Graphic Design

Pop-up Shop Design – An Exciting Retail Venture

Through designing and creating the Walsh Whiskey Pop-up shop in Terminal 2 in Dublin airport we have gained the knowledge of how to go about this exciting retail venture. Here at AKGraphics we can help you through this process, we can collaborate our ideas together to get the most out the retail space. A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow”. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers.

It allows any enterprising individual to try out their ideas. It is a cheaper solution to all year rentals that reaches out to a new demographic. There is the possibility for online retailers to gain footfall particularly with the busier seasons.

Thinking of opening a pop-up shop but don’t know where to begin? We have gathered our inspiration sources that shows a variety of approaches for this creative retail solutions. The following are the top visual merchandising approaches that we are excited to use on these retail ventures. (Please note images below are to visual merchandising and display graphics only and are not showing design work from AKGraphics) You can view some of our visual merchandising for the Walsh Whiskey Pop-up shop here.

Dressing Bare Walls

Dressing up the Pop-up shop retail space can dramatically change this space. Well designed wall graphics can convert the bare walls into a whole new retail environment. Display stands can be created in keeping with the design of the wall graphics and branding to create a consistent shop appearance. The graphics can be fitted and finished in a variety of amazing techniques but can also be specifically designed to adapt to a new space.

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A New Space for the Brand

By changing the retail space the product is normally viewed it catches attention and can have a lasting brand impact. A short-term shop can take a product out of its normal sale space and offer a new light, most products are sold in shops with hundreds of other options, giving your product its own space really drives home the brand and all the products it has to offer. It’s the perfect space for a product launch event. It can also gain a new demographic and more footfall.

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Fashion Pop-up Shop Design

What to do when you’re facing a tight budget? Experiment with creative materials. It can display the fantastic workmanship that goes in to a Pop-up Store. Using simple display can create a different appeal. These three fashion Pop-up Shops use a very different approach using effective graphic design and visual merchandising.

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 How to Define the Shop in a Open Space

Kiosk-styled stands are the perfect opportunity to create a new Pop-up display, particularly in large open spaces such as airports and shopping centres. Using different structures really define the environment and subtle touches like floor graphics help to create this temporary retail space. By defining the space it creates a new retail environment that grabs the attention of passers by.

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Design of Visual Window Graphics

Visual window displays may be the first thing anyone sees and needs to have a lasting effect. This promotion display needs to right amount of pull to intrigue your audience and get foot traffic. Our attention span nowadays is short so this retail display needs to demand attention using text, colour, shape and engaging with the environment around. It can really highlight the product and create brand awareness.

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Weird and Wonderful

Sometimes pulling out all the stops can be a real pay-off. For these temporary retail ventures they created a new environment with an eye-catching appeal. These Pop-up shops and custom event furniture offer such different products but created a unique retail experience. These structures are movable and can be brought to any location. It is valuable retail opportunity that maximises the brand exposure.

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If you have an idea to create a Pop-up shop for your brand, but don’t know where to start you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to design a pop-up shop and create the perfect retail space that will create a buzz around your brand.

Contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

You can also view some of previous in other areas here.








 

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Luxury Bespoke Packaging Design for Walsh Whiskey Distillery

A beautiful bespoke design for a unique whiskey gift set

Luxury bespoke packaging design for Walsh Whiskey Distillery

If you are traveling through Dublin Airport and are looking for a unique Irish gift, consider Writers Tears Copper Pot Irish Whiskey mini gift-pack, wonderful designed, which will easily catch your eye in the whiskey department. This exclusive packaging design highlights the beauty of this unique whiskey gift set, currently available exclusively at The Loop Duty Free in Dublin Airport – a location with a vast array of eye-catching packaging. Walsh Whiskey Distillery Senior Global Sales Manager Shane Fitzharris commented: “We are delighted to be able to launch this in conjunction with The Irish Whiskey Collection and The Loop at Dublin Airport. We believe it will make a high-quality gift from those travelling from Ireland for whomever they are meeting in their travels abroad.”

The new packaging design pays tribute to Irish literature, a subject which Writers Tears uses as an inspiration across the wide variety of packaging under this brand. The mini-book gift pack bespoke design is based on a leather-bound book with extracts from ‘Dubliners’ by James Joyce. The packaging design features print finishes including copper foil and embossing which add to the luxury look of this gift box. The size of this custom package makes it an ideal gift size for transporting, plus you can also proudly display this gift in your library or on the mantelpiece. The magnetic opening of this gift box secures the three mini whiskey bottles within, a wonderful surprise on opening this gift pack.

It is extremely important to achieve a high end look in packaging design if you wish to position your products with other luxury gift items. With years of experience in bespoke spirits packaging design AKGraphics can assist you with any packaging design projects you may have. From initial ideas on box shapes and materials, to design and print finishes we will ensure that your packaging design stands out in a competitive retail environment. This packaging project was a wonderful challenge to execute and AKGraphics are delighted with the final result. Any Irish whiskey consequor would be thrilled to receive this uniquely designed gift pack.

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If this has peaked your interest you should also consider a visit to the Royal Oak, County Carlow, the home of Walsh Whiskey Distillery on the banks of the River Barrow. Walsh Whiskey Distillery is unique amongst independent Irish whiskey distilleries in producing all three styles of Irish whiskey – pot still, grain and malt – using two distilling lines (pot still and column still). Located on an 18th century estate comprising 40 acres of pastoral land, the distillery is the only independent Irish whiskey distillery producing all three styles of Irish whiskey. A unique visitor experience recommended to all.

