Before we began our design process the final messaging was agreed – “Unlock Your Farm Potential” which would be delivered in 3 components Animal, Land, Farmer.
We developed a unique design that gives the campaign a distinct identity including – logo/stamp, iconography and flyer/case study design. The design look and feel for the campaign concept will be used in all communications and so we created designs that would be very flexible. The style of the campaign stamp is distinctive and bold creating a look that is instantly recognisable. The sub pillars of the campaign focus on Animal, Land and Farmer. As a play on the campaign title these icons were designed to look like keys – to Unlock Your Farm Potential. Strong colours were selected for the campaign identity as it was important that these colours would work well with the Specialist Nutrition logo.
To demonstrate how all of the campaign design elements would work together we designed a double sided flyer. This flyer design serves as a guide for future flyers and case studies and allows Specialist Nutrition to develop the flyers themselves in-house. All of the various design elements were supplied to Specialist Nutrition in a variety of different file formats. This allows them to apply the design to all future marketing activities including case-studies, events, truck branding, videos, social media etc. The campaign concept has the potential to be further developed for activity such as press, online advertising etc.
Following on from the success of this project we were asked to design graphics for another campaign for Seedtech, also part of the Arvum Group, and as you can see from the below testimonial both projects were very well received. Click here to view the Seedtech marketing campaign.
We came to AKGraphics with strategic design challenges for two separate projects. The team at AKGraphics not only produced exceptional creative work but took the time to clearly understand the brief and their role in bringing to life our new messaging strategy for each project. Their creative flair and easy to work with style made them an pleasure to work with and I have no hesitation in recommending them. The Arvum Group have worked with the team at AKGraphics for several years and their output on work such as brochures, print ads, website material etc. has always been to a very high standard and produced within tight deadlines.
Grace O’Dwyer, Head of Marketing, Arvum Group Ltd, Waterford.