Use headlines and sub headings to get the key message across and try to keep your word count relatively low. This allows readers to easily understand your message. Including your website address will allow potential customers to get more information if they are interested.
The above is easier said than done, you will be eager to give as much information about your company’s service or products as possible – resist the temptation to write 6 pages in word and expect it to fit on a flyer. If you bury your messages in dense text, the reader may simply decide that it will be too much work to even start reading.
You can use the below guide to help you to visualise how different word counts look on an A4 page.
Simply decide which version your target market would be willing to read and work towards that word count for your own content.
Selling homes is a competitive business. By hiring a creative design agency, like AKGraphics, you will find that the finished designs in your marketing tools will truly capture the positioning of your property development. At AKGraphics we use our design skills to produce property marketing material that will give your property campaign the greatest chance of success. Our expertise will result in a property brochure design that delivers real results.
Just as each property development is different, the approach to marketing and sales will also be unique. With over 20 years’ experience, AKGraphics can offer advice and suggestions for property marketing in relation to your new development launch.
5 ways to ensure your property sales brochure delivers real results
A potential buyer will most likely view a number of different properties in different developments before making their final decision. Give your development an advantage by having a unique property brochure that will remind them about the aspects of your homes that they loved. Your property development brochure design can be unique in terms of size, finish or by using an interesting viewpoint. It is essential to leave a lasting impression on anyone considering investing in your property development. We are always more than happy to make suggestions that will give your property brochure an edge that will keep your homes in the forefront of any potential buyers’ minds.
Use visuals that sell a lifestyle
Even if your development is not yet completed it is possible to allow potential home buyers to see how their new home will look. Using photo-realistic images of the exterior and even interiors will work much better than flat room plans on their own. Also using captivating photography of the locality helps you to present a vision of the buyers’ ideal home.
Write copy that captivates
While a comprehensive list of fixtures and fittings is important you should also include information on the location, history of the development, future plans and company credentials. The tone and wording used should also convey the type of property on offer and appeal to your specific target market. A housing development brochure, selling one bedroom luxury apartments in a city location should contain different information than one selling family homes in the countryside because the target buyers will have different interests and requirements. We can assist with making suggestions on text content or can supply a copywriting service as an add-on to our graphic design service.
Create a distinct design that fits
Our designs create a sense of luxury and exclusivity, or affordability and family-friendliness. One is not better than the other, but reflects the attributes of your specific property. The design of your property development brochure will impact how your property is perceived. For example, if your development is highly desirable and at the higher end of the housing market, your marketing material should reflect this. House buyers, in the market for luxurious homes, will expect a beautifully designed brochure with high-end, bespoke, print finishes such as foil and embossing. We work closely with estate agents, private equity firms and, property development companies to fully understand their target market before beginning any design project which results in a brochure that will appeal to those people.
Ensure your brochure is accessible to all
While printed property brochures are a key marketing tool, it is also important that the same brochure design is deliverable in a digital format. We always supply the printed brochure design as an email-able pdf, with animated turning pages if desired. Of course, if you feel a printed brochure is not required we can design a digital brochure only and the same care and attention is applied to each property design project regardless of the intended end use.
The above are just 5 aspects of brochure design to keep in mind in relation to cultivating effective property development branding and selling new homes. Of course, we have for more advice and design expertise that we can offer. You can view some previous property design projects that we have completed here. Whether you are a selling agent, property developer or private equity firm we can help. To arrange a meeting or to make an enquiry simply call Anne on 059-9133633 or email email@example.com
Graphic Design Services for Public Contracting Authorities
As a well established graphic design agency with over 23 years’ experience, we have completed a wide range of graphic design projects for the Irish Public Sector. We strive to create designs that will be the most beneficial to the contracting authority with a mixture of value for money and high quality design. Below are some samples of work that we have designed for public bodies, semi-state bodies and publicly funded groups in Ireland. Any queries or requests for quotations or tenders can be submitted to firstname.lastname@example.org or alternatively you can call us on 059-9133633.
