Design

A look at seasonal packaging

We recently designed this label specifically for the Halloween season. Hickeys Barm Brack is a high quality product and the owner felt it needed a label to match these standards in order to be eye-catching in stores around Ireland.

As you can see the new Hickeys Barm Brack label for Halloween mirrors the quality of the product. With a black and gold foil applied the label catches the light and shines, portraying a luxury product. Standing out on shelves against its competitors.

Hickeys sell their tasty Barm Brack all year round, however because this product is specifically associated for Halloween, an eye-catching label was required to pique interest among consumers for this time of year. The Barm Brack now has a stand out label that will increase its desirability as the quality shines through the label.

While designing this labels we were reminded how effective seasonal packaging can be for businesses for different occasions throughout the year.

We decided to look at other brands that have successfully applied seasonal packaging to their products.

Hickeys Barm Brack Label – Designed by AKGraphics

Halloween Inspired packaging

Fanta Label Redesign for Halloween – Not designed by AKGraphics

Fanta box packaging redesign for Halloween – Not designed by AKGraphics

Fanta Label Redesign for Halloween – Not designed by AKGraphics

Hobnobs biscuit packaging redesigned for Halloween – Not designed by AKGraphics

Heinz Beans label redesign for Halloween – Not designed by AKGraphics

Christmas packaging

Primula Cheese Tube packaging redesign for Christmas Season – Not designed by AKGraphics

Toblerone box packaging redesigned for Christmas period – Not designed by AKGraphics

Pringles Packaging redesign just for Christmas season! Not designed by AKGraphics

Stela Artois Beer outer packaging redesigned for Christmas – Not designed by AKGraphics

St. Patrick’s Day Themed packaging

Jameson Whiskey label redesign for St. Patricks Day – Not designed by AKGraphics

Tayto packet redesign for St. Patricks Day – Not designed by AKGraphics

Valentine’s Day inspired packaging

Pink Lady Apples box shape designed changes for Valentines day – Not designed by AKGraphics

Starbucks Coffee Cups redesign for Valentines Day – Not designed by AKGraphics

Sports Event inspired packaging

Robinsons Squash Drinks label redesign for Wimbledon – Not designed by AKGraphics

Can drink redesigned for soccer tournament – Not designed by AKGraphics

There are many benefits from designing seasonal packaging for your product, standing out from your competitors, renewing interest in your product and creating a more personal and relatable feel to your product on the shelf.

If you are considering redesigning your current packaging or if you’re starting from scratch, please contact Anne on 059 9133633 or email anne@akgraphics.ie and we will guide you through this process.

 

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Mind Over Matter €23,500 raised nationally for Aware

10th of October (world mental health day) where Mind Over Matter 2018 took place in VISUAL Carlow where we had 10 professional creatives donating their time for free for an amazing mental health initiative all on behalf of Aware. A national day of creativity throughout Ireland took place, but in Carlow we had entrepreneurs, startup businesses, and established businesses soaking up all of the knowledge from our experienced ten designers and what they had to offer. Our design consultations for Mind Over Matter Carlow began at 9am and ran right through-out the day until 5pm.

Our design team for Mind Over Matter Carlow consisted of Gillian from Penhouse, Mick from UNUM, Liam from McLoughlin Architecture, Elke from Lifepath Designs, Rachel from Lifehack Designs, Eric from Saatchi & Saatchi, Rory from Clickworks, Simone from Simone Hassett Design, James from Threesixty, myself from AKGraphics and Stephanie of course who directed and time managed us throughout the day. A really creative buzz began just before 9am and never stopped throughout the day, it was a proud moment for me to see it all come together under one roof in Carlow last Wednesday. We had professional and experienced product designers, architects, graphic designers, creative strategists, UX/UI designers, packaging designers, web designers, interior designers and advertising creatives – all that talent for a national day of creativity in Carlow.

I would like to say a big thank you to all those people who booked their design consultations with myself (AKGraphics) it was a new experience for me to have seven meetings in a row in one day and it’s kind of a bit like speed dating! I just love speaking to people, hearing their stories and what they are up to and what the next plan is. I had a varied selection of design consultations throughout the day from a scientist, to a beaded Irish jewellery designer, to a training consultancy firm, to an Astrology lover, to a theatre/venue manager, to a hidden food store (that I will be calling into the next time I pass!) that feeds all the manufacturing companies in Bagenalstown, Co. Carlow.

