AKGraphics was approached by C&C Group plc, Dublin, to design a new Management Employee Handbook. Text content was heavy so AKGraphics role was to break down each section and design it in a friendly format for the intended target market. This often happens when clients have dense legal documents that need to be presented in a more visual and appealing manner.
The purpose of the handbook design was to present important information in a friendly and readable manner for all employees. Full colour visuals of various C&C products were used to divide each section within the management employee handbook and to engage the reader.
C&C Group plc did not require a large print run so the most cost effective solution was digital printing.