Creating an engaging and friendly environment is important for any business to set the tone of their workplace. Designing an attractive setting for customers when they first come in by using creative wall graphics is a great way to welcome people. A happy workspace for your employees creates a positive atmosphere and is likely to boost productivity and morale.
At AKGraphics we have a vast experience designing wall graphics for all spaces. Any space big or small can be transformed from something plain and dull to something engaging and colourful. Whether that’s wall graphics, signage, or window vinyl, we will design it to suit your specific space. Create a workplace that represents you and your business and leaves a lasting impression for both your workers and customers.
We recently designed wall graphics for our own office here at AKGraphics. We wanted to introduce colour to bring life to the office and remove the blank white walls. By using bright colours and patterns we created a more engaging feel as you walk into the office. We designed a bespoke backlit circular frame featuring our company logo. Additional privacy was achieved by adding window graphics to our entrance area. We also designed new subtle wall graphics for our meeting room, by using white vinyl letters over clear perspex.
Adrenaline HPL approached AKGraphics to develop wall graphics for their new Human Performance Laboratory, offices and gym. Adrenaline HPL had an established brand and logo so we focused on developing this branding for a range of interior office signage. As Adrenaline HPL share the building with other companies it was vital that clients were clear on the location of their office. Each and every piece of the signage reflects Adrenaline HPL’s branding. This attention to detail ensures that the overall look is extremely professional while remaining welcoming for clients.
AKGraphics was asked to add colour and life to Ben Dunne Gyms, but the client also requested that the same design concept could be adapted for all Ben Dunne Gyms (whether large or small). Taking into consideration the new paint colours, the new interior graphics with vivid splashes of colour, swirls of curved lines and branded graphics we created a much fresher feel within the gyms. The final result for Ben Dunne Gyms was welcomed by all gym members. Once we completed one or two gyms it was easy for Ben Dunne Gyms to adapt the same design theme/concept and roll out the new interior feel to other gyms within the group.
If you think your space needs a fresh new look, give us a call and we will design a creative new look and feel for your business! Call us today on 059 91 33633 or email email@example.com
These branded games are perfect for open days or family days.
We have access to a full range of fun team games and crafts, which can all be branded with your company logo. They are also perfect for fun corporate event activities. These classic games mentioned in this selection are ready to enjoy without having to learn too may rules.
We can create branded games suitable for both indoor and outdoor use. The key element to all of our suggestions below is FUN…First and foremost your event will be fun. These multiplayer and single player branded games are suitable for all ages. These family friendly bespoke games would be perfect to use at a family fun day or an open day event for your business. Well-chosen games can suit all occasions and work as great ice breakers.
If you are having a club event these games can bring generations together. Everyone playing and interacting together gives a great sense of community spirit. With the help of some of the suggested games your company will throw a party that is hard to forget!
This is a classic group game which many people have memories of playing. Usually people are familiar with the rules so it doesn’t take too much instruction before a fun game can commence. This is a perfect team building game for a corporate event. For this game, all elements can be branded from the ball to the bat and base posts. To make it easier for the participants why not also get some branded bibs to distinguish between teams. Outdoor games always bring a touch of fun to any event.
Another great team game that can be full branded is Hook a Duck. This is a fun game lots of people will remember from their childhood. A pool can be supplied with your company’s logo printed on the base, so it is clearly visible. The ducks could also be branded or sprayed to match your company colours. The winning team has the most ducks in their bucket (the buckets can also be branded) when time runs out. Everyone loves to go fishing!
Why not see who has the best football skills in your company by starting a company branded game of 5-a-Side. This allows for branded bibs and also a branded football. Your company’s logo could also be placed on the goal posts for maximum impact. This is a good team building game as two teams work together to win. This allows for friendly competition.
If you are looking for something for smaller groups sticky catch could be the perfect game for you. Suitable for all ages these fun Velcro pads can be branded with your logo and provide hours of entertainment.
Another option for an corporate open day activity is a relay race. Everyone remembers playing egg and spoon races at school sports days. We can provide branded plastic egg and spoons in an assortment of colours.
