AKGraphics' Blog

Graphic Design for the Equine Industry in Ireland

Do you require creative innovative effective graphics for your equine industry based company or organisation?

Or do you need to up your game in relation to your current graphics for your equestrian service offering?
When choosing a graphic design company knowing that they have experience in your industry can help save time and money.
With over 24 years’ experience, we know a thing or two about offering a one-of-a-kind, tailored and personal approach that fits our customers’ needs. AKGraphics serves a wide range of markets but have a particular interest in producing high quality graphic design for the equine industry. With clients all over Ireland, AKGraphics are proud to be associated with some well know names such as Weatherbys Ireland, the Irish Racehorse Trainers Association and P.A. Solutions.

AKGraphics create creative design solutions specific to the equine industry that will appeal to your particular target market. We listen to our customers and we ensure that we understand their requirements before we begin any design projects. This approach results in a design solution that is above and beyond the current industry standard.

Whether you require a design for a logo, a race card advert, an online advertisement or large graphics for a show or horse truck consider AKGraphics for your professional equine graphics.

Below you’ll find examples of professional artwork AKGraphics created for some of our equine clients.

Punchestown is an important time in the equine calendar, Weatherbys Ireland required a race card advert design, screen graphics and promotional pull up banners for this event. Obviously before we designed any material for Weatherbys Ireland we made sure we understood the Weatherbys’ brand in full. When working with a new client we request a copy of their brand guideline so that we can review in full. We are then aware of the do’s and dont’s regarding the brand. AKGraphics ensures that our graphics adhere to brand guidelines as this creates consistency across different marketing material. We can improve current graphics but yet not go off direction which is important to remember. The next stage of any project is to gather the correct content. That content should consist of professional horse related photography and well written text. All photography supplied to AKGraphics will be reviewed by us to confirm if the images will scale to the print requirements required. We can also source unique photography for our clients if required. By controlling the imagery used a professional overall look can be achieved for every design. Regarding text content, we will review and read in full first to establish what the key message is. Your intended target market for these specific equine design projects should instantly be aware of your message. Once AKGraphics receives and reviews all of the project elements we can then begin the design presentation proposal for our client, creating some varied design options. In this particular case Weatherbys reviewed and shared the design options with their marketing team. Feedback is then required, AKGraphics welcome our clients feedback on any design presentation, as you the customer know your business inside-out and AKGraphics are the visual communicators to represent you in a way that reflects your business and services. Upon written approval of the chosen design concepts for the Weatherbys Ireland Race Card Advert, Screen Graphics and Pull Up Banners we then prepared the final artwork for the chosen printer plus provided final PDFs for email or web purposes. Producing visual results that represent Weatherbys Ireland in a professional manner in the Irish Horse Racing world was an interesting and creative process. Looking forward to partnering with Weatherbys Ireland in the near future.

Weatherbys Race Card Design by AKGraphics
Pullup banners for Weatherbys

AKGraphics build ongoing relationships with our equine clients, like any business trust is required in developing successful partnerships. AKGraphics work with many businesses to become their chosen graphic design company. We also partner with some businesses by offering an overflow service, these companies have in-house design teams but use AKGraphics on a regular basis to work on the overflow of design projects that can be required at busy times. The design and marketing departments in these companies trust the experienced AKGraphics team with their brand, safe in the knowledge that we will deliver on time and on budget. As you can imagine, this means that AKGraphics are just as comfortable working within existing brand guidelines as we are creating new ones.

Pull up Banner for Equine Industry Ireland

Another equine design project recently completed by AKGraphics, working in partnership with P.A.Solutions, was for IRTA Champions Dinner 2018. While P.A. Solutions role was event management for the IRTA, AKGraphics designed the detailed programme for The Champions Dinner plus the promotional wide pull up banners used for press photography on the night. AKGraphics also designed the detailed slide presentation which was displayed on the widescreen backdrop for the night, which consisted of roughly 90 different slides in total. This slick slide presentation was very visually enticing for the audience on the night, highlighting the many different equine awards and sponsors. Awards consisted of Champion & Leading National Hunt, Champion Trainer, Champion Jockey, Champion Apprentice, Champion Conditional Rider, Champion Amateur Rider, Champion Lady Amateur Rider, Leading Flat Owner, Champion Flat Jockey, Champion Flat Trainer, Champion National Hunt, Champion & Leading National Hunt Trainer and Champion Amateur Rider. The top talent of the Irish Racing world was recognised by the Irish Racehorse Trainers Association so it was essential that the graphic design reflected the professional and celebratory nature of the event.

