Graphic Design

DESIGN FOR RETAIL DISPLAY

We’ve gathered up some inspiration for retail display that will help create impact for your products.

When diving into Retail Display, whether it be a Pop-Up Shop, Free Standing Display Unit, Shelf Space or Floor Graphics, there are many considerations you should make regarding design and the science of visual merchandising. Your sales space has to be efficient and productive as your retail display is effectively your main salesperson and focal point. Often, the more stylish, creative and outlandish your retail display is, the bigger lure you have over potential customers. The end goal is to make your business stand out from your competitors and the best way to achieve this is through strong and effective design.

FREE STANDING DISPLAY UNITS

Free Standing Display Units (FSDU) are the main tools used for Point-of-Sale which are utilised by retailers and marketing teams. Free Standing Display Units are perfect for displaying new products or a promotional offer. FSDU’s are also very effective in enhancing brand awareness among existing customers and new customers. Having a high quality Free Standing Display Unit not only raises your brand profile but also increases product sales. Free Standing Display Units are typically made for temporary use, however, the advantages of creating a bespoke, high quality display unit are far greater. Take Walsh Whiskey Distillery for example. Walsh Whiskey Distillery recently had bespoke Free Standing Display Units created to be displayed as part of their Pop-Up Shop in Terminal 2 of Dublin Airport. The Pop-Up Shop remained on display in Dublin Airport for 2 months as part of a marketing campaign to raise brand awareness and increase product sales. However, after the 2 months passed, instead of discarding the Free Standing Display Units, Walsh Whiskey Distillery were able to reuse the display units in their own whiskey distillery based in Carlow. By Walsh Whiskey Distillery making the decision to make a high end Free Standing Display Unit and Pop-Up Shop, they not only made a lasting impression in Terminal 2 of Dublin Airport during peak season, but they were able to make use of the display units again ultimately maximising their value for money.

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Example of how Walsh Whiskey Distillery has high quality bespoke Free Standing Display Units built to display in Terminal 2 of Dublin Airport. Due to the quality of materials used and high end finish they were able to reuse them in their own distillery afterwards. Design by AKGraphics.

High quality retail display unit

Copper piping used on the Walsh Whiskey Distillery Retail Display Units. Design by AKGraphics.

 


HIGHLIGHTING SHELF SPACE FOR RETAIL DISPLAY

Highlighting Shelf Space is another important aspect to considering when contemplating diving into Retail Display. Making you product stand out from the rest of your competitors can some times be a tricky task, however, by highlighting shelf space and creating a separate section for your products, you not only allow your product to stand out, but it also gives your brand a sense of superiority and prestige. Highlighting Shelf Space makes your brand look special, so special that it has its own section. This effect can be achieved by framing the shelf space with some branding, this would be the simplest solution as you are still using the existing shelves. Another solution to highlight shelf space is to have a box built into the shelf, this allows you create more interesting shelves and generally lets you customise your shelf space more creatively.

Shelf display design

Glenfiddich utilised their shelf space by having a box built into the shelves. This allowed them to create interesting and intricate shelves which enhances the display of their products. Design not by AKGraphics.

 


LARGE AND SMALL SCALE FLOOR GRAPHICS FOR RETAIL DISPLAY

Another alternative option for retail display is creating floor graphics, or floor stickers, as some people refer to them as. Displaying your brand as floor graphics opens the door for your business to be very creative and innovative, whilst still maintaining the corporate style. Designs for Floor graphics that are large and very effective as they often cannot be overlooked. Floor graphics can vary in size, from large aisle-long graphics to small and medium sized floor stickers. Because the large floor graphics are often very eye catching, it means the smaller sized floor graphics often have to be more innovative – making the passer by to take notice and remember the message.

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Heineken used large floor graphics in this supermarket to promote the release of their new product, “Heineken Light”. The huge, aisle-long graphics are impossible not to miss. Design not by AKGraphics.

Floor sticker design

Fox’s used a small floor graphic, however, by being innovative and creative they were able to get equal impact to a large floor sticker design. Design not by AKGraphics.

 


UNUSUAL MATERIALS USED FOR RETAIL DISPLAY

Retail Displays are often made out of cardboard, however, a whole range of material can be used and considered as an alternative. Wood, metal, plastic, concrete and glass are just some of the materials that can be used to display your retail space. Often, for temporary display units cardboard is used which is limited in terms of what you can do with it. However, an alternative to this is Re-Board. Re-Board is a rigid paperboard, it is lightweight which makes it perfect for temporary display units, however, it is extremely strong which means it could be used for short and long term retail display units. Re-Board can be printed directly onto which allows you to mimic different material such as wood and metal. Re-Board could be used for both Free Standing Display Units (FSDU) and for Highlighting Shelf Space.

Re-board display unit

Example of Re-Board used to create a tall Free Standing Display Unit (FSDU). Design not by AKGraphics.