Another fun group game is Frisbee golf. It is not a well know game and some of your attendees may never have heard of or played it, so its guaranteed to be memorable. Test your Frisbee throwing skills with a net and custom branded Frisbees.
Have a steady hand? Then this next game is perfect for you. Giant branded Jenga! This game can be used for 1v1 or a team game. All blocks can have your logo printed on them. This is a classic tense game that most people love watching and playing.
See how flexible your staff/customers can be with a game of Branded Limbo. This timeless test of flexibility can be used for 1v1 or as a team game. Flags with your logo would be placed on each stand for visual impact. The adjustable frame means it can be enjoyed by tall and short guests. It is a family friendly game that provides plenty of silly photo opportunities and laughs.
Bean bag toss or corn hole is the perfect target practice game for indoor and outdoor use. Again, it is versatile as it can be used for 1v1 or a team game. The large surface target board is perfect to brand and can even be cut to a custom shape that reflects your brand. The individual bean bags can also be fully branded.
For branded arts and crafts we have some creative options. Why not build and decorate a branded bird house? Or set up a painting corner with everyone getting a set of paints to match your corporate colours. We can supply sheets with an outline of your logo for kids to colour in. A brandedpottery set could be another option. A piece of clay and some decorating tools would be given to each participant in a branded box.
Lego is always a favourite for all ages. Challenge players to take a box of random lego pieces and create something related to your company. Lego can be supplied in a branded box. This can be a great team corporate challenge. Can you work together successfully to create a master piece? If we have enough time we can brand individual lego blocks featuring your logo.
If you need branded games for single use or multiple uses we can suggest the materials that will work best for you. Robust set ups to last for years or items suitable for one day only – we can help ensure you get the best quality branded games for your event. Whether it’s an indoor or outdoor event you are organising for any age group we have plenty of branded game ideas to keep everyone entertained. If sports or crafts are your thing we have something for all generations to join in the fun. Get in touch with us here at AKGraphics for more information. The key to successful branded games is being prepared, we can create any game as long as you give us enough time and a realistic budget. So what are you waiting for? Call us today +353599133633 or email firstname.lastname@example.org
Mind Over Matter is a national day of creativity in aid of mental health awareness. The event will be held in ten different locations around Ireland on October 10th, which is also world mental health day. This year AKGraphics is delighted to be helping IDI (Institute of Designers in Ireland) organise the Carlow event that’s being hosted by VISUAL Carlow.
First and foremost we are calling on all experienced designers across the South East to come and show your support for this great cause. If you’re a graphic designer, illustrator, product designer, interior designer, architect, landscape architect, animator, creative strategist, web developer, advertising creative or a UX/UI designer, we want you! We want to create a stronger design community in Ireland by connecting fellow designers and promoting their value to the business community.
If you, as a designer would like to sign up you will be giving one full day of your time to participate in consultations with businesses to share your knowledge and experience with them. You will also have the opportunity to network with fellow designers and discuss day to day business issues. The sign up for Mind Over Matter is currently open for any experienced designers who wish to volunteer their time for one day only in aid of this important cause. Please click Sign up to go to the Mind Over Matter website and fill in your details now. Sign Up Secondly, we are looking for entrepreneurs, startup businesses, and established businesses to come to VISUAL Carlow on October 10th to soak up all of the knowledge that our experienced designers have to offer. For a fee of €75 you can book a consultation hour with a designer of your choice and receive helpful information to enhance and grow your business. Every cent of your €75 goes straight to Aware and you will be raising money for a great cause. The sign up for businesses to book a consultation with one of our experienced designers will be open to everyone from the 30th of August so be sure to book yourself a consultation at the end of the month.
The aim of the Mind Over Matter event is to put a spotlight on the mental health issues that people struggle with everyday. Currently in Ireland 1 in 10 people are affected by depression. In fact creatives are 25% more likely to experience a mental health issue in their lifetime. By signing up for the Mind Over Matter event you will be helping raise funds and awareness for people who experience mental health issues in Ireland while also receiving beneficial information to help you and your business.
