Design

Wall Graphics for Companies

Creating an engaging and friendly environment is important for any business to set the tone of their workplace. Designing an attractive setting for customers when they first come in by using creative wall graphics is a great way to welcome people. A happy workspace for your employees creates a positive atmosphere and is likely to boost productivity and morale.

At AKGraphics we have a vast experience designing wall graphics for all spaces. Any space big or small can be transformed from something plain and dull to something engaging and colourful. Whether that’s wall graphics, signage, or window vinyl, we will design it to suit your specific space. Create a workplace that represents you and your business and leaves a lasting impression for both your workers and customers.

We recently designed wall graphics for our own office here at AKGraphics. We wanted to introduce colour to bring life to the office and remove the blank white walls. By using bright colours and patterns we created a more engaging feel as you walk into the office. We designed a bespoke backlit circular frame featuring our company logo. Additional privacy was achieved by adding window graphics to our entrance area. We also designed new subtle wall graphics for our meeting room, by using white vinyl letters over clear perspex.

AKGraphics Studio wall graphics AKGraphics Studio wall graphics AKGraphics Studio wall graphics

Adrenaline HPL approached AKGraphics to develop wall graphics for their new Human Performance Laboratory, offices and gym. Adrenaline HPL had an established brand and logo so we focused on developing this branding for a range of interior office signage. As Adrenaline HPL share the building with other companies it was vital that clients were clear on the location of their office. Each and every piece of the signage reflects Adrenaline HPL’s branding. This attention to detail ensures that the overall look is extremely professional while remaining welcoming for clients.

HPL Adrenaline Wall graphics HPL Adrenaline Wall graphics HPL Adrenaline Wall graphics HPL Adrenaline Wall graphics

AKGraphics was asked to add colour and life to Ben Dunne Gyms, but the client also requested that the same design concept could be adapted for all Ben Dunne Gyms (whether large or small). Taking into consideration the new paint colours, the new interior graphics with vivid splashes of colour, swirls of curved lines and branded graphics we created a much fresher feel within the gyms. The final result for Ben Dunne Gyms was welcomed by all gym members. Once we completed one or two gyms it was easy for Ben Dunne Gyms to adapt the same design theme/concept and roll out the new interior feel to other gyms within the group.

BDG Wall graphics

 

BDG Wall graphics

BDG Wall graphics designed by AKGraphicsBDG Wall graphics designed by AKGraphics

If you think your space needs a fresh new look, give us a call and we will design a creative new look and feel for your business! Call us today on 059 91 33633 or email anne@akgraphics.ie

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Mind Over Matter

Mind Over Matter is a national day of creativity in aid of mental health awareness. The event will be held in ten different locations around Ireland on October 10th, which is also world mental health day. This year AKGraphics is delighted to be helping IDI (Institute of Designers in Ireland) organise the Carlow event that’s being hosted by VISUAL Carlow.

First and foremost we are calling on all experienced designers across the South East to come and show your support for this great cause. If you’re a graphic designer, illustrator, product designer, interior designer, architect, landscape architect, animator, creative strategist, web developer, advertising creative or a UX/UI designer, we want you! We want to create a stronger design community in Ireland by connecting fellow designers and promoting their value to the business community.
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If you, as a designer would like to sign up you will be giving one full day of your time to participate in consultations with businesses to share your knowledge and experience with them. You will also have the opportunity to network with fellow designers and discuss day to day business issues. The sign up for Mind Over Matter is currently open for any experienced designers who wish to volunteer their time for one day only in aid of this important cause. Please click Sign up to go to the Mind Over Matter website and fill in your details now. Sign Up

Secondly, we are looking for entrepreneurs, startup businesses, and established businesses to come to VISUAL Carlow on October 10th to soak up all of the knowledge that our experienced designers have to offer. For a fee of €75 you can book a consultation hour with a designer of your choice and receive helpful information to enhance and grow your business. Every cent of your €75 goes straight to Aware and you will be raising money for a great cause. The sign up for businesses to book a consultation with one of our experienced designers will be open to everyone from the 30th of August so be sure to book yourself a consultation at the end of the month.
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The aim of the Mind Over Matter event is to put a spotlight on the mental health issues that people struggle with everyday. Currently in Ireland 1 in 10 people are affected by depression. In fact creatives are 25% more likely to experience a mental health issue in their lifetime. By signing up for the Mind Over Matter event you will be helping raise funds and awareness for people who experience mental health issues in Ireland while also receiving beneficial information to help you and your business.


