AKGraphics had the pleasure of working with McLoughlin Architecture, Nass, Co. Kildare, in creating a new corporate identity. The new logo design for the Kildare based company captures the clean lines and modern feel that McLoughlin Architecture wanted to portray. This contemporary logotype design incorporates a section of the capital M, the angles in this M reflect the lines within architectural drawings. A sophisticated charcoal grey was selected as the main brand colour, with subtle uses of a vibrant red as an accent colour. This new branding was very well received and applied well to all of their printed and online material. Logo design is extremely important in how potential customers will perceive your business. A professionally designed logo will stand the test of time and will look well across many platforms. McLoughlin’s identity can now be seen in their signage, stationery and website, all designed by AKGraphics.