Advertising & Promotions

The Power of Personalised Packaging

Personalised packaging design has been on the rise during 2018. With the concept of bespoke packaging also taking off, some companies have taken this customisation a step further to make products look more desirable to consumers.

Brand packaging is getting personal, but why is using someones name so effective?

  • Connect with customers; when they see their name on a product it instills a sense of importance. Good packaging should lead to customer satisfaction and an enjoyable purchasing experience. Personalisation helps to build better and stronger relationships between brands and consumers. It increases customer engagement and brand awareness, therefore resulting in improved business.
  • Create value; customising mundane products turns them into something unique. Digital technology is allowing for a wide range of personalisation opportunities. This allows ordinary, everyday items to hold more importance on the shelf. Personalisation is a quick and easy method of making a product appear unique and enticing. By doing this, brands can also increase the value of these products, literally and figuratively. It’s also one way to encourage reuse, with some packaging items turning into collectors items.
  • Meets long term needs; personalised packaging design can help brands understand their customers better. It can be used to inform future brand engagements, emphasis certain brand values and foster a sense of community amongst their target market.

Coca-cola’s cans and bottles featuring common first names started a growing trend. The ‘Share a Coke’ campaign highlighted how successful personalisation can be. The campaign began after the realisation that young people weren’t connecting with the brand, so Coca-cola decided to communicate directly with this demographic, and increase its impact on the shelf.

Coca cola personalised packaging, not designed by AKGraphics

Coca cola personalised packaging, not designed by AKGraphics

 

Irn-Bru (a Scottish soft drink brand) responded to Coca-cola’s campaign with a personalisation of their own. They created bottles with 56 different Scottish tartan designs –one for each major clan, and one Irn-Bru design. Irn-Bru recognised that “you don’t want people to always find their own clan tartan straightaway, but within a reasonable number of store visits so they become a bit of a collector’s item. So you need to find a way to distribute a random mix of the samples.”

Irn-Bru tartan labels, not designed by AKGraphics

Irn-Bru tartan labels, not designed by AKGraphics

 

Nutella’s personalisation campaign was built around how people already use the chocolate spread in meals and snacks. ‘Your Nutella, your way’ invites people to personalise a jar and share their ‘Nutella Stories’ on Nutella’s website and social media. This guided people into advocating for the brand and created a community of consumers sharing their brand experiences.

Nutella personalised packaging, not designed by AKGraphics

Nutella personalised packaging, not designed by AKGraphics

 

Heinz sold personalised cans of soup through a ‘Get Well Soon’ campaign. Each can sold for over twice the price it would regularly, but with the incentive of £1 per can also going to charity, customers appeared willing to pay.

Heinz personalised label, not designed by AKGraphics

Heinz personalised label, not designed by AKGraphics

 

Snickers released 21 symptoms of hunger, in line with their ‘You’re Not You When You’re Hungry’ tagline. Snickers brand director Allison Miazga-Bedrick said: “We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they’re hungry, too.”

Snickers packaging, not designed by AKGraphics

Snickers packaging, not designed by AKGraphics

Snickers packaging, not designed by AKGraphics

 

Vegemite – for Christmas, Kmart once sold personalised jars of Vegemite. For $10, consumers could have Kmart print the name of their gift recipient on a 455g jar and send it locally or overseas.

Vegemite label. not designed by AKGraphics

 

To celebrate the relationship consumers have with the brand and drive deeper engagement, Firefly began a campaign where customers can upload pictures of themselves, and also features iconic images from Festival No.6 (the boutique arts and music festival). Customer pictures would be uploaded via the Firefly website, app or through social media using the hashtag #feelingfly.

Firefly packaging, not designed by AKGraphics

Firefly packaging, not designed by AKGraphics

 

While personalised packaging has shown success in these brands, it also has its limitations. With technology constantly updating, perhaps the next stage will be the personalisation of ingredients and recipes, making products truly unique to customers.

