October 2018

Food Packaging Design to Increase Sales

The below image shows two icecream tubs. Both tubs contain the same text content, and without tasting the icecream many people would make an assumption that one is more natural and healthier than the other. Why? Because with effective packaging design you have the power to control consumers’ mind (to a certain extent).

Same Product

Same Print Cost

Different Design = Different Perception

Ice-cream packaging design

The practical function of food packaging is to keep the contents safe and fresh until it reaches the consumer but it also serves other hugely important purpose.

By utilising design, you can guide a consumer’s perception of your product to help to increase the likelihood of them making a purchase – that is nice to be able to do.

You know your product inside out but consumers out there may not have tasted your product previously. They have to rely solely on their perception of your product. Before that first taste their perception is their reality. “This looks like a delicious indulgent treat” or “oh that looks tasty and looks healthy” are things we might think before we buy or taste something based solely on the packaging design. In an ideal world, no-one would judge a book by its cover, we would read the information on food packaging and make rational informed decisions. This is not the case and part of being human is our use of multiple senses to process the world around us.

The power of packaging design doesn’t stop there. Food packaging design influences not only buying decisions but the actual perceived taste of the product.

Sounds far-fetched? Read on…

Eating is a multisensory activity. Scientists have proven that what we perceive as taste is actually a combination of taste, smell, sight, sound and touch. Surely as a food producer it makes sense to use this information to your advantage.  One example of this phenomenon was consumers stating that Coca-Cola had changed its formula and tasted less sweet – the only change made by Coca-Cola was to the packaging design. They used white limited-edition cans during a fundraising campaign for polar bears and this change in packaging design influenced peoples’ perception of the taste. Charles Spence, a professor of experimental psychology at Oxford University, has proven time and time again, through practical experiments, that colours and the type of materials used in packaging can influence taste perception.

Maybe you have always known that packaging design is an important part of your product or maybe you thought that design was an expense that couldn’t be justified. Whatever your thoughts were on design previously maybe its importance has increased in your mind now, after all science doesn’t lie.

So, if we have sparked your curiosity what should you do next? Here at AKGraphics we have a wealth of knowledge when it comes to food and beverage packaging design so we would encourage you to get in touch with us. We are driven by a consuming curiosity about packaging and how we can use our knowledge to give our clients a competitive edge through effective design. We take an innovative and creative approach to packaging design so that your packaging will stand out in an ever-changing retail environment. We design packaging that captures the essence of a brand with the aim of your product becoming a best-selling item and to get consumers to reach out for your product rather than a competitor’s.

Email anne@akgraphics.ieor call us on 059-9133633 and we can discuss some ideas for your packaging.

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A look at seasonal packaging

We recently designed this label specifically for the Halloween season. Hickeys Barm Brack is a high quality product and the owner felt it needed a label to match these standards in order to be eye-catching in stores around Ireland.

As you can see the new Hickeys Barm Brack label for Halloween mirrors the quality of the product. With a black and gold foil applied the label catches the light and shines, portraying a luxury product. Standing out on shelves against its competitors.

Hickeys sell their tasty Barm Brack all year round, however because this product is specifically associated for Halloween, an eye-catching label was required to pique interest among consumers for this time of year. The Barm Brack now has a stand out label that will increase its desirability as the quality shines through the label.

While designing this labels we were reminded how effective seasonal packaging can be for businesses for different occasions throughout the year.

We decided to look at other brands that have successfully applied seasonal packaging to their products.

Hickeys Barm Brack Label – Designed by AKGraphics

Halloween Inspired packaging

Fanta Label Redesign for Halloween – Not designed by AKGraphics

Fanta box packaging redesign for Halloween – Not designed by AKGraphics

Fanta Label Redesign for Halloween – Not designed by AKGraphics

Hobnobs biscuit packaging redesigned for Halloween – Not designed by AKGraphics

Heinz Beans label redesign for Halloween – Not designed by AKGraphics

Christmas packaging

Primula Cheese Tube packaging redesign for Christmas Season – Not designed by AKGraphics

Toblerone box packaging redesigned for Christmas period – Not designed by AKGraphics

Pringles Packaging redesign just for Christmas season! Not designed by AKGraphics

