Use headlines and sub headings to get the key message across and try to keep your word count relatively low. This allows readers to easily understand your message. Including your website address will allow potential customers to get more information if they are interested.
The above is easier said than done, you will be eager to give as much information about your company’s service or products as possible – resist the temptation to write 6 pages in word and expect it to fit on a flyer. If you bury your messages in dense text, the reader may simply decide that it will be too much work to even start reading.
You can use the below guide to help you to visualise how different word counts look on an A4 page.
Simply decide which version your target market would be willing to read and work towards that word count for your own content.
Selling homes is a competitive business. By hiring a creative design agency, like AKGraphics, you will find that the finished designs in your marketing tools will truly capture the positioning of your property development. At AKGraphics we use our design skills to produce property marketing material that will give your property campaign the greatest chance of success. Our expertise will result in a property brochure design that delivers real results.
Just as each property development is different, the approach to marketing and sales will also be unique. With over 20 years’ experience, AKGraphics can offer advice and suggestions for property marketing in relation to your new development launch.
5 ways to ensure your property sales brochure delivers real results
A potential buyer will most likely view a number of different properties in different developments before making their final decision. Give your development an advantage by having a unique property brochure that will remind them about the aspects of your homes that they loved. Your property development brochure design can be unique in terms of size, finish or by using an interesting viewpoint. It is essential to leave a lasting impression on anyone considering investing in your property development. We are always more than happy to make suggestions that will give your property brochure an edge that will keep your homes in the forefront of any potential buyers’ minds.
Use visuals that sell a lifestyle
Even if your development is not yet completed it is possible to allow potential home buyers to see how their new home will look. Using photo-realistic images of the exterior and even interiors will work much better than flat room plans on their own. Also using captivating photography of the locality helps you to present a vision of the buyers’ ideal home.
Write copy that captivates
While a comprehensive list of fixtures and fittings is important you should also include information on the location, history of the development, future plans and company credentials. The tone and wording used should also convey the type of property on offer and appeal to your specific target market. A housing development brochure, selling one bedroom luxury apartments in a city location should contain different information than one selling family homes in the countryside because the target buyers will have different interests and requirements. We can assist with making suggestions on text content or can supply a copywriting service as an add-on to our graphic design service.
Create a distinct design that fits
Our designs create a sense of luxury and exclusivity, or affordability and family-friendliness. One is not better than the other, but reflects the attributes of your specific property. The design of your property development brochure will impact how your property is perceived. For example, if your development is highly desirable and at the higher end of the housing market, your marketing material should reflect this. House buyers, in the market for luxurious homes, will expect a beautifully designed brochure with high-end, bespoke, print finishes such as foil and embossing. We work closely with estate agents, private equity firms and, property development companies to fully understand their target market before beginning any design project which results in a brochure that will appeal to those people.
Ensure your brochure is accessible to all
While printed property brochures are a key marketing tool, it is also important that the same brochure design is deliverable in a digital format. We always supply the printed brochure design as an email-able pdf, with animated turning pages if desired. Of course, if you feel a printed brochure is not required we can design a digital brochure only and the same care and attention is applied to each property design project regardless of the intended end use.
The above are just 5 aspects of brochure design to keep in mind in relation to cultivating effective property development branding and selling new homes. Of course, we have for more advice and design expertise that we can offer. You can view some previous property design projects that we have completed here. Whether you are a selling agent, property developer or private equity firm we can help. To arrange a meeting or to make an enquiry simply call Anne on 059-9133633 or email firstname.lastname@example.org
Our design process, with a keen eye for detail and creativity, has produced successful and distinctive campaign visuals for our clients. Here at AKGraphics we have over 23 years’ experience in the design industry. We understand that your advertising campaign needs a design that communicates your brand, raises visibility and drives conversation. Your marketing campaign will only get traction if it stands out. It has to rise above the rest and grab the attention of your demographic, here at AKGraphics we can help you with that. We have the knowledge and understanding of design and how it makes a campaign great.
Below are some samples of work of successful campaign visuals that we have completed for our clients.
Any questions or queries you have don’t hesitate to contact Anne today and get your marketing campaign design started. You can contact Anne by email at email@example.com or alternatively you can call us on 059-9133633.
Promoting your Tourist Destination – Design for the Tourism Sector
With tourism on the rise there is no doubt that the tourism sector is getting busier. More and more people are visiting Ireland everyday. From holidays to business trips, people are coming to experience our culture and have a holiday of a lifetime. It may be their first time to set foot in Ireland or they’re coming home to see family that they haven’t seen in years, either way they will want to go do something everyday and make the most of their time here. Not to mention everyone on their staycation or mini-break looking to discover the hidden little gems around the nation.