Digital Icon Design for Carlow County Council website
Educational Campaign Visuals for Government Body, Carlow County Council
Logo Design and Signage Design for the Public Sector, Duckett’s Grove a ruined 19th-century great house
Leaflet Design For Intreo, Government Department, Department of Social Protection
Infographic Design for Annual Report for the Department of Social Protection, Government Department
Fun Promotional Sticker Design for the publicly funded DRI, The Digital Repository of Ireland
Custom Calendar Design for the semi-state authority, Teagasc – the Agriculture and Food Development Authority
Pull up Display Graphics for Carlow County Council and LEO, Local Enterprise Office
Summary Impact Report Design for Irish Refugee Council
From flicking through the Argos or Smyths catalogue at Christmas and picking what we wanted Santa to bring, to seeing what Aldi’s weekly special offer is we are all used to the printed catalogue.
Certain businesses have always used print for their marketing and there must be a reason behind this logic. Printed media is more costly than on-line promotion but it can create new stream of business. A well designed catalogue ensures you put your best foot forward when setting up a new customer to supply to or getting more people in store. The printed catalog may seem like a thing of the past but it’s getting a great revival, this tried and tested marketing technique is giving consumers a opportunity to engage with information and encourages them to make a purchase.
Quality of Print
We look at screens everyday, while screen quality is constantly improving it will never truly compare to the look, feel and finish a of printed brochure. From the choice of paper to binding and specialist finishes there is an array of choices that can reflect your brand. A well designed print catalogue creates a unique luxury feel that a screen catalogue lacks. Every brand is seen on the same level of quality on screen, where as modern print catalogue will be reflected on the products giving them a high quality feel and creates an impact.
Getting it into the right hands
Printed media is a great way to generate new business. Particularity for wholesale suppliers by sending out a catalogue to businesses and bringing it to trade shows as a promotional tool. New business opportunities can be exciting and having a well designed catalogue gets your product information into the right hands of new clients. It becomes a talking point, something for you to refer to and a physical object for potential business to keep.
Printed catalogs give a business a powerful competitive advantage. Supermarkets have been using this for years, giving out free print content on a weekly basis. It keeps customers informed as to what offers are on, this extends to their mailing list where you sign up on the loyalty scheme. The post offers and vouchers that encourage people to keep returning and create repeat business.
Easier to teach/learn from
It’s easier to learn from paper. Print is also judged to be easier on the eyes and less likely to encourage multitasking. So from an educational training handbook or a product brochure you will get the full attention of the people being trained and it gets them to engage with the material more.
If your printed catalogue is well designed you will see the benefits in a increase in business with your target market. It allows for better brand awareness and builds a good business relationship. Here at AKGraphics we have designed printed catalogs, brochures and product portfolios that have been very well received by our clients and their customers. We know from experience what positive impact a modern brochure design can have on your business.
If you are interested in discussing a printed catalogue or brochure that you have in mind contact Anne on +353 59 9133633 or email email@example.com
Having worked closely with public and private organisations, AKGraphics recognise the importance of learning from our clients and getting to know their businesses.
