Advertising & Promotions

Campaign Design

Our design process, with a keen eye for detail and creativity, has produced successful and distinctive campaign visuals for our clients. Here at AKGraphics we have over 23 years’ experience in the design industry. We understand that your advertising campaign needs a design that communicates your brand, raises visibility and drives conversation. Your marketing campaign will only get traction if it stands out. It has to rise above the rest and grab the attention of your demographic, here at AKGraphics we can help you with that. We have the knowledge and understanding of design and how it makes a campaign great.

Below are some samples of work of successful campaign visuals that we have completed for our clients.

Any questions or queries you have don’t hesitate to contact Anne today and get your marketing campaign design started. You can contact Anne by email at anne@akgraphics.ie or alternatively you can call us on 059-9133633.

in-bound-marketing campaign logo design

in-bound-marketing campaign press advert design campaign icon design Ireland

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campaign design services for Carlow County Council

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T-Shirt Design for Carlow County Council Campaign

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Promoting your Tourist Destination – Design for the Tourism Sector

Promoting your Tourist Destination – Design for the Tourism Sector

With tourism on the rise there is no doubt that the tourism sector is getting busier. More and more people are visiting Ireland everyday. From holidays to business trips, people are coming to experience our culture and have a holiday of a lifetime. It may be their first time to set foot in Ireland or they’re coming home to see family that they haven’t seen in years, either way they will want to go do something everyday and make the most of their time here. Not to mention everyone on their staycation or mini-break looking to discover the hidden little gems around the nation.

Getting people to your tourist destination may look like a daunting task but with some clever marketing and some great design it could become the next ‘must see spot’.

The main thing to get tourism is to BE VISIBLE.

A logo is so important, it will be what your tourist spot is recognised by, from your website to your signage it will be constantly present and will give your destination distinction and make it memorable.

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Online presence is also so important. Before you book your holiday I guarantee you look up what to do and so does everyone else. Websites and social media should contain just enough information and design to get the viewer interested. You don’t want to overload them with information and it needs to be visually appealing. This is where design plays a vital role, if you were in a restaurant and saw a plate of food served to another diner that didn’t look to appetising you wouldn’t order it. Something that doesn’t look appealing people don’t want, and great graphic design is what makes your website appealing. Graphic design can have a major impact on tourism, it is the first thing the tourist sees and helps them make their decision as to where to go. A well designed website that is easy to navigate through will make their decision much easier.

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Keep your online presence updated. If opening hours change, change them online. If your running a special offer or having an event put it up, buy some online advertising or run a competition. Generate a buzz online and inform your market about whats happening.

www.quirkyglamping.town.ie is an amazing example of the power of social media. It began with Today Fm radio station by one presenter taking an interest in this innovative adventure. This then blew up on social media being shared and talked about by Irish people all over the world. The quirky glamping is still under construction but the owner, David McGowan was interviewed on The Late Late Show which is fantastic advertising. Never under estimate what social media can do. Embrace the endless opportunities that is has to offer.

There are several tourism boards marketing what there is to see and do in every corner in the country. Websites like tourismireland.ie, discoverireland.ie, irelandsancienteast.ie, www.visitwaterfordgreenway.com and wildatlanticway.com feature highlights, must-see destinations, events and where to eat. Getting in contact with them and getting featured on their website is an amazing opportunity. It’s an fantastic resource for tourists to discover what to do next on their holiday but it also builds on your visibility.

Print media is an area that should not be neglected, and it can offer great value for money especially with tourism.

One of the best ways to advertise in the tourist sector is brochures. A professionally designed leaflet or brochure put in the right places like hotels, cafes and other tourist hotspots that have a high volume of visitors can result in a greater footfall of the tourists you want to attract. Leaflets are a very cost effective way of advertising with a variety of formats, finishes and print quality, it can be a great asset. Leaflets can contain essential information like opening hours, how to get there and what to do. This information is exactly what a holiday maker needs to make a plan.

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Specialist magazines that are specifically targeted towards tourists are another promotional opportunity worth exploring, Cara is an Irish magazine specifically made for AER Lingus and put on their planes. With 88% of tourists flying in to the country sitting on the plane looking forward to their holiday it becomes a cleverly placed advert. Other glossy magazines that come with the weekend newspaper. Magazines such as Life with the Sunday Independent or Weekend that comes with the Irish Independent always have lists of what to do this weekend and must-see locations in Ireland. Buying advertising space in these kind of magazines is great because it is specifically targeting your market. Ensure that after spending money on your advert space in whichever publication you enlist that you get a professional graphic design agency to design your advert.

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If you’re running an event, a family day or just want to promote your location an eye catching poster design is the way to go. Many shops and businesses are happy to hang up a poster a support local businesses. A professionally designed poster will grab the attention of tourists passing through your town.

You don’t want the tourists to get lost on the way to visit you so don’t forget signage. Whether you are in a town or out in the country, clear well designed signage is needed. If people can’t find where you are they won’t look forever. Signage like road signage to direct them and a sign to let them know they are in the right spot.

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Once they’re there, customer service is key, people are more likely to trust recommendations from friends and family. Also it can create repeat business from locals. Branded clothing for staff helps your visitors know who to talk to or ask for assistance. It will also create a professional cohesive look.

