KeepCups are becoming extremely popular in Ireland and rightly so.
Since their launch in June 2009 over eight million KeepCups have been sold, diverting billions of disposable cups from landfill.
KeepCup are a brand of reusable coffee cups that are stylish, fun and colourful.
There are many different colour combinations available from KeepCup but for maximum impact KeepCups can be branded with your company or organisation’s logo. Bespoke KeepCups in Ireland are an impressive promotional item. They can be given to employees or clients and act as a constant marketing tool. In designing your branded KeepCup we will select a range of colours that will reflect your brand. The branded KeepCup will feature your logo but we will also discuss with you the options of including a message that supports your company’s brand. We will provide 3D mock-ups of your branded KeepCup which will allow you to make a decision on the proposed designs.
The minimum order quantity for branded KeepCups in Ireland is 240 units. Branded KeepCups can be given as a corporate gift but could also be sold as a souvenir in a gift shop, coffee shop or tourist attraction. The branded KeepCups are supplied in KeepCup packaging and are ideal for colleges, schools, cafes and businesses.
Contact AKGraphics on +353599133633 or email firstname.lastname@example.org for more information or to order your branded KeepCups.
AKGraphics loves to partner with businesses/ government bodies to execute striking annual reports or strategy documents. AKGraphics make engaging annual reports that people will actually view and read. Great design is AKGraphics’ priority, we are a Carlow based studio of talented creatives passionate about visual communication.
To produce a compelling professional report or strategy for any business, AKGraphics needs to understand your business, your brief and your objectives. By truly understanding your organisation we can produce report designs that reflect your business and your brand.
How do you make your annual report relevant to your shareholders and stakeholders?
Receiving a very polished and impressive report is always very well received by any stakeholder. By partnering with AKGraphics, who have experience in designing for business collateral for print and online, you will have a report to be proud of. AKGraphics build trust with our customers, understanding their needs with compelling communications, this allows us to deliver effective and creative design solutions. Powerful and effective visual communication needs original ideas and faultless execution. The AKGraphics visual communication team prides ourselves on our meticulous eye for detail as well as innovate thinking.
If you are looking for a fresh perspective for your company’s annual report/ strategy report engage with AKGraphics for some innovative and original ideas. Get in touch with AKGraphics and we can talk about the possibilities for your report design.
Selling homes is a competitive business. By hiring a creative design agency, like AKGraphics, you will find that the finished designs in your marketing tools will truly capture the positioning of your property development. At AKGraphics we use our design skills to produce property marketing material that will give your property campaign the greatest chance of success. Our expertise will result in a property brochure design that delivers real results.
Just as each property development is different, the approach to marketing and sales will also be unique. With over 20 years’ experience, AKGraphics can offer advice and suggestions for property marketing in relation to your new development launch.
5 ways to ensure your property sales brochure delivers real results
A potential buyer will most likely view a number of different properties in different developments before making their final decision. Give your development an advantage by having a unique property brochure that will remind them about the aspects of your homes that they loved. Your property development brochure design can be unique in terms of size, finish or by using an interesting viewpoint. It is essential to leave a lasting impression on anyone considering investing in your property development. We are always more than happy to make suggestions that will give your property brochure an edge that will keep your homes in the forefront of any potential buyers’ minds.
Use visuals that sell a lifestyle
Even if your development is not yet completed it is possible to allow potential home buyers to see how their new home will look. Using photo-realistic images of the exterior and even interiors will work much better than flat room plans on their own. Also using captivating photography of the locality helps you to present a vision of the buyers’ ideal home.
Write copy that captivates
While a comprehensive list of fixtures and fittings is important you should also include information on the location, history of the development, future plans and company credentials. The tone and wording used should also convey the type of property on offer and appeal to your specific target market. A housing development brochure, selling one bedroom luxury apartments in a city location should contain different information than one selling family homes in the countryside because the target buyers will have different interests and requirements. We can assist with making suggestions on text content or can supply a copywriting service as an add-on to our graphic design service.
Create a distinct design that fits
Our designs create a sense of luxury and exclusivity, or affordability and family-friendliness. One is not better than the other, but reflects the attributes of your specific property. The design of your property development brochure will impact how your property is perceived. For example, if your development is highly desirable and at the higher end of the housing market, your marketing material should reflect this. House buyers, in the market for luxurious homes, will expect a beautifully designed brochure with high-end, bespoke, print finishes such as foil and embossing. We work closely with estate agents, private equity firms and, property development companies to fully understand their target market before beginning any design project which results in a brochure that will appeal to those people.