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Example of how textures can be printed on to Re-Board to create a more expensive and exclusive finish. Design not by AKGraphics.

 


EXTRAVAGANT AND CLEVER RETAIL DISPLAY UNITS

Some Businesses can go over the top with their retail display, however, they often have a big reward. More extravagant retail displays and crafty retail display unit have more of a chance the passer by will take notice, remember and importantly tell others about it. Whether this is from just sheer size or a combination of huge scale, lights, unusual materials, clever marketing and effective design – the result is often the same, increase in product sales.

Retail display

Red Bull went for huge scale and innovative thinking and decided to build their own Formula 1 car out of Re-Board to display their energy drinks. This was both promoting their energy drink product and their car which races regularly in Formula 1.
Design not by AKGraphics.

Hendricks used a mixture of witty marketing and unusual materials to successfully promote their gin in this display unit. A bathtub that dispenses gin caught many customers attention. Design not by AKGraphics.

Hendricks used a mixture of witty marketing and unusual materials to successfully promote their gin in this display unit. A bathtub that dispenses gin caught many customers attention. Design not by AKGraphics.

Hopefully some of the above ideas have grabbed your attention. If you required your own bespoke retail display design you can contact Anne on 059 9133633 or email anne@akgraphics.ie

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Pop-up Shop Design – An Exciting Retail Venture

Through designing and creating the Walsh Whiskey Pop-up shop in Terminal 2 in Dublin airport we have gained the knowledge of how to go about this exciting retail venture. Here at AKGraphics we can help you through this process, we can collaborate our ideas together to get the most out the retail space. A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow”. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers.

It allows any enterprising individual to try out their ideas. It is a cheaper solution to all year rentals that reaches out to a new demographic. There is the possibility for online retailers to gain footfall particularly with the busier seasons.

Thinking of opening a pop-up shop but don’t know where to begin? We have gathered our inspiration sources that shows a variety of approaches for this creative retail solutions. The following are the top visual merchandising approaches that we are excited to use on these retail ventures. (Please note images below are to visual merchandising and display graphics only and are not showing design work from AKGraphics) You can view some of our visual merchandising for the Walsh Whiskey Pop-up shop here.

Dressing Bare Walls

Dressing up the Pop-up shop retail space can dramatically change this space. Well designed wall graphics can convert the bare walls into a whole new retail environment. Display stands can be created in keeping with the design of the wall graphics and branding to create a consistent shop appearance. The graphics can be fitted and finished in a variety of amazing techniques but can also be specifically designed to adapt to a new space.

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A New Space for the Brand

By changing the retail space the product is normally viewed it catches attention and can have a lasting brand impact. A short-term shop can take a product out of its normal sale space and offer a new light, most products are sold in shops with hundreds of other options, giving your product its own space really drives home the brand and all the products it has to offer. It’s the perfect space for a product launch event. It can also gain a new demographic and more footfall.

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Fashion Pop-up Shop Design

What to do when you’re facing a tight budget? Experiment with creative materials. It can display the fantastic workmanship that goes in to a Pop-up Store. Using simple display can create a different appeal. These three fashion Pop-up Shops use a very different approach using effective graphic design and visual merchandising.

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 How to Define the Shop in a Open Space

Kiosk-styled stands are the perfect opportunity to create a new Pop-up display, particularly in large open spaces such as airports and shopping centres. Using different structures really define the environment and subtle touches like floor graphics help to create this temporary retail space. By defining the space it creates a new retail environment that grabs the attention of passers by.

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Design of Visual Window Graphics

Visual window displays may be the first thing anyone sees and needs to have a lasting effect. This promotion display needs to right amount of pull to intrigue your audience and get foot traffic. Our attention span nowadays is short so this retail display needs to demand attention using text, colour, shape and engaging with the environment around. It can really highlight the product and create brand awareness.

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Weird and Wonderful

Sometimes pulling out all the stops can be a real pay-off. For these temporary retail ventures they created a new environment with an eye-catching appeal. These Pop-up shops and custom event furniture offer such different products but created a unique retail experience. These structures are movable and can be brought to any location. It is valuable retail opportunity that maximises the brand exposure.

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If you have an idea to create a Pop-up shop for your brand, but don’t know where to start you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to design a pop-up shop and create the perfect retail space that will create a buzz around your brand.

Contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

You can also view some of previous in other areas here.








 

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Luxury Bespoke Packaging Design for Walsh Whiskey Distillery

A beautiful bespoke design for a unique whiskey gift set

Luxury bespoke packaging design for Walsh Whiskey Distillery

If you are traveling through Dublin Airport and are looking for a unique Irish gift, consider Writers Tears Copper Pot Irish Whiskey mini gift-pack, wonderful designed, which will easily catch your eye in the whiskey department. This exclusive packaging design highlights the beauty of this unique whiskey gift set, currently available exclusively at The Loop Duty Free in Dublin Airport – a location with a vast array of eye-catching packaging. Walsh Whiskey Distillery Senior Global Sales Manager Shane Fitzharris commented: “We are delighted to be able to launch this in conjunction with The Irish Whiskey Collection and The Loop at Dublin Airport. We believe it will make a high-quality gift from those travelling from Ireland for whomever they are meeting in their travels abroad.”