Mind Over Matter is a day of reaching out, creating opportunity, sharing skills and experience while raising money for a great cause.
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A Pop of Colour

We all have a favourite colour. As designers we know that colour is an element that can change how a visual is perceived.

So what’s your favourite colour? If you are like the majority of the population then your favourite colour is blue!

deep blue sea water with white cloud over sky

deep blue sea water with white cloud over sky

Row of colorful flip flops on old weathered blue painted beach decking.  Space for copy.

Row of colorful flip flops on old weathered blue painted beach decking. Space for copy.

Throughout our years working in design we have noticed that there is rarely a probably with the colour blue. However there can often be a problem with the colour green! In particular lime green! People just don’t seem to like that colour!

According to studies we subconsciously decide our favourite colour based on an object or elements around us that are that colour. For example, blue represents fresh water, oceans, and summer skies. This explains why people favour different colours. You favour a colour based on what you associate that colour with.

 

Many people hate the colour yellow also. Which is odd as yellow is often associated with happiness and joy. However a number of studies have shown that yellow can cause dizziness and nausea for this reason it is often used sparingly or strategically in advertisements.

You may even be afraid of certain colours! Chromatophobia refers to an irrantional fear of of certain colours. Have you a fear of any colours??

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Graphic Design for the Equine Industry in Ireland

Do you require creative innovative effective graphics for your equine industry based company or organisation?

Or do you need to up your game in relation to your current graphics for your equestrian service offering?
When choosing a graphic design company knowing that they have experience in your industry can help save time and money.
With over 24 years’ experience, we know a thing or two about offering a one-of-a-kind, tailored and personal approach that fits our customers’ needs. AKGraphics serves a wide range of markets but have a particular interest in producing high quality graphic design for the equine industry. With clients all over Ireland, AKGraphics are proud to be associated with some well know names such as Weatherbys Ireland, the Irish Racehorse Trainers Association and P.A. Solutions.

AKGraphics create creative design solutions specific to the equine industry that will appeal to your particular target market. We listen to our customers and we ensure that we understand their requirements before we begin any design projects. This approach results in a design solution that is above and beyond the current industry standard.

Whether you require a design for a logo, a race card advert, an online advertisement or large graphics for a show or horse truck consider AKGraphics for your professional equine graphics.

Below you’ll find examples of professional artwork AKGraphics created for some of our equine clients.

Punchestown is an important time in the equine calendar, Weatherbys Ireland required a race card advert design, screen graphics and promotional pull up banners for this event. Obviously before we designed any material for Weatherbys Ireland we made sure we understood the Weatherbys’ brand in full. When working with a new client we request a copy of their brand guideline so that we can review in full. We are then aware of the do’s and dont’s regarding the brand. AKGraphics ensures that our graphics adhere to brand guidelines as this creates consistency across different marketing material. We can improve current graphics but yet not go off direction which is important to remember. The next stage of any project is to gather the correct content. That content should consist of professional horse related photography and well written text. All photography supplied to AKGraphics will be reviewed by us to confirm if the images will scale to the print requirements required. We can also source unique photography for our clients if required. By controlling the imagery used a professional overall look can be achieved for every design. Regarding text content, we will review and read in full first to establish what the key message is. Your intended target market for these specific equine design projects should instantly be aware of your message. Once AKGraphics receives and reviews all of the project elements we can then begin the design presentation proposal for our client, creating some varied design options. In this particular case Weatherbys reviewed and shared the design options with their marketing team. Feedback is then required, AKGraphics welcome our clients feedback on any design presentation, as you the customer know your business inside-out and AKGraphics are the visual communicators to represent you in a way that reflects your business and services. Upon written approval of the chosen design concepts for the Weatherbys Ireland Race Card Advert, Screen Graphics and Pull Up Banners we then prepared the final artwork for the chosen printer plus provided final PDFs for email or web purposes. Producing visual results that represent Weatherbys Ireland in a professional manner in the Irish Horse Racing world was an interesting and creative process. Looking forward to partnering with Weatherbys Ireland in the near future.

Weatherbys Race Card Design by AKGraphics
Pullup banners for Weatherbys

AKGraphics build ongoing relationships with our equine clients, like any business trust is required in developing successful partnerships. AKGraphics work with many businesses to become their chosen graphic design company. We also partner with some businesses by offering an overflow service, these companies have in-house design teams but use AKGraphics on a regular basis to work on the overflow of design projects that can be required at busy times. The design and marketing departments in these companies trust the experienced AKGraphics team with their brand, safe in the knowledge that we will deliver on time and on budget. As you can imagine, this means that AKGraphics are just as comfortable working within existing brand guidelines as we are creating new ones.