When clients bring us in on a report design job at the very beginning we can help identity opportunities for improvement. Working across all media AKGraphics help our clients to communicate with clarity and focus, ensuring that their message within their annual report is heard loud and clear. If you are looking for effective report design, or creative communications with a strong design strategy you need to consider AKGraphics. As you can see from the examples below AKGraphics have experience from short one page strategy design up to large annual report design. The end result of any report needs to engage your audience/stakeholders. Therefore if you want your business strategy or report to make an impact you need AKGraphics to implement this. Key factors AKGraphics consider first in relation to an annual report/stratagy report design:
Arrange a detailed meeting first to understand our clients business objectives, understand the business and understand your target market. Full understanding of your business will ensure good design and that gets results – which results in positive PR
We will consider at this stage the shape and size of your printed report or strategy, bearing in mind your target audience and their requirements. Size is also a consideration in relation to postage costs and that will have an impact on the overall budget
Your business might only require a small or large print quantity for your report, AKGraphics can accommodate both options
Maybe no print is required you just want a downloadable PDF that works on a online platform, again that is not an issue
We consider the key content of the report or strategy with you, and how this is going to be designed in infographics or listcles format
Good photography might also be required and we might also have to purchase stock photography again AKGraphics can organise that for you
Be assured your content will be treated with the strictest of confidence in AKGraphics, as we have signed many confidential agreements (NDA) on behalf of our customers over the years
AKGraphics will make the report or strategy design coherent and memorable – this results in a very readable document
We will utilising white space in the design, therefore making it easier for the lazy reader to view the important sections quickly
Condensing lots of information into an infographic format, that’s standard practice on a daily basis in AKGraphics
We make sure a design solution is created on time and within budget, AKGraphics is used to working to tight deadlines – it’s part and parcel of our business
AKGraphics take the hard work away for our clients, so that they can rely on us to deliver on time and on schedule. We have built strong relationships with our customers over the years, therefore they know they can rely on us to understand there needs and also understand their business. We’re not just about great work, we also build great relationships!
AKGraphics is a graphic design studio based in Carlow. We are a group of experienced, talented people with a love of visual communication and design. We are committed to providing appropriate, well considered and high quality design solutions that clearly communicate your audience message, goals and voice to your client base. Annual reports can have a reputation for not being the most exciting design projects but with our creativity we can produce an interesting report or strategy that will engage your audience.
The annual UCD Ad Astra awards were held recently. AKGraphics were asked to design a programme to commemorate the event. This printed programme design listed all of the new scholars and those continuing their studies. This programme was designed with a clear layout which had a strong balance of colour and white space.
The programme was well received with many people commenting on the overall design. Parents and scholars took a copy home to remember the special event. The principals of the secondary schools the scholars attended received framed photographs of their students to acknowledge their achievements.
If you have an upcoming event and require a programme / brochure / leaflet designed contact Anne on +353 59 9133633 or email firstname.lastname@example.org
As we have mentioned in our previous blog post, Saint Mary’s Church of Ireland National School moved to a new building and had a complete identity redesign. To celebrate the opening they commissioned AKGraphics to create a fun brochure to promote the opening day. The opening day brochure had to appeal to the same target audience as the logo design. The resulting brochure design featured a mix of custom infographics, illustration and photography. The illustrations were designed by AKGraphics to appeal to the children attending the opening while the photography featured the children enjoying their school day. The bespoke infographics also caught the attention of the children and having them reading at a different angle added a fun, interactive element to the school brochure design.
The brochure also features the visit of the Minister for Education and Skills, Jan O’ Sullivan T.D. to the new school building, who was pictured raising the school flag in the brochure. The response to the brochure design was overwhelmingly positive with parents, teachers and past pupils each taking copies of the booklet for extended family members to see. Not one copy of the brochure was remaining at the end of the day.
The Very Revd Tom Gordon, Dean of Leighlin, was so pleased with the design he had this to say.
“AKGraphics were terrific to work with. Their expertise and efficiency were matched only by their friendliness. The attention to detail was second to none and the end result superb. Our brochure and new logo for the Official Opening of our new school were striking in the standard of creativity and professionalism. We were absolutely delighted.”
Infographics are visual representations of information that you see everyday without realising. The washing instructions on your clothes tag, following the illustrated instructions for building your flatpack furniture, reading a map and even crossing the road at the light of the green man – these are all infographics.
Infographics are used to communicate information quickly, clearly and attract and maintain attention. They are particularly effective when you have a lot of text or number heavy content.
Without knowing the term infographics you might refer to these as; graphs / piecharts, illustrations, clip art, icons, symbols or information design but it’s up to us to understand that you mean infographics!
Goboof – The Alfa Portable Vaporizer
Instructional infographics were designed for Goboof – The Alfa Portable Vaporizer, to be found within the designed User Manual to visually describe how to use this product.