It never ceases to amaze me the amount of businesses out there and what they are up to. Last Wednesday Mind Over Matter Carlow was the day to talk, question, discuss and explore new ideas, advise more effectively, develop a new product/ app for a business, get new business and to talk about business priorities. The people who booked their design consultation had heard about this mental health initiative through social media or word of mouth or through our laser light show on the Braun building, they booked their E75 hour long design consultation and they came through the doors every hour last Wednesday. The people that booked their design consultation were very prepared and knew that in the 60 minutes they needed answers to the queries and questions they prepared. Some were questioning existing ways, some where open to change about how they would do that? Some were doing too many things in their business but not focusing on the top four selling points in the business. From our feedback sheets from all the design consultations in Carlow, we the designers can see the positive effect we had on the day while also raising serious money for Aware.

But this day would not happen without a serious amount of thank you’s to the many, many people that helped us make this happen.

To the main woman who is the brain child behind this wonderful mental health initiative – Kim McKenzie Doyle, a fellow Carlow lady and former president of the Institute of Designers of Ireland (IDI). This is a lady you cannot say ‘no’ to, she just has this energy and drive that oozes confidence. When she approached me this summer little did I know her plan was to make me do public speaking, radio interviews, launches and be the face of Mind Over Matter Carlow. I am delighted she made me do these things that were completely out of my comfort zone, I think if I knew the half of Kim’s ideas I would have run a mile! But to be fair this is Kim’s second year running Mind Over Matter and to raise over E23,500 last Wednesday for Aware, where last year was only E7,000 – that just shows you how determined Kim is. But you also have to see Kim’s idea in networking the talented creative industry in Ireland, through this mental health initiative called Mind Over Matter and that is something that’s growing each year. The design talent we have in Ireland is outstanding and that is where the IDI (Institute of Designers) are pushing that out more and more. Watch this space as this is a lady that is not going to sit still – Kim McKenzie Doyle take a bow from all of us in Carlow and nationwide.

To our main sponsors – without them Mind Over Matter Carlow would not have happened

Mimosa Bar de Tapas, Carlow for providing sponsorship and also for providing ‘Residencia’ for our launch of Mind Over Matter Carlow back on the 30th August. What a positive launch we had in Mimosa for me it was my first big launch to be personally involved in but for Mimosa it was also a big new venture for them with the expansion into ‘Residencia’. The ambiance the food the people just worked beautiful, as per usual Mimosa Bar de Tapas just blew everyone away. Some of our guests had never been to Mimosa before and let’s just say they were quiet impressed and definitely returning. I would also like to say thank you so much for our wonderful speakers at our launch: Lorraine Higgins – Retail Excellence Ireland, Gavin O’Reilly – Silver Spear Gin, Vanessa Tierney – Abodoo and myself of course…

Glasseye – To Janet and her experienced video and production team at Glasseye who prepared all the video production at our Mind Over Matter Carlow launch
DNG McCormack Properties – To Marcus McCormack and all his team
UNUM – To Colette and all her team at UNUM for supporting us
Lennon’s Carlow – To Ross & all his very helpful team
P+D who provided us with all the printed material for Mind Over Matter
IDI – Institute of Designers for all the guidance

I would also like to do a big shout out to Carlow County Council, Local Enterprise Office (Leo) Carlow, Co. Carlow Chamber of Commerce, Carlow Nationalist, KCLR 96fm, Arboretum Home & Garden Centre who helped us to promote Mind Over Matter locally and nationally.

Braun – where our creative laser light show lit up the side of Braun at night for the last month – where all of Carlow could see. It’s been my long term ambition to display graphics on this idle building and I was delighted to see it worked. Thank you to Sean Gallagher for allowing us to use this Braun building, and to Greg Mynhardt of Hedgehog Productions who put this creative laser light show together for us. Plus I would also like to thank ‘Height For Hire’ for lending us the hoist to display our amazing laser light show on the Braun building and lastly to Netwatch for the 24 hour security on this equipment and building.

