Design

Is Print Coming Back ?

From flicking through the Argos or Smyths catalogue at Christmas and picking what we wanted Santa to bring, to seeing what Aldi’s weekly special offer is we are all used to the printed catalogue.

Certain businesses have always used print for their marketing and there must be a reason behind this logic. Printed media is more costly than on-line promotion but it can create new stream of business. A well designed catalogue ensures you put your best foot forward when setting up a new customer to supply to or getting more people in store. The printed catalog may seem like a thing of the past but it’s getting a great revival, this tried and tested marketing technique is giving consumers a opportunity to engage with information and encourages them to make a purchase.

Quality of Print

We look at screens everyday, while screen quality is constantly improving it will never truly compare to the look, feel and finish a of printed brochure. From the choice of paper to binding and specialist finishes there is an array of choices that can reflect your brand. A well designed print catalogue creates a unique luxury feel that a screen catalogue lacks. Every brand is seen on the same level of quality on screen, where as modern print catalogue will be reflected on the products giving them a high quality feel and creates an impact.

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Getting it into the right hands

Printed media is a great way to generate new business. Particularity for wholesale suppliers by sending out a catalogue to businesses and bringing it to trade shows as a promotional tool. New business opportunities can be exciting and having a well designed catalogue gets your product information into the right hands of new clients. It becomes a talking point, something for you to refer to and a physical object for potential business to keep.

Catalogue brochure design for kitchen products by AKGraphics

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Another way to engage customers

Printed media becomes another way to engage consumers. It may be seen as an out dated format but it can evolve and fit with your digital media. Shoppers spend more money buying online after they’ve browsed lavish print ads” a catalogue showcases a selection of your work and can drive traffic to your website. “Nearly 70% of people see physical print as a more trustworthy than electronic” this gives the consumer a more relaxed feeling with purchasing online and encourages them to spend more time looking through the printed and online product portfolio.

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Smaller Catalogs

Printed catalogs give a business a powerful competitive advantage. Supermarkets have been using this for years, giving out free print content on a weekly basis. It keeps customers informed as to what offers are on, this extends to their mailing list where you sign up on the loyalty scheme. The post offers and vouchers that encourage people to keep returning and create repeat business.

Modern brochure design

Easier to teach/learn from

It’s easier to learn from paper. Print is also judged to be easier on the eyes and less likely to encourage multitasking. So from an educational training handbook or a product brochure you will get the full attention of the people being trained and it gets them to engage with the material more.

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If your printed catalogue is well designed you will see the benefits in a increase in business with your target market. It allows for better brand awareness and builds a good business relationship. Here at AKGraphics we have designed printed catalogs, brochures and product portfolios that have been very well received by our clients and their customers. We know from experience what positive impact a modern brochure design can have on your business.

If you are interested in discussing a printed catalogue or brochure that you have in mind contact Anne on +353 59 9133633 or email anne@akgraphics.ie

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Outstanding and unique packaging design

Having vast experience in the graphic design industry means that we have knowledge of a variety of special print finishes that can add an extra special touch to your product packaging design 

There are an infinite number of different combinations of materials, print finishes and techniques that can be used in the creation of unique packaging design. These are options and suggestions that would not necessarily be presented to you by all graphic design agencies. We take our interest in packaging design seriously and keep up-to-date on the latest trends so that we have access to a library of unique packaging design production options. In doing so we can work to produce creative and original packaging designs. At anyone time we will have a stock of samples that we can show to our clients and that we use as a source of inspiration. The following are the top 10 materials and print finishes that we are looking forward to using in some future packaging projects. (Please note images below are to show material and print finishes only and are not showing design work from AKGraphics.) You can view some of our previous packaging projects here.

1. Cork Label Material

We love this very thin layer of natural cork that can be used in unusual packaging design. Due to the nature of the raw material, there will be slight variations in tone and appearance which are ideal to effectively promote a natural product. This would make for very unique label for organic wine or perhaps a small batch gin or rum, or a homemade jam or chutney label design.

Unusual cool bottle label design

2. Disappearing ink

When you rub this ink is vanishes. We’re not really sure what we would use this for but if an unusual packaging design project comes along that has this requirement we will have the option available to us!

