In-Bound Marketing Campaign Design for Seedtech

Seedtech is the leading wholesale seed company in Ireland, selling directly to large and small retailers throughout the market. They are one of the leading producers of commercial grade (C1) cereal seed in Ireland. As they are the only producer of Hybrid Barley seed in Ireland they took the decision to run a campaign to spread the message to farmers in relation to the success that can be achieved by sowing Hybrid Barley seed.
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In order to facilitate the roll-out of the campaign Seedtech required a variety of graphic elements. A campaign logo design was required which would appear on all collateral, both print material and digital comms. The finished campaign logo design is premium in nature and helps Hybrid Barley feel like a brand in it’s own right.
The logo is designed to sit “into” images which adds interest to the design.The campaign message that Hybrid Barley equals more profit is supported by three different pillars. We designed sample print adverts that show how each of the pillars should look. These press advert designs included custom icon designs to highlight the steps within the “Prove it for Yourself” pillar. These advert designs are used as a basis for the design of other comms including social media and videos.This design project came to us following on from the success of another project where we designed graphics for a different campaign for Specialist Nutrition, also part of the Arvum Group, and as you can see from the below testimonial both projects were very well received. Click here to view the Specialist Nutrition marketing campaign.
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We came to AKGraphics with strategic design challenges for two separate projects. The team at AKGraphics not only produced exceptional creative work but took the time to clearly understand the brief and their role in bringing to life our new messaging strategy for each project. Their creative flair and easy to work with style made them an pleasure to work with and I have no hesitation in recommending them. The Arvum Group have worked with the team at AKGraphics for several years and their output on work such as brochures, print ads, website material etc. has always been to a very high standard and produced within tight deadlines.
Grace O’Dwyer, Head of Marketing, Arvum Group Ltd, Waterford.

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