To Lennon’s Restaurant for feeding all the Carlow designers last Wednesday in Visual with a beautiful tasty lunch that refreshed and revived all the designers for their afternoon sessions. Thank you Ross Byrne of Lennon’s, all of us were extremely grateful for this lunch sponsorship.

To Visual Carlow, to Derek and Eric and all the team from Visual who really I can not thank enough. What an incredible venue firstly but a big thank you to all the team who assisted us greatly last Wednesday for Mind Over Matter Carlow.

To Ballygowan Water for our supply of cooled bottled water to keep the designers brains refreshed throughout the design consultations in Carlow. Also a big thank you to Bewley’s for our supply of coffee and tea to keep us all going also.

To the people on the day who walked into Visual Carlow and gave us donations for Mind Over Matter Carlow – thank you so much. Plus I would also like to thank the people who could not attend on the day, but made donations and rescheduled design consultations for them on other days  – thank you.

Lastly a big thank you to all my staff in AKGraphics who kept the ship going and also for putting up with me during these busy times of juggling AKGraphics and Mind Over Matter. Also a big shout out to Stephanie of AKGraphics who kept me calm and reminded me of where I was to be but basically just kept me on track as she does everyday in AKGraphics and as you can imagine that is not an easy task….
To my own family also for putting up with me during Mind Over Matter it was not easy guys but thank you for your patience. I hope sincerely I have not forgotten to thank anyone, but if I did please forgive me.

Thank you to all the hard core creatives (189 creatives in total in 9 different locations around Ireland), who raised an incredible E23,500 for Aware and what a difference that will make…brilliant initiative with a brilliant result – an inspirational event.

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How effective is your preserves packaging?

Over the weekend Blas na hEireann took place and is the biggest competition for quality Irish produce in Ireland. This year in the Jellies category Rose Hip Jelly won gold, Dunnes Stores won silver and Gibney’s Preserves won bronze in the Blas na hEireann food awards 2018. Upon reading this news we decided to look at our top favourite packaging for preserves to demonstrate the importance of high quality, professionally designed packaging. Packaging is the first physical impression consumers receive when interacting with your product. Businesses should evaluate whether their packaging meets the same standards of their product. Perhaps re-evaluate and think about what your current packaging says about your product.

We recently designed a wrap around clear label for all 11 of their preserves for The Old Yard. The Old Yard wanted the contents of the jar to be the main focus so the label that was designed was clear with white text. The white text gives the illusion that it’s handwritten with a white marker. It gives the design a personal and organic feel.

jam

This design from La Tia Fina (not designed by AKGraphics) jams is different to The Old Yard but also gives an organic feel to the product . Each label is originally based off the fruit being stamped on the label with a little paint. Along with the black paper cover for the lid and the string tie this packaging is very eye-catching and would stand out on the shelves.

fruit-labels-made-with-real-fruit-for-la-tia-fina-jam-5

 

 

As you can see the concept behind The Old Yard and La Tia Fina’s products are quite similar, the desire to portray an organic and handmade touch to their jams through the packaging. As you can see from the images both designs are completely different but both equally deliver that concept successfully.

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This Apricot Vanilla Jam (not designed by AKGraphics) was designed in Hungary; we love the intricate detail of the illustration. Something very different to the two previous examples but demonstrates that details can work effectively for packaging if designed professionally.

If you are selling a top quality product we believe that your packaging should be top quality too. Let your product sell itself with professionally designed packaging and labels to really push your business and increase sales.

If you are considering redesigning your current packaging or if you’re starting from scratch, please contact Anne on 059 9133633 or email anne@akgraphics.ie and we will guide you through this process.