Getting people to your tourist destination may look like a daunting task but with some clever marketing and some great design it could become the next ‘must see spot’.
The main thing to get tourism is to BE VISIBLE.
A logo is so important, it will be what your tourist spot is recognised by, from your website to your signage it will be constantly present and will give your destination distinction and make it memorable.
Online presence is also so important. Before you book your holiday I guarantee you look up what to do and so does everyone else. Websites and social media should contain just enough information and design to get the viewer interested. You don’t want to overload them with information and it needs to be visually appealing. This is where design plays a vital role, if you were in a restaurant and saw a plate of food served to another diner that didn’t look to appetising you wouldn’t order it. Something that doesn’t look appealing people don’t want, and great graphic design is what makes your website appealing. Graphic design can have a major impact on tourism, it is the first thing the tourist sees and helps them make their decision as to where to go. A well designed website that is easy to navigate through will make their decision much easier.
Keep your online presence updated. If opening hours change, change them online. If your running a special offer or having an event put it up, buy some online advertising or run a competition. Generate a buzz online and inform your market about whats happening.
www.quirkyglamping.town.ie is an amazing example of the power of social media. It began with Today Fm radio station by one presenter taking an interest in this innovative adventure. This then blew up on social media being shared and talked about by Irish people all over the world. The quirky glamping is still under construction but the owner, David McGowan was interviewed on The Late Late Show which is fantastic advertising. Never under estimate what social media can do. Embrace the endless opportunities that is has to offer.
Print media is an area that should not be neglected, and it can offer great value for money especially with tourism.
One of the best ways to advertise in the tourist sector is brochures. A professionally designed leaflet or brochure put in the right places like hotels, cafes and other tourist hotspots that have a high volume of visitors can result in a greater footfall of the tourists you want to attract. Leaflets are a very cost effective way of advertising with a variety of formats, finishes and print quality, it can be a great asset. Leaflets can contain essential information like opening hours, how to get there and what to do. This information is exactly what a holiday maker needs to make a plan.
Specialist magazines that are specifically targeted towards tourists are another promotional opportunity worth exploring, Cara is an Irish magazine specifically made for AER Lingus and put on their planes. With 88% of tourists flying in to the country sitting on the plane looking forward to their holiday it becomes a cleverly placed advert. Other glossy magazines that come with the weekend newspaper. Magazines such as Life with the Sunday Independent or Weekend that comes with the Irish Independent always have lists of what to do this weekend and must-see locations in Ireland. Buying advertising space in these kind of magazines is great because it is specifically targeting your market. Ensure that after spending money on your advert space in whichever publication you enlist that you get a professional graphic design agency to design your advert.
If you’re running an event, a family day or just want to promote your location an eye catching poster design is the way to go. Many shops and businesses are happy to hang up a poster a support local businesses. A professionally designed poster will grab the attention of tourists passing through your town.
You don’t want the tourists to get lost on the way to visit you so don’t forget signage. Whether you are in a town or out in the country, clear well designed signage is needed. If people can’t find where you are they won’t look forever. Signage like road signage to direct them and a sign to let them know they are in the right spot.
Once they’re there, customer service is key, people are more likely to trust recommendations from friends and family. Also it can create repeat business from locals. Branded clothing for staff helps your visitors know who to talk to or ask for assistance. It will also create a professional cohesive look.
There are lots of ideas to big or small, when it comes to promoting your tourist destination, brochures, events, airport advertising and even advertising abroad. It all depends on budget but don’t worry, here at AKGraphics we can advise you on what you need to attract tourists.
If your looking into promoting your tourist destination and don’t know where to start contact Anne on 059 9133633 or email firstname.lastname@example.org and we’ll take it from there.
The team here at AKGraphics were asked to come up with a company rebrand design for Ormonde Machinery Ltd. Ormonde Machinery is a leading supplier of quality construction mining, quarrying and recycling equipment. The company supplies a broad range of equipment to satisfy the demands of a growing customer base both within Ireland and overseas.
The new identity design had to by dynamic and communicate the mechanical aspects of the business. Our logo rebrand could be adapted to be used on both a black background and a white background. The bold, capitalised font communicates that the company is strong, with the triangles complimenting the design with a mechanical element. This company rebrand has since been adapted to corporate stationery, signage, promotional clothing, adverts, various trade show graphics material, large promotional stickers for use on the machines, and vehicle graphics.
The stationary above was designed using the new identity design for Ormonde Machinery, again strong bold colours to make Ormonde Machinery stand out from its competitors. This stationary design included letterheads, compliment slips and double sided business cards. The stationary design was coherent with the new brand guidelines which were also set by AKGraphics. Graphic headers was also supplied to Ormonde Machinery for various social media platforms also.