Popup shop in Dublin Airport

There are lots of ideas to big or small, when it comes to promoting your tourist destination, brochures, events, airport advertising and even advertising abroad. It all depends on budget but don’t worry, here at AKGraphics we can advise you on what you need to attract tourists.

If your looking into promoting your tourist destination and don’t know where to start contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

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Table Talker with Medical Infographic Design

Infographic design for a Table Talker for Aut Even Hospital

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Table talkers are a very popular promotional Point of Sale (POS) advertising device in restaurants. Table talkers have the advantage of close proximity to customers when they take a seat and consider what to eat.

Although most commonly found in cafes and bars these promotional items are not limited to the food industry. They can be used to great advantage in the hospitality industry, travel agencies, pharmaceutical, financial services and even medical industries as seen in this design project for Aut Even Hospital, Kilkenny.

Sometimes an informational flyer will not have the impact required, in these cases a table talker is a great alternative promotional tool. This is also evident at large conferences, trade shows and events.

Aut Even Hospital required a printed item that would explain to patients why they are repeatedly asked to confirm their identity in the hospital. The process of confirming a patient’s details is necessary in the hospital and the design for the table talker had to convey this in a clear way.

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By designing custom infographics the finished design for the table talker was clear and engaging. The use of bold colours also helped to ensure the design was eye-catching and appealing.

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More common uses for table talkers are for special offers, events, food and drink menus in bars, restaurants and cafes. Due to the ability for table talkers to instantly deliver your promotional message, they are very effective at instant communication for any target market.

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Click here to view more of our infographic design section.

Or if you are looking for our display section click here.

If you are interested in having table talkers designed for your business contact Anne on

+353 59 9133633 or email anne@akgraphics.ie

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Billboard Design for Tullys Travel. New website promotion

With the re-design of Tullys Travels website, AKGraphics were asked to design a billboard as a means of promoting the new site. To promote this the people at Emirates sponsored 2 tickets and an overnight stay to one lucky person who booked a holiday online with Tullys Travel.

A colourful billboard design was created to catch the eye of commuters on their daily journeys. When designing for billboards it is important to grab the instant attention of people passing by. You might imagine you could not see your company advertised on a billboard but by contacting us here at AKGraphics in our offices in Carlow and Dublin we can guide you through the process.


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Present your product professionally with a 3D mock up

Whether you are pitching an idea for a new product or experimenting with new packaging design ideas for an existing product, a 3D mock-up is a useful tool to wow your target market visually. A 3D mockup (digital mock up) helps put your mind at ease by giving you a feel of how your product will look much earlier than when it is on the shelves.

The packaging design can be discussed and decisions on the design can be made more quickly. It also allows your intended customer to comment on your proposed product. By getting direct feedback from your exact target market you can make any changes needed to the packaging design before it goes into production.

AK Graphics can design and create your 3D mockup, helping you to:

  • save on photography and physical packaging mock up costs
  • see how your product will look on the shelves
  • get a visual of your product more quickly than with a physical mock up, which can be used in promotional material
  • visualise your packaging concept more easily
  • receive instant feedback from your customers regarding your proposed product packaging

HYDRO MONITRIX PACKAGING (TELLAB)

Here is an example of a 3D mock-up that was designed from scratch. The client needed the mock-ups in a hurry for a very specific international trade show, so the best solution was to design 3D mockups. Starting with a basic cube you can see how effective a 3D mock up can be. This mock up was made to test how this new product would be received on the market. The photorealism adds to the presentation of the product. In order to meet the extremely tight deadline, AKGraphics made the decision to design a digital 3D mockup of the hydro monitrix full product range instead of producing physical boxes. Once the client had approved the completed packaging design, we then produced photorealistic mockups of each box. AKGraphics designed promotional flyers using these 3D mock-ups, which were printed in time for the event. This solution allowed our client to make a professional presentation in a short time.

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For presentation of the product at the trade show AKGraphics designed packaging, leaflets, presentation boards for display units and a PDF presentation.

 

Additional promotional material where a 3D mock up could be used…

– print advertising/online advertising

– portable pull up banners

– print material

– presentations/ PDF or powerpoint

– vouchers

– flyers/ brochures

If you are interested in having a 3D mock-up designed to showcase your product, contact Anne in AKGraphics at: anne@akgraphics.ie or call 059 913 3633

 

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What is an infographic?

Infographics are visual representations of information that you see everyday without realising. The washing instructions on your clothes tag, following the illustrated instructions for building your flatpack furniture, reading a map and even crossing the road at the light of the green man – these are all infographics.

Infographics are used to communicate information quickly, clearly and attract and maintain attention. They are particularly effective when you have a lot of text or number heavy content.

Without knowing the term infographics you might refer to these as; graphs / piecharts, illustrations, clip art, icons, symbols or information design but it’s up to us to understand that you mean infographics!

Goboof – The Alfa Portable Vaporizer 

Instructional infographics were designed for Goboof – The Alfa Portable Vaporizer, to be found within the designed User Manual to visually describe how to use this product.

AKGraphics designed the full packaging suite for Goboof. Our infographics illustrated the product’s many features; using the product, