Point Of Sale

Table Talker with Medical Infographic Design

Infographic design for a Table Talker for Aut Even Hospital

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Table talkers are a very popular promotional Point of Sale (POS) advertising device in restaurants. Table talkers have the advantage of close proximity to customers when they take a seat and consider what to eat.

Although most commonly found in cafes and bars these promotional items are not limited to the food industry. They can be used to great advantage in the hospitality industry, travel agencies, pharmaceutical, financial services and even medical industries as seen in this design project for Aut Even Hospital, Kilkenny.

Sometimes an informational flyer will not have the impact required, in these cases a table talker is a great alternative promotional tool. This is also evident at large conferences, trade shows and events.

Aut Even Hospital required a printed item that would explain to patients why they are repeatedly asked to confirm their identity in the hospital. The process of confirming a patient’s details is necessary in the hospital and the design for the table talker had to convey this in a clear way.

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By designing custom infographics the finished design for the table talker was clear and engaging. The use of bold colours also helped to ensure the design was eye-catching and appealing.

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More common uses for table talkers are for special offers, events, food and drink menus in bars, restaurants and cafes. Due to the ability for table talkers to instantly deliver your promotional message, they are very effective at instant communication for any target market.

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Click here to view more of our infographic design section.

Or if you are looking for our display section click here.

If you are interested in having table talkers designed for your business contact Anne on

+353 59 9133633 or email anne@akgraphics.ie

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What is an infographic?

Infographics are visual representations of information that you see everyday without realising. The washing instructions on your clothes tag, following the illustrated instructions for building your flatpack furniture, reading a map and even crossing the road at the light of the green man – these are all infographics.

Infographics are used to communicate information quickly, clearly and attract and maintain attention. They are particularly effective when you have a lot of text or number heavy content.

Without knowing the term infographics you might refer to these as; graphs / piecharts, illustrations, clip art, icons, symbols or information design but it’s up to us to understand that you mean infographics!

Goboof – The Alfa Portable Vaporizer 

Instructional infographics were designed for Goboof – The Alfa Portable Vaporizer, to be found within the designed User Manual to visually describe how to use this product.

AKGraphics designed the full packaging suite for Goboof. Our infographics illustrated the product’s many features; using the product, cleaning the product etc. The infographics for the downloadable User Manual were simplified to be used as web icons on www.goboof.com also.

Goboof-Infographics
University College Dublin

In AKGraphics we often design infographics for various Annual Reports to make complicated information or statistics visually attractive and easier to comprehend.

This is evident in our Annual Report designs for UCD Report of the President; 2013 and 2014. By using well designed infographics, important facts and figures quickly communicate a strong message. Condensing text content and applying good design with strong colourful graphics makes an annual report more digestible for its intended target market. We’ve also created information graphics for the Annual reports of UCD College of Business (UCD Michael Smurfit Graduate Business School) in 2013 and 2014.

Infographics can have other uses like for web graphics, added to powerpoint presentations, email newsletters or on social media – and even many more!

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Irish Lime, Clogrennane Lime Ltd (CRH Group)

Illustration infographics were designed to graphically visualise the complex step-by-step production process for Irish Lime, Clogrennane Lime Ltd.

This design request was part of a large display graphic stand AKGraphics designed for Clogrennane Lime for the National Ploughing Championships.

By designing an illustrated infographic solution of how Clogrennane Lime production works step by step this resulted in an eye catching graphic display for the audience attending their stand at the NPA Show.

Clear, effective well-designed communications makes a salesman’s job much easier at a busy trade show where high volumes of traffic exist, plus it can be a great talking point for a sale also. Strong infographics can captivate an intended audience quickly.

This particular infographic has been used for web graphics and also in a poster display, making the infographic very worthwhile for the client as it had multiple uses.

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 The Department of Social Protection

The Department of Social Protection requested AKGraphics simplify text heavy statistics and a year’s worth of facts and figures regarding the full spend within each Department for 2014. The request from the Department was to illustrate an easy-to-read two-page solution of these statistics for the 2014 downloadable Annual Report.