Disappearing ink for Packaging

3. Matt Foil Blocking

Foiling is one of the most popular finishing techniques. Pearlescent foiling is the most common option and creates a smooth and highly reflective surface. Gold, copper and silver foils look particularly striking in luxury packaging design. For a more unusual effect a matt foils could be used and we feel this would work extremely well in bold geometric modern packaging design.

packaging design with Matte foil block

4. 3D Embossing

Embossing and debossing is an effect where the surface is either raised or pressed down to create a design. The traditional process brings an added appeal to packaging design. The effect we are looking forward to working with is a 3D Embossing where the effect is much more striking and dramatic. The finished effect is very high end and so we would love to see this finish used in a very luxurious product packaging design. A limited edition or special collectors version of a product would be the ideal opportunity to use this finish.

3D Embossing Packaging design Ireland

5. Motion Cutting

Die cutting is a process by which a bespoke shape is cut away from material using a cutting template called a die or forme. This technique is commonly used on folders, business cards and other stationary. There are certain limitations in this in that the shape cannot be too intricate. A newer technique where a laser cuts away a design can be used to create extremely detailed and effective packaging designs. This finish would be very effective in cutting away a portion of the packaging to reveal a glimpse of the product within.

Cut out Packaging Design

6. Letterpress Textures and Patterns

Dating back to 1439, letterpress is the oldest form of printing. Traditionally used for decorative and vintage effects, the process usually involves a block template of raised letters that is inked and pressed onto the paper. A more modern take on this would be to use letterpress without ink to create a pattern or texture on the packaging design. This effect would create a wonderfully tactile finish for a unique packaging look.

Letterpress texture design

7. Glitter

Certainly not suitable for every design project but in the right scenario this print finish would create a standout design with a striking appearance. Glitter varnish would add a decorative and eye-catching coating that would give sparkle to your packaging. Definitely a finish we would love to use on a funky project.

Glitter on Packaging Design Ireland

8. 3D Spot UV

3D UV is a high gloss raised varnish. The fundamental difference between 3D UV and Spot UV is the height. Spot UV sits flat and 3D UV has the height between 1-3mm. This finish gives a modern feel and can be used to highlight certain aspects in the packaging design.

Raised Spot UV - Water effect printing

9. Soft Touch Coating

This print finish will create an effect so smooth and so subtle that the packaging will feel like silky velvet. The soft touch coating application creates a soft, velvety texture. We think this luxury package design finish would work very well with packaging for high-end luxurious gift products.

Soft touch finish effect for packaging

10. Edge Painting

If the edges of the material used to create the packaging design are visible an extra splash of colour can be added with painted edges. This finishing process involves covering the sides of a piece of print with a layer of ink or paint. We could see this effect working really well in a box created from thick card with a minimal black and white design so that the painted edges become the highlight of the striking packaging design.

Edge painting for packaging design

If you have a product that requires packaging you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to create striking packaging design that does your product justice.

Contact Anne on 086-2643716 or email anne@akgraphics.ie and we’ll take it from there.

You can also view some of previous packaging projects here.

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Luxury Bespoke Packaging Design for Walsh Whiskey Distillery

A beautiful bespoke design for a unique whiskey gift set

Luxury bespoke packaging design for Walsh Whiskey Distillery

If you are traveling through Dublin Airport and are looking for a unique Irish gift, consider Writers Tears Copper Pot Irish Whiskey mini gift-pack, wonderful designed, which will easily catch your eye in the whiskey department. This exclusive packaging design highlights the beauty of this unique whiskey gift set, currently available exclusively at The Loop Duty Free in Dublin Airport – a location with a vast array of eye-catching packaging. Walsh Whiskey Distillery Senior Global Sales Manager Shane Fitzharris commented: “We are delighted to be able to launch this in conjunction with The Irish Whiskey Collection and The Loop at Dublin Airport. We believe it will make a high-quality gift from those travelling from Ireland for whomever they are meeting in their travels abroad.”

The new packaging design pays tribute to Irish literature, a subject which Writers Tears uses as an inspiration across the wide variety of packaging under this brand. The mini-book gift pack bespoke design is based on a leather-bound book with extracts from ‘Dubliners’ by James Joyce. The packaging design features print finishes including copper foil and embossing which add to the luxury look of this gift box. The size of this custom package makes it an ideal gift size for transporting, plus you can also proudly display this gift in your library or on the mantelpiece. The magnetic opening of this gift box secures the three mini whiskey bottles within, a wonderful surprise on opening this gift pack.