Mind Over Matter is a day of reaching out, creating opportunity, sharing skills and experience while raising money for a great cause.
We all have a favourite colour. As designers we know that colour is an element that can change how a visual is perceived.
So what’s your favourite colour? If you are like the majority of the population then your favourite colour is blue!
deep blue sea water with white cloud over sky
Row of colorful flip flops on old weathered blue painted beach decking. Space for copy.
Throughout our years working in design we have noticed that there is rarely a probably with the colour blue. However there can often be a problem with the colour green! In particular lime green! People just don’t seem to like that colour!
According to studies we subconsciously decide our favourite colour based on an object or elements around us that are that colour. For example, blue represents fresh water, oceans, and summer skies. This explains why people favour different colours. You favour a colour based on what you associate that colour with.
Many people hate the colour yellow also. Which is odd as yellow is often associated with happiness and joy. However a number of studies have shown that yellow can cause dizziness and nausea for this reason it is often used sparingly or strategically in advertisements.
You may even be afraid of certain colours! Chromatophobia refers to an irrantional fear of of certain colours. Have you a fear of any colours??
Use headlines and sub headings to get the key message across and try to keep your word count relatively low. This allows readers to easily understand your message. Including your website address will allow potential customers to get more information if they are interested.
The above is easier said than done, you will be eager to give as much information about your company’s service or products as possible – resist the temptation to write 6 pages in word and expect it to fit on a flyer. If you bury your messages in dense text, the reader may simply decide that it will be too much work to even start reading.
You can use the below guide to help you to visualise how different word counts look on an A4 page.
Simply decide which version your target market would be willing to read and work towards that word count for your own content.
Reusable coffee cups are high in demand at the moment. They are a massive and growing trend. There is a huge push to stop using plastic as it has a massive impact on the environment with 1 million disposable cups ending up in landfills every minute globally.
For this reason, lots of business are trying to get rid of single use plastic cups, by introducing incentives to customers to use reusable cups. This creates an opportunity to create a branded reusable cup and so it works as free advertising. When ordering a branded cup, the wait time can be quite long. Here at AK Graphics we have been working hard to find alternative options to the very popular Keep Cup, which have a wait time of 8-10 weeks.
Sol are an alternative option to Keep cups. Their ethos is “ending waste and embracing taste” They have made a reusable cup that is environmentally friendly and won’t compromise your health. This is a high-quality travel/reusable cup. It is made of glass instead of plastic as plastic can be harmful to the human body.
This cup is available in a variety of 13 different colours. If you can’t find a colour to match your brand colours a solution would be to pick the white option and print your logo in the correct colours.
These reusable cups are made from Hand-Blown Glass, and are 100% plastic and chemical free.
– Available in 3 different sizes 8oz, 12oz and 16oz
– BPA and Chemical Free
– Safely used in the dishwasher
– Microwave friendly
– All glasses come with a Silicon sleeve and Lid
Sol reusable cups are delivered in an amazing presentation box. The packaging is eye-catching with a zig zag pattern on the bottom.
Branded reusable coffee cups are a perfect gift. They can be given to employees or clients and act as a constant marketing tool. It is important to order early to ensure we have time to provide you with a branded 3D mock up. The lead time on Sol reusable coffee cups is 6-8 weeks. It is good to get in early to ensure they can be delivered on time especially if you need them for a specific date such as an office party or client meetings or even as a Christmas present. A Sol cup would be a Perfect Christmas gift, be super organised and contact us soon to make sure you get the perfect cup in time for the colder months.
The fact that you are considering getting a reusable coffee cup to replace single use plastic cups is a fantastic decision and we applaud you. Get in contact with us here at AK Graphics to create a branded reusable cup.
Team building / induction games can be customised however you would like in order to fit into your company’s ethos, and relate directly to the culture at your office.