Pull up Banner for Equine Industry Ireland

Another equine design project recently completed by AKGraphics, working in partnership with P.A.Solutions, was for IRTA Champions Dinner 2018. While P.A. Solutions role was event management for the IRTA, AKGraphics designed the detailed programme for The Champions Dinner plus the promotional wide pull up banners used for press photography on the night. AKGraphics also designed the detailed slide presentation which was displayed on the widescreen backdrop for the night, which consisted of roughly 90 different slides in total. This slick slide presentation was very visually enticing for the audience on the night, highlighting the many different equine awards and sponsors. Awards consisted of Champion & Leading National Hunt, Champion Trainer, Champion Jockey, Champion Apprentice, Champion Conditional Rider, Champion Amateur Rider, Champion Lady Amateur Rider, Leading Flat Owner, Champion Flat Jockey, Champion Flat Trainer, Champion National Hunt, Champion & Leading National Hunt Trainer and Champion Amateur Rider. The top talent of the Irish Racing world was recognised by the Irish Racehorse Trainers Association so it was essential that the graphic design reflected the professional and celebratory nature of the event.

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Equine Event Background Design for IRTA

Equine Pull up banner design for IRTA

Other design work completed on behalf of P.A. Solutions includes design for business cards for the IRTA, a generic advert design for P.A. Solutions for use in various programmes etc., a pull up banner for P.A. Solutions and a promotional A5 brochure for the IRTA for the ITBA Expo 2018 in Goffs Sales Complex, Kildare.

IRTA Business Card design and Brochure design
A truly comprehensive 2018 Thoroughbred Wall Planner for P.A. Solutions was designed to A1 size as a double sided informative wall planner that highlights Ireland & UK equine events such as Race meetings in Ireland & UK, Point to Points, Horse Sales in Tattersalls Ireland & UK, Goresbridge, Goffs Ireland & UK, Arqana and Keeneland. Each event description on this wall planner is colour coded so that it is easier for the user to view each event per month. This is a great promotional tool for P.A. Solutions to distribute to its equine customers.
Equine events wall planner Ireland

Equine events wall planner Ireland PA Solutions

Horse feed packaging for Equine Industry

AKGraphics have also redesigned the full packaging range for Gain Horse Feeds. For more information on the Gain Horse Feed packaging please click here.

AKGraphics provides bespoke design services for the equine industry, whether you are involved in Racecourses, Bloodstock Services, Showjumping, Breeding, Horses & Racing, Bloodstock Reports, Registration of Horses, Importing & Exporting of Horses or Racing News we will certainly be able to assist you. Just give us a call or email us to discuss your equine design requirement anne@akgraphics.ie 059-9133633.

AKGraphics service offering for the equestrian industry includes:

Brochure or Programme Design
Pull Up Banners
Exterior Banners
Display Graphics
Screen Graphics
PowerPoint Graphics
Sponsorship Graphics
Graphics for Trade Shows
Advertising – Print & Online Advertising
Leaflets or Flyers
Invitations
Menus
Flag Design
Brand Identity
Corporate Stationery
Campaign Graphics
Marketing Collateral
Promotional Material
Vehicle Livery
Reports
Annual Reports
Publications
Bespoke Requirements
Pitch Presentations in PowerPoint
Graphics for Social Media
Graphics for Web Banners

 

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Is Print Coming Back ?

From flicking through the Argos or Smyths catalogue at Christmas and picking what we wanted Santa to bring, to seeing what Aldi’s weekly special offer is we are all used to the printed catalogue.

Certain businesses have always used print for their marketing and there must be a reason behind this logic. Printed media is more costly than on-line promotion but it can create new stream of business. A well designed catalogue ensures you put your best foot forward when setting up a new customer to supply to or getting more people in store. The printed catalog may seem like a thing of the past but it’s getting a great revival, this tried and tested marketing technique is giving consumers a opportunity to engage with information and encourages them to make a purchase.

Quality of Print

We look at screens everyday, while screen quality is constantly improving it will never truly compare to the look, feel and finish a of printed brochure. From the choice of paper to binding and specialist finishes there is an array of choices that can reflect your brand. A well designed print catalogue creates a unique luxury feel that a screen catalogue lacks. Every brand is seen on the same level of quality on screen, where as modern print catalogue will be reflected on the products giving them a high quality feel and creates an impact.