Ensure your brochure is accessible to all
While printed property brochures are a key marketing tool, it is also important that the same brochure design is deliverable in a digital format. We always supply the printed brochure design as an email-able pdf, with animated turning pages if desired. Of course, if you feel a printed brochure is not required we can design a digital brochure only and the same care and attention is applied to each property design project regardless of the intended end use.
The above are just 5 aspects of brochure design to keep in mind in relation to cultivating effective property development branding and selling new homes. Of course, we have for more advice and design expertise that we can offer. You can view some previous property design projects that we have completed here. Whether you are a selling agent, property developer or private equity firm we can help. To arrange a meeting or to make an enquiry simply call Anne on 059-9133633 or email email@example.com
We’ve gathered up some inspiration for retail display that will help create impact for your products.
When diving into Retail Display, whether it be a Pop-Up Shop, Free Standing Display Unit, Shelf Space or Floor Graphics, there are many considerations you should make regarding design and the science of visual merchandising. Your sales space has to be efficient and productive as your retail display is effectively your main salesperson and focal point. Often, the more stylish, creative and outlandish your retail display is, the bigger lure you have over potential customers. The end goal is to make your business stand out from your competitors and the best way to achieve this is through strong and effective design.
FREE STANDING DISPLAY UNITS
Free Standing Display Units (FSDU) are the main tools used for Point-of-Sale which are utilised by retailers and marketing teams. Free Standing Display Units are perfect for displaying new products or a promotional offer. FSDU’s are also very effective in enhancing brand awareness among existing customers and new customers. Having a high quality Free Standing Display Unit not only raises your brand profile but also increases product sales. Free Standing Display Units are typically made for temporary use, however, the advantages of creating a bespoke, high quality display unit are far greater. Take Walsh Whiskey Distillery for example. Walsh Whiskey Distillery recently had bespoke Free Standing Display Units created to be displayed as part of their Pop-Up Shop in Terminal 2 of Dublin Airport. The Pop-Up Shop remained on display in Dublin Airport for 2 months as part of a marketing campaign to raise brand awareness and increase product sales. However, after the 2 months passed, instead of discarding the Free Standing Display Units, Walsh Whiskey Distillery were able to reuse the display units in their own whiskey distillery based in Carlow. By Walsh Whiskey Distillery making the decision to make a high end Free Standing Display Unit and Pop-Up Shop, they not only made a lasting impression in Terminal 2 of Dublin Airport during peak season, but they were able to make use of the display units again ultimately maximising their value for money.
Example of how Walsh Whiskey Distillery has high quality bespoke Free Standing Display Units built to display in Terminal 2 of Dublin Airport. Due to the quality of materials used and high end finish they were able to reuse them in their own distillery afterwards. Design by AKGraphics.
Copper piping used on the Walsh Whiskey Distillery Retail Display Units. Design by AKGraphics.
HIGHLIGHTING SHELF SPACE FOR RETAIL DISPLAY
Highlighting Shelf Space is another important aspect to considering when contemplating diving into Retail Display. Making you product stand out from the rest of your competitors can some times be a tricky task, however, by highlighting shelf space and creating a separate section for your products, you not only allow your product to stand out, but it also gives your brand a sense of superiority and prestige. Highlighting Shelf Space makes your brand look special, so special that it has its own section. This effect can be achieved by framing the shelf space with some branding, this would be the simplest solution as you are still using the existing shelves. Another solution to highlight shelf space is to have a box built into the shelf, this allows you create more interesting shelves and generally lets you customise your shelf space more creatively.
Glenfiddich utilised their shelf space by having a box built into the shelves. This allowed them to create interesting and intricate shelves which enhances the display of their products. Design not by AKGraphics.
LARGE AND SMALL SCALE FLOOR GRAPHICS FOR RETAIL DISPLAY
Another alternative option for retail display is creating floor graphics, or floor stickers, as some people refer to them as. Displaying your brand as floor graphics opens the door for your business to be very creative and innovative, whilst still maintaining the corporate style. Designs for Floor graphics that are large and very effective as they often cannot be overlooked. Floor graphics can vary in size, from large aisle-long graphics to small and medium sized floor stickers. Because the large floor graphics are often very eye catching, it means the smaller sized floor graphics often have to be more innovative – making the passer by to take notice and remember the message.