Team building is important when a new employee joins the company but is also important for existing employees. Most people have been to an awkward induction day at some point in their careers: the icebreaker exercises are tired and overdone and most of the day is filled with paperwork. The key is to make sure the day isn’t all about business and policies; it’s also about team building, engagement and having fun. Make your orientation as innovative as your company is with fun customised games, we have some suggestions below.
Fully Customised Giant Board Game – Floor Snakes and Ladders
Wouldn’t an induction day be more fun if new staff learned about the company by playing a unique branded board game? Of course, it would, and we can make that happen by designing a custom board game the is specific to your company. Here is a giant board game we created for an MSD Carlow for use during induction days. The game was completely customised using the company’s brand colours, logo and bespoke illustrations. The playing cards all include information relevant to the company and the job the new employee would be doing. It is based on the well know game snakes and ladders. The cards correlated to usual rules of ladders leading up the board and snakes moving you back down the board. When the player landed on a snake a card with something negative that could lead to reduced productivity at work was read out. When the player landed on the ladder to climb up the board a positive card was read out that again was in relation to MSD.
The board itself featured custom illustrations, MSD Carlow wanted to promote their location and so we included bespoke illustrations of historic sites and interesting facts about Carlow such as the Dolmen and Carlow’s connection to Elvis. We also created illustrations that were relevant to the work the company does.
As well as the board itself we created many bespoke elements for the game. One such element was spot prize card holders, these were created as 3D replicas of the MSD logo. As shown below the piece held an envelope with a spot prize card inside.
The spot prize cards were designed to be fun, using bright colours from the MSD brandguideline along with elements from the giant snakes and ladders game.
Another custom element we created to accompany the branded game were game instruction cards. Each card was branded with the MSD logo and colours. If a player landed on a certain space on the board a card would be read out. Two sets of cards were printed, one set for staff and the other set for the person running the induction day.
As a twist to the traditional Snakes and Ladders game with sankes in fixed locations on the board MSD requested “surprise snakes”. The purpose of these snakes during the induction day was to point out how sometimes errors occur that are completely unpredictable. This keeps the players on their toes and reminds them not to be complacent in their roles in the company as at any moment something could go wrong that they would need to deal with. The person running the game could throw in a giant “surprise snake” at any point during the game which would result in a setback for the team. We designed the giant snakes to match the snakes printed on the board. We also ensured they were made to be durable and machine washable. They were branded with small tags which featured the MSD logo and care instructions.
Another element we produced was an interactive dice. This involved AKGraphics creating graphics to be displayed on an iPad for use during the game.
The final design element used with the corporate board game was a PowerPoint presentation that would be displayed in the background. We created graphics to match the board so that all players could see the progress of the game on a large screen.
The feedback from our client was great. All of the new employees were happy to get involved with the game and found it very enjoyable. Bespoke corporate board games should be designed with maximum fun in mind and we certainly enjoyed this design project!
Although the end result is fun we ensure that we view each project here in AKGraphics from a practical point of view. This means that we take the time to research different materials and production processes to ensure the end product looks great and is suitable for repeated use. Just some of the practical issues we considered during this project:
Non-slip surface for board
Ease of assemble of board
Ease of storage of all elements
Clear sealant over graphics on board
Lamination on cards to minimise wear and tear
Machine washable snakes
Light team markers for easy movement
Digital Dice to avoid high production cost of large custom dice
During an induction values can be difficult to communicate. By using a game format, you can present your companies values as a fun exercise. Using a customised board game that is customised to your company’s reality is one fun and interesting way to help new and existing employees learn more about the company. You could also choose to completely customise the entire game experience. Having every aspect of the game reference the scenarios an employee may face in their work day. Making up a unique game with branded dice tokens and even customise the cards shape could help employees to learn and remember important information this is called game-based learning. This is a very interactive and fun way to learn. Gaming to learn is a captivating and interesting means to learn in a working environment, considering how employees get bored of the regular classroom training. To help new employees get to grips with a new company, why not create a bespoke Induction Board Game. By creating a customised game your vision and values will be clear to all – communicating them in a creative and engaging manner helps everyone to remember them. This could be a giant-sized game as per the MSD game above or a standard sized game to be played at a desk.