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Getting it into the right hands

Printed media is a great way to generate new business. Particularity for wholesale suppliers by sending out a catalogue to businesses and bringing it to trade shows as a promotional tool. New business opportunities can be exciting and having a well designed catalogue gets your product information into the right hands of new clients. It becomes a talking point, something for you to refer to and a physical object for potential business to keep.

Catalogue brochure design for kitchen products by AKGraphics

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Another way to engage customers

Printed media becomes another way to engage consumers. It may be seen as an out dated format but it can evolve and fit with your digital media. Shoppers spend more money buying online after they’ve browsed lavish print ads” a catalogue showcases a selection of your work and can drive traffic to your website. “Nearly 70% of people see physical print as a more trustworthy than electronic” this gives the consumer a more relaxed feeling with purchasing online and encourages them to spend more time looking through the printed and online product portfolio.

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Smaller Catalogs

Printed catalogs give a business a powerful competitive advantage. Supermarkets have been using this for years, giving out free print content on a weekly basis. It keeps customers informed as to what offers are on, this extends to their mailing list where you sign up on the loyalty scheme. The post offers and vouchers that encourage people to keep returning and create repeat business.

Modern brochure design

Easier to teach/learn from

It’s easier to learn from paper. Print is also judged to be easier on the eyes and less likely to encourage multitasking. So from an educational training handbook or a product brochure you will get the full attention of the people being trained and it gets them to engage with the material more.

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If your printed catalogue is well designed you will see the benefits in a increase in business with your target market. It allows for better brand awareness and builds a good business relationship. Here at AKGraphics we have designed printed catalogs, brochures and product portfolios that have been very well received by our clients and their customers. We know from experience what positive impact a modern brochure design can have on your business.

If you are interested in discussing a printed catalogue or brochure that you have in mind contact Anne on +353 59 9133633 or email anne@akgraphics.ie

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Outstanding and unique packaging design

Having vast experience in the graphic design industry means that we have knowledge of a variety of special print finishes that can add an extra special touch to your product packaging design 

There are an infinite number of different combinations of materials, print finishes and techniques that can be used in the creation of unique packaging design. These are options and suggestions that would not necessarily be presented to you by all graphic design agencies. We take our interest in packaging design seriously and keep up-to-date on the latest trends so that we have access to a library of unique packaging design production options. In doing so we can work to produce creative and original packaging designs. At anyone time we will have a stock of samples that we can show to our clients and that we use as a source of inspiration. The following are the top 10 materials and print finishes that we are looking forward to using in some future packaging projects. (Please note images below are to show material and print finishes only and are not showing design work from AKGraphics.) You can view some of our previous packaging projects here.

1. Cork Label Material

We love this very thin layer of natural cork that can be used in unusual packaging design. Due to the nature of the raw material, there will be slight variations in tone and appearance which are ideal to effectively promote a natural product. This would make for very unique label for organic wine or perhaps a small batch gin or rum, or a homemade jam or chutney label design.

Unusual cool bottle label design

2. Disappearing ink

When you rub this ink is vanishes. We’re not really sure what we would use this for but if an unusual packaging design project comes along that has this requirement we will have the option available to us!

Disappearing ink for Packaging

3. Matt Foil Blocking

Foiling is one of the most popular finishing techniques. Pearlescent foiling is the most common option and creates a smooth and highly reflective surface. Gold, copper and silver foils look particularly striking in luxury packaging design. For a more unusual effect a matt foils could be used and we feel this would work extremely well in bold geometric modern packaging design.

packaging design with Matte foil block

4. 3D Embossing

Embossing and debossing is an effect where the surface is either raised or pressed down to create a design. The traditional process brings an added appeal to packaging design. The effect we are looking forward to working with is a 3D Embossing where the effect is much more striking and dramatic. The finished effect is very high end and so we would love to see this finish used in a very luxurious product packaging design. A limited edition or special collectors version of a product would be the ideal opportunity to use this finish.

3D Embossing Packaging design Ireland

5. Motion Cutting

Die cutting is a process by which a bespoke shape is cut away from material using a cutting template called a die or forme. This technique is commonly used on folders, business cards and other stationary. There are certain limitations in this in that the shape cannot be too intricate. A newer technique where a laser cuts away a design can be used to create extremely detailed and effective packaging designs. This finish would be very effective in cutting away a portion of the packaging to reveal a glimpse of the product within.

