Events

Award Winning Design Agency – Customer Service – Professional Service – Carlow Business Awards 2018

Such a great night last Thursday at the 2018 County Carlow Chamber Business Awards in Visual Carlow. To have the opportunity to network with the very best businesses in County Carlow is always great and also the presence of An Taoiseach Leo Varadkar was another bonus to the night. To top the night off AKGraphics won the ‘Customer Service – Professional Award’ and what a honour that was to win. Delighted for all the team at AKGraphics who work so hard everyday on behalf of our customers. What a creative design team we have in AKGraphics Carlow who think before they design, who ask questions about the target market, who create a design brief for every job, who understand business and once we get all the answers right we then start the design process. Our design presentations are of a very high standard in AKGraphics as we aim to impress our customers. Once we receive feedback from our customers we then adapt our designs accordingly and prepare final artwork files for print/digital use. Seeing the finished result is still an exciting moment in AKGraphics, a proud moment to view all our hard work. AKGraphics liaise with our customers on a daily basis, to make sure we deliver on time. Our customer service in AKGraphics is second to none as this is one thing that I have always instilled with all staff since starting my business over 20 years ago. AKGraphics have seen many businesses grow from strength to strength, but we still get a real buzz in seeing how our design sells that business, product or service. Repeat business is part and parcel of AKGraphics, gaining the trust of our customers is what we want. Still to this day we get lots of new exciting business coming through our doors in AKGraphics, that’s still what we love to get out hands on. Giving them professional advice and direction to guide them on the right path. Getting our teeth into a new design project is exciting for AKGraphics as we review the competition, the target market and plan our innovative options for that customer. There is never a dull moment in AKGraphics as deadlines have to be met on a daily basis.

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A big thanks to all our customers, the marketing companies and marketing people who we work with daily and all our printers who work with us. Thank you to all the judges, the MC/ presenter Eimear Ni Bhraonain of KCLR, the sponsors, Visual Carlow and all the team at County Carlow Chamber of Commerce and lastly all the team at AKGraphics – without you AKGraphics would not exist.

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If you would like to talk to AKGraphics about your design requirements for your business, whether you are an entrepreneur, startup or existing business please call me on 059 9133633 or email anne@akgraphics.ie

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Graphic Design for the Equine Industry in Ireland

Do you require creative innovative effective graphics for your equine industry based company or organisation?

Or do you need to up your game in relation to your current graphics for your equestrian service offering?
When choosing a graphic design company knowing that they have experience in your industry can help save time and money.
With over 24 years’ experience, we know a thing or two about offering a one-of-a-kind, tailored and personal approach that fits our customers’ needs. AKGraphics serves a wide range of markets but have a particular interest in producing high quality graphic design for the equine industry. With clients all over Ireland, AKGraphics are proud to be associated with some well know names such as Weatherbys Ireland, the Irish Racehorse Trainers Association and P.A. Solutions.

AKGraphics create creative design solutions specific to the equine industry that will appeal to your particular target market. We listen to our customers and we ensure that we understand their requirements before we begin any design projects. This approach results in a design solution that is above and beyond the current industry standard.

Whether you require a design for a logo, a race card advert, an online advertisement or large graphics for a show or horse truck consider AKGraphics for your professional equine graphics.

Below you’ll find examples of professional artwork AKGraphics created for some of our equine clients.

Punchestown is an important time in the equine calendar, Weatherbys Ireland required a race card advert design, screen graphics and promotional pull up banners for this event. Obviously before we designed any material for Weatherbys Ireland we made sure we understood the Weatherbys’ brand in full. When working with a new client we request a copy of their brand guideline so that we can review in full. We are then aware of the do’s and dont’s regarding the brand. AKGraphics ensures that our graphics adhere to brand guidelines as this creates consistency across different marketing material. We can improve current graphics but yet not go off direction which is important to remember. The next stage of any project is to gather the correct content. That content should consist of professional horse related photography and well written text. All photography supplied to AKGraphics will be reviewed by us to confirm if the images will scale to the print requirements required. We can also source unique photography for our clients if required. By controlling the imagery used a professional overall look can be achieved for every design. Regarding text content, we will review and read in full first to establish what the key message is. Your intended target market for these specific equine design projects should instantly be aware of your message. Once AKGraphics receives and reviews all of the project elements we can then begin the design presentation proposal for our client, creating some varied design options. In this particular case Weatherbys reviewed and shared the design options with their marketing team. Feedback is then required, AKGraphics welcome our clients feedback on any design presentation, as you the customer know your business inside-out and AKGraphics are the visual communicators to represent you in a way that reflects your business and services. Upon written approval of the chosen design concepts for the Weatherbys Ireland Race Card Advert, Screen Graphics and Pull Up Banners we then prepared the final artwork for the chosen printer plus provided final PDFs for email or web purposes. Producing visual results that represent Weatherbys Ireland in a professional manner in the Irish Horse Racing world was an interesting and creative process. Looking forward to partnering with Weatherbys Ireland in the near future.