Induction Day Scavenger Hunt
One key part of an induction is usually a tour of the building. Office tours can be pretty boring. Yes, it’s important to know where the printer, canteen and marketing department is. However, it could be engaging and fun. Why not add some fun to the experience by turning a tour into a scavenger hunt? Clues could be provided by current staff so it is a great way to encourage the new staff member to introduce themselves. To facilitate this idea AKGraphics would design and create a custom map of your company’s premises. In addition to the map design we would design bespoke clue cards branded with your company’s corporate identity. The result would be a fun branded scavenger hunt for your company.
Branded Drafts / Checkers / Chess Game
If designing a new board game seems overwhelming why not keep it simple? Brand an existing game where only the board and team markers would be branded. We would use your company colours and logo on the board with an option of having the game pieces branded too. Below is an example of the game checkers branded in the company colours and using business relevant game pieces.
Image for inspiration only – Design not by AKGraphics
By basing your game on a classic game like chess / drafts / checkers your employees will already be familiar with how to play the game. This speeds up the process and as they are familiar, they will be comfortable and jump straight in. This type of customisation would be quick to design and could be produced relatively quickly here in Carlow.
Customised Connect Four with company logo
Four in a row or Connect Four would be a great corporate branded team building game. The below example is made from wood which give a very high-end look to allow for display in a reception area.
Image for inspiration only – Design not by AKGraphics
Bespoke Guess Who Game
Another classic game which would be perfect for a fun induction activity would be Guess Who. This classic game could be completely customised so that each character would represent a different role in the company. This would be a fun was for new employees to learn about the different activities and roles that people perform in the company. Below is an example of a giant guess who for SSE.
Image for inspiration only – Design not by AKGraphics
Company Branded Spin the Wheel
Another element that could add some fun to your team building or induction activities is a branded spin to win wheel. This could be customised with your brand colours and any text you would like. It doesn’t have to be a prize wheel; the text could provide information about the company. Here is an example that is branded for Tropicana.
Image for inspiration only – Design not by AKGraphics
Corporate Branded Playing Cards
You could choose something more straight forward and small scale by simply branding a deck of cards and encouraging employees to play together at break and lunchtimes, this would encourage employees to bond. We would brand each card with your company logo on the back of each card with the option to further brand and customise the face of each card.
Image for inspiration only – Design not by AKGraphics
Team building is not just for new employees even the best teams can benefit from team building exercises; they’re a great way of improving communication, morale, motivation, productivity, helping employees to get to know each other better, and learning about one’s strengths and weaknesses. Team building activities can be used by any business, large or small, to promote better teamwork in the workplace, and as most business owners and managers know, great teamwork is one of the key factors associated with a company’s success.
Team building / induction games can be customised however you would like in order to fit into your company’s ethos, and relate directly to the culture at your office. Depending on the nature of your company, different games may work for you better than others. Get in touch with us to discuss even more ideas. Working together we can create customised solutions for your company that enhance training through the use of game-based learning. Get in touch with AKGraphics today. Contact Anne on 059 9133633 or email email@example.com
Do you require creative innovative effective graphics for your equine industry based company or organisation?
Or do you need to up your game in relation to your current graphics for your equestrian service offering?
When choosing a graphic design company knowing that they have experience in your industry can help save time and money.
With over 24 years’ experience, we know a thing or two about offering a one-of-a-kind, tailored and personal approach that fits our customers’ needs. AKGraphics serves a wide range of markets but have a particular interest in producing high quality graphic design for the equine industry. With clients all over Ireland, AKGraphics are proud to be associated with some well know names such as Weatherbys Ireland, the Irish Racehorse Trainers Association and P.A. Solutions.
AKGraphics create creative design solutions specific to the equine industry that will appeal to your particular target market. We listen to our customers and we ensure that we understand their requirements before we begin any design projects. This approach results in a design solution that is above and beyond the current industry standard.
Whether you require a design for a logo, a race card advert, an online advertisement or large graphics for a show or horse truck consider AKGraphics for your professional equine graphics.