Cut out Packaging Design

6. Letterpress Textures and Patterns

Dating back to 1439, letterpress is the oldest form of printing. Traditionally used for decorative and vintage effects, the process usually involves a block template of raised letters that is inked and pressed onto the paper. A more modern take on this would be to use letterpress without ink to create a pattern or texture on the packaging design. This effect would create a wonderfully tactile finish for a unique packaging look.

Letterpress texture design

7. Glitter

Certainly not suitable for every design project but in the right scenario this print finish would create a standout design with a striking appearance. Glitter varnish would add a decorative and eye-catching coating that would give sparkle to your packaging. Definitely a finish we would love to use on a funky project.

Glitter on Packaging Design Ireland

8. 3D Spot UV

3D UV is a high gloss raised varnish. The fundamental difference between 3D UV and Spot UV is the height. Spot UV sits flat and 3D UV has the height between 1-3mm. This finish gives a modern feel and can be used to highlight certain aspects in the packaging design.

Raised Spot UV - Water effect printing

9. Soft Touch Coating

This print finish will create an effect so smooth and so subtle that the packaging will feel like silky velvet. The soft touch coating application creates a soft, velvety texture. We think this luxury package design finish would work very well with packaging for high-end luxurious gift products.

Soft touch finish effect for packaging

10. Edge Painting

If the edges of the material used to create the packaging design are visible an extra splash of colour can be added with painted edges. This finishing process involves covering the sides of a piece of print with a layer of ink or paint. We could see this effect working really well in a box created from thick card with a minimal black and white design so that the painted edges become the highlight of the striking packaging design.

Edge painting for packaging design

If you have a product that requires packaging you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to create striking packaging design that does your product justice.

Contact Anne on 086-2643716 or email anne@akgraphics.ie and we’ll take it from there.

You can also view some of previous packaging projects here.

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Luxury Bespoke Packaging Design for Walsh Whiskey Distillery

A beautiful bespoke design for a unique whiskey gift set

Luxury bespoke packaging design for Walsh Whiskey Distillery

If you are traveling through Dublin Airport and are looking for a unique Irish gift, consider Writers Tears Copper Pot Irish Whiskey mini gift-pack, wonderful designed, which will easily catch your eye in the whiskey department. This exclusive packaging design highlights the beauty of this unique whiskey gift set, currently available exclusively at The Loop Duty Free in Dublin Airport – a location with a vast array of eye-catching packaging. Walsh Whiskey Distillery Senior Global Sales Manager Shane Fitzharris commented: “We are delighted to be able to launch this in conjunction with The Irish Whiskey Collection and The Loop at Dublin Airport. We believe it will make a high-quality gift from those travelling from Ireland for whomever they are meeting in their travels abroad.”

The new packaging design pays tribute to Irish literature, a subject which Writers Tears uses as an inspiration across the wide variety of packaging under this brand. The mini-book gift pack bespoke design is based on a leather-bound book with extracts from ‘Dubliners’ by James Joyce. The packaging design features print finishes including copper foil and embossing which add to the luxury look of this gift box. The size of this custom package makes it an ideal gift size for transporting, plus you can also proudly display this gift in your library or on the mantelpiece. The magnetic opening of this gift box secures the three mini whiskey bottles within, a wonderful surprise on opening this gift pack.

It is extremely important to achieve a high end look in packaging design if you wish to position your products with other luxury gift items. With years of experience in bespoke spirits packaging design AKGraphics can assist you with any packaging design projects you may have. From initial ideas on box shapes and materials, to design and print finishes we will ensure that your packaging design stands out in a competitive retail environment. This packaging project was a wonderful challenge to execute and AKGraphics are delighted with the final result. Any Irish whiskey consequor would be thrilled to receive this uniquely designed gift pack.

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If this has peaked your interest you should also consider a visit to the Royal Oak, County Carlow, the home of Walsh Whiskey Distillery on the banks of the River Barrow. Walsh Whiskey Distillery is unique amongst independent Irish whiskey distilleries in producing all three styles of Irish whiskey – pot still, grain and malt – using two distilling lines (pot still and column still). Located on an 18th century estate comprising 40 acres of pastoral land, the distillery is the only independent Irish whiskey distillery producing all three styles of Irish whiskey. A unique visitor experience recommended to all.

If you are interested in discussing a packaging project that you have in mind contact Anne on +353 59 9133633 or email anne@akgraphics.ie

Luxury bespoke packaging design

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