 

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Award Winning Design Agency – Customer Service – Professional Service – Carlow Business Awards 2018

Such a great night last Thursday at the 2018 County Carlow Chamber Business Awards in Visual Carlow. To have the opportunity to network with the very best businesses in County Carlow is always great and also the presence of An Taoiseach Leo Varadkar was another bonus to the night. To top the night off AKGraphics won the ‘Customer Service – Professional Award’ and what a honour that was to win. Delighted for all the team at AKGraphics who work so hard everyday on behalf of our customers. What a creative design team we have in AKGraphics Carlow who think before they design, who ask questions about the target market, who create a design brief for every job, who understand business and once we get all the answers right we then start the design process. Our design presentations are of a very high standard in AKGraphics as we aim to impress our customers. Once we receive feedback from our customers we then adapt our designs accordingly and prepare final artwork files for print/digital use. Seeing the finished result is still an exciting moment in AKGraphics, a proud moment to view all our hard work. AKGraphics liaise with our customers on a daily basis, to make sure we deliver on time. Our customer service in AKGraphics is second to none as this is one thing that I have always instilled with all staff since starting my business over 20 years ago. AKGraphics have seen many businesses grow from strength to strength, but we still get a real buzz in seeing how our design sells that business, product or service. Repeat business is part and parcel of AKGraphics, gaining the trust of our customers is what we want. Still to this day we get lots of new exciting business coming through our doors in AKGraphics, that’s still what we love to get out hands on. Giving them professional advice and direction to guide them on the right path. Getting our teeth into a new design project is exciting for AKGraphics as we review the competition, the target market and plan our innovative options for that customer. There is never a dull moment in AKGraphics as deadlines have to be met on a daily basis.

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A big thanks to all our customers, the marketing companies and marketing people who we work with daily and all our printers who work with us. Thank you to all the judges, the MC/ presenter Eimear Ni Bhraonain of KCLR, the sponsors, Visual Carlow and all the team at County Carlow Chamber of Commerce and lastly all the team at AKGraphics – without you AKGraphics would not exist.

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If you would like to talk to AKGraphics about your design requirements for your business, whether you are an entrepreneur, startup or existing business please call me on 059 9133633 or email anne@akgraphics.ie

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All your questions about Mind Over Matter answered.

All your questions about Mind Over Matter answered.

Mind Over Matter is a national day of creativity in aid of Aware. Designers across Ireland are donating their time on October 10th, which is World Mental Health Day in aid of Mental Health Awareness. You can book to speak to any of our designers for €75 per hour in relation to any design queries/needs you or your business may have.

Anyone can book a consultation with an experienced designer; we have a team of 12 different designers in Carlow on October 10th. Each 1hr slot is €75 and is in aid of Aware. You will be receiving professional knowledge to help you at a low cost from designers who have worked in their industry for at least 5 years. We are looking for; entrepreneurs, startup businesses, and established businesses to come to VISUAL Carlow on October 10th to soak up all of the knowledge that our experienced designers have to offer.

MindOverMatter IDI

Here is a breakdown of the range of designers you can choose from in Carlow.

Product Designer – Jack Gregan

Jack can advise you on your new product or improve your existing product.

Architect – Liam McLoughlin – McLoughlin Architecture

Liam’s professional knowledge and experience of architecture is available to you.

UX/UI Designer – Mick Brady – Unum

Improve how your customers interact with your product/service with Micks advice.

Interior Designer – Elke Fingleton – Lifepath Designs

Transform your interiors with professional knowledge from Elke.

Creative Strategist – Rachel Kane – Lifehack

Brainstorm with Rachel and receive creative advice.

Advertising Creative – Eric Rainsberry – Creative Group Head at Saatchi & Saatchi Budapest

Speak to Eric in relation to your advertising needs.

6 different Graphic Designers

  • Anne Kelly – AKGraphics
  • Gillian Reidy – Penhouse
  • James Kelly – ThreeSixty
  • Rory Dowling – Head of Branding & Retail in Clickworks – Packaging Design Expert
  • Simone Hassett – Simone Hassett-Costello Graphic Design
  • Catriona Maher – Cat Maher Design

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Pick the brains of any of the experienced Graphic Designers to improve you design needs. It can be in relation to advertising, brand identity, brochures, etc.

For your €75 you will receive helpful information to enhance and grow your business. From a long term clients perspective, that one hour you spend with any of the professional designers in Carlow will be well spent. 100% of proceeds go to Aware, who make an important difference to peoples lives. All bookings must be made online at https://idimindovermatter.ie/venue/the-visual/.