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Equine Event Background Design for IRTA

Equine Pull up banner design for IRTA

Other design work completed on behalf of P.A. Solutions includes design for business cards for the IRTA, a generic advert design for P.A. Solutions for use in various programmes etc., a pull up banner for P.A. Solutions and a promotional A5 brochure for the IRTA for the ITBA Expo 2018 in Goffs Sales Complex, Kildare.

IRTA Business Card design and Brochure design
A truly comprehensive 2018 Thoroughbred Wall Planner for P.A. Solutions was designed to A1 size as a double sided informative wall planner that highlights Ireland & UK equine events such as Race meetings in Ireland & UK, Point to Points, Horse Sales in Tattersalls Ireland & UK, Goresbridge, Goffs Ireland & UK, Arqana and Keeneland. Each event description on this wall planner is colour coded so that it is easier for the user to view each event per month. This is a great promotional tool for P.A. Solutions to distribute to its equine customers.
Equine events wall planner Ireland

Equine events wall planner Ireland PA Solutions

Horse feed packaging for Equine Industry

AKGraphics have also redesigned the full packaging range for Gain Horse Feeds. For more information on the Gain Horse Feed packaging please click here.

AKGraphics provides bespoke design services for the equine industry, whether you are involved in Racecourses, Bloodstock Services, Showjumping, Breeding, Horses & Racing, Bloodstock Reports, Registration of Horses, Importing & Exporting of Horses or Racing News we will certainly be able to assist you. Just give us a call or email us to discuss your equine design requirement anne@akgraphics.ie 059-9133633.

AKGraphics service offering for the equestrian industry includes:

Brochure or Programme Design
Pull Up Banners
Exterior Banners
Display Graphics
Screen Graphics
PowerPoint Graphics
Sponsorship Graphics
Graphics for Trade Shows
Advertising – Print & Online Advertising
Leaflets or Flyers
Invitations
Menus
Flag Design
Brand Identity
Corporate Stationery
Campaign Graphics
Marketing Collateral
Promotional Material
Vehicle Livery
Reports
Annual Reports
Publications
Bespoke Requirements
Pitch Presentations in PowerPoint
Graphics for Social Media
Graphics for Web Banners

 

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Branded KeepCup with Your Company Logo

KeepCups are becoming extremely popular in Ireland and rightly so.
Since their launch in June 2009 over eight million KeepCups have been sold, diverting billions of disposable cups from landfill.
KeepCup are a brand of reusable coffee cups that are stylish, fun and colourful.

There are many different colour combinations available from KeepCup but for maximum impact KeepCups can be branded with your company or organisation’s logo. Bespoke KeepCups in Ireland are an impressive promotional item. They can be given to employees or clients and act as a constant marketing tool. In designing your branded KeepCup we will select a range of colours that will reflect your brand. The branded KeepCup will feature your logo but we will also discuss with you the options of including a message that supports your company’s brand. We will provide 3D mock-ups of your branded KeepCup which will allow you to make a decision on the proposed designs.

The minimum order quantity for branded KeepCups in Ireland is 240 units. Branded KeepCups can be given as a corporate gift but could also be sold as a souvenir in a gift shop, coffee shop or tourist attraction. The branded KeepCups are supplied in KeepCup packaging and are ideal for colleges, schools, cafes and businesses.

Contact AKGraphics on +353599133633 or email anne@akgraphics.ie for more information or to order your branded KeepCups.

Join the reuse revolution!

Branded KeepCup Ireland

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Would you like an Annual Report that gets noticed?

AKGraphics loves to partner with businesses/ government bodies to execute striking annual reports or strategy documents. AKGraphics make engaging annual reports that people will actually view and read. Great design is AKGraphics’ priority, we are a Carlow based studio of talented creatives passionate about visual communication.