Advert designs followed shortly after, to promote the Ormonde Machinery service and main dealers offerings. These advertising designs also followed the brand guidelines and adopted a new style which kept the overall look of the Ormande Machinery rebrand.
The next step was to brand the Ormonde Machinery Technical Support vehicle, which travels nationwide throughout Ireland. Our logo design was applied to the vehicle along with contact details and the web address designed in the new Ormonde Machinery style. The photographs above show our custom vehicle graphics applied.
A large service sticker design followed the vehicle graphics. This had to be visible from a distance and also follow the new brand guidelines for the Ormonde Machinery rebrand. Again a great use of daily advertising for Ormonde Machinery to promote the service offering and the website.
The Ormonde Machinery staff also required promotional clothing for various outdoor and indoor trade shows. Trade show graphics also consisted of pull up banners, signage, flags and other promotional material.
AKGraphics create brands for business success, come see how the personality of your brand comes alive with AKGraphics. If you are interested in having a logo designed or would like us to design vehicle graphics, adverts, stationary or uniforms, contact Anne in AKGraphics at: email@example.com or call 059 913 3633
Infographic design for a Table Talker for Aut Even Hospital
Table talkers are a very popular promotional Point of Sale (POS) advertising device in restaurants. Table talkers have the advantage of close proximity to customers when they take a seat and consider what to eat.
Although most commonly found in cafes and bars these promotional items are not limited to the food industry. They can be used to great advantage in the hospitality industry, travel agencies, pharmaceutical, financial services and even medical industries as seen in this design project for Aut Even Hospital, Kilkenny.
Sometimes an informational flyer will not have the impact required, in these cases a table talker is a great alternative promotional tool. This is also evident at large conferences, trade shows and events.
Aut Even Hospital required a printed item that would explain to patients why they are repeatedly asked to confirm their identity in the hospital. The process of confirming a patient’s details is necessary in the hospital and the design for the table talker had to convey this in a clear way.
By designing custom infographics the finished design for the table talker was clear and engaging. The use of bold colours also helped to ensure the design was eye-catching and appealing.
More common uses for table talkers are for special offers, events, food and drink menus in bars, restaurants and cafes. Due to the ability for table talkers to instantly deliver your promotional message, they are very effective at instant communication for any target market.
Click here to view more of our infographic design section.
Or if you are looking for our display section click here.
If you are interested in having table talkers designed for your business contact Anne on
With the re-design of Tullys Travels website, AKGraphics were asked to design a billboard as a means of promoting the new site. To promote this the people at Emirates sponsored 2 tickets and an overnight stay to one lucky person who booked a holiday online with Tullys Travel.
A colourful billboard design was created to catch the eye of commuters on their daily journeys. When designing for billboards it is important to grab the instant attention of people passing by. You might imagine you could not see your company advertised on a billboard but by contacting us here at AKGraphics in our offices in Carlow and Dublin we can guide you through the process.
Whether you are pitching an idea for a new product or experimenting with new packaging design ideas for an existing product, a 3D mock-up is a useful tool to wow your target market visually. A 3D mockup (digital mock up) helps put your mind at ease by giving you a feel of how your product will look much earlier than when it is on the shelves.
The packaging design can be discussed and decisions on the design can be made more quickly. It also allows your intended customer to comment on your proposed product. By getting direct feedback from your exact target market you can make any changes needed to the packaging design before it goes into production.
AK Graphics can design and create your 3D mockup, helping you to:
save on photography and physical packaging mock up costs
see how your product will look on the shelves
get a visual of your product more quickly than with a physical mock up, which can be used in promotional material
visualise your packaging concept more easily
receive instant feedback from your customers regarding your proposed product packaging
Here is an example of a 3D mock-up that was designed from scratch. The client needed the mock-ups in a hurry for a very specific international trade show, so the best solution was to design 3D mockups. Starting with a basic cube you can see how effective a 3D mock up can be. This mock up was made to test how this new product would be received on the market. The photorealism adds to the presentation of the product. In order to meet the extremely tight deadline, AKGraphics made the decision to design a digital 3D mockup of the hydro monitrix full product range instead of producing physical boxes. Once the client had approved the completed packaging design, we then produced photorealistic mockups of each box. AKGraphics designed promotional flyers using these 3D mock-ups, which were printed in time for the event. This solution allowed our client to make a professional presentation in a short time.
For presentation of the product at the trade show AKGraphics designed packaging, leaflets, presentation boards for display units and a PDF presentation.
