Visual merchandising

DESIGN FOR RETAIL DISPLAY

We’ve gathered up some inspiration for retail display that will help create impact for your products.

When diving into Retail Display, whether it be a Pop-Up Shop, Free Standing Display Unit, Shelf Space or Floor Graphics, there are many considerations you should make regarding design and the science of visual merchandising. Your sales space has to be efficient and productive as your retail display is effectively your main salesperson and focal point. Often, the more stylish, creative and outlandish your retail display is, the bigger lure you have over potential customers. The end goal is to make your business stand out from your competitors and the best way to achieve this is through strong and effective design.

FREE STANDING DISPLAY UNITS

Free Standing Display Units (FSDU) are the main tools used for Point-of-Sale which are utilised by retailers and marketing teams. Free Standing Display Units are perfect for displaying new products or a promotional offer. FSDU’s are also very effective in enhancing brand awareness among existing customers and new customers. Having a high quality Free Standing Display Unit not only raises your brand profile but also increases product sales. Free Standing Display Units are typically made for temporary use, however, the advantages of creating a bespoke, high quality display unit are far greater. Take Walsh Whiskey Distillery for example. Walsh Whiskey Distillery recently had bespoke Free Standing Display Units created to be displayed as part of their Pop-Up Shop in Terminal 2 of Dublin Airport. The Pop-Up Shop remained on display in Dublin Airport for 2 months as part of a marketing campaign to raise brand awareness and increase product sales. However, after the 2 months passed, instead of discarding the Free Standing Display Units, Walsh Whiskey Distillery were able to reuse the display units in their own whiskey distillery based in Carlow. By Walsh Whiskey Distillery making the decision to make a high end Free Standing Display Unit and Pop-Up Shop, they not only made a lasting impression in Terminal 2 of Dublin Airport during peak season, but they were able to make use of the display units again ultimately maximising their value for money.

walsh-whiskey-distillery-dublin-airport-terminal-2-pop-up-shop

Example of how Walsh Whiskey Distillery has high quality bespoke Free Standing Display Units built to display in Terminal 2 of Dublin Airport. Due to the quality of materials used and high end finish they were able to reuse them in their own distillery afterwards. Design by AKGraphics.

High quality retail display unit

Copper piping used on the Walsh Whiskey Distillery Retail Display Units. Design by AKGraphics.

 


HIGHLIGHTING SHELF SPACE FOR RETAIL DISPLAY

Highlighting Shelf Space is another important aspect to considering when contemplating diving into Retail Display. Making you product stand out from the rest of your competitors can some times be a tricky task, however, by highlighting shelf space and creating a separate section for your products, you not only allow your product to stand out, but it also gives your brand a sense of superiority and prestige. Highlighting Shelf Space makes your brand look special, so special that it has its own section. This effect can be achieved by framing the shelf space with some branding, this would be the simplest solution as you are still using the existing shelves. Another solution to highlight shelf space is to have a box built into the shelf, this allows you create more interesting shelves and generally lets you customise your shelf space more creatively.

Shelf display design

Glenfiddich utilised their shelf space by having a box built into the shelves. This allowed them to create interesting and intricate shelves which enhances the display of their products. Design not by AKGraphics.

 


LARGE AND SMALL SCALE FLOOR GRAPHICS FOR RETAIL DISPLAY

Another alternative option for retail display is creating floor graphics, or floor stickers, as some people refer to them as. Displaying your brand as floor graphics opens the door for your business to be very creative and innovative, whilst still maintaining the corporate style. Designs for Floor graphics that are large and very effective as they often cannot be overlooked. Floor graphics can vary in size, from large aisle-long graphics to small and medium sized floor stickers. Because the large floor graphics are often very eye catching, it means the smaller sized floor graphics often have to be more innovative – making the passer by to take notice and remember the message.

Floor graphics for supermarket

Heineken used large floor graphics in this supermarket to promote the release of their new product, “Heineken Light”. The huge, aisle-long graphics are impossible not to miss. Design not by AKGraphics.

Floor sticker design

Fox’s used a small floor graphic, however, by being innovative and creative they were able to get equal impact to a large floor sticker design. Design not by AKGraphics.

 


UNUSUAL MATERIALS USED FOR RETAIL DISPLAY

Retail Displays are often made out of cardboard, however, a whole range of material can be used and considered as an alternative. Wood, metal, plastic, concrete and glass are just some of the materials that can be used to display your retail space. Often, for temporary display units cardboard is used which is limited in terms of what you can do with it. However, an alternative to this is Re-Board. Re-Board is a rigid paperboard, it is lightweight which makes it perfect for temporary display units, however, it is extremely strong which means it could be used for short and long term retail display units. Re-Board can be printed directly onto which allows you to mimic different material such as wood and metal. Re-Board could be used for both Free Standing Display Units (FSDU) and for Highlighting Shelf Space.

Re-board display unit

Example of Re-Board used to create a tall Free Standing Display Unit (FSDU). Design not by AKGraphics.

re-board texture finish

Example of how textures can be printed on to Re-Board to create a more expensive and exclusive finish. Design not by AKGraphics.