Heineken used large floor graphics in this supermarket to promote the release of their new product, “Heineken Light”. The huge, aisle-long graphics are impossible not to miss. Design not by AKGraphics.
Fox’s used a small floor graphic, however, by being innovative and creative they were able to get equal impact to a large floor sticker design. Design not by AKGraphics.
UNUSUAL MATERIALS USED FOR RETAIL DISPLAY
Retail Displays are often made out of cardboard, however, a whole range of material can be used and considered as an alternative. Wood, metal, plastic, concrete and glass are just some of the materials that can be used to display your retail space. Often, for temporary display units cardboard is used which is limited in terms of what you can do with it. However, an alternative to this is Re-Board. Re-Board is a rigid paperboard, it is lightweight which makes it perfect for temporary display units, however, it is extremely strong which means it could be used for short and long term retail display units. Re-Board can be printed directly onto which allows you to mimic different material such as wood and metal. Re-Board could be used for both Free Standing Display Units (FSDU) and for Highlighting Shelf Space.
Example of Re-Board used to create a tall Free Standing Display Unit (FSDU). Design not by AKGraphics.
Example of how textures can be printed on to Re-Board to create a more expensive and exclusive finish. Design not by AKGraphics.
EXTRAVAGANT AND CLEVER RETAIL DISPLAY UNITS
Some Businesses can go over the top with their retail display, however, they often have a big reward. More extravagant retail displays and crafty retail display unit have more of a chance the passer by will take notice, remember and importantly tell others about it. Whether this is from just sheer size or a combination of huge scale, lights, unusual materials, clever marketing and effective design – the result is often the same, increase in product sales.
Red Bull went for huge scale and innovative thinking and decided to build their own Formula 1 car out of Re-Board to display their energy drinks. This was both promoting their energy drink product and their car which races regularly in Formula 1. Design not by AKGraphics.
Hendricks used a mixture of witty marketing and unusual materials to successfully promote their gin in this display unit. A bathtub that dispenses gin caught many customers attention. Design not by AKGraphics.
Hopefully some of the above ideas have grabbed your attention. If you required your own bespoke retail display design you can contact Anne on 059 9133633 or email firstname.lastname@example.org
Graphic Design Services for Public Contracting Authorities
As a well established graphic design agency with over 23 years’ experience, we have completed a wide range of graphic design projects for the Irish Public Sector. We strive to create designs that will be the most beneficial to the contracting authority with a mixture of value for money and high quality design. Below are some samples of work that we have designed for public bodies, semi-state bodies and publicly funded groups in Ireland. Any queries or requests for quotations or tenders can be submitted to email@example.com or alternatively you can call us on 059-9133633.
Digital Icon Design for Carlow County Council website
Educational Campaign Visuals for Government Body, Carlow County Council
Logo Design and Signage Design for the Public Sector, Duckett’s Grove a ruined 19th-century great house
Leaflet Design For Intreo, Government Department, Department of Social Protection
Infographic Design for Annual Report for the Department of Social Protection, Government Department
Fun Promotional Sticker Design for the publicly funded DRI, The Digital Repository of Ireland
Custom Calendar Design for the semi-state authority, Teagasc – the Agriculture and Food Development Authority
Pull up Display Graphics for Carlow County Council and LEO, Local Enterprise Office
Summary Impact Report Design for Irish Refugee Council
Through designing and creating the Walsh Whiskey Pop-up shop in Terminal 2 in Dublin airport we have gained the knowledge of how to go about this exciting retail venture. Here at AKGraphics we can help you through this process, we can collaborate our ideas together to get the most out the retail space. A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow”. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers.
It allows any enterprising individual to try out their ideas. It is a cheaper solution to all year rentals that reaches out to a new demographic. There is the possibility for online retailers to gain footfall particularly with the busier seasons.
Thinking of opening a pop-up shop but don’t know where to begin? We have gathered our inspiration sources that shows a variety of approaches for this creative retail solutions. The following are the top visual merchandising approaches that we are excited to use on these retail ventures. (Please note images below are to visual merchandising and display graphics only and are not showing design work from AKGraphics) You can view some of our visual merchandising for the Walsh Whiskey Pop-up shop here.