Weatherbys Race Card Design by AKGraphics
Pullup banners for Weatherbys

AKGraphics build ongoing relationships with our equine clients, like any business trust is required in developing successful partnerships. AKGraphics work with many businesses to become their chosen graphic design company. We also partner with some businesses by offering an overflow service, these companies have in-house design teams but use AKGraphics on a regular basis to work on the overflow of design projects that can be required at busy times. The design and marketing departments in these companies trust the experienced AKGraphics team with their brand, safe in the knowledge that we will deliver on time and on budget. As you can imagine, this means that AKGraphics are just as comfortable working within existing brand guidelines as we are creating new ones.

Pull up Banner for Equine Industry Ireland

Another equine design project recently completed by AKGraphics, working in partnership with P.A.Solutions, was for IRTA Champions Dinner 2018. While P.A. Solutions role was event management for the IRTA, AKGraphics designed the detailed programme for The Champions Dinner plus the promotional wide pull up banners used for press photography on the night. AKGraphics also designed the detailed slide presentation which was displayed on the widescreen backdrop for the night, which consisted of roughly 90 different slides in total. This slick slide presentation was very visually enticing for the audience on the night, highlighting the many different equine awards and sponsors. Awards consisted of Champion & Leading National Hunt, Champion Trainer, Champion Jockey, Champion Apprentice, Champion Conditional Rider, Champion Amateur Rider, Champion Lady Amateur Rider, Leading Flat Owner, Champion Flat Jockey, Champion Flat Trainer, Champion National Hunt, Champion & Leading National Hunt Trainer and Champion Amateur Rider. The top talent of the Irish Racing world was recognised by the Irish Racehorse Trainers Association so it was essential that the graphic design reflected the professional and celebratory nature of the event.

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Equine Event Background Design for IRTA

Equine Pull up banner design for IRTA

Other design work completed on behalf of P.A. Solutions includes design for business cards for the IRTA, a generic advert design for P.A. Solutions for use in various programmes etc., a pull up banner for P.A. Solutions and a promotional A5 brochure for the IRTA for the ITBA Expo 2018 in Goffs Sales Complex, Kildare.

IRTA Business Card design and Brochure design
A truly comprehensive 2018 Thoroughbred Wall Planner for P.A. Solutions was designed to A1 size as a double sided informative wall planner that highlights Ireland & UK equine events such as Race meetings in Ireland & UK, Point to Points, Horse Sales in Tattersalls Ireland & UK, Goresbridge, Goffs Ireland & UK, Arqana and Keeneland. Each event description on this wall planner is colour coded so that it is easier for the user to view each event per month. This is a great promotional tool for P.A. Solutions to distribute to its equine customers.
Equine events wall planner Ireland

Equine events wall planner Ireland PA Solutions

Horse feed packaging for Equine Industry

AKGraphics have also redesigned the full packaging range for Gain Horse Feeds. For more information on the Gain Horse Feed packaging please click here.

AKGraphics provides bespoke design services for the equine industry, whether you are involved in Racecourses, Bloodstock Services, Showjumping, Breeding, Horses & Racing, Bloodstock Reports, Registration of Horses, Importing & Exporting of Horses or Racing News we will certainly be able to assist you. Just give us a call or email us to discuss your equine design requirement anne@akgraphics.ie 059-9133633.