This idea is employed in Magnum’s Pleasure Stores, where customers can personalise the flavours and topping of their ice cream –with over 2000 variations possible. These stores have been set up worldwide, including places like New York, London, Singapore, Italy and Portugal. An idea like this makes a brand stand out and gets people talking about it – on social media too with their hashtag #DreamMagnum

Magnum personalised ice creams, not designed by AKGraphics

Magnum personalised ice creams, not designed by AKGraphics

Magnum personalised ice creams, not designed by AKGraphics

Magnum personalised ice creams, not designed by AKGraphics

Magnum personalised ice creams, not designed by AKGraphics

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Mind Over Matter €23,500 raised nationally for Aware

10th of October (world mental health day) where Mind Over Matter 2018 took place in VISUAL Carlow where we had 10 professional creatives donating their time for free for an amazing mental health initiative all on behalf of Aware. A national day of creativity throughout Ireland took place, but in Carlow we had entrepreneurs, startup businesses, and established businesses soaking up all of the knowledge from our experienced ten designers and what they had to offer. Our design consultations for Mind Over Matter Carlow began at 9am and ran right through-out the day until 5pm.

Our design team for Mind Over Matter Carlow consisted of Gillian from Penhouse, Mick from UNUM, Liam from McLoughlin Architecture, Elke from Lifepath Designs, Rachel from Lifehack Designs, Eric from Saatchi & Saatchi, Rory from Clickworks, Simone from Simone Hassett Design, James from Threesixty, myself from AKGraphics and Stephanie of course who directed and time managed us throughout the day. A really creative buzz began just before 9am and never stopped throughout the day, it was a proud moment for me to see it all come together under one roof in Carlow last Wednesday. We had professional and experienced product designers, architects, graphic designers, creative strategists, UX/UI designers, packaging designers, web designers, interior designers and advertising creatives – all that talent for a national day of creativity in Carlow.

I would like to say a big thank you to all those people who booked their design consultations with myself (AKGraphics) it was a new experience for me to have seven meetings in a row in one day and it’s kind of a bit like speed dating! I just love speaking to people, hearing their stories and what they are up to and what the next plan is. I had a varied selection of design consultations throughout the day from a scientist, to a beaded Irish jewellery designer, to a training consultancy firm, to an Astrology lover, to a theatre/venue manager, to a hidden food store (that I will be calling into the next time I pass!) that feeds all the manufacturing companies in Bagenalstown, Co. Carlow.

It never ceases to amaze me the amount of businesses out there and what they are up to. Last Wednesday Mind Over Matter Carlow was the day to talk, question, discuss and explore new ideas, advise more effectively, develop a new product/ app for a business, get new business and to talk about business priorities. The people who booked their design consultation had heard about this mental health initiative through social media or word of mouth or through our laser light show on the Braun building, they booked their E75 hour long design consultation and they came through the doors every hour last Wednesday. The people that booked their design consultation were very prepared and knew that in the 60 minutes they needed answers to the queries and questions they prepared. Some were questioning existing ways, some where open to change about how they would do that? Some were doing too many things in their business but not focusing on the top four selling points in the business. From our feedback sheets from all the design consultations in Carlow, we the designers can see the positive effect we had on the day while also raising serious money for Aware.

But this day would not happen without a serious amount of thank you’s to the many, many people that helped us make this happen.

To the main woman who is the brain child behind this wonderful mental health initiative – Kim McKenzie Doyle, a fellow Carlow lady and former president of the Institute of Designers of Ireland (IDI). This is a lady you cannot say ‘no’ to, she just has this energy and drive that oozes confidence. When she approached me this summer little did I know her plan was to make me do public speaking, radio interviews, launches and be the face of Mind Over Matter Carlow. I am delighted she made me do these things that were completely out of my comfort zone, I think if I knew the half of Kim’s ideas I would have run a mile! But to be fair this is Kim’s second year running Mind Over Matter and to raise over E23,500 last Wednesday for Aware, where last year was only E7,000 – that just shows you how determined Kim is. But you also have to see Kim’s idea in networking the talented creative industry in Ireland, through this mental health initiative called Mind Over Matter and that is something that’s growing each year. The design talent we have in Ireland is outstanding and that is where the IDI (Institute of Designers) are pushing that out more and more. Watch this space as this is a lady that is not going to sit still – Kim McKenzie Doyle take a bow from all of us in Carlow and nationwide.

