Brochures

Is Print Coming Back ?

From flicking through the Argos or Smyths catalogue at Christmas and picking what we wanted Santa to bring, to seeing what Aldi’s weekly special offer is we are all used to the printed catalogue.

Certain businesses have always used print for their marketing and there must be a reason behind this logic. Printed media is more costly than on-line promotion but it can create new stream of business. A well designed catalogue ensures you put your best foot forward when setting up a new customer to supply to or getting more people in store. The printed catalog may seem like a thing of the past but it’s getting a great revival, this tried and tested marketing technique is giving consumers a opportunity to engage with information and encourages them to make a purchase.

Quality of Print

We look at screens everyday, while screen quality is constantly improving it will never truly compare to the look, feel and finish a of printed brochure. From the choice of paper to binding and specialist finishes there is an array of choices that can reflect your brand. A well designed print catalogue creates a unique luxury feel that a screen catalogue lacks. Every brand is seen on the same level of quality on screen, where as modern print catalogue will be reflected on the products giving them a high quality feel and creates an impact.

bunclody_golf_club_logo

Getting it into the right hands

Printed media is a great way to generate new business. Particularity for wholesale suppliers by sending out a catalogue to businesses and bringing it to trade shows as a promotional tool. New business opportunities can be exciting and having a well designed catalogue gets your product information into the right hands of new clients. It becomes a talking point, something for you to refer to and a physical object for potential business to keep.

Catalogue brochure design for kitchen products by AKGraphics

brochure_graphic_design_keystone_akgraphics_2

Another way to engage customers

Printed media becomes another way to engage consumers. It may be seen as an out dated format but it can evolve and fit with your digital media. Shoppers spend more money buying online after they’ve browsed lavish print ads” a catalogue showcases a selection of your work and can drive traffic to your website. “Nearly 70% of people see physical print as a more trustworthy than electronic” this gives the consumer a more relaxed feeling with purchasing online and encourages them to spend more time looking through the printed and online product portfolio.

11767-merlyn-brochure-mockup-02

Smaller Catalogs

Printed catalogs give a business a powerful competitive advantage. Supermarkets have been using this for years, giving out free print content on a weekly basis. It keeps customers informed as to what offers are on, this extends to their mailing list where you sign up on the loyalty scheme. The post offers and vouchers that encourage people to keep returning and create repeat business.

Modern brochure design

Easier to teach/learn from

It’s easier to learn from paper. Print is also judged to be easier on the eyes and less likely to encourage multitasking. So from an educational training handbook or a product brochure you will get the full attention of the people being trained and it gets them to engage with the material more.

11623-lamh-module-one-handbook13

12575-wwd_brochure-usa09

If your printed catalogue is well designed you will see the benefits in a increase in business with your target market. It allows for better brand awareness and builds a good business relationship. Here at AKGraphics we have designed printed catalogs, brochures and product portfolios that have been very well received by our clients and their customers. We know from experience what positive impact a modern brochure design can have on your business.

If you are interested in discussing a printed catalogue or brochure that you have in mind contact Anne on +353 59 9133633 or email anne@akgraphics.ie

Read more →

Effective Design Strategy for your Reports

Having worked closely with public and private organisations, AKGraphics recognise the importance of learning from our clients and getting to know their businesses.
When clients bring us in on a report design job at the very beginning we can help identity opportunities for improvement.

Working across all media AKGraphics help our clients to communicate with clarity and focus, ensuring that their message within their annual report is heard loud and clear. If you are looking for effective report design, or creative communications with a strong design strategy you need to consider AKGraphics. As you can see from the examples below AKGraphics have experience from short one page strategy design up to large annual report design. The end result of any report needs to engage your audience/stakeholders. Therefore if you want your business strategy or report to make an impact you need AKGraphics to implement this.

Key factors AKGraphics consider first in relation to an annual report/stratagy report design:

  • Arrange a detailed meeting first to understand our clients business objectives, understand the business and understand your target market. Full understanding of your business will ensure good design and that gets results – which results in positive PR
  • We will consider at this stage the shape and size of your printed report or strategy, bearing in mind your target audience and their requirements. Size is also a consideration in relation to postage costs and that will have an impact on the overall budget
  • Your business might only require a small or large print quantity for your report, AKGraphics can accommodate both options
  • Maybe no print is required you just want a downloadable PDF that works on a online platform, again that is not an issue
  • We consider the key content of the report or strategy with you, and how this is going to be designed in infographics or listcles format
  • Good photography might also be required and we might also have to purchase stock photography again AKGraphics can organise that for you
  • Be assured your content will be treated with the strictest of confidence in AKGraphics, as we have signed many confidential agreements (NDA) on behalf of our customers over the years
  • AKGraphics will make the report or strategy design coherent and memorable – this results in a very readable document
  • We will utilising white space in the design, therefore making it easier for the lazy reader to view the important sections quickly
  • Condensing lots of information into an infographic format, that’s standard practice on a daily basis in AKGraphics
  • We make sure a design solution is created on time and within budget, AKGraphics is used to working to tight deadlines – it’s part and parcel of our business