Dressing Bare Walls
Dressing up the Pop-up shop retail space can dramatically change this space. Well designed wall graphics can convert the bare walls into a whole new retail environment. Display stands can be created in keeping with the design of the wall graphics and branding to create a consistent shop appearance. The graphics can be fitted and finished in a variety of amazing techniques but can also be specifically designed to adapt to a new space.
A New Space for the Brand
By changing the retail space the product is normally viewed it catches attention and can have a lasting brand impact. A short-term shop can take a product out of its normal sale space and offer a new light, most products are sold in shops with hundreds of other options, giving your product its own space really drives home the brand and all the products it has to offer. It’s the perfect space for a product launch event. It can also gain a new demographic and more footfall.
Fashion Pop-up Shop Design
What to do when you’re facing a tight budget? Experiment with creative materials. It can display the fantastic workmanship that goes in to a Pop-up Store. Using simple display can create a different appeal. These three fashion Pop-up Shops use a very different approach using effective graphic design and visual merchandising.
How to Define the Shop in a Open Space
Kiosk-styled stands are the perfect opportunity to create a new Pop-up display, particularly in large open spaces such as airports and shopping centres. Using different structures really define the environment and subtle touches like floor graphics help to create this temporary retail space. By defining the space it creates a new retail environment that grabs the attention of passers by.
Design of Visual Window Graphics
Visual window displays may be the first thing anyone sees and needs to have a lasting effect. This promotion display needs to right amount of pull to intrigue your audience and get foot traffic. Our attention span nowadays is short so this retail display needs to demand attention using text, colour, shape and engaging with the environment around. It can really highlight the product and create brand awareness.
Weird and Wonderful
Sometimes pulling out all the stops can be a real pay-off. For these temporary retail ventures they created a new environment with an eye-catching appeal. These Pop-up shops and custom event furniture offer such different products but created a unique retail experience. These structures are movable and can be brought to any location. It is valuable retail opportunity that maximises the brand exposure.
If you have an idea to create a Pop-up shop for your brand, but don’t know where to start you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to design a pop-up shop and create the perfect retail space that will create a buzz around your brand.
A beautiful bespoke design for a unique whiskey gift set
If you are traveling through Dublin Airport and are looking for a unique Irish gift, consider Writers Tears Copper Pot Irish Whiskey mini gift-pack, wonderful designed, which will easily catch your eye in the whiskey department. This exclusive packaging design highlights the beauty of this unique whiskey gift set, currently available exclusively at The Loop Duty Free in Dublin Airport – a location with a vast array of eye-catching packaging. Walsh Whiskey Distillery Senior Global Sales Manager Shane Fitzharris commented: “We are delighted to be able to launch this in conjunction with The Irish Whiskey Collection and The Loop at Dublin Airport. We believe it will make a high-quality gift from those travelling from Ireland for whomever they are meeting in their travels abroad.”
The new packaging design pays tribute to Irish literature, a subject which Writers Tears uses as an inspiration across the wide variety of packaging under this brand. The mini-book gift pack bespoke design is based on a leather-bound book with extracts from ‘Dubliners’ by James Joyce. The packaging design features print finishes including copper foil and embossing which add to the luxury look of this gift box. The size of this custom package makes it an ideal gift size for transporting, plus you can also proudly display this gift in your library or on the mantelpiece. The magnetic opening of this gift box secures the three mini whiskey bottles within, a wonderful surprise on opening this gift pack.
It is extremely important to achieve a high end look in packaging design if you wish to position your products with other luxury gift items. With years of experience in bespoke spirits packaging design AKGraphics can assist you with any packaging design projects you may have. From initial ideas on box shapes and materials, to design and print finishes we will ensure that your packaging design stands out in a competitive retail environment. This packaging project was a wonderful challenge to execute and AKGraphics are delighted with the final result. Any Irish whiskey consequor would be thrilled to receive this uniquely designed gift pack.
If this has peaked your interest you should also consider a visit to the Royal Oak, County Carlow, the home of Walsh Whiskey Distillery on the banks of the River Barrow. Walsh Whiskey Distillery is unique amongst independent Irish whiskey distilleries in producing all three styles of Irish whiskey – pot still, grain and malt – using two distilling lines (pot still and column still). Located on an 18th century estate comprising 40 acres of pastoral land, the distillery is the only independent Irish whiskey distillery producing all three styles of Irish whiskey. A unique visitor experience recommended to all.