To our main sponsors – without them Mind Over Matter Carlow would not have happened

Mimosa Bar de Tapas, Carlow for providing sponsorship and also for providing ‘Residencia’ for our launch of Mind Over Matter Carlow back on the 30th August. What a positive launch we had in Mimosa for me it was my first big launch to be personally involved in but for Mimosa it was also a big new venture for them with the expansion into ‘Residencia’. The ambiance the food the people just worked beautiful, as per usual Mimosa Bar de Tapas just blew everyone away. Some of our guests had never been to Mimosa before and let’s just say they were quiet impressed and definitely returning. I would also like to say thank you so much for our wonderful speakers at our launch: Lorraine Higgins – Retail Excellence Ireland, Gavin O’Reilly – Silver Spear Gin, Vanessa Tierney – Abodoo and myself of course…

Glasseye – To Janet and her experienced video and production team at Glasseye who prepared all the video production at our Mind Over Matter Carlow launch
DNG McCormack Properties – To Marcus McCormack and all his team
UNUM – To Colette and all her team at UNUM for supporting us
Lennon’s Carlow – To Ross & all his very helpful team
P+D who provided us with all the printed material for Mind Over Matter
IDI – Institute of Designers for all the guidance

I would also like to do a big shout out to Carlow County Council, Local Enterprise Office (Leo) Carlow, Co. Carlow Chamber of Commerce, Carlow Nationalist, KCLR 96fm, Arboretum Home & Garden Centre who helped us to promote Mind Over Matter locally and nationally.

Braun – where our creative laser light show lit up the side of Braun at night for the last month – where all of Carlow could see. It’s been my long term ambition to display graphics on this idle building and I was delighted to see it worked. Thank you to Sean Gallagher for allowing us to use this Braun building, and to Greg Mynhardt of Hedgehog Productions who put this creative laser light show together for us. Plus I would also like to thank ‘Height For Hire’ for lending us the hoist to display our amazing laser light show on the Braun building and lastly to Netwatch for the 24 hour security on this equipment and building.

To Lennon’s Restaurant for feeding all the Carlow designers last Wednesday in Visual with a beautiful tasty lunch that refreshed and revived all the designers for their afternoon sessions. Thank you Ross Byrne of Lennon’s, all of us were extremely grateful for this lunch sponsorship.

To Visual Carlow, to Derek and Eric and all the team from Visual who really I can not thank enough. What an incredible venue firstly but a big thank you to all the team who assisted us greatly last Wednesday for Mind Over Matter Carlow.

To Ballygowan Water for our supply of cooled bottled water to keep the designers brains refreshed throughout the design consultations in Carlow. Also a big thank you to Bewley’s for our supply of coffee and tea to keep us all going also.

To the people on the day who walked into Visual Carlow and gave us donations for Mind Over Matter Carlow – thank you so much. Plus I would also like to thank the people who could not attend on the day, but made donations and rescheduled design consultations for them on other days  – thank you.

Lastly a big thank you to all my staff in AKGraphics who kept the ship going and also for putting up with me during these busy times of juggling AKGraphics and Mind Over Matter. Also a big shout out to Stephanie of AKGraphics who kept me calm and reminded me of where I was to be but basically just kept me on track as she does everyday in AKGraphics and as you can imagine that is not an easy task….
To my own family also for putting up with me during Mind Over Matter it was not easy guys but thank you for your patience. I hope sincerely I have not forgotten to thank anyone, but if I did please forgive me.

Thank you to all the hard core creatives (189 creatives in total in 9 different locations around Ireland), who raised an incredible E23,500 for Aware and what a difference that will make…brilliant initiative with a brilliant result – an inspirational event.

