What are the best promotional items?
This is a question that we get asked on a regular basis. Our advice to our clients is to not focus all their attention on selecting a promotional giveaway product but to also consider how it can be branding and customised.
By taking a little more time and using AKGraphics’ creativity we can customise your promotional item in a way that will create far more impact than applying your company logo to everything in the same way.
It might be difficult to understand why you would want a custom branded promotional item that might not have your company logo on it. Surely that’s the entire point of promotional items?
AKGraphics recently designed a suite of different promotional items for The Digital Hub in Dublin. The designs that we created for the customised promotional items will help to illustrate the idea that by using a professional graphic design agency more impact will be achieved.
The full list of promotional items designed for The Digital Hub include pen, pencil, sticker, notepads, notebook, Keepcup and tote bag.
Looking at each promotional item it is clear that there is a strong sense of brand and the designs reflect The Digital Hub’s overall identity as a whole. The items are used at events and they are already getting a great reaction and proving popular.
In particular, larger items allow for more creative customisation. The screen printed tote bag features a design that was created specifically to maximise the available print area. A well designed promotional tote bag, that appeals to a wide audience, will be used again and again. Each time the bag is used your company get more exposure and as such the tote bag serves as a type of free advertising.
The high-end leather-bound notebook was designed by us to achieve a luxurious look and feel. The custom design is debossed into the leather surface which creates a tactile 3D effect. The Digital Hub’s logo is nowhere to be seen in this design, yet as you can see the design still works to promote the company.
Rather than going with a standard lined notepad we used the brand colours to create a bold background. These customised notepads are idea for sketching ideas and writing notes and their impact is huge in terms of brand awareness.
KeepCup are a brand of reusable coffee cups that are stylish, fun and colourful. They were the perfect choise for the Digital Hub to use as a promotional item. There are many different colour combinations available from KeepCup. As part of our design service we selected a colour combination to reflect the Digital Hub brand. The band was branded with the company’s logo. Bespoke KeepCups are an impressive promotional item. They can be given to employees or clients and act as a constant marketing tool.
The smaller promotional items such as the pen and pencil were also designed to maximise brand awareness. They are an effective way to make a great first impression without a large financial investment. Customers love a free pen and if it’s a good quality pen is will be used often and will remind them of your brand each time.
Overall The Digital Hub were delighted with all of the promotional items that we designed for them.
We LOVE our Keep Cups – they are fab and anyone lucky enough to get one so far is delighted! I wanted to thank you and your team for all your help on this project. I know that I’m not easy to work with so thanks for all you patience and help (note from AKGraphics: Ruth was a perfect client!). You all have been a pleasure to deal with! Overall it’s been a great success and we are delighted with all the material that we have received. I look forward to working with you in the future.
Ruth Flynn, Client Services Manager, Digital Hub Development Agency, Dublin
If you require custom promotional products for a trade show or to give to potential client then please don’t hesitate to contact us.
We’ll make suggestions on the items themselves and once products are selected we will create designs for each item to ensure your brand is portrayed in the best possible way.
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