Below you’ll find examples of professional artwork AKGraphics created for some of our equine clients.
Punchestown is an important time in the equine calendar, Weatherbys Ireland required a race card advert design, screen graphics and promotional pull up banners for this event. Obviously before we designed any material for Weatherbys Ireland we made sure we understood the Weatherbys’ brand in full. When working with a new client we request a copy of their brand guideline so that we can review in full. We are then aware of the do’s and dont’s regarding the brand. AKGraphics ensures that our graphics adhere to brand guidelines as this creates consistency across different marketing material. We can improve current graphics but yet not go off direction which is important to remember. The next stage of any project is to gather the correct content. That content should consist of professional horse related photography and well written text. All photography supplied to AKGraphics will be reviewed by us to confirm if the images will scale to the print requirements required. We can also source unique photography for our clients if required. By controlling the imagery used a professional overall look can be achieved for every design. Regarding text content, we will review and read in full first to establish what the key message is. Your intended target market for these specific equine design projects should instantly be aware of your message. Once AKGraphics receives and reviews all of the project elements we can then begin the design presentation proposal for our client, creating some varied design options. In this particular case Weatherbys reviewed and shared the design options with their marketing team. Feedback is then required, AKGraphics welcome our clients feedback on any design presentation, as you the customer know your business inside-out and AKGraphics are the visual communicators to represent you in a way that reflects your business and services. Upon written approval of the chosen design concepts for the Weatherbys Ireland Race Card Advert, Screen Graphics and Pull Up Banners we then prepared the final artwork for the chosen printer plus provided final PDFs for email or web purposes. Producing visual results that represent Weatherbys Ireland in a professional manner in the Irish Horse Racing world was an interesting and creative process. Looking forward to partnering with Weatherbys Ireland in the near future.
AKGraphics build ongoing relationships with our equine clients, like any business trust is required in developing successful partnerships. AKGraphics work with many businesses to become their chosen graphic design company. We also partner with some businesses by offering an overflow service, these companies have in-house design teams but use AKGraphics on a regular basis to work on the overflow of design projects that can be required at busy times. The design and marketing departments in these companies trust the experienced AKGraphics team with their brand, safe in the knowledge that we will deliver on time and on budget. As you can imagine, this means that AKGraphics are just as comfortable working within existing brand guidelines as we are creating new ones.
Another equine design project recently completed by AKGraphics, working in partnership with P.A.Solutions, was for IRTA Champions Dinner 2018. While P.A. Solutions role was event management for the IRTA, AKGraphics designed the detailed programme for The Champions Dinner plus the promotional wide pull up banners used for press photography on the night. AKGraphics also designed the detailed slide presentation which was displayed on the widescreen backdrop for the night, which consisted of roughly 90 different slides in total. This slick slide presentation was very visually enticing for the audience on the night, highlighting the many different equine awards and sponsors. Awards consisted of Champion & Leading National Hunt, Champion Trainer, Champion Jockey, Champion Apprentice, Champion Conditional Rider, Champion Amateur Rider, Champion Lady Amateur Rider, Leading Flat Owner, Champion Flat Jockey, Champion Flat Trainer, Champion National Hunt, Champion & Leading National Hunt Trainer and Champion Amateur Rider. The top talent of the Irish Racing world was recognised by the Irish Racehorse Trainers Association so it was essential that the graphic design reflected the professional and celebratory nature of the event.
Other design work completed on behalf of P.A. Solutions includes design for business cards for the IRTA, a generic advert design for P.A. Solutions for use in various programmes etc., a pull up banner for P.A. Solutions and a promotional A5 brochure for the IRTA for the ITBA Expo 2018 in Goffs Sales Complex, Kildare.
A truly comprehensive 2018 Thoroughbred Wall Planner for P.A. Solutions was designed to A1 size as a double sided informative wall planner that highlights Ireland & UK equine events such as Race meetings in Ireland & UK, Point to Points, Horse Sales in Tattersalls Ireland & UK, Goresbridge, Goffs Ireland & UK, Arqana and Keeneland. Each event description on this wall planner is colour coded so that it is easier for the user to view each event per month. This is a great promotional tool for P.A. Solutions to distribute to its equine customers.