If you have any questions or you are confused about which designer you should talk to please don’t hesitate to contact Anne Kelly on (0) 59 91 33633 or email anne@akgraphics.ie

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Wall Graphics for Companies

Creating an engaging and friendly environment is important for any business to set the tone of their workplace. Designing an attractive setting for customers when they first come in by using creative wall graphics is a great way to welcome people. A happy workspace for your employees creates a positive atmosphere and is likely to boost productivity and morale.

At AKGraphics we have a vast experience designing wall graphics for all spaces. Any space big or small can be transformed from something plain and dull to something engaging and colourful. Whether that’s wall graphics, signage, or window vinyl, we will design it to suit your specific space. Create a workplace that represents you and your business and leaves a lasting impression for both your workers and customers.

We recently designed wall graphics for our own office here at AKGraphics. We wanted to introduce colour to bring life to the office and remove the blank white walls. By using bright colours and patterns we created a more engaging feel as you walk into the office. We designed a bespoke backlit circular frame featuring our company logo. Additional privacy was achieved by adding window graphics to our entrance area. We also designed new subtle wall graphics for our meeting room, by using white vinyl letters over clear perspex.

AKGraphics Studio wall graphics AKGraphics Studio wall graphics AKGraphics Studio wall graphics

Adrenaline HPL approached AKGraphics to develop wall graphics for their new Human Performance Laboratory, offices and gym. Adrenaline HPL had an established brand and logo so we focused on developing this branding for a range of interior office signage. As Adrenaline HPL share the building with other companies it was vital that clients were clear on the location of their office. Each and every piece of the signage reflects Adrenaline HPL’s branding. This attention to detail ensures that the overall look is extremely professional while remaining welcoming for clients.

HPL Adrenaline Wall graphics HPL Adrenaline Wall graphics HPL Adrenaline Wall graphics HPL Adrenaline Wall graphics

AKGraphics was asked to add colour and life to Ben Dunne Gyms, but the client also requested that the same design concept could be adapted for all Ben Dunne Gyms (whether large or small). Taking into consideration the new paint colours, the new interior graphics with vivid splashes of colour, swirls of curved lines and branded graphics we created a much fresher feel within the gyms. The final result for Ben Dunne Gyms was welcomed by all gym members. Once we completed one or two gyms it was easy for Ben Dunne Gyms to adapt the same design theme/concept and roll out the new interior feel to other gyms within the group.

BDG Wall graphics

 

BDG Wall graphics

BDG Wall graphics designed by AKGraphicsBDG Wall graphics designed by AKGraphics

If you think your space needs a fresh new look, give us a call and we will design a creative new look and feel for your business! Call us today on 059 91 33633 or email anne@akgraphics.ie

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Mind Over Matter

Mind Over Matter is a national day of creativity in aid of mental health awareness. The event will be held in ten different locations around Ireland on October 10th, which is also world mental health day. This year AKGraphics is delighted to be helping IDI (Institute of Designers in Ireland) organise the Carlow event that’s being hosted by VISUAL Carlow.

First and foremost we are calling on all experienced designers across the South East to come and show your support for this great cause. If you’re a graphic designer, illustrator, product designer, interior designer, architect, landscape architect, animator, creative strategist, web developer, advertising creative or a UX/UI designer, we want you! We want to create a stronger design community in Ireland by connecting fellow designers and promoting their value to the business community.
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MindOverMatter IDI MindOverMatter IDI GIF

If you, as a designer would like to sign up you will be giving one full day of your time to participate in consultations with businesses to share your knowledge and experience with them. You will also have the opportunity to network with fellow designers and discuss day to day business issues. The sign up for Mind Over Matter is currently open for any experienced designers who wish to volunteer their time for one day only in aid of this important cause. Please click Sign up to go to the Mind Over Matter website and fill in your details now. Sign Up

Secondly, we are looking for entrepreneurs, startup businesses, and established businesses to come to VISUAL Carlow on October 10th to soak up all of the knowledge that our experienced designers have to offer. For a fee of €75 you can book a consultation hour with a designer of your choice and receive helpful information to enhance and grow your business. Every cent of your €75 goes straight to Aware and you will be raising money for a great cause. The sign up for businesses to book a consultation with one of our experienced designers will be open to everyone from the 30th of August so be sure to book yourself a consultation at the end of the month.
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MindOverMatter IDI
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The aim of the Mind Over Matter event is to put a spotlight on the mental health issues that people struggle with everyday. Currently in Ireland 1 in 10 people are affected by depression. In fact creatives are 25% more likely to experience a mental health issue in their lifetime. By signing up for the Mind Over Matter event you will be helping raise funds and awareness for people who experience mental health issues in Ireland while also receiving beneficial information to help you and your business.