The new packaging design pays tribute to Irish literature, a subject which Writers Tears uses as an inspiration across the wide variety of packaging under this brand. The mini-book gift pack bespoke design is based on a leather-bound book with extracts from ‘Dubliners’ by James Joyce. The packaging design features print finishes including copper foil and embossing which add to the luxury look of this gift box. The size of this custom package makes it an ideal gift size for transporting, plus you can also proudly display this gift in your library or on the mantelpiece. The magnetic opening of this gift box secures the three mini whiskey bottles within, a wonderful surprise on opening this gift pack.

It is extremely important to achieve a high end look in packaging design if you wish to position your products with other luxury gift items. With years of experience in bespoke spirits packaging design AKGraphics can assist you with any packaging design projects you may have. From initial ideas on box shapes and materials, to design and print finishes we will ensure that your packaging design stands out in a competitive retail environment. This packaging project was a wonderful challenge to execute and AKGraphics are delighted with the final result. Any Irish whiskey consequor would be thrilled to receive this uniquely designed gift pack.

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If this has peaked your interest you should also consider a visit to the Royal Oak, County Carlow, the home of Walsh Whiskey Distillery on the banks of the River Barrow. Walsh Whiskey Distillery is unique amongst independent Irish whiskey distilleries in producing all three styles of Irish whiskey – pot still, grain and malt – using two distilling lines (pot still and column still). Located on an 18th century estate comprising 40 acres of pastoral land, the distillery is the only independent Irish whiskey distillery producing all three styles of Irish whiskey. A unique visitor experience recommended to all.

If you are interested in discussing a packaging project that you have in mind contact Anne on +353 59 9133633 or email anne@akgraphics.ie

Luxury bespoke packaging design

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Truck Trailer Graphics – GAIN Feeds

Our graphic design services include vehicle graphic design.

One of the best places to get yourself noticed is on the road. GAIN Feeds asked us here at AKGraphics to design custom trailer graphics for their trucks. These custom livery graphics had to be big enough to catch a persons attention and had to get the message across instantly.

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The artwork had to be designed to the critical dimensions of the custom trailer built by Muldoon Transport Systems. This meant that our trailer design had to allow for port holes, cover and strap positions. Our trailer graphics were adapted to suit these restrictions.
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The overall design uses a combination of photography, illustration and typography. Using icons to inform your customers of your product range can have a better impact than text. This is why we decided to use illustrations of animals.

 

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If you are interested in having vehicle graphics designed or have another project in mind, contact Anne in AKGraphics at: anne@akgraphics.ie or call 059 913 3633

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Table Talker with Medical Infographic Design

Infographic design for a Table Talker for Aut Even Hospital

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Table talkers are a very popular promotional Point of Sale (POS) advertising device in restaurants. Table talkers have the advantage of close proximity to customers when they take a seat and consider what to eat.

Although most commonly found in cafes and bars these promotional items are not limited to the food industry. They can be used to great advantage in the hospitality industry, travel agencies, pharmaceutical, financial services and even medical industries as seen in this design project for Aut Even Hospital, Kilkenny.

Sometimes an informational flyer will not have the impact required, in these cases a table talker is a great alternative promotional tool. This is also evident at large conferences, trade shows and events.

Aut Even Hospital required a printed item that would explain to patients why they are repeatedly asked to confirm their identity in the hospital. The process of confirming a patient’s details is necessary in the hospital and the design for the table talker had to convey this in a clear way.

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By designing custom infographics the finished design for the table talker was clear and engaging. The use of bold colours also helped to ensure the design was eye-catching and appealing.

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More common uses for table talkers are for special offers, events, food and drink menus in bars, restaurants and cafes. Due to the ability for table talkers to instantly deliver your promotional message, they are very effective at instant communication for any target market.

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Click here to view more of our infographic design section.

Or if you are looking for our display section click here.

If you are interested in having table talkers designed for your business contact Anne on

+353 59 9133633 or email anne@akgraphics.ie

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Programme Design – UCD Ad Astra 2016

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The annual UCD Ad Astra awards were held recently. AKGraphics were asked to design a programme to commemorate the event. This printed programme design listed all of the new scholars and those continuing their studies. This programme was designed with a clear layout which had a strong balance of colour and white space.

The programme was well received with many people commenting on the overall design. Parents and scholars took a copy home to remember the special event. The principals of the secondary schools the scholars attended received framed photographs of their students to acknowledge their achievements.

If you have an upcoming event and require a programme / brochure / leaflet designed contact Anne on +353 59 9133633 or email anne@akgraphics.ie

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AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.