The result from AKGraphics was a friendly colourful A3 sized infographic to portray all the information in a simplest way that made the information understandable for all ages. Key to the design of this detailed infographic was to illustrate all the different types of people that the Department of Social Protection assists on a daily basis in Ireland. Additional individual statistics were also created as infographics for The Department of Social Protection for use in house in powerpoint presentations or on social media.

Click here to see the annual report and our ‘2014 in review’ infographic on the Department of Social Protection’s website.

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Carlow Warehousing

Colourful, impactful website infographics were created for Carlow Warehousing, a logistics and e-commerce fulfilment company, to visually present the smart technology offered within their vast expanding company.

AKGraphics designed the new website and also a promotional brochure to market Carlow Warehousing to a wider audience. These infographics were used as a web banner on the new website. AKGraphics also created other web graphics used on the site.

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Infographics are great for your business because they have so many varied uses, in reports, promotional material, web graphics, display graphics, apps, online newsletters, powerpoint presentations or even PDF presentations.

AKGraphics apply strategic thinking to develop an effective infographic by working as a team. We make sure everything fits together seamlessly as demonstrated within all of our work. If you would like to discuss infographic design in more detail, please do not hesitate to call Anne on 059 9133633. To see more samples of AKGraphics’ work click here to browse through our portfolio and check out our infographics section.

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Graphic Design for Carlow Free Range

Last week we mentioned some of the local Carlow business’ that we work with. This week again we’d like to mention Carlow Free Range as we just completed a lovely job with them you’re all sure to see around!

Carlow Free Range Chickens Image

Carlow Free Range Leaflet / Flyer

Working closely with Bertram and Celine Salter we’ve helped them with a range of design projects such as redesigning their business card, stationery , poster and creating a promotional flyer. Our latest project with Carlow Free Range was creating their vehicle graphics.

Vehicle graphics prove to be very successful for businesses and are an easy way to get your brand out there and known to every person you pass. Working with Carlow Free Range’s existing logo was an easy task as it contains fun elements that look great when blown up large to fit their van.

Carlow Free Range Van Graphic Design

In our previous work with Carlow Free Range we helped them with creating colourful promotional items which were distributed in butchers and stores throughout the country. Now with their new van and vehicle graphics they will be able to promote their delicious product even more!

Carlow Free Range Business Card and Poster

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Multifunctional Podium for Tradeshows

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Using a cleverly designed podium to hold and display your tablet at tradeshows creates an easy, clean and professional way to present your specific products or services. By changing the top the same podium can also be used as a competition box or simply used as a meeting point or display table. The podium itself is lightweight, easy to assemble and gives a huge opportunity and space to apply your company or business branding. All artwork is easy and quick to change meaning you can keep the one podium and change the design as often as you like. Call us if you require more information!

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AKGraphics’ Tips: Preparing for and Surviving Tradeshows

It’s tradeshow time of year and we’ve prepared a quick 7 step ‘To Do’ list for before, during and after tradeshow events.

Tradeshows work in 3 stages: Before, During and After and the more contact you have with your target market during all of these stages the better.

1. Let your audience know you’re going to be there.

Even if you have not received your specific row / booth / stand number yet the earlier you let your target market know you’re going to be at an event the better.

This can be done via social media, printed flyers, postcards / newsletters, signage, email or newspaper ads.

2. Be easy to find.

You might not receive your row / booth / stand number until the last minute so the last thing you want is to have spent all that time promoting that you’re going to be at an event and your clients can’t even find you when it comes to it.

Utilise social media and tweet or post directions to your trade stand. Even a simple ‘We’re four stalls down from the chip van’ will help!

Once you know your location of your trade stand let your audience know.

3. Be prepared.

It’s important to be prepared. Organise in advance what it is you want to achieve and then work out your budget around that. To do this AKGraphics are here to assist regarding direction, quotations, budget, design, print and delivery.