Mind Over Matter is a day of reaching out, creating opportunity, sharing skills and experience while raising money for a great cause.
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A Pop of Colour

We all have a favourite colour. As designers we know that colour is an element that can change how a visual is perceived.

So what’s your favourite colour? If you are like the majority of the population then your favourite colour is blue!

deep blue sea water with white cloud over sky

deep blue sea water with white cloud over sky

Row of colorful flip flops on old weathered blue painted beach decking.  Space for copy.

Row of colorful flip flops on old weathered blue painted beach decking. Space for copy.

Throughout our years working in design we have noticed that there is rarely a probably with the colour blue. However there can often be a problem with the colour green! In particular lime green! People just don’t seem to like that colour!

According to studies we subconsciously decide our favourite colour based on an object or elements around us that are that colour. For example, blue represents fresh water, oceans, and summer skies. This explains why people favour different colours. You favour a colour based on what you associate that colour with.

 

Many people hate the colour yellow also. Which is odd as yellow is often associated with happiness and joy. However a number of studies have shown that yellow can cause dizziness and nausea for this reason it is often used sparingly or strategically in advertisements.

You may even be afraid of certain colours! Chromatophobia refers to an irrantional fear of of certain colours. Have you a fear of any colours??

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Graphic Design for the Equine Industry in Ireland

Do you require creative innovative effective graphics for your equine industry based company or organisation?

Or do you need to up your game in relation to your current graphics for your equestrian service offering?
When choosing a graphic design company knowing that they have experience in your industry can help save time and money.
With over 24 years’ experience, we know a thing or two about offering a one-of-a-kind, tailored and personal approach that fits our customers’ needs. AKGraphics serves a wide range of markets but have a particular interest in producing high quality graphic design for the equine industry. With clients all over Ireland, AKGraphics are proud to be associated with some well know names such as Weatherbys Ireland, the Irish Racehorse Trainers Association and P.A. Solutions.

AKGraphics create creative design solutions specific to the equine industry that will appeal to your particular target market. We listen to our customers and we ensure that we understand their requirements before we begin any design projects. This approach results in a design solution that is above and beyond the current industry standard.

Whether you require a design for a logo, a race card advert, an online advertisement or large graphics for a show or horse truck consider AKGraphics for your professional equine graphics.

Below you’ll find examples of professional artwork AKGraphics created for some of our equine clients.

Punchestown is an important time in the equine calendar, Weatherbys Ireland required a race card advert design, screen graphics and promotional pull up banners for this event. Obviously before we designed any material for Weatherbys Ireland we made sure we understood the Weatherbys’ brand in full. When working with a new client we request a copy of their brand guideline so that we can review in full. We are then aware of the do’s and dont’s regarding the brand. AKGraphics ensures that our graphics adhere to brand guidelines as this creates consistency across different marketing material. We can improve current graphics but yet not go off direction which is important to remember. The next stage of any project is to gather the correct content. That content should consist of professional horse related photography and well written text. All photography supplied to AKGraphics will be reviewed by us to confirm if the images will scale to the print requirements required. We can also source unique photography for our clients if required. By controlling the imagery used a professional overall look can be achieved for every design. Regarding text content, we will review and read in full first to establish what the key message is. Your intended target market for these specific equine design projects should instantly be aware of your message. Once AKGraphics receives and reviews all of the project elements we can then begin the design presentation proposal for our client, creating some varied design options. In this particular case Weatherbys reviewed and shared the design options with their marketing team. Feedback is then required, AKGraphics welcome our clients feedback on any design presentation, as you the customer know your business inside-out and AKGraphics are the visual communicators to represent you in a way that reflects your business and services. Upon written approval of the chosen design concepts for the Weatherbys Ireland Race Card Advert, Screen Graphics and Pull Up Banners we then prepared the final artwork for the chosen printer plus provided final PDFs for email or web purposes. Producing visual results that represent Weatherbys Ireland in a professional manner in the Irish Horse Racing world was an interesting and creative process. Looking forward to partnering with Weatherbys Ireland in the near future.