AKGraphics have also redesigned the full packaging range for Gain Horse Feeds. For more information on the Gain Horse Feed packaging please click here.
AKGraphics provides bespoke design services for the equine industry, whether you are involved in Racecourses, Bloodstock Services, Showjumping, Breeding, Horses & Racing, Bloodstock Reports, Registration of Horses, Importing & Exporting of Horses or Racing News we will certainly be able to assist you. Just give us a call or email us to discuss your equine design requirement firstname.lastname@example.org 059-9133633.
AKGraphics service offering for the equestrian industry includes:
Brochure or Programme Design
Pull Up Banners
Graphics for Trade Shows
Advertising – Print & Online Advertising
Leaflets or Flyers
Pitch Presentations in PowerPoint
Graphics for Social Media
Graphics for Web Banners
Your business card is a first impression, a representation of you and your company/business. A memorable business card could lead to more business.
You may be inclined to think that business cards are no longer relevant in the digital age, however they are the most personal element you can give a client. It has the company name and brand, but it also has your name on it. A business card is a marketing tool that is usually delivered face to face. When it comes to networking successfully, a professional-looking business card can do much of the hard work for you. Having a physical card also gives the recipient the chance to reflect later, this isn’t usually done if you have just added each other on LinkedIn.
If you hand a business card to a prospective customer, there is a chance they will go on to show it to someone else. If you simply swap details or tell them to look up your website you’re relying on them to remember the name or website. However, if they have it in their pocket, they have a small piece of your brand.
A business card also helps to communicate that you are prepared and professional. If you have a small business that people may not have heard of, having a business card adds legitimacy to your business. If you don’t have a well-established business a business card can reassure people that your business is the real deal.
A business card can also help make you referable. Once a customer is happy with the work you have done for them, they can recommend you and your business. The person you initially gave the card to may go on to share the card with someone else.
Some interesting techniques that can make your business card stand out:
From integrating your personal brand to making a solid first impression, there are more than enough ways business cards can help you stand out from your competitors.
There are two primary purposes of your business card: represent your brand and provide contact information. The magic is in the mix of these two elements. A great business card is one that is memorable and is an extension of your brand.
Using a graphic designer instead of using a free online template insures your business card will be a success. The text will all be legible and the card won’t be cluttered. It also means you can add some interesting effects to stand out from the crowd. A graphic designer will have knowledge about different print techniques the could really work for your brand.
A good business card can help make all the difference. The key to a great business card is one that people are hesitant to throw away. Great design will make people want to hold onto your card. The following are some example’s of business cards that are well designed, eye catching and hard to forget.
–A Personal Touch
Using rubber stamps to place your logo on your card makes it feel much more personal, since you’ve taken the time to stamp each individual one, which shows you have an investment in your company or business. This technique would work particularly well for a company with a craft or handmade focus.
Changing the orientation from horizontal to vertical can make your card stand out. Here is an example of a portrait/vertical professional business card.
Xenon business card, designed by AK Graphics. We also designed this logo.
Using a die cut to make a simple graphic more interesting. Here is a creative example of a business card for a cheese company cleverly using a die cut so it looks like a real piece of cheese.
Die cut cheese business card. Design not by AKGraphics.
Using a textured card or a textured lamination can make your business card feel more luxurious
Using cork or wood if relevant to your business. There are many interesting materials available to print your business card on. We have a great knowledge in relation to this and can advise you. Here is an example of a wooden business card which is very unique.
Wooden business card. Design not by AKGraphics.
Utilising a sleeve with a peekaboo window can give you a two for one when it comes to the inner design. Here is an example of a business card with a sleeve and die cut. The design is simple yet very effective. The outer card creating a tooth with a cavity, the inner card having all the relevant information.
Sleeve business card. Design not by AKGraphics.
Creating a completely unique shaped business card can help you stand out from the crowd. Here is an example where a pineapple shape was used. The card was also printed in two colours, making it very eye-catching.
Colourful pineapple shaped business card. Design not by AKGraphics.
Design not by AKGraphics.
A very clever use of a business card is to combine it with a free item to promote your business. Here is a great example where a hairdresser gives out hair pins.
Walsh Whiskey Distillery business card with foil.
Foil can really make a business stand out. It looks amazing and people then want to keep your card. Here is an example of a premium business card that AK Graphics designed. The use of foil on this card makes it stand out. Foil also adds an expensive look to your card which can imply that you are willing to spend money on your business.
–Simple design with bright contrasting colours.
Here is another example of a business card that AK Graphics designed, this card is very professional looking and the use of a bright colour makes it memorable.
John A. Donohoe business card. We also created the logo
A professionally designed business card could make all the difference. Get in touch today with AKGraphics for a brand identity or a redesign of business cards contact Anne on 059 9133633 or email email@example.com
This is a question that we get asked on a regular basis. Our advice to our clients is to not focus all their attention on selecting a promotional giveaway product but to also consider how it can be branding and customised.
By taking a little more time and using AKGraphics’ creativity we can customise your promotional item in a way that will create far more impact than applying your company logo to everything in the same way.
It might be difficult to understand why you would want a custom branded promotional item that might not have your company logo on it. Surely that’s the entire point of promotional items?
AKGraphics recently designed a suite of different promotional items for The Digital Hub in Dublin. The designs that we created for the customised promotional items will help to illustrate the idea that by using a professional graphic design agency more impact will be achieved.
The full list of promotional items designed for The Digital Hub include pen, pencil, sticker, notepads, notebook, Keepcup and tote bag.
Looking at each promotional item it is clear that there is a strong sense of brand and the designs reflect The Digital Hub’s overall identity as a whole. The items are used at events and they are already getting a great reaction and proving popular.
In particular, larger items allow for more creative customisation. The screen printed tote bag features a design that was created specifically to maximise the available print area. A well designed promotional tote bag, that appeals to a wide audience, will be used again and again. Each time the bag is used your company get more exposure and as such the tote bag serves as a type of free advertising.
The high-end leather-bound notebook was designed by us to achieve a luxurious look and feel. The custom design is debossed into the leather surface which creates a tactile 3D effect. The Digital Hub’s logo is nowhere to be seen in this design, yet as you can see the design still works to promote the company.
Rather than going with a standard lined notepad we used the brand colours to create a bold background. These customised notepads are idea for sketching ideas and writing notes and their impact is huge in terms of brand awareness.
KeepCup are a brand of reusable coffee cups that are stylish, fun and colourful. They were the perfect choise for the Digital Hub to use as a promotional item. There are many different colour combinations available from KeepCup. As part of our design service we selected a colour combination to reflect the Digital Hub brand. The band was branded with the company’s logo. Bespoke KeepCups are an impressive promotional item. They can be given to employees or clients and act as a constant marketing tool.
The smaller promotional items such as the pen and pencil were also designed to maximise brand awareness. They are an effective way to make a great first impression without a large financial investment. Customers love a free pen and if it’s a good quality pen is will be used often and will remind them of your brand each time.
Overall The Digital Hub were delighted with all of the promotional items that we designed for them.
We LOVE our Keep Cups – they are fab and anyone lucky enough to get one so far is delighted! I wanted to thank you and your team for all your help on this project. I know that I’m not easy to work with so thanks for all you patience and help (note from AKGraphics: Ruth was a perfect client!). You all have been a pleasure to deal with! Overall it’s been a great success and we are delighted with all the material that we have received. I look forward to working with you in the future. Ruth Flynn, Client Services Manager, Digital Hub Development Agency, Dublin
If you require custom promotional products for a trade show or to give to potential client then please don’t hesitate to contact us.
We’ll make suggestions on the items themselves and once products are selected we will create designs for each item to ensure your brand is portrayed in the best possible way.