We all have a favourite colour. As designers we know that colour is an element that can change how a visual is perceived.
So what’s your favourite colour? If you are like the majority of the population then your favourite colour is blue!
Throughout our years working in design we have noticed that there is rarely a probably with the colour blue. However there can often be a problem with the colour green! In particular lime green! People just don’t seem to like that colour!
According to studies we subconsciously decide our favourite colour based on an object or elements around us that are that colour. For example, blue represents fresh water, oceans, and summer skies. This explains why people favour different colours. You favour a colour based on what you associate that colour with.
Many people hate the colour yellow also. Which is odd as yellow is often associated with happiness and joy. However a number of studies have shown that yellow can cause dizziness and nausea for this reason it is often used sparingly or strategically in advertisements.
You may even be afraid of certain colours! Chromatophobia refers to an irrantional fear of of certain colours. Have you a fear of any colours??