 


EXTRAVAGANT AND CLEVER RETAIL DISPLAY UNITS

Some Businesses can go over the top with their retail display, however, they often have a big reward. More extravagant retail displays and crafty retail display unit have more of a chance the passer by will take notice, remember and importantly tell others about it. Whether this is from just sheer size or a combination of huge scale, lights, unusual materials, clever marketing and effective design – the result is often the same, increase in product sales.

Retail display

Red Bull went for huge scale and innovative thinking and decided to build their own Formula 1 car out of Re-Board to display their energy drinks. This was both promoting their energy drink product and their car which races regularly in Formula 1.
Design not by AKGraphics.

Hendricks used a mixture of witty marketing and unusual materials to successfully promote their gin in this display unit. A bathtub that dispenses gin caught many customers attention. Design not by AKGraphics.

Hendricks used a mixture of witty marketing and unusual materials to successfully promote their gin in this display unit. A bathtub that dispenses gin caught many customers attention. Design not by AKGraphics.

Hopefully some of the above ideas have grabbed your attention. If you required your own bespoke retail display design you can contact Anne on 059 9133633 or email anne@akgraphics.ie

Read more →

Pop-up Shop Design – An Exciting Retail Venture

Through designing and creating the Walsh Whiskey Pop-up shop in Terminal 2 in Dublin airport we have gained the knowledge of how to go about this exciting retail venture. Here at AKGraphics we can help you through this process, we can collaborate our ideas together to get the most out the retail space. A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow”. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers.

It allows any enterprising individual to try out their ideas. It is a cheaper solution to all year rentals that reaches out to a new demographic. There is the possibility for online retailers to gain footfall particularly with the busier seasons.

Thinking of opening a pop-up shop but don’t know where to begin? We have gathered our inspiration sources that shows a variety of approaches for this creative retail solutions. The following are the top visual merchandising approaches that we are excited to use on these retail ventures. (Please note images below are to visual merchandising and display graphics only and are not showing design work from AKGraphics) You can view some of our visual merchandising for the Walsh Whiskey Pop-up shop here.

Dressing Bare Walls

Dressing up the Pop-up shop retail space can dramatically change this space. Well designed wall graphics can convert the bare walls into a whole new retail environment. Display stands can be created in keeping with the design of the wall graphics and branding to create a consistent shop appearance. The graphics can be fitted and finished in a variety of amazing techniques but can also be specifically designed to adapt to a new space.

popup_blogpost_0016_pippa popup_blogpost_0014_shining popup_blogpost_0015_heinz


A New Space for the Brand

By changing the retail space the product is normally viewed it catches attention and can have a lasting brand impact. A short-term shop can take a product out of its normal sale space and offer a new light, most products are sold in shops with hundreds of other options, giving your product its own space really drives home the brand and all the products it has to offer. It’s the perfect space for a product launch event. It can also gain a new demographic and more footfall.

popup_blogpost_0013_volvo popup_blogpost_0012_lily popup_blogpost_0011_dove


Fashion Pop-up Shop Design

What to do when you’re facing a tight budget? Experiment with creative materials. It can display the fantastic workmanship that goes in to a Pop-up Store. Using simple display can create a different appeal. These three fashion Pop-up Shops use a very different approach using effective graphic design and visual merchandising.

popup_blogpost_0010_fashion01 popup_blogpost_0009_fashion02 popup_blogpost_0008_fashion03


 How to Define the Shop in a Open Space

Kiosk-styled stands are the perfect opportunity to create a new Pop-up display, particularly in large open spaces such as airports and shopping centres. Using different structures really define the environment and subtle touches like floor graphics help to create this temporary retail space. By defining the space it creates a new retail environment that grabs the attention of passers by.

popup_blogpost_0006_define02 popup_blogpost_0007_define01


Design of Visual Window Graphics

Visual window displays may be the first thing anyone sees and needs to have a lasting effect. This promotion display needs to right amount of pull to intrigue your audience and get foot traffic. Our attention span nowadays is short so this retail display needs to demand attention using text, colour, shape and engaging with the environment around. It can really highlight the product and create brand awareness.

popup_blogpost_0004_window-02 popup_blogpost_0003_window02 popup_blogpost_0005_window01


Weird and Wonderful

Sometimes pulling out all the stops can be a real pay-off. For these temporary retail ventures they created a new environment with an eye-catching appeal. These Pop-up shops and custom event furniture offer such different products but created a unique retail experience. These structures are movable and can be brought to any location. It is valuable retail opportunity that maximises the brand exposure.

popup_blogpost_0000_ot-startbold-th__2650-fb-1 popup_blogpost_0001_katespade popup_blogpost_0002_hm_beachstore


If you have an idea to create a Pop-up shop for your brand, but don’t know where to start you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to design a pop-up shop and create the perfect retail space that will create a buzz around your brand.

Contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

You can also view some of previous in other areas here.








 

Read more →
IDI Proud Member
T: +353 (0)59 9133633
E: info@akgraphics.ie

AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.