Report design for the college UCD equality diversity inclusion graphic design

To produce a compelling professional report or strategy for any business, AKGraphics needs to understand your business, your brief and your objectives. By truly understanding your organisation we can produce report designs that reflect your business and your brand.

ucd-report-for-president_07
How do you make your annual report relevant to your shareholders and stakeholders?
Receiving a very polished and impressive report is always very well received by any stakeholder. By partnering with AKGraphics, who have experience in designing for business collateral for print and online, you will have a report to be proud of. AKGraphics build trust with our customers, understanding their needs with compelling communications, this allows us to deliver effective and creative design solutions. Powerful and effective visual communication needs original ideas and faultless execution. The AKGraphics visual communication team prides ourselves on our meticulous eye for detail as well as innovate thinking.

Strategy Document report design
If you are looking for a fresh perspective for your company’s annual report/ strategy report engage with AKGraphics for some innovative and original ideas. Get in touch with AKGraphics and we can talk about the possibilities for your report design.

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DESIGN FOR RETAIL DISPLAY

We’ve gathered up some inspiration for retail display that will help create impact for your products.

When diving into Retail Display, whether it be a Pop-Up Shop, Free Standing Display Unit, Shelf Space or Floor Graphics, there are many considerations you should make regarding design and the science of visual merchandising. Your sales space has to be efficient and productive as your retail display is effectively your main salesperson and focal point. Often, the more stylish, creative and outlandish your retail display is, the bigger lure you have over potential customers. The end goal is to make your business stand out from your competitors and the best way to achieve this is through strong and effective design.

FREE STANDING DISPLAY UNITS

Free Standing Display Units (FSDU) are the main tools used for Point-of-Sale which are utilised by retailers and marketing teams. Free Standing Display Units are perfect for displaying new products or a promotional offer. FSDU’s are also very effective in enhancing brand awareness among existing customers and new customers. Having a high quality Free Standing Display Unit not only raises your brand profile but also increases product sales. Free Standing Display Units are typically made for temporary use, however, the advantages of creating a bespoke, high quality display unit are far greater. Take Walsh Whiskey Distillery for example. Walsh Whiskey Distillery recently had bespoke Free Standing Display Units created to be displayed as part of their Pop-Up Shop in Terminal 2 of Dublin Airport. The Pop-Up Shop remained on display in Dublin Airport for 2 months as part of a marketing campaign to raise brand awareness and increase product sales. However, after the 2 months passed, instead of discarding the Free Standing Display Units, Walsh Whiskey Distillery were able to reuse the display units in their own whiskey distillery based in Carlow. By Walsh Whiskey Distillery making the decision to make a high end Free Standing Display Unit and Pop-Up Shop, they not only made a lasting impression in Terminal 2 of Dublin Airport during peak season, but they were able to make use of the display units again ultimately maximising their value for money.

walsh-whiskey-distillery-dublin-airport-terminal-2-pop-up-shop

Example of how Walsh Whiskey Distillery has high quality bespoke Free Standing Display Units built to display in Terminal 2 of Dublin Airport. Due to the quality of materials used and high end finish they were able to reuse them in their own distillery afterwards. Design by AKGraphics.

High quality retail display unit

Copper piping used on the Walsh Whiskey Distillery Retail Display Units. Design by AKGraphics.

 


HIGHLIGHTING SHELF SPACE FOR RETAIL DISPLAY

Highlighting Shelf Space is another important aspect to considering when contemplating diving into Retail Display. Making you product stand out from the rest of your competitors can some times be a tricky task, however, by highlighting shelf space and creating a separate section for your products, you not only allow your product to stand out, but it also gives your brand a sense of superiority and prestige. Highlighting Shelf Space makes your brand look special, so special that it has its own section. This effect can be achieved by framing the shelf space with some branding, this would be the simplest solution as you are still using the existing shelves. Another solution to highlight shelf space is to have a box built into the shelf, this allows you create more interesting shelves and generally lets you customise your shelf space more creatively.

Shelf display design

Glenfiddich utilised their shelf space by having a box built into the shelves. This allowed them to create interesting and intricate shelves which enhances the display of their products. Design not by AKGraphics.

 


LARGE AND SMALL SCALE FLOOR GRAPHICS FOR RETAIL DISPLAY

Another alternative option for retail display is creating floor graphics, or floor stickers, as some people refer to them as. Displaying your brand as floor graphics opens the door for your business to be very creative and innovative, whilst still maintaining the corporate style. Designs for Floor graphics that are large and very effective as they often cannot be overlooked. Floor graphics can vary in size, from large aisle-long graphics to small and medium sized floor stickers. Because the large floor graphics are often very eye catching, it means the smaller sized floor graphics often have to be more innovative – making the passer by to take notice and remember the message.