Your trade stand needs to explain who you are and what you’re about in one glance, we recommend to keep it simple, bright and inviting. Once you’ve attracted an audience make sure that your stand is easy to navigate. Nothing will put a person off more than the thought of having to squeeze their way in and out.

With outdoor events it’s all about stability. Your displays must be secure and where they’re placed must be thought about. Again, AKGraphics are here to assist regarding layout, finish and assembly.

Tradeshows are crowded and you don’t want to be in people’s way and worse you don’t want your trade stand to be dangerous to walk around with low hanging displays or things that can trip people up.

4. Stand Out – Remember less is more.

It’s important that you get your brand and name out there but sometimes companies trade stands can be overkill and they end up driving clients away rather than enticing them in.

We inform our clients preparing for tradeshows that three key items done well will work best. These can range from flags to various different size and shape displays.We can design and supply: PVC Banners, Corriboard Signs, Marquee Graphics, Signage, Wall Graphics Flexiwalls, Flags, Promotional Clothing, Promotional Items, Flyers, Brochures, Postcards, Business Cards, Stickers, Promotional Bags, Pop-up Banners, Videos and more.

Tradeshows are about getting your brand and your product / service out there and the more attractive and inviting your trade stand the more you’ll be remembered.

5.  You’re there to entertain.

Tradeshows are big events for companies to do and can be very daunting, a few days of interacting directly and constantly with clients is hard work but the importance of doing this well can’t be forgotten.

People want to be attracted into your trade stand and promotional items are the best way to do this. Everyone loves free stuff be it a bowl of sweets or a simple tote bag that could have your logo / brand printed across it. Examples of things that we know to work are: Printed pens, notepads, keyrings, memory sticks, draw string bags, stickers and for a younger audience; setting up a scene to get people to photograph themselves at and post to social media. This is a very simple way of promoting your business as the client is doing all the work!

6. Sell your business – Your Unique Selling Point.

The point of a tradeshow is to get your name out there and get your product / service known and more importantly remembered and you want to be remembered for the right reasons and not the wrong ones.

Make sure you’re smartly presented – first impressions last.

Printed tshirts are an inexpensive and easy way to keep your staff looking smart and unified as a team.

Smile. Keep it friendly. Tradeshows are surprisingly tiring and we know exactly how it feels trying to keep cheery for the day and know it is easier said than done but it really is a point we can’t stress more. We’re repeating ourselves but you’re there to entertain your clients and give them the best impression of your business and a simple smile goes a long way.

You’d be surprised how many businesses do forget to bring business cards to tradeshows. It’d be great to think that you’d be remembered easily but tradeshows are busy and people are visiting multiple trade stands over long days so getting a printed business card and getting it out to as many people as you can will be more than beneficial.

7. Thank you.

The 3rd stage of the tradeshow is the After and it’s just as important as the Before and During.

Making sure you thank your clients for coming to see you as it keeps up positive contact and again doesn’t allow people to forget you easily.

This can be done maybe by sending a emails or printed postcard to clients which brings in a personal element.

It can also be done again over social media, email or on your website.

 

Hopefully this list will help you in your preparations in the run up to your tradeshow event.

Have a look at our Pinterest to see examples of Tradeshow Graphics that we’ve designed.

Let us know if you’ve any questions or if you’re looking to stand out and be different at an event you’ve coming up, or if you just wish to see more, or discuss a particular project you have in mind, please get in touch.
Have a look at our work at www.akgraphics.ie or give us a call on +353 (0)59 9133 633.

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Duckett’s Grove Design

Presenting Duckett’s Grove Design – Craft & Gift Emporium, Carlow’s premier showcase for the collective work of talented craft makers. Officially launched by Minister Phil Hogan and we are very proud of our design work. Thanks to all at Carlow County Development Partnership and spread the word about Duckett’s Grove Design.

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T: +353 (0)59 9133633
E: info@akgraphics.ie

AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.