Display Graphics

Ploughing Championship Exhibitors Checklist

The National Ploughing Championship 2017 takes place in September (19th-21st) in Screggan, Co. Offaly. This event is one of the largest outdoor events in Europe with over 1,700 exhibitors and attendances of over 283,000 visitors.

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Things we can help you with

If you are an exhibitor you need to get your skates on in final preparation for this three day outdoor trade show event.

  • You have the stand organised at this stage so it’s time to get some final preparation in…
  • Trade stand graphics like signage with strong clear branding and messaging. Remember there are thousands of people a day attending this massive trade show so make it attractive and inviting to your stand.

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  • Branded clothing for your staff on the trade stand, plus name tags. This helps the attendees easily identify your staff and is also good advertising as your staff walk the show on lunch breaks etc.
  •  Printed Flyers, brochures, leaflets, postcards for your intended target market
  • Building on that database for your business at this trader show over the three days, you need a simple form for customers to fill on and maybe some encouragement also in relation to a competition for this as it entices your audience to take part!
  • Video demos for screens or tablets on your trade stand
  • Business cards for your staff to hand out
  • Branded promotional give aways (freebies) like branded memory sticks, pens, bags, notepads, hats, rain ponchos, again its down to budget. These type of promotional giveaways also come into play in relation to competitions held throughout the trade show days.
  • Competitions at your trade show – online or print – again it’s all about brand awareness.
  • Highlighting that new business offering at the stand, whether it’s a new machine or it’s a new app or it’s a news service offering. Here is a great stage to launch this and get great PR in relation to this for your business.
  • Specific photography area (mobile) at your trade stand, in relation to social media and again brand awareness

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  • Refreshments for your visitors to your trade stand, either branded coffee cups or water bottles or sweet treats to boost the energy level
  • Social media about your brand, your products your service offering…
  • Social media before the event to promote what stand and row number location you are in, plus daily updates on social media also throughout the trade show.
  • Converting leads to sales… that’s what it’s all about. All this hard work has to pay off so make it work for you and your audience.
  • Maybe catching the attention of the crowd in the car park before they enter into the show, again you need some bodies to assist you here…Or maybe as the crowds exit the show into the car park areas is another consideration

 

Things we can’t help you with
  • Start by getting a copy of The Irish Farmers Journal a week in advance, as they have will have a handy printed map of all the trade exhibitors, so you can get your bearings…
  • The best pair of waterproof walking shoes you can get! As your feet will be walked off you..
  • Rain gear just in case – as you never know what the weather will be like at the Ploughing Championships. Umbrellas are a bit of a nuisance at the ploughing as the tracks throughout the ploughing are so busy on a daily basis.
  • Knowing where the “nice” toilets are at the National Ploughing Championships!
  • Knowing the best place to get lunch is – where they serve good quality Irish food
  • If you are travelling a long distance it might be a good idea to hire out a campervan for the weekend to avoid those early starts
  • Knowing the best time to leave so you do not get stuck in traffic jams on the way home and also planning that route in advance
  • Remember where you parked your car!
  • Ready for day two of the ploughing…

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Pop-up Shop Design – An Exciting Retail Venture

Through designing and creating the Walsh Whiskey Pop-up shop in Terminal 2 in Dublin airport we have gained the knowledge of how to go about this exciting retail venture. Here at AKGraphics we can help you through this process, we can collaborate our ideas together to get the most out the retail space. A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow”. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers.

It allows any enterprising individual to try out their ideas. It is a cheaper solution to all year rentals that reaches out to a new demographic. There is the possibility for online retailers to gain footfall particularly with the busier seasons.

Thinking of opening a pop-up shop but don’t know where to begin? We have gathered our inspiration sources that shows a variety of approaches for this creative retail solutions. The following are the top visual merchandising approaches that we are excited to use on these retail ventures. (Please note images below are to visual merchandising and display graphics only and are not showing design work from AKGraphics) You can view some of our visual merchandising for the Walsh Whiskey Pop-up shop here.

Dressing Bare Walls

Dressing up the Pop-up shop retail space can dramatically change this space. Well designed wall graphics can convert the bare walls into a whole new retail environment. Display stands can be created in keeping with the design of the wall graphics and branding to create a consistent shop appearance. The graphics can be fitted and finished in a variety of amazing techniques but can also be specifically designed to adapt to a new space.

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A New Space for the Brand

By changing the retail space the product is normally viewed it catches attention and can have a lasting brand impact. A short-term shop can take a product out of its normal sale space and offer a new light, most products are sold in shops with hundreds of other options, giving your product its own space really drives home the brand and all the products it has to offer. It’s the perfect space for a product launch event. It can also gain a new demographic and more footfall.

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Fashion Pop-up Shop Design

What to do when you’re facing a tight budget? Experiment with creative materials. It can display the fantastic workmanship that goes in to a Pop-up Store. Using simple display can create a different appeal. These three fashion Pop-up Shops use a very different approach using effective graphic design and visual merchandising.

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 How to Define the Shop in a Open Space

Kiosk-styled stands are the perfect opportunity to create a new Pop-up display, particularly in large open spaces such as airports and shopping centres. Using different structures really define the environment and subtle touches like floor graphics help to create this temporary retail space. By defining the space it creates a new retail environment that grabs the attention of passers by.

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Design of Visual Window Graphics

Visual window displays may be the first thing anyone sees and needs to have a lasting effect. This promotion display needs to right amount of pull to intrigue your audience and get foot traffic. Our attention span nowadays is short so this retail display needs to demand attention using text, colour, shape and engaging with the environment around. It can really highlight the product and create brand awareness.