Additional promotional material where a 3D mock up could be used…
– print advertising/online advertising
– portable pull up banners
– print material
– presentations/ PDF or powerpoint
– flyers/ brochures
If you are interested in having a 3D mock-up designed to showcase your product, contact Anne in AKGraphics at: firstname.lastname@example.org or call 059 913 3633
Infographics are visual representations of information that you see everyday without realising. The washing instructions on your clothes tag, following the illustrated instructions for building your flatpack furniture, reading a map and even crossing the road at the light of the green man – these are all infographics.
Infographics are used to communicate information quickly, clearly and attract and maintain attention. They are particularly effective when you have a lot of text or number heavy content.
Without knowing the term infographics you might refer to these as; graphs / piecharts, illustrations, clip art, icons, symbols or information design but it’s up to us to understand that you mean infographics!
Goboof – The Alfa Portable Vaporizer
Instructional infographics were designed for Goboof – The Alfa Portable Vaporizer, to be found within the designed User Manual to visually describe how to use this product.
AKGraphics designed the full packaging suite for Goboof. Our infographics illustrated the product’s many features; using the product, cleaning the product etc. The infographics for the downloadable User Manual were simplified to be used as web icons on www.goboof.com also.
University College Dublin
In AKGraphics we often design infographics for various Annual Reports to make complicated information or statistics visually attractive and easier to comprehend.
This is evident in our Annual Report designs for UCD Report of the President; 2013 and 2014. By using well designed infographics, important facts and figures quickly communicate a strong message. Condensing text content and applying good design with strong colourful graphics makes an annual report more digestible for its intended target market. We’ve also created information graphics for the Annual reports of UCD College of Business (UCD Michael Smurfit Graduate Business School) in 2013 and 2014.
Infographics can have other uses like for web graphics, added to powerpoint presentations, email newsletters or on social media – and even many more!
Irish Lime, Clogrennane Lime Ltd (CRH Group)
Illustration infographics were designed to graphically visualise the complex step-by-step production process for Irish Lime, Clogrennane Lime Ltd.
This design request was part of a large display graphic stand AKGraphics designed for Clogrennane Lime for the National Ploughing Championships.
By designing an illustrated infographic solution of how Clogrennane Lime production works step by step this resulted in an eye catching graphic display for the audience attending their stand at the NPA Show.
Clear, effective well-designed communications makes a salesman’s job much easier at a busy trade show where high volumes of traffic exist, plus it can be a great talking point for a sale also. Strong infographics can captivate an intended audience quickly.
This particular infographic has been used for web graphics and also in a poster display, making the infographic very worthwhile for the client as it had multiple uses.
The Department of Social Protection
The Department of Social Protection requested AKGraphics simplify text heavy statistics and a year’s worth of facts and figures regarding the full spend within each Department for 2014. The request from the Department was to illustrate an easy-to-read two-page solution of these statistics for the 2014 downloadable Annual Report.
The result from AKGraphics was a friendly colourful A3 sized infographic to portray all the information in a simplest way that made the information understandable for all ages. Key to the design of this detailed infographic was to illustrate all the different types of people that the Department of Social Protection assists on a daily basis in Ireland. Additional individual statistics were also created as infographics for The Department of Social Protection for use in house in powerpoint presentations or on social media.
Click here to see the annual report and our ‘2014 in review’ infographic on the Department of Social Protection’s website.
Colourful, impactful website infographics were created for Carlow Warehousing, a logistics and e-commerce fulfilment company, to visually present the smart technology offered within their vast expanding company.
AKGraphics designed the new website and also a promotional brochure to market Carlow Warehousing to a wider audience. These infographics were used as a web banner on the new website. AKGraphics also created other web graphics used on the site.
Infographics are great for your business because they have so many varied uses, in reports, promotional material, web graphics, display graphics, apps, online newsletters, powerpoint presentations or even PDF presentations.
AKGraphics apply strategic thinking to develop an effective infographic by working as a team. We make sure everything fits together seamlessly as demonstrated within all of our work. If you would like to discuss infographic design in more detail, please do not hesitate to call Anne on 059 9133633. To see more samples of AKGraphics’ work click here to browse through our portfolio and check out our infographics section.
Last week we mentioned some of the local Carlow business’ that we work with. This week again we’d like to mention Carlow Free Range as we just completed a lovely job with them you’re all sure to see around!
Working closely with Bertram and Celine Salter we’ve helped them with a range of design projects such as redesigning their business card, stationery , poster and creating a promotional flyer. Our latest project with Carlow Free Range was creating their vehicle graphics.
Vehicle graphics prove to be very successful for businesses and are an easy way to get your brand out there and known to every person you pass. Working with Carlow Free Range’s existing logo was an easy task as it contains fun elements that look great when blown up large to fit their van.
In our previous work with Carlow Free Range we helped them with creating colourful promotional items which were distributed in butchers and stores throughout the country. Now with their new van and vehicle graphics they will be able to promote their delicious product even more!