If you are interested in discussing a packaging project that you have in mind contact Anne on +353 59 9133633 or email anne@akgraphics.ie

Luxury bespoke packaging design

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Truck Trailer Graphics – GAIN Feeds

Our graphic design services include vehicle graphic design.

One of the best places to get yourself noticed is on the road. GAIN Feeds asked us here at AKGraphics to design custom trailer graphics for their trucks. These custom livery graphics had to be big enough to catch a persons attention and had to get the message across instantly.

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The artwork had to be designed to the critical dimensions of the custom trailer built by Muldoon Transport Systems. This meant that our trailer design had to allow for port holes, cover and strap positions. Our trailer graphics were adapted to suit these restrictions.
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The overall design uses a combination of photography, illustration and typography. Using icons to inform your customers of your product range can have a better impact than text. This is why we decided to use illustrations of animals.

 

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If you are interested in having vehicle graphics designed or have another project in mind, contact Anne in AKGraphics at: anne@akgraphics.ie or call 059 913 3633

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Table Talker with Medical Infographic Design

Infographic design for a Table Talker for Aut Even Hospital

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Table talkers are a very popular promotional Point of Sale (POS) advertising device in restaurants. Table talkers have the advantage of close proximity to customers when they take a seat and consider what to eat.

Although most commonly found in cafes and bars these promotional items are not limited to the food industry. They can be used to great advantage in the hospitality industry, travel agencies, pharmaceutical, financial services and even medical industries as seen in this design project for Aut Even Hospital, Kilkenny.

Sometimes an informational flyer will not have the impact required, in these cases a table talker is a great alternative promotional tool. This is also evident at large conferences, trade shows and events.

Aut Even Hospital required a printed item that would explain to patients why they are repeatedly asked to confirm their identity in the hospital. The process of confirming a patient’s details is necessary in the hospital and the design for the table talker had to convey this in a clear way.

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By designing custom infographics the finished design for the table talker was clear and engaging. The use of bold colours also helped to ensure the design was eye-catching and appealing.

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More common uses for table talkers are for special offers, events, food and drink menus in bars, restaurants and cafes. Due to the ability for table talkers to instantly deliver your promotional message, they are very effective at instant communication for any target market.

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Click here to view more of our infographic design section.

Or if you are looking for our display section click here.

If you are interested in having table talkers designed for your business contact Anne on

+353 59 9133633 or email anne@akgraphics.ie

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Programme Design – UCD Ad Astra 2016

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The annual UCD Ad Astra awards were held recently. AKGraphics were asked to design a programme to commemorate the event. This printed programme design listed all of the new scholars and those continuing their studies. This programme was designed with a clear layout which had a strong balance of colour and white space.

The programme was well received with many people commenting on the overall design. Parents and scholars took a copy home to remember the special event. The principals of the secondary schools the scholars attended received framed photographs of their students to acknowledge their achievements.

If you have an upcoming event and require a programme / brochure / leaflet designed contact Anne on +353 59 9133633 or email anne@akgraphics.ie

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Billboard Design for Tullys Travel. New website promotion

With the re-design of Tullys Travels website, AKGraphics were asked to design a billboard as a means of promoting the new site. To promote this the people at Emirates sponsored 2 tickets and an overnight stay to one lucky person who booked a holiday online with Tullys Travel.

A colourful billboard design was created to catch the eye of commuters on their daily journeys. When designing for billboards it is important to grab the instant attention of people passing by. You might imagine you could not see your company advertised on a billboard but by contacting us here at AKGraphics in our offices in Carlow and Dublin we can guide you through the process.


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Brochure Design for School Opening

Infographics for Brochure Design by AKGraphics

As we have mentioned in our previous blog post, Saint Mary’s Church of Ireland National School moved to a new building and had a complete identity redesign. To celebrate the opening they commissioned AKGraphics to create a fun brochure to promote the opening day. The opening day brochure had to appeal to the same target audience as the logo design. The resulting brochure design featured a mix of custom infographics, illustration and photography. The illustrations were designed by AKGraphics to appeal to the children attending the opening while the photography featured the children enjoying their school day. The bespoke infographics also caught the attention of the children and having them reading at a different angle added a fun, interactive element to the school brochure design.

Photo used in brochure design by AKGraphics

The brochure also features the visit of the Minister for Education and Skills, Jan O’ Sullivan T.D. to the new school building, who was pictured raising the school flag in the brochure. The response to the brochure design was overwhelmingly positive with parents, teachers and past pupils each taking copies of the booklet for extended family members to see. Not one copy of the brochure was remaining at the end of the day.

The Very Revd Tom Gordon, Dean of Leighlin, was so pleased with the design he had this to say.

“AKGraphics were terrific to work with. Their expertise and efficiency were matched only by their friendliness. The attention to detail was second to none and the end result superb. Our brochure and new logo for the Official Opening of our new school were striking in the standard of creativity and professionalism. We were absolutely delighted.”

Brochure Design by AKGraphics
Logo design used within brochure by AKGraphics

Photo of the opening of the school with Brochure Design by AKGraphics

Illustration Design by AKGraphics
Product Photography, Illustration, Infographics by AKGraphics for brochure design

Other Examples of our brochure designs include:

Innovative Brochure Design

Professional Annual Report Brochure Design

Infographics played an important role within this brochure, here are some other infographics designed by AKGraphics.

Custom Infographics

Infographics for Web

If you are interested in having a booklet or brochure designed to advertise an upcoming event or products, contact Anne in AKGraphics at: anne@akgraphics.ie or call 059 913 3633.

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T: +353 (0)59 9133633
E: info@akgraphics.ie

AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.