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Award Winning Design Agency – Customer Service – Professional Service – Carlow Business Awards 2018

Such a great night last Thursday at the 2018 County Carlow Chamber Business Awards in Visual Carlow. To have the opportunity to network with the very best businesses in County Carlow is always great and also the presence of An Taoiseach Leo Varadkar was another bonus to the night. To top the night off AKGraphics won the ‘Customer Service – Professional Award’ and what a honour that was to win. Delighted for all the team at AKGraphics who work so hard everyday on behalf of our customers. What a creative design team we have in AKGraphics Carlow who think before they design, who ask questions about the target market, who create a design brief for every job, who understand business and once we get all the answers right we then start the design process. Our design presentations are of a very high standard in AKGraphics as we aim to impress our customers. Once we receive feedback from our customers we then adapt our designs accordingly and prepare final artwork files for print/digital use. Seeing the finished result is still an exciting moment in AKGraphics, a proud moment to view all our hard work. AKGraphics liaise with our customers on a daily basis, to make sure we deliver on time. Our customer service in AKGraphics is second to none as this is one thing that I have always instilled with all staff since starting my business over 20 years ago. AKGraphics have seen many businesses grow from strength to strength, but we still get a real buzz in seeing how our design sells that business, product or service. Repeat business is part and parcel of AKGraphics, gaining the trust of our customers is what we want. Still to this day we get lots of new exciting business coming through our doors in AKGraphics, that’s still what we love to get out hands on. Giving them professional advice and direction to guide them on the right path. Getting our teeth into a new design project is exciting for AKGraphics as we review the competition, the target market and plan our innovative options for that customer. There is never a dull moment in AKGraphics as deadlines have to be met on a daily basis.

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A big thanks to all our customers, the marketing companies and marketing people who we work with daily and all our printers who work with us. Thank you to all the judges, the MC/ presenter Eimear Ni Bhraonain of KCLR, the sponsors, Visual Carlow and all the team at County Carlow Chamber of Commerce and lastly all the team at AKGraphics – without you AKGraphics would not exist.

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If you would like to talk to AKGraphics about your design requirements for your business, whether you are an entrepreneur, startup or existing business please call me on 059 9133633 or email anne@akgraphics.ie

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All your questions about Mind Over Matter answered.

All your questions about Mind Over Matter answered.

Mind Over Matter is a national day of creativity in aid of Aware. Designers across Ireland are donating their time on October 10th, which is World Mental Health Day in aid of Mental Health Awareness. You can book to speak to any of our designers for €75 per hour in relation to any design queries/needs you or your business may have.

Anyone can book a consultation with an experienced designer; we have a team of 12 different designers in Carlow on October 10th. Each 1hr slot is €75 and is in aid of Aware. You will be receiving professional knowledge to help you at a low cost from designers who have worked in their industry for at least 5 years. We are looking for; entrepreneurs, startup businesses, and established businesses to come to VISUAL Carlow on October 10th to soak up all of the knowledge that our experienced designers have to offer.

MindOverMatter IDI

Here is a breakdown of the range of designers you can choose from in Carlow.

Product Designer – Jack Gregan

Jack can advise you on your new product or improve your existing product.

Architect – Liam McLoughlin – McLoughlin Architecture

Liam’s professional knowledge and experience of architecture is available to you.

UX/UI Designer – Mick Brady – Unum

Improve how your customers interact with your product/service with Micks advice.

Interior Designer – Elke Fingleton – Lifepath Designs

Transform your interiors with professional knowledge from Elke.

Creative Strategist – Rachel Kane – Lifehack

Brainstorm with Rachel and receive creative advice.

Advertising Creative – Eric Rainsberry – Creative Group Head at Saatchi & Saatchi Budapest

Speak to Eric in relation to your advertising needs.

6 different Graphic Designers

  • Anne Kelly – AKGraphics
  • Gillian Reidy – Penhouse
  • James Kelly – ThreeSixty
  • Rory Dowling – Head of Branding & Retail in Clickworks – Packaging Design Expert
  • Simone Hassett – Simone Hassett-Costello Graphic Design
  • Catriona Maher – Cat Maher Design

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Pick the brains of any of the experienced Graphic Designers to improve you design needs. It can be in relation to advertising, brand identity, brochures, etc.

