Using eye-catching packaging is very important when your product is aimed at the prestigious gift market. This is a very competitive market and it is essential that your packaging design is clever and shows your product in the best way. Walsh Whiskey Distillery, Carlow, wanted to offer their Writer’s Tears Whiskey in a gift pack with 2 complimentary glasses. The custom packaging design for this gift pack had to entice the person to purchase this above the single bottle.
By using clever die cut windows, in the design, the glasses and bottle are visible. Strong and durable packaging is also an important consideration when the product is fragile. It was essential that the packaging was designed to protect the glasses and bottle. The resulting gift box design looks great on the retail shelves amongst competitor packaging and truly makes a great gift.