If you are interested in discussing a packaging project that you have in mind contact Anne on +353 59 9133633 or email firstname.lastname@example.org
The team here at AKGraphics were asked to come up with a company rebrand design for Ormonde Machinery Ltd. Ormonde Machinery is a leading supplier of quality construction mining, quarrying and recycling equipment. The company supplies a broad range of equipment to satisfy the demands of a growing customer base both within Ireland and overseas.
The new identity design had to by dynamic and communicate the mechanical aspects of the business. Our logo rebrand could be adapted to be used on both a black background and a white background. The bold, capitalised font communicates that the company is strong, with the triangles complimenting the design with a mechanical element. This company rebrand has since been adapted to corporate stationery, signage, promotional clothing, adverts, various trade show graphics material, large promotional stickers for use on the machines, and vehicle graphics.
The stationary above was designed using the new identity design for Ormonde Machinery, again strong bold colours to make Ormonde Machinery stand out from its competitors. This stationary design included letterheads, compliment slips and double sided business cards. The stationary design was coherent with the new brand guidelines which were also set by AKGraphics. Graphic headers was also supplied to Ormonde Machinery for various social media platforms also.
Advert designs followed shortly after, to promote the Ormonde Machinery service and main dealers offerings. These advertising designs also followed the brand guidelines and adopted a new style which kept the overall look of the Ormande Machinery rebrand.
The next step was to brand the Ormonde Machinery Technical Support vehicle, which travels nationwide throughout Ireland. Our logo design was applied to the vehicle along with contact details and the web address designed in the new Ormonde Machinery style. The photographs above show our custom vehicle graphics applied.
A large service sticker design followed the vehicle graphics. This had to be visible from a distance and also follow the new brand guidelines for the Ormonde Machinery rebrand. Again a great use of daily advertising for Ormonde Machinery to promote the service offering and the website.
The Ormonde Machinery staff also required promotional clothing for various outdoor and indoor trade shows. Trade show graphics also consisted of pull up banners, signage, flags and other promotional material.
AKGraphics create brands for business success, come see how the personality of your brand comes alive with AKGraphics. If you are interested in having a logo designed or would like us to design vehicle graphics, adverts, stationary or uniforms, contact Anne in AKGraphics at: email@example.com or call 059 913 3633
Our graphic design services include vehicle graphic design.
One of the best places to get yourself noticed is on the road. GAIN Feeds asked us here at AKGraphics to design custom trailer graphics for their trucks. These custom livery graphics had to be big enough to catch a persons attention and had to get the message across instantly.
The artwork had to be designed to the critical dimensions of the custom trailer built by Muldoon Transport Systems. This meant that our trailer design had to allow for port holes, cover and strap positions. Our trailer graphics were adapted to suit these restrictions.
The overall design uses a combination of photography, illustration and typography. Using icons to inform your customers of your product range can have a better impact than text. This is why we decided to use illustrations of animals.
If you are interested in having vehicle graphics designed or have another project in mind, contact Anne in AKGraphics at: firstname.lastname@example.org or call 059 913 3633
Logo design is a critical aspect of marketing your business and your brand. A logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. TerraFirma Training were looking for a dynamic logo design to suit their innovative way of training for the varied vehicle based training courses on offer. Our corporate identity design for Terrafirma Training came from an abstract interpretation of the treads of a tyre, a two colour identity that brands well in all aspects of marketing.
This adaptive identity design works on both a black background and a white background which allowed the logo to be applied to vehicle graphics, stationery, on clothing and digitally via web.
Vehicle graphics are a brilliant and effective way to get your business noticed. The TerraFirma Training branding is very striking and stands out on training vehicles very clearly even in the mud! (Photograph by Graig Dutton)
When setting up a business you might require a uniform to help your staff stand out from customers. The brand identity for TerraFirma Training can be reproduced through embroidery, this can be easily applied to jackets, jumpers, uniforms, hats, trousers, etc. Promotional clothing is great tool for use at trade shows, on-site, for reps. or as a branded uniform for Terrafirma Training in action in those muddy and wet conditions!
We have also designed an eCommerce website for TerraFirma Training which will be going live very soon…..
AKGraphics create brands for business success, come see how the personality of your brand comes alive with AKGraphics. If you are interested in having a logo designed or would like us to design vehicle graphics or uniforms, contact Anne in AKGraphics at: email@example.com or call 059 913 3633