For your €75 you will receive helpful information to enhance and grow your business. From a long term clients perspective, that one hour you spend with any of the professional designers in Carlow will be well spent. 100% of proceeds go to Aware, who make an important difference to peoples lives. All bookings must be made online at https://idimindovermatter.ie/venue/the-visual/.

If you have any questions or you are confused about which designer you should talk to please don’t hesitate to contact Anne Kelly on (0) 59 91 33633 or email anne@akgraphics.ie

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How much text content to use in marketing material?

People are lazy readers

They don’t like reading lots of text.

Keep your text content short and sweet.

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Use headlines and sub headings to get the key message across and try to keep your word count relatively low. This allows readers to easily understand your message. Including your website address will allow potential customers to get more information if they are interested.

The above is easier said than done, you will be eager to give as much information about your company’s service or products as possible – resist the temptation to write 6 pages in word and expect it to fit on a flyer. If you bury your messages in dense text, the reader may simply decide that it will be too much work to even start reading.

You can use the below guide to help you to visualise how different word counts look on an A4 page.

Simply decide which version your target market would be willing to read and work towards that word count for your own content.

Text content of 45 words

Text content of 115 wordsText content of 265 words

 

 

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Campaign Design

Our design process, with a keen eye for detail and creativity, has produced successful and distinctive campaign visuals for our clients. Here at AKGraphics we have over 23 years’ experience in the design industry. We understand that your advertising campaign needs a design that communicates your brand, raises visibility and drives conversation. Your marketing campaign will only get traction if it stands out. It has to rise above the rest and grab the attention of your demographic, here at AKGraphics we can help you with that. We have the knowledge and understanding of design and how it makes a campaign great.

Below are some samples of work of successful campaign visuals that we have completed for our clients.

Any questions or queries you have don’t hesitate to contact Anne today and get your marketing campaign design started. You can contact Anne by email at anne@akgraphics.ie or alternatively you can call us on 059-9133633.

in-bound-marketing campaign logo design

in-bound-marketing campaign press advert design campaign icon design Ireland

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campaign design services for Carlow County Council

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T-Shirt Design for Carlow County Council Campaign

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Promoting your Tourist Destination – Design for the Tourism Sector

Promoting your Tourist Destination – Design for the Tourism Sector

With tourism on the rise there is no doubt that the tourism sector is getting busier. More and more people are visiting Ireland everyday. From holidays to business trips, people are coming to experience our culture and have a holiday of a lifetime. It may be their first time to set foot in Ireland or they’re coming home to see family that they haven’t seen in years, either way they will want to go do something everyday and make the most of their time here. Not to mention everyone on their staycation or mini-break looking to discover the hidden little gems around the nation.

Getting people to your tourist destination may look like a daunting task but with some clever marketing and some great design it could become the next ‘must see spot’.

The main thing to get tourism is to BE VISIBLE.

A logo is so important, it will be what your tourist spot is recognised by, from your website to your signage it will be constantly present and will give your destination distinction and make it memorable.

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Online presence is also so important. Before you book your holiday I guarantee you look up what to do and so does everyone else. Websites and social media should contain just enough information and design to get the viewer interested. You don’t want to overload them with information and it needs to be visually appealing. This is where design plays a vital role, if you were in a restaurant and saw a plate of food served to another diner that didn’t look to appetising you wouldn’t order it. Something that doesn’t look appealing people don’t want, and great graphic design is what makes your website appealing. Graphic design can have a major impact on tourism, it is the first thing the tourist sees and helps them make their decision as to where to go. A well designed website that is easy to navigate through will make their decision much easier.

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Keep your online presence updated. If opening hours change, change them online. If your running a special offer or having an event put it up, buy some online advertising or run a competition. Generate a buzz online and inform your market about whats happening.

www.quirkyglamping.town.ie is an amazing example of the power of social media. It began with Today Fm radio station by one presenter taking an interest in this innovative adventure. This then blew up on social media being shared and talked about by Irish people all over the world. The quirky glamping is still under construction but the owner, David McGowan was interviewed on The Late Late Show which is fantastic advertising. Never under estimate what social media can do. Embrace the endless opportunities that is has to offer.