AKGraphics designed the full packaging suite for Goboof. Our infographics illustrated the product’s many features; using the product, cleaning the product etc. The infographics for the downloadable User Manual were simplified to be used as web icons on www.goboof.com also.
University College Dublin
In AKGraphics we often design infographics for various Annual Reports to make complicated information or statistics visually attractive and easier to comprehend.
This is evident in our Annual Report designs for UCD Report of the President; 2013 and 2014. By using well designed infographics, important facts and figures quickly communicate a strong message. Condensing text content and applying good design with strong colourful graphics makes an annual report more digestible for its intended target market. We’ve also created information graphics for the Annual reports of UCD College of Business (UCD Michael Smurfit Graduate Business School) in 2013 and 2014.
Infographics can have other uses like for web graphics, added to powerpoint presentations, email newsletters or on social media – and even many more!
Irish Lime, Clogrennane Lime Ltd (CRH Group)
Illustration infographics were designed to graphically visualise the complex step-by-step production process for Irish Lime, Clogrennane Lime Ltd.
This design request was part of a large display graphic stand AKGraphics designed for Clogrennane Lime for the National Ploughing Championships.
By designing an illustrated infographic solution of how Clogrennane Lime production works step by step this resulted in an eye catching graphic display for the audience attending their stand at the NPA Show.
Clear, effective well-designed communications makes a salesman’s job much easier at a busy trade show where high volumes of traffic exist, plus it can be a great talking point for a sale also. Strong infographics can captivate an intended audience quickly.
This particular infographic has been used for web graphics and also in a poster display, making the infographic very worthwhile for the client as it had multiple uses.
The Department of Social Protection
The Department of Social Protection requested AKGraphics simplify text heavy statistics and a year’s worth of facts and figures regarding the full spend within each Department for 2014. The request from the Department was to illustrate an easy-to-read two-page solution of these statistics for the 2014 downloadable Annual Report.
The result from AKGraphics was a friendly colourful A3 sized infographic to portray all the information in a simplest way that made the information understandable for all ages. Key to the design of this detailed infographic was to illustrate all the different types of people that the Department of Social Protection assists on a daily basis in Ireland. Additional individual statistics were also created as infographics for The Department of Social Protection for use in house in powerpoint presentations or on social media.
Click here to see the annual report and our ‘2014 in review’ infographic on the Department of Social Protection’s website.
Colourful, impactful website infographics were created for Carlow Warehousing, a logistics and e-commerce fulfilment company, to visually present the smart technology offered within their vast expanding company.
AKGraphics designed the new website and also a promotional brochure to market Carlow Warehousing to a wider audience. These infographics were used as a web banner on the new website. AKGraphics also created other web graphics used on the site.
Infographics are great for your business because they have so many varied uses, in reports, promotional material, web graphics, display graphics, apps, online newsletters, powerpoint presentations or even PDF presentations.
AKGraphics apply strategic thinking to develop an effective infographic by working as a team. We make sure everything fits together seamlessly as demonstrated within all of our work. If you would like to discuss infographic design in more detail, please do not hesitate to call Anne on 059 9133633. To see more samples of AKGraphics’ work click here to browse through our portfolio and check out our infographics section.
July marks our 21st anniversary as a graphic design agency in Carlow and we’ve proudly completed a huge variety of design projects since Anne Kelly founded AKGraphics in 1994!
We pride ourselves on being a strong team of carefully selected and talented individuals, all bringing vital expertise to the company and to our clients.
Over the course of those 21 years in our office in Carlow we have provided many services for 1000’s of projects such as Packaging, Brochures, Adverts, Corporate Identity, Posters, Point of Sale, Labels, Stationery, Pop Up Banners, Signage, Vehicle Graphics, Website Design, Trade Show Graphics, Online Adverts, Infographics, Flags, Annual Reports and believe it or not, much more!
We feel that our passion, creativity and conscious effort to make a personal connection with our clients are what have made us a successful Carlow business over these past 21 years and hopefully these traits will help us keep going for 21 more!
Feel free to pop in for a chat or give us a ring on 059 9133 633 about any design project that you may have.