AKGraphics service offering for the equestrian industry includes:

Brochure or Programme Design
Pull Up Banners
Exterior Banners
Display Graphics
Screen Graphics
PowerPoint Graphics
Sponsorship Graphics
Graphics for Trade Shows
Advertising – Print & Online Advertising
Leaflets or Flyers
Invitations
Menus
Flag Design
Brand Identity
Corporate Stationery
Campaign Graphics
Marketing Collateral
Promotional Material
Vehicle Livery
Reports
Annual Reports
Publications
Bespoke Requirements
Pitch Presentations in PowerPoint
Graphics for Social Media
Graphics for Web Banners

 

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Ploughing Championship Exhibitors Checklist

The National Ploughing Championship 2017 takes place in September (19th-21st) in Screggan, Co. Offaly. This event is one of the largest outdoor events in Europe with over 1,700 exhibitors and attendances of over 283,000 visitors.

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Things we can help you with

If you are an exhibitor you need to get your skates on in final preparation for this three day outdoor trade show event.

  • You have the stand organised at this stage so it’s time to get some final preparation in…
  • Trade stand graphics like signage with strong clear branding and messaging. Remember there are thousands of people a day attending this massive trade show so make it attractive and inviting to your stand.

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  • Branded clothing for your staff on the trade stand, plus name tags. This helps the attendees easily identify your staff and is also good advertising as your staff walk the show on lunch breaks etc.
  •  Printed Flyers, brochures, leaflets, postcards for your intended target market
  • Building on that database for your business at this trader show over the three days, you need a simple form for customers to fill on and maybe some encouragement also in relation to a competition for this as it entices your audience to take part!
  • Video demos for screens or tablets on your trade stand
  • Business cards for your staff to hand out
  • Branded promotional give aways (freebies) like branded memory sticks, pens, bags, notepads, hats, rain ponchos, again its down to budget. These type of promotional giveaways also come into play in relation to competitions held throughout the trade show days.
  • Competitions at your trade show – online or print – again it’s all about brand awareness.
  • Highlighting that new business offering at the stand, whether it’s a new machine or it’s a new app or it’s a news service offering. Here is a great stage to launch this and get great PR in relation to this for your business.
  • Specific photography area (mobile) at your trade stand, in relation to social media and again brand awareness

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  • Refreshments for your visitors to your trade stand, either branded coffee cups or water bottles or sweet treats to boost the energy level
  • Social media about your brand, your products your service offering…
  • Social media before the event to promote what stand and row number location you are in, plus daily updates on social media also throughout the trade show.
  • Converting leads to sales… that’s what it’s all about. All this hard work has to pay off so make it work for you and your audience.
  • Maybe catching the attention of the crowd in the car park before they enter into the show, again you need some bodies to assist you here…Or maybe as the crowds exit the show into the car park areas is another consideration

 

Things we can’t help you with
  • Start by getting a copy of The Irish Farmers Journal a week in advance, as they have will have a handy printed map of all the trade exhibitors, so you can get your bearings…
  • The best pair of waterproof walking shoes you can get! As your feet will be walked off you..
  • Rain gear just in case – as you never know what the weather will be like at the Ploughing Championships. Umbrellas are a bit of a nuisance at the ploughing as the tracks throughout the ploughing are so busy on a daily basis.
  • Knowing where the “nice” toilets are at the National Ploughing Championships!
  • Knowing the best place to get lunch is – where they serve good quality Irish food
  • If you are travelling a long distance it might be a good idea to hire out a campervan for the weekend to avoid those early starts
  • Knowing the best time to leave so you do not get stuck in traffic jams on the way home and also planning that route in advance
  • Remember where you parked your car!
  • Ready for day two of the ploughing…

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Tips for Successful Ribbon Cutting Events, Product Launches and Promotional Events for your Company

Tips for Successful Ribbon Cutting Events, Product Launches and Promotional Events for your Company

So you are organising an event for your company, and you are thinking that it will be overwhelming, expensive, time-consuming … the list goes on.

However despite all of the hard work involved, these events are a very effective way to connect with your customers and suppliers. You can use events such as product launches to promote your new product successfully by ensuring that everything runs smoothly so that you make the best possible first impression. You can also use the event as a way of generating publicity and press coverage which can include social media mentions, online articles, printed reports in local or national newspapers and of course local and national TV. When you consider what a great opportunity for publicity your event can be you will want to make sure that you get all elements of the event to look fantastic and AKGraphics can help you with that.

Event Graphics Dublin Carlow by AKGraphics

So, what can we help you with? We think it’s a good idea to really focus on the most important elements of your event. Within the last 8 weeks we have worked with a number of our clients to make sure that their launches are a success and you will see some examples of our design work for them in our tips below.