Stela Artois Beer outer packaging redesigned for Christmas – Not designed by AKGraphics

St. Patrick’s Day Themed packaging

Jameson Whiskey label redesign for St. Patricks Day – Not designed by AKGraphics

Tayto packet redesign for St. Patricks Day – Not designed by AKGraphics

Valentine’s Day inspired packaging

Pink Lady Apples box shape designed changes for Valentines day – Not designed by AKGraphics

Starbucks Coffee Cups redesign for Valentines Day – Not designed by AKGraphics

Sports Event inspired packaging

Robinsons Squash Drinks label redesign for Wimbledon – Not designed by AKGraphics

Can drink redesigned for soccer tournament – Not designed by AKGraphics

There are many benefits from designing seasonal packaging for your product, standing out from your competitors, renewing interest in your product and creating a more personal and relatable feel to your product on the shelf.

If you are considering redesigning your current packaging or if you’re starting from scratch, please contact Anne on 059 9133633 or email anne@akgraphics.ie and we will guide you through this process.

 

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Mind Over Matter €23,500 raised nationally for Aware

10th of October (world mental health day) where Mind Over Matter 2018 took place in VISUAL Carlow where we had 10 professional creatives donating their time for free for an amazing mental health initiative all on behalf of Aware. A national day of creativity throughout Ireland took place, but in Carlow we had entrepreneurs, startup businesses, and established businesses soaking up all of the knowledge from our experienced ten designers and what they had to offer. Our design consultations for Mind Over Matter Carlow began at 9am and ran right through-out the day until 5pm.

Our design team for Mind Over Matter Carlow consisted of Gillian from Penhouse, Mick from UNUM, Liam from McLoughlin Architecture, Elke from Lifepath Designs, Rachel from Lifehack Designs, Eric from Saatchi & Saatchi, Rory from Clickworks, Simone from Simone Hassett Design, James from Threesixty, myself from AKGraphics and Stephanie of course who directed and time managed us throughout the day. A really creative buzz began just before 9am and never stopped throughout the day, it was a proud moment for me to see it all come together under one roof in Carlow last Wednesday. We had professional and experienced product designers, architects, graphic designers, creative strategists, UX/UI designers, packaging designers, web designers, interior designers and advertising creatives – all that talent for a national day of creativity in Carlow.

I would like to say a big thank you to all those people who booked their design consultations with myself (AKGraphics) it was a new experience for me to have seven meetings in a row in one day and it’s kind of a bit like speed dating! I just love speaking to people, hearing their stories and what they are up to and what the next plan is. I had a varied selection of design consultations throughout the day from a scientist, to a beaded Irish jewellery designer, to a training consultancy firm, to an Astrology lover, to a theatre/venue manager, to a hidden food store (that I will be calling into the next time I pass!) that feeds all the manufacturing companies in Bagenalstown, Co. Carlow.

It never ceases to amaze me the amount of businesses out there and what they are up to. Last Wednesday Mind Over Matter Carlow was the day to talk, question, discuss and explore new ideas, advise more effectively, develop a new product/ app for a business, get new business and to talk about business priorities. The people who booked their design consultation had heard about this mental health initiative through social media or word of mouth or through our laser light show on the Braun building, they booked their E75 hour long design consultation and they came through the doors every hour last Wednesday. The people that booked their design consultation were very prepared and knew that in the 60 minutes they needed answers to the queries and questions they prepared. Some were questioning existing ways, some where open to change about how they would do that? Some were doing too many things in their business but not focusing on the top four selling points in the business. From our feedback sheets from all the design consultations in Carlow, we the designers can see the positive effect we had on the day while also raising serious money for Aware.

But this day would not happen without a serious amount of thank you’s to the many, many people that helped us make this happen.

