ensure that you do justice to your particular craft spirit.
In the end, our goal is to help distilleries sell spirits. We have years of experience in alcohol label design and work with specialist alcohol label printers who achieve amazing printed results. We firmly believe when it comes to craft spirits – what’s on the outside is just as important as what’s inside the bottle. Your alcohol label design and packaging is one of the main things that will encourage a customer to try your product for the first time, only after that will the quality of your spirit be experienced.
No matter what stage of your process you are at, whether you are ready to start bottling or you just have an idea, get in touch with us here in AKGraphics and we will work with you to create packaging that does your spirit justice.
The team here at AKGraphics were asked to come up with a company rebrand design for Ormonde Machinery Ltd. Ormonde Machinery is a leading supplier of quality construction mining, quarrying and recycling equipment. The company supplies a broad range of equipment to satisfy the demands of a growing customer base both within Ireland and overseas.
The new identity design had to by dynamic and communicate the mechanical aspects of the business. Our logo rebrand could be adapted to be used on both a black background and a white background. The bold, capitalised font communicates that the company is strong, with the triangles complimenting the design with a mechanical element. This company rebrand has since been adapted to corporate stationery, signage, promotional clothing, adverts, various trade show graphics material, large promotional stickers for use on the machines, and vehicle graphics.
The stationary above was designed using the new identity design for Ormonde Machinery, again strong bold colours to make Ormonde Machinery stand out from its competitors. This stationary design included letterheads, compliment slips and double sided business cards. The stationary design was coherent with the new brand guidelines which were also set by AKGraphics. Graphic headers was also supplied to Ormonde Machinery for various social media platforms also.
Advert designs followed shortly after, to promote the Ormonde Machinery service and main dealers offerings. These advertising designs also followed the brand guidelines and adopted a new style which kept the overall look of the Ormande Machinery rebrand.
The next step was to brand the Ormonde Machinery Technical Support vehicle, which travels nationwide throughout Ireland. Our logo design was applied to the vehicle along with contact details and the web address designed in the new Ormonde Machinery style. The photographs above show our custom vehicle graphics applied.
A large service sticker design followed the vehicle graphics. This had to be visible from a distance and also follow the new brand guidelines for the Ormonde Machinery rebrand. Again a great use of daily advertising for Ormonde Machinery to promote the service offering and the website.
The Ormonde Machinery staff also required promotional clothing for various outdoor and indoor trade shows. Trade show graphics also consisted of pull up banners, signage, flags and other promotional material.
AKGraphics create brands for business success, come see how the personality of your brand comes alive with AKGraphics. If you are interested in having a logo designed or would like us to design vehicle graphics, adverts, stationary or uniforms, contact Anne in AKGraphics at: email@example.com or call 059 913 3633
An interesting project for us from T. E. Laboratories. Aquarium Guard is a new product that will become a necessary purchase for all aquarium enthusiasts and professional fish-owners in the near future. We created stationery, packaging, test cards, instruction booklet, a web-holding page and bottle labels.