TOP TIPS TO MAKE SURE YOUR EVENT IS A SUCCESS & LOOKS GREAT

1. Set the tone with INVITATION DESIGN

Your invitation design will set the tone for your event and it should depict the atmosphere of your event. AKGraphics will also discuss your options on the different types of invitations that are appropriate for corporate events.

For example you might not want or need to send physical invitations by post. In that case an online custom invitation is an ideal solution. They allow you to send and track the invitations quickly and easily. Plus once the digital invitations are received your intended delegates can rsvp immediately online. If you are organising an event whether large or small, online email invitations are a great tool to consider. Recently, AKGraphics designed an email invitation for UCD, which greatly helped the success of their event.

Digiital online invitation design Dublin Carlow

However if your event has a more formal feel a beautifully designed printed invitation may be a more appropriate option. AKGraphics will design your bespoke invitations and we will also present options on print finished such as foils and custom or unusual shapes. These special touches will ensure that the recipient of your invitation is eager to attend your event. Paper types and coloured envelopes can also add a special feel to your custom designed invitation. Below is our invitation design for Walsh Whiskey Distillery ribbon cutting event. You can read more about this event invitation design here.

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Of course if your event is open to your entire target market an open invitation in the form of a flyer, newspaper advert and online adverts will ensure that you reach a large audience. In this case the newspaper advert or online advert design needs to catch your target market’s attention and it needs to tempt them to attend your event. An effective example of this type of engaging and informative invitation design can be viewed below, where AKGraphics designed this invitation for Keenan’s Open Day.

Event_graphics_flyer_invitation_design1 Invitation design Dublin Carlow

2. Give out branded items that your attendees will take home with them

Although your event may only last one day or a few hours you will want the positive impact of the day to stay with your target market for longer than that.

It might be essential to give the attendees something, for example at a recent seminar for UCD Bord na Gaelic each delegate needed a printed schedule to follow the times and topics of each speaker. AKGraphics designed this booklet so that it was clear, concise, welcoming and informative. UCD were also able to use the design on a large presentation on a screen as a backdrop at the event. Read more about our bespoke branded items that helped make UCD’s event a success.

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Another nice option for events is to give the attendees a gift to take home. For the Walsh Whiskey Distillery ribbon cutting, AKGraphics designed a custom gift bag which were given to each attendee after being filled with a variety of branded gifts, including a custom designed box with whiskey tasting glass. Gift bags can be designed by AKGraphics to be any size and to match to your branding, in the case of Walsh Whiskey the bag also featured a copper foil to add a touch of luxury and prestige.

Event_graphics_custom_bag_design1 Event Graphics Dublin Carlow by AKGraphics

3. Brand your event with a range of DISPLAY SOLUTIONS these will all appear in photos / videos taken at the event

Of course items used to dress your event space will make the area look nice but the true role of these display items is to brand your event. You must remember that there will be many photographs taken at the event and possible even videos. It should be your aim that your company branding comes across in these photos and that the overall look of the event is memorable for all the potential customers attending.

At the recent ribbon cutting for Walsh Whiskey Distillery working alongside a PR company AKGraphics designed many of the display solutions that enhanced the launch day. These included large branded flags, temporary signage for the ribbon cutting, permanent signage which featured custom crafted oak elements. Also used were displays featuring the many different Whiskey box packaging designed by AKGraphics also. The ribbon cutting event received heavy press coverage which is always important when promoting a new product or service.

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If your event is taking place in a venue other that your own premises it will be important to focus your display solutions on portable options that you can use multiple times at different events. This means that you will get more use out of these display options. At the Keenan open day event that we worked on we designed flags and display boards. These are an ideal solution to add instant branding to any area and the  flags and boards could be seen on the coverage from the RTE News.

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If your event was carefully planned and executed well you will see the benefits in a stronger relationship with your target market, better brand awareness through the press coverage you will receive and increased product or service sales. Take for example the press received by the Keenan Open Day event which featured on the Six One news and Nine O’Clock News on RTE. The Walsh Whiskey Distillery ribbon cutting event also received impressive world-wide press coverage and publicity from a number of different outlets.

AKGraphics is a graphic design agency with over 22 year experience and because of this we are the ideal company to help you with some or all aspects of your event. From start to finish we will ensure that your event looks great and your attendees are left with positive memories associated with your brand. Contact us now on +353 59 9133633 or email Anne to discuss the different design options for your event.

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