AKGraphics take the hard work away for our clients, so that they can rely on us to deliver on time and on schedule. We have built strong relationships with our customers over the years, therefore they know they can rely on us to understand there needs and also understand their business. We’re not just about great work, we also build great relationships!
AKGraphics is a graphic design studio based in Carlow. We are a group of experienced, talented people with a love of visual communication and design. We are committed to providing appropriate, well considered and high quality design solutions that clearly communicate your audience message, goals and voice to your client base. Annual reports can have a reputation for not being the most exciting design projects but with our creativity we can produce an interesting report or strategy that will engage your audience.

report_cover_design_college_ucd_equality_diversity_inclusion_graphic_design

Department social protection annual report

annual_report_design_ucd_college_university

 

Business Report for UCD

Read more →

Programme Design – UCD Ad Astra 2016

J0270410654-(2)

The annual UCD Ad Astra awards were held recently. AKGraphics were asked to design a programme to commemorate the event. This printed programme design listed all of the new scholars and those continuing their studies. This programme was designed with a clear layout which had a strong balance of colour and white space.

The programme was well received with many people commenting on the overall design. Parents and scholars took a copy home to remember the special event. The principals of the secondary schools the scholars attended received framed photographs of their students to acknowledge their achievements.

If you have an upcoming event and require a programme / brochure / leaflet designed contact Anne on +353 59 9133633 or email anne@akgraphics.ie

Read more →

Brochure Design for School Opening

Infographics for Brochure Design by AKGraphics

As we have mentioned in our previous blog post, Saint Mary’s Church of Ireland National School moved to a new building and had a complete identity redesign. To celebrate the opening they commissioned AKGraphics to create a fun brochure to promote the opening day. The opening day brochure had to appeal to the same target audience as the logo design. The resulting brochure design featured a mix of custom infographics, illustration and photography. The illustrations were designed by AKGraphics to appeal to the children attending the opening while the photography featured the children enjoying their school day. The bespoke infographics also caught the attention of the children and having them reading at a different angle added a fun, interactive element to the school brochure design.

Photo used in brochure design by AKGraphics

The brochure also features the visit of the Minister for Education and Skills, Jan O’ Sullivan T.D. to the new school building, who was pictured raising the school flag in the brochure. The response to the brochure design was overwhelmingly positive with parents, teachers and past pupils each taking copies of the booklet for extended family members to see. Not one copy of the brochure was remaining at the end of the day.

The Very Revd Tom Gordon, Dean of Leighlin, was so pleased with the design he had this to say.

“AKGraphics were terrific to work with. Their expertise and efficiency were matched only by their friendliness. The attention to detail was second to none and the end result superb. Our brochure and new logo for the Official Opening of our new school were striking in the standard of creativity and professionalism. We were absolutely delighted.”

Brochure Design by AKGraphics
Logo design used within brochure by AKGraphics

Photo of the opening of the school with Brochure Design by AKGraphics

Illustration Design by AKGraphics
Product Photography, Illustration, Infographics by AKGraphics for brochure design

Other Examples of our brochure designs include:

Innovative Brochure Design

Professional Annual Report Brochure Design

Infographics played an important role within this brochure, here are some other infographics designed by AKGraphics.

Custom Infographics

Infographics for Web

If you are interested in having a booklet or brochure designed to advertise an upcoming event or products, contact Anne in AKGraphics at: anne@akgraphics.ie or call 059 913 3633.

Read more →

What is an infographic?

Infographics are visual representations of information that you see everyday without realising. The washing instructions on your clothes tag, following the illustrated instructions for building your flatpack furniture, reading a map and even crossing the road at the light of the green man – these are all infographics.

Infographics are used to communicate information quickly, clearly and attract and maintain attention. They are particularly effective when you have a lot of text or number heavy content.

Without knowing the term infographics you might refer to these as; graphs / piecharts, illustrations, clip art, icons, symbols or information design but it’s up to us to understand that you mean infographics!

Goboof – The Alfa Portable Vaporizer 

Instructional infographics were designed for Goboof – The Alfa Portable Vaporizer, to be found within the designed User Manual to visually describe how to use this product.