To the main woman who is the brain child behind this wonderful mental health initiative – Kim McKenzie Doyle, a fellow Carlow lady and former president of the Institute of Designers of Ireland (IDI). This is a lady you cannot say ‘no’ to, she just has this energy and drive that oozes confidence. When she approached me this summer little did I know her plan was to make me do public speaking, radio interviews, launches and be the face of Mind Over Matter Carlow. I am delighted she made me do these things that were completely out of my comfort zone, I think if I knew the half of Kim’s ideas I would have run a mile! But to be fair this is Kim’s second year running Mind Over Matter and to raise over E23,500 last Wednesday for Aware, where last year was only E7,000 – that just shows you how determined Kim is. But you also have to see Kim’s idea in networking the talented creative industry in Ireland, through this mental health initiative called Mind Over Matter and that is something that’s growing each year. The design talent we have in Ireland is outstanding and that is where the IDI (Institute of Designers) are pushing that out more and more. Watch this space as this is a lady that is not going to sit still – Kim McKenzie Doyle take a bow from all of us in Carlow and nationwide.

To our main sponsors – without them Mind Over Matter Carlow would not have happened

Mimosa Bar de Tapas, Carlow for providing sponsorship and also for providing ‘Residencia’ for our launch of Mind Over Matter Carlow back on the 30th August. What a positive launch we had in Mimosa for me it was my first big launch to be personally involved in but for Mimosa it was also a big new venture for them with the expansion into ‘Residencia’. The ambiance the food the people just worked beautiful, as per usual Mimosa Bar de Tapas just blew everyone away. Some of our guests had never been to Mimosa before and let’s just say they were quiet impressed and definitely returning. I would also like to say thank you so much for our wonderful speakers at our launch: Lorraine Higgins – Retail Excellence Ireland, Gavin O’Reilly – Silver Spear Gin, Vanessa Tierney – Abodoo and myself of course…

Glasseye – To Janet and her experienced video and production team at Glasseye who prepared all the video production at our Mind Over Matter Carlow launch
DNG McCormack Properties – To Marcus McCormack and all his team
UNUM – To Colette and all her team at UNUM for supporting us
Lennon’s Carlow – To Ross & all his very helpful team
P+D who provided us with all the printed material for Mind Over Matter
IDI – Institute of Designers for all the guidance

I would also like to do a big shout out to Carlow County Council, Local Enterprise Office (Leo) Carlow, Co. Carlow Chamber of Commerce, Carlow Nationalist, KCLR 96fm, Arboretum Home & Garden Centre who helped us to promote Mind Over Matter locally and nationally.

Braun – where our creative laser light show lit up the side of Braun at night for the last month – where all of Carlow could see. It’s been my long term ambition to display graphics on this idle building and I was delighted to see it worked. Thank you to Sean Gallagher for allowing us to use this Braun building, and to Greg Mynhardt of Hedgehog Productions who put this creative laser light show together for us. Plus I would also like to thank ‘Height For Hire’ for lending us the hoist to display our amazing laser light show on the Braun building and lastly to Netwatch for the 24 hour security on this equipment and building.

To Lennon’s Restaurant for feeding all the Carlow designers last Wednesday in Visual with a beautiful tasty lunch that refreshed and revived all the designers for their afternoon sessions. Thank you Ross Byrne of Lennon’s, all of us were extremely grateful for this lunch sponsorship.

To Visual Carlow, to Derek and Eric and all the team from Visual who really I can not thank enough. What an incredible venue firstly but a big thank you to all the team who assisted us greatly last Wednesday for Mind Over Matter Carlow.

To Ballygowan Water for our supply of cooled bottled water to keep the designers brains refreshed throughout the design consultations in Carlow. Also a big thank you to Bewley’s for our supply of coffee and tea to keep us all going also.

To the people on the day who walked into Visual Carlow and gave us donations for Mind Over Matter Carlow – thank you so much. Plus I would also like to thank the people who could not attend on the day, but made donations and rescheduled design consultations for them on other days  – thank you.

Lastly a big thank you to all my staff in AKGraphics who kept the ship going and also for putting up with me during these busy times of juggling AKGraphics and Mind Over Matter. Also a big shout out to Stephanie of AKGraphics who kept me calm and reminded me of where I was to be but basically just kept me on track as she does everyday in AKGraphics and as you can imagine that is not an easy task….
To my own family also for putting up with me during Mind Over Matter it was not easy guys but thank you for your patience. I hope sincerely I have not forgotten to thank anyone, but if I did please forgive me.

Thank you to all the hard core creatives (189 creatives in total in 9 different locations around Ireland), who raised an incredible E23,500 for Aware and what a difference that will make…brilliant initiative with a brilliant result – an inspirational event.