Floor graphics for supermarket

Heineken used large floor graphics in this supermarket to promote the release of their new product, “Heineken Light”. The huge, aisle-long graphics are impossible not to miss. Design not by AKGraphics.

Floor sticker design

Fox’s used a small floor graphic, however, by being innovative and creative they were able to get equal impact to a large floor sticker design. Design not by AKGraphics.

 


UNUSUAL MATERIALS USED FOR RETAIL DISPLAY

Retail Displays are often made out of cardboard, however, a whole range of material can be used and considered as an alternative. Wood, metal, plastic, concrete and glass are just some of the materials that can be used to display your retail space. Often, for temporary display units cardboard is used which is limited in terms of what you can do with it. However, an alternative to this is Re-Board. Re-Board is a rigid paperboard, it is lightweight which makes it perfect for temporary display units, however, it is extremely strong which means it could be used for short and long term retail display units. Re-Board can be printed directly onto which allows you to mimic different material such as wood and metal. Re-Board could be used for both Free Standing Display Units (FSDU) and for Highlighting Shelf Space.

Re-board display unit

Example of Re-Board used to create a tall Free Standing Display Unit (FSDU). Design not by AKGraphics.

re-board texture finish

Example of how textures can be printed on to Re-Board to create a more expensive and exclusive finish. Design not by AKGraphics.

 


EXTRAVAGANT AND CLEVER RETAIL DISPLAY UNITS

Some Businesses can go over the top with their retail display, however, they often have a big reward. More extravagant retail displays and crafty retail display unit have more of a chance the passer by will take notice, remember and importantly tell others about it. Whether this is from just sheer size or a combination of huge scale, lights, unusual materials, clever marketing and effective design – the result is often the same, increase in product sales.

Retail display

Red Bull went for huge scale and innovative thinking and decided to build their own Formula 1 car out of Re-Board to display their energy drinks. This was both promoting their energy drink product and their car which races regularly in Formula 1.
Design not by AKGraphics.

Hendricks used a mixture of witty marketing and unusual materials to successfully promote their gin in this display unit. A bathtub that dispenses gin caught many customers attention. Design not by AKGraphics.

Hendricks used a mixture of witty marketing and unusual materials to successfully promote their gin in this display unit. A bathtub that dispenses gin caught many customers attention. Design not by AKGraphics.

Hopefully some of the above ideas have grabbed your attention. If you required your own bespoke retail display design you can contact Anne on 059 9133633 or email anne@akgraphics.ie

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Campaign Design

Our design process, with a keen eye for detail and creativity, has produced successful and distinctive campaign visuals for our clients. Here at AKGraphics we have over 23 years’ experience in the design industry. We understand that your advertising campaign needs a design that communicates your brand, raises visibility and drives conversation. Your marketing campaign will only get traction if it stands out. It has to rise above the rest and grab the attention of your demographic, here at AKGraphics we can help you with that. We have the knowledge and understanding of design and how it makes a campaign great.

Below are some samples of work of successful campaign visuals that we have completed for our clients.

Any questions or queries you have don’t hesitate to contact Anne today and get your marketing campaign design started. You can contact Anne by email at anne@akgraphics.ie or alternatively you can call us on 059-9133633.

in-bound-marketing campaign logo design

in-bound-marketing campaign press advert design campaign icon design Ireland

marketing campaign stamp design akgraphics logo

marketing campaign stamp design flyer akgraphics marketing campaign stamp design flyer Ireland marketing campaign stamp design akgraphics

campaign design services for Carlow County Council

campaign design sign

T-Shirt Design for Carlow County Council Campaign

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Promoting your Tourist Destination – Design for the Tourism Sector

Promoting your Tourist Destination – Design for the Tourism Sector

With tourism on the rise there is no doubt that the tourism sector is getting busier. More and more people are visiting Ireland everyday. From holidays to business trips, people are coming to experience our culture and have a holiday of a lifetime. It may be their first time to set foot in Ireland or they’re coming home to see family that they haven’t seen in years, either way they will want to go do something everyday and make the most of their time here. Not to mention everyone on their staycation or mini-break looking to discover the hidden little gems around the nation.

Getting people to your tourist destination may look like a daunting task but with some clever marketing and some great design it could become the next ‘must see spot’.

The main thing to get tourism is to BE VISIBLE.