Weatherbys Race Card Design by AKGraphics
Pullup banners for Weatherbys

AKGraphics build ongoing relationships with our equine clients, like any business trust is required in developing successful partnerships. AKGraphics work with many businesses to become their chosen graphic design company. We also partner with some businesses by offering an overflow service, these companies have in-house design teams but use AKGraphics on a regular basis to work on the overflow of design projects that can be required at busy times. The design and marketing departments in these companies trust the experienced AKGraphics team with their brand, safe in the knowledge that we will deliver on time and on budget. As you can imagine, this means that AKGraphics are just as comfortable working within existing brand guidelines as we are creating new ones.

Pull up Banner for Equine Industry Ireland

Another equine design project recently completed by AKGraphics, working in partnership with P.A.Solutions, was for IRTA Champions Dinner 2018. While P.A. Solutions role was event management for the IRTA, AKGraphics designed the detailed programme for The Champions Dinner plus the promotional wide pull up banners used for press photography on the night. AKGraphics also designed the detailed slide presentation which was displayed on the widescreen backdrop for the night, which consisted of roughly 90 different slides in total. This slick slide presentation was very visually enticing for the audience on the night, highlighting the many different equine awards and sponsors. Awards consisted of Champion & Leading National Hunt, Champion Trainer, Champion Jockey, Champion Apprentice, Champion Conditional Rider, Champion Amateur Rider, Champion Lady Amateur Rider, Leading Flat Owner, Champion Flat Jockey, Champion Flat Trainer, Champion National Hunt, Champion & Leading National Hunt Trainer and Champion Amateur Rider. The top talent of the Irish Racing world was recognised by the Irish Racehorse Trainers Association so it was essential that the graphic design reflected the professional and celebratory nature of the event.

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Equine Event Background Design for IRTA

Equine Pull up banner design for IRTA

Other design work completed on behalf of P.A. Solutions includes design for business cards for the IRTA, a generic advert design for P.A. Solutions for use in various programmes etc., a pull up banner for P.A. Solutions and a promotional A5 brochure for the IRTA for the ITBA Expo 2018 in Goffs Sales Complex, Kildare.

IRTA Business Card design and Brochure design
A truly comprehensive 2018 Thoroughbred Wall Planner for P.A. Solutions was designed to A1 size as a double sided informative wall planner that highlights Ireland & UK equine events such as Race meetings in Ireland & UK, Point to Points, Horse Sales in Tattersalls Ireland & UK, Goresbridge, Goffs Ireland & UK, Arqana and Keeneland. Each event description on this wall planner is colour coded so that it is easier for the user to view each event per month. This is a great promotional tool for P.A. Solutions to distribute to its equine customers.
Equine events wall planner Ireland

Equine events wall planner Ireland PA Solutions

Horse feed packaging for Equine Industry

AKGraphics have also redesigned the full packaging range for Gain Horse Feeds. For more information on the Gain Horse Feed packaging please click here.

AKGraphics provides bespoke design services for the equine industry, whether you are involved in Racecourses, Bloodstock Services, Showjumping, Breeding, Horses & Racing, Bloodstock Reports, Registration of Horses, Importing & Exporting of Horses or Racing News we will certainly be able to assist you. Just give us a call or email us to discuss your equine design requirement anne@akgraphics.ie 059-9133633.

AKGraphics service offering for the equestrian industry includes:

Brochure or Programme Design
Pull Up Banners
Exterior Banners
Display Graphics
Screen Graphics
PowerPoint Graphics
Sponsorship Graphics
Graphics for Trade Shows
Advertising – Print & Online Advertising
Leaflets or Flyers
Invitations
Menus
Flag Design
Brand Identity
Corporate Stationery
Campaign Graphics
Marketing Collateral
Promotional Material
Vehicle Livery
Reports
Annual Reports
Publications
Bespoke Requirements
Pitch Presentations in PowerPoint
Graphics for Social Media
Graphics for Web Banners

 

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