AKGraphics designed the full packaging suite for Goboof. Our infographics illustrated the product’s many features; using the product, cleaning the product etc. The infographics for the downloadable User Manual were simplified to be used as web icons on www.goboof.com also.

Goboof-Infographics
University College Dublin

In AKGraphics we often design infographics for various Annual Reports to make complicated information or statistics visually attractive and easier to comprehend.

This is evident in our Annual Report designs for UCD Report of the President; 2013 and 2014. By using well designed infographics, important facts and figures quickly communicate a strong message. Condensing text content and applying good design with strong colourful graphics makes an annual report more digestible for its intended target market. We’ve also created information graphics for the Annual reports of UCD College of Business (UCD Michael Smurfit Graduate Business School) in 2013 and 2014.

Infographics can have other uses like for web graphics, added to powerpoint presentations, email newsletters or on social media – and even many more!

UCD-Infographics-1

UCD-Infographics-2

Irish Lime, Clogrennane Lime Ltd (CRH Group)

Illustration infographics were designed to graphically visualise the complex step-by-step production process for Irish Lime, Clogrennane Lime Ltd.

This design request was part of a large display graphic stand AKGraphics designed for Clogrennane Lime for the National Ploughing Championships.

By designing an illustrated infographic solution of how Clogrennane Lime production works step by step this resulted in an eye catching graphic display for the audience attending their stand at the NPA Show.

Clear, effective well-designed communications makes a salesman’s job much easier at a busy trade show where high volumes of traffic exist, plus it can be a great talking point for a sale also. Strong infographics can captivate an intended audience quickly.

This particular infographic has been used for web graphics and also in a poster display, making the infographic very worthwhile for the client as it had multiple uses.

CL-Infographics
 The Department of Social Protection

The Department of Social Protection requested AKGraphics simplify text heavy statistics and a year’s worth of facts and figures regarding the full spend within each Department for 2014. The request from the Department was to illustrate an easy-to-read two-page solution of these statistics for the 2014 downloadable Annual Report.

The result from AKGraphics was a friendly colourful A3 sized infographic to portray all the information in a simplest way that made the information understandable for all ages. Key to the design of this detailed infographic was to illustrate all the different types of people that the Department of Social Protection assists on a daily basis in Ireland. Additional individual statistics were also created as infographics for The Department of Social Protection for use in house in powerpoint presentations or on social media.

Click here to see the annual report and our ‘2014 in review’ infographic on the Department of Social Protection’s website.

Infographics_Department_of_social_protection_7

Carlow Warehousing

Colourful, impactful website infographics were created for Carlow Warehousing, a logistics and e-commerce fulfilment company, to visually present the smart technology offered within their vast expanding company.

AKGraphics designed the new website and also a promotional brochure to market Carlow Warehousing to a wider audience. These infographics were used as a web banner on the new website. AKGraphics also created other web graphics used on the site.

CW-Infographics

 

Infographics are great for your business because they have so many varied uses, in reports, promotional material, web graphics, display graphics, apps, online newsletters, powerpoint presentations or even PDF presentations.

AKGraphics apply strategic thinking to develop an effective infographic by working as a team. We make sure everything fits together seamlessly as demonstrated within all of our work. If you would like to discuss infographic design in more detail, please do not hesitate to call Anne on 059 9133633. To see more samples of AKGraphics’ work click here to browse through our portfolio and check out our infographics section.

Read more →

Graphic Design in Carlow

July marks our 21st anniversary as a graphic design agency in Carlow and we’ve proudly completed a huge variety of design projects since Anne Kelly founded AKGraphics in 1994!

We pride ourselves on being a strong team of carefully selected and talented individuals, all bringing vital expertise to the company and to our clients.

Over the course of those 21 years in our office in Carlow we have provided many services for 1000’s of projects such as Packaging, Brochures, Adverts, Corporate Identity, Posters, Point of Sale, Labels, Stationery, Pop Up Banners, Signage, Vehicle Graphics, Website Design, Trade Show Graphics, Online Adverts, Infographics, Flags, Annual Reports and believe it or not, much more!

We work for clients from all over Ireland but we also do a lot of work for local Carlow businesses such as CIA (Catering Innovation Agency) and Carlow Free Range and many others.

We feel that our passion, creativity and conscious effort to make a personal connection with our clients are what have made us a successful Carlow business over these past 21 years and hopefully these traits will help us keep going for 21 more!

Feel free to pop in for a chat or give us a ring on 059 9133 633 about any design project that you may have.

vechicle-graphics-custom-design-ciaCarlow_Free_Range_DL_flyer

Read more →
IDI Proud Member
T: +353 (0)59 9133633
E: info@akgraphics.ie

AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.