There are several tourism boards marketing what there is to see and do in every corner in the country. Websites like tourismireland.ie, discoverireland.ie, irelandsancienteast.ie, www.visitwaterfordgreenway.com and wildatlanticway.com feature highlights, must-see destinations, events and where to eat. Getting in contact with them and getting featured on their website is an amazing opportunity. It’s an fantastic resource for tourists to discover what to do next on their holiday but it also builds on your visibility.

Print media is an area that should not be neglected, and it can offer great value for money especially with tourism.

One of the best ways to advertise in the tourist sector is brochures. A professionally designed leaflet or brochure put in the right places like hotels, cafes and other tourist hotspots that have a high volume of visitors can result in a greater footfall of the tourists you want to attract. Leaflets are a very cost effective way of advertising with a variety of formats, finishes and print quality, it can be a great asset. Leaflets can contain essential information like opening hours, how to get there and what to do. This information is exactly what a holiday maker needs to make a plan.

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Specialist magazines that are specifically targeted towards tourists are another promotional opportunity worth exploring, Cara is an Irish magazine specifically made for AER Lingus and put on their planes. With 88% of tourists flying in to the country sitting on the plane looking forward to their holiday it becomes a cleverly placed advert. Other glossy magazines that come with the weekend newspaper. Magazines such as Life with the Sunday Independent or Weekend that comes with the Irish Independent always have lists of what to do this weekend and must-see locations in Ireland. Buying advertising space in these kind of magazines is great because it is specifically targeting your market. Ensure that after spending money on your advert space in whichever publication you enlist that you get a professional graphic design agency to design your advert.

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If you’re running an event, a family day or just want to promote your location an eye catching poster design is the way to go. Many shops and businesses are happy to hang up a poster a support local businesses. A professionally designed poster will grab the attention of tourists passing through your town.

You don’t want the tourists to get lost on the way to visit you so don’t forget signage. Whether you are in a town or out in the country, clear well designed signage is needed. If people can’t find where you are they won’t look forever. Signage like road signage to direct them and a sign to let them know they are in the right spot.

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Once they’re there, customer service is key, people are more likely to trust recommendations from friends and family. Also it can create repeat business from locals. Branded clothing for staff helps your visitors know who to talk to or ask for assistance. It will also create a professional cohesive look.

Popup shop in Dublin Airport

There are lots of ideas to big or small, when it comes to promoting your tourist destination, brochures, events, airport advertising and even advertising abroad. It all depends on budget but don’t worry, here at AKGraphics we can advise you on what you need to attract tourists.

If your looking into promoting your tourist destination and don’t know where to start contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

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Table Talker with Medical Infographic Design

Infographic design for a Table Talker for Aut Even Hospital

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Table talkers are a very popular promotional Point of Sale (POS) advertising device in restaurants. Table talkers have the advantage of close proximity to customers when they take a seat and consider what to eat.

Although most commonly found in cafes and bars these promotional items are not limited to the food industry. They can be used to great advantage in the hospitality industry, travel agencies, pharmaceutical, financial services and even medical industries as seen in this design project for Aut Even Hospital, Kilkenny.

Sometimes an informational flyer will not have the impact required, in these cases a table talker is a great alternative promotional tool. This is also evident at large conferences, trade shows and events.

Aut Even Hospital required a printed item that would explain to patients why they are repeatedly asked to confirm their identity in the hospital. The process of confirming a patient’s details is necessary in the hospital and the design for the table talker had to convey this in a clear way.

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By designing custom infographics the finished design for the table talker was clear and engaging. The use of bold colours also helped to ensure the design was eye-catching and appealing.

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More common uses for table talkers are for special offers, events, food and drink menus in bars, restaurants and cafes. Due to the ability for table talkers to instantly deliver your promotional message, they are very effective at instant communication for any target market.

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Click here to view more of our infographic design section.

Or if you are looking for our display section click here.

If you are interested in having table talkers designed for your business contact Anne on

+353 59 9133633 or email anne@akgraphics.ie

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