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How effective is your preserves packaging?

Over the weekend Blas na hEireann took place and is the biggest competition for quality Irish produce in Ireland. This year in the Jellies category Rose Hip Jelly won gold, Dunnes Stores won silver and Gibney’s Preserves won bronze in the Blas na hEireann food awards 2018. Upon reading this news we decided to look at our top favourite packaging for preserves to demonstrate the importance of high quality, professionally designed packaging. Packaging is the first physical impression consumers receive when interacting with your product. Businesses should evaluate whether their packaging meets the same standards of their product. Perhaps re-evaluate and think about what your current packaging says about your product.

We recently designed a wrap around clear label for all 11 of their preserves for The Old Yard. The Old Yard wanted the contents of the jar to be the main focus so the label that was designed was clear with white text. The white text gives the illusion that it’s handwritten with a white marker. It gives the design a personal and organic feel.

jam

This design from La Tia Fina (not designed by AKGraphics) jams is different to The Old Yard but also gives an organic feel to the product . Each label is originally based off the fruit being stamped on the label with a little paint. Along with the black paper cover for the lid and the string tie this packaging is very eye-catching and would stand out on the shelves.

fruit-labels-made-with-real-fruit-for-la-tia-fina-jam-5

 

 

As you can see the concept behind The Old Yard and La Tia Fina’s products are quite similar, the desire to portray an organic and handmade touch to their jams through the packaging. As you can see from the images both designs are completely different but both equally deliver that concept successfully.

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This Apricot Vanilla Jam (not designed by AKGraphics) was designed in Hungary; we love the intricate detail of the illustration. Something very different to the two previous examples but demonstrates that details can work effectively for packaging if designed professionally.

If you are selling a top quality product we believe that your packaging should be top quality too. Let your product sell itself with professionally designed packaging and labels to really push your business and increase sales.

If you are considering redesigning your current packaging or if you’re starting from scratch, please contact Anne on 059 9133633 or email anne@akgraphics.ie and we will guide you through this process.

 

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Award Winning Design Agency – Customer Service – Professional Service – Carlow Business Awards 2018

Such a great night last Thursday at the 2018 County Carlow Chamber Business Awards in Visual Carlow. To have the opportunity to network with the very best businesses in County Carlow is always great and also the presence of An Taoiseach Leo Varadkar was another bonus to the night. To top the night off AKGraphics won the ‘Customer Service – Professional Award’ and what a honour that was to win. Delighted for all the team at AKGraphics who work so hard everyday on behalf of our customers. What a creative design team we have in AKGraphics Carlow who think before they design, who ask questions about the target market, who create a design brief for every job, who understand business and once we get all the answers right we then start the design process. Our design presentations are of a very high standard in AKGraphics as we aim to impress our customers. Once we receive feedback from our customers we then adapt our designs accordingly and prepare final artwork files for print/digital use. Seeing the finished result is still an exciting moment in AKGraphics, a proud moment to view all our hard work. AKGraphics liaise with our customers on a daily basis, to make sure we deliver on time. Our customer service in AKGraphics is second to none as this is one thing that I have always instilled with all staff since starting my business over 20 years ago. AKGraphics have seen many businesses grow from strength to strength, but we still get a real buzz in seeing how our design sells that business, product or service. Repeat business is part and parcel of AKGraphics, gaining the trust of our customers is what we want. Still to this day we get lots of new exciting business coming through our doors in AKGraphics, that’s still what we love to get out hands on. Giving them professional advice and direction to guide them on the right path. Getting our teeth into a new design project is exciting for AKGraphics as we review the competition, the target market and plan our innovative options for that customer. There is never a dull moment in AKGraphics as deadlines have to be met on a daily basis.

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A big thanks to all our customers, the marketing companies and marketing people who we work with daily and all our printers who work with us. Thank you to all the judges, the MC/ presenter Eimear Ni Bhraonain of KCLR, the sponsors, Visual Carlow and all the team at County Carlow Chamber of Commerce and lastly all the team at AKGraphics – without you AKGraphics would not exist.

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If you would like to talk to AKGraphics about your design requirements for your business, whether you are an entrepreneur, startup or existing business please call me on 059 9133633 or email anne@akgraphics.ie

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