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Weird and Wonderful

Sometimes pulling out all the stops can be a real pay-off. For these temporary retail ventures they created a new environment with an eye-catching appeal. These Pop-up shops and custom event furniture offer such different products but created a unique retail experience. These structures are movable and can be brought to any location. It is valuable retail opportunity that maximises the brand exposure.

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If you have an idea to create a Pop-up shop for your brand, but don’t know where to start you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to design a pop-up shop and create the perfect retail space that will create a buzz around your brand.

Contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

You can also view some of previous in other areas here.








 

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Tips for Successful Ribbon Cutting Events, Product Launches and Promotional Events for your Company

Tips for Successful Ribbon Cutting Events, Product Launches and Promotional Events for your Company

So you are organising an event for your company, and you are thinking that it will be overwhelming, expensive, time-consuming … the list goes on.

However despite all of the hard work involved, these events are a very effective way to connect with your customers and suppliers. You can use events such as product launches to promote your new product successfully by ensuring that everything runs smoothly so that you make the best possible first impression. You can also use the event as a way of generating publicity and press coverage which can include social media mentions, online articles, printed reports in local or national newspapers and of course local and national TV. When you consider what a great opportunity for publicity your event can be you will want to make sure that you get all elements of the event to look fantastic and AKGraphics can help you with that.

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So, what can we help you with? We think it’s a good idea to really focus on the most important elements of your event. Within the last 8 weeks we have worked with a number of our clients to make sure that their launches are a success and you will see some examples of our design work for them in our tips below.

TOP TIPS TO MAKE SURE YOUR EVENT IS A SUCCESS & LOOKS GREAT

1. Set the tone with INVITATION DESIGN

Your invitation design will set the tone for your event and it should depict the atmosphere of your event. AKGraphics will also discuss your options on the different types of invitations that are appropriate for corporate events.

For example you might not want or need to send physical invitations by post. In that case an online custom invitation is an ideal solution. They allow you to send and track the invitations quickly and easily. Plus once the digital invitations are received your intended delegates can rsvp immediately online. If you are organising an event whether large or small, online email invitations are a great tool to consider. Recently, AKGraphics designed an email invitation for UCD, which greatly helped the success of their event.

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However if your event has a more formal feel a beautifully designed printed invitation may be a more appropriate option. AKGraphics will design your bespoke invitations and we will also present options on print finished such as foils and custom or unusual shapes. These special touches will ensure that the recipient of your invitation is eager to attend your event. Paper types and coloured envelopes can also add a special feel to your custom designed invitation. Below is our invitation design for Walsh Whiskey Distillery ribbon cutting event. You can read more about this event invitation design here.

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Of course if your event is open to your entire target market an open invitation in the form of a flyer, newspaper advert and online adverts will ensure that you reach a large audience. In this case the newspaper advert or online advert design needs to catch your target market’s attention and it needs to tempt them to attend your event. An effective example of this type of engaging and informative invitation design can be viewed below, where AKGraphics designed this invitation for Keenan’s Open Day.

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2. Give out branded items that your attendees will take home with them

Although your event may only last one day or a few hours you will want the positive impact of the day to stay with your target market for longer than that.

It might be essential to give the attendees something, for example at a recent seminar for UCD Bord na Gaelic each delegate needed a printed schedule to follow the times and topics of each speaker. AKGraphics designed this booklet so that it was clear, concise, welcoming and informative. UCD were also able to use the design on a large presentation on a screen as a backdrop at the event. Read more about our bespoke branded items that helped make UCD’s event a success.

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Another nice option for events is to give the attendees a gift to take home. For the Walsh Whiskey Distillery ribbon cutting, AKGraphics designed a custom gift bag which were given to each attendee after being filled with a variety of branded gifts, including a custom designed box with whiskey tasting glass. Gift bags can be designed by AKGraphics to be any size and to match to your branding, in the case of Walsh Whiskey the bag also featured a copper foil to add a touch of luxury and prestige.

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3. Brand your event with a range of DISPLAY SOLUTIONS these will all appear in photos / videos taken at the event

Of course items used to dress your event space will make the area look nice but the true role of these display items is to brand your event. You must remember that there will be many photographs taken at the event and possible even videos. It should be your aim that your company branding comes across in these photos and that the overall look of the event is memorable for all the potential customers attending.

At the recent ribbon cutting for Walsh Whiskey Distillery working alongside a PR company AKGraphics designed many of the display solutions that enhanced the launch day. These included large branded flags, temporary signage for the ribbon cutting, permanent signage which featured custom crafted oak elements. Also used were displays featuring the many different Whiskey box packaging designed by AKGraphics also. The ribbon cutting event received heavy press coverage which is always important when promoting a new product or service.

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If your event is taking place in a venue other that your own premises it will be important to focus your display solutions on portable options that you can use multiple times at different events. This means that you will get more use out of these display options. At the Keenan open day event that we worked on we designed flags and display boards. These are an ideal solution to add instant branding to any area and the  flags and boards could be seen on the coverage from the RTE News.

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If your event was carefully planned and executed well you will see the benefits in a stronger relationship with your target market, better brand awareness through the press coverage you will receive and increased product or service sales. Take for example the press received by the Keenan Open Day event which featured on the Six One news and Nine O’Clock News on RTE. The Walsh Whiskey Distillery ribbon cutting event also received impressive world-wide press coverage and publicity from a number of different outlets.

AKGraphics is a graphic design agency with over 22 year experience and because of this we are the ideal company to help you with some or all aspects of your event. From start to finish we will ensure that your event looks great and your attendees are left with positive memories associated with your brand. Contact us now on +353 59 9133633 or email Anne to discuss the different design options for your event.

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AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.