It is extremely important to achieve a high end look in packaging design if you wish to position your products with other luxury gift items. With years of experience in bespoke spirits packaging design AKGraphics can assist you with any packaging design projects you may have. From initial ideas on box shapes and materials, to design and print finishes we will ensure that your packaging design stands out in a competitive retail environment. This packaging project was a wonderful challenge to execute and AKGraphics are delighted with the final result. Any Irish whiskey consequor would be thrilled to receive this uniquely designed gift pack.

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If this has peaked your interest you should also consider a visit to the Royal Oak, County Carlow, the home of Walsh Whiskey Distillery on the banks of the River Barrow. Walsh Whiskey Distillery is unique amongst independent Irish whiskey distilleries in producing all three styles of Irish whiskey – pot still, grain and malt – using two distilling lines (pot still and column still). Located on an 18th century estate comprising 40 acres of pastoral land, the distillery is the only independent Irish whiskey distillery producing all three styles of Irish whiskey. A unique visitor experience recommended to all.

If you are interested in discussing a packaging project that you have in mind contact Anne on +353 59 9133633 or email anne@akgraphics.ie

Luxury bespoke packaging design

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Truck Trailer Graphics – GAIN Feeds

Our graphic design services include vehicle graphic design.

One of the best places to get yourself noticed is on the road. GAIN Feeds asked us here at AKGraphics to design custom trailer graphics for their trucks. These custom livery graphics had to be big enough to catch a persons attention and had to get the message across instantly.

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The artwork had to be designed to the critical dimensions of the custom trailer built by Muldoon Transport Systems. This meant that our trailer design had to allow for port holes, cover and strap positions. Our trailer graphics were adapted to suit these restrictions.
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The overall design uses a combination of photography, illustration and typography. Using icons to inform your customers of your product range can have a better impact than text. This is why we decided to use illustrations of animals.

 

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If you are interested in having vehicle graphics designed or have another project in mind, contact Anne in AKGraphics at: anne@akgraphics.ie or call 059 913 3633

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Table Talker with Medical Infographic Design

Infographic design for a Table Talker for Aut Even Hospital

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Table talkers are a very popular promotional Point of Sale (POS) advertising device in restaurants. Table talkers have the advantage of close proximity to customers when they take a seat and consider what to eat.

Although most commonly found in cafes and bars these promotional items are not limited to the food industry. They can be used to great advantage in the hospitality industry, travel agencies, pharmaceutical, financial services and even medical industries as seen in this design project for Aut Even Hospital, Kilkenny.

Sometimes an informational flyer will not have the impact required, in these cases a table talker is a great alternative promotional tool. This is also evident at large conferences, trade shows and events.

Aut Even Hospital required a printed item that would explain to patients why they are repeatedly asked to confirm their identity in the hospital. The process of confirming a patient’s details is necessary in the hospital and the design for the table talker had to convey this in a clear way.

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By designing custom infographics the finished design for the table talker was clear and engaging. The use of bold colours also helped to ensure the design was eye-catching and appealing.

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More common uses for table talkers are for special offers, events, food and drink menus in bars, restaurants and cafes. Due to the ability for table talkers to instantly deliver your promotional message, they are very effective at instant communication for any target market.

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Click here to view more of our infographic design section.

Or if you are looking for our display section click here.

If you are interested in having table talkers designed for your business contact Anne on

+353 59 9133633 or email anne@akgraphics.ie

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Programme Design – UCD Ad Astra 2016

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The annual UCD Ad Astra awards were held recently. AKGraphics were asked to design a programme to commemorate the event. This printed programme design listed all of the new scholars and those continuing their studies. This programme was designed with a clear layout which had a strong balance of colour and white space.

The programme was well received with many people commenting on the overall design. Parents and scholars took a copy home to remember the special event. The principals of the secondary schools the scholars attended received framed photographs of their students to acknowledge their achievements.

If you have an upcoming event and require a programme / brochure / leaflet designed contact Anne on +353 59 9133633 or email anne@akgraphics.ie

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Billboard Design for Tullys Travel. New website promotion

With the re-design of Tullys Travels website, AKGraphics were asked to design a billboard as a means of promoting the new site. To promote this the people at Emirates sponsored 2 tickets and an overnight stay to one lucky person who booked a holiday online with Tullys Travel.

A colourful billboard design was created to catch the eye of commuters on their daily journeys. When designing for billboards it is important to grab the instant attention of people passing by. You might imagine you could not see your company advertised on a billboard but by contacting us here at AKGraphics in our offices in Carlow and Dublin we can guide you through the process.


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T: +353 (0)59 9133633
E: info@akgraphics.ie

AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.