A logo is so important, it will be what your tourist spot is recognised by, from your website to your signage it will be constantly present and will give your destination distinction and make it memorable.

logo-design-mount-brandon

Online presence is also so important. Before you book your holiday I guarantee you look up what to do and so does everyone else. Websites and social media should contain just enough information and design to get the viewer interested. You don’t want to overload them with information and it needs to be visually appealing. This is where design plays a vital role, if you were in a restaurant and saw a plate of food served to another diner that didn’t look to appetising you wouldn’t order it. Something that doesn’t look appealing people don’t want, and great graphic design is what makes your website appealing. Graphic design can have a major impact on tourism, it is the first thing the tourist sees and helps them make their decision as to where to go. A well designed website that is easy to navigate through will make their decision much easier.

carlowtourism carlowtourism02

Keep your online presence updated. If opening hours change, change them online. If your running a special offer or having an event put it up, buy some online advertising or run a competition. Generate a buzz online and inform your market about whats happening.

www.quirkyglamping.town.ie is an amazing example of the power of social media. It began with Today Fm radio station by one presenter taking an interest in this innovative adventure. This then blew up on social media being shared and talked about by Irish people all over the world. The quirky glamping is still under construction but the owner, David McGowan was interviewed on The Late Late Show which is fantastic advertising. Never under estimate what social media can do. Embrace the endless opportunities that is has to offer.

There are several tourism boards marketing what there is to see and do in every corner in the country. Websites like tourismireland.ie, discoverireland.ie, irelandsancienteast.ie, www.visitwaterfordgreenway.com and wildatlanticway.com feature highlights, must-see destinations, events and where to eat. Getting in contact with them and getting featured on their website is an amazing opportunity. It’s an fantastic resource for tourists to discover what to do next on their holiday but it also builds on your visibility.

Print media is an area that should not be neglected, and it can offer great value for money especially with tourism.

One of the best ways to advertise in the tourist sector is brochures. A professionally designed leaflet or brochure put in the right places like hotels, cafes and other tourist hotspots that have a high volume of visitors can result in a greater footfall of the tourists you want to attract. Leaflets are a very cost effective way of advertising with a variety of formats, finishes and print quality, it can be a great asset. Leaflets can contain essential information like opening hours, how to get there and what to do. This information is exactly what a holiday maker needs to make a plan.

wwd_dl_img06_light nicholas_mosse_pottery_newsletter_opt2 wwd_dl_img07_light rosegarland_estate_dl_flyer 12281-the-old-yard-a5-postcard-update_mockup01kilfane0lighter

Specialist magazines that are specifically targeted towards tourists are another promotional opportunity worth exploring, Cara is an Irish magazine specifically made for AER Lingus and put on their planes. With 88% of tourists flying in to the country sitting on the plane looking forward to their holiday it becomes a cleverly placed advert. Other glossy magazines that come with the weekend newspaper. Magazines such as Life with the Sunday Independent or Weekend that comes with the Irish Independent always have lists of what to do this weekend and must-see locations in Ireland. Buying advertising space in these kind of magazines is great because it is specifically targeting your market. Ensure that after spending money on your advert space in whichever publication you enlist that you get a professional graphic design agency to design your advert.

12384-wwd-cara-mag-advert01

If you’re running an event, a family day or just want to promote your location an eye catching poster design is the way to go. Many shops and businesses are happy to hang up a poster a support local businesses. A professionally designed poster will grab the attention of tourists passing through your town.

You don’t want the tourists to get lost on the way to visit you so don’t forget signage. Whether you are in a town or out in the country, clear well designed signage is needed. If people can’t find where you are they won’t look forever. Signage like road signage to direct them and a sign to let them know they are in the right spot.

ducketts_grove_building_signagecampaign_promotion_for_health_life_ucd_akgraphics_3

Once they’re there, customer service is key, people are more likely to trust recommendations from friends and family. Also it can create repeat business from locals. Branded clothing for staff helps your visitors know who to talk to or ask for assistance. It will also create a professional cohesive look.

Popup shop in Dublin Airport

There are lots of ideas to big or small, when it comes to promoting your tourist destination, brochures, events, airport advertising and even advertising abroad. It all depends on budget but don’t worry, here at AKGraphics we can advise you on what you need to attract tourists.

If your looking into promoting your tourist destination and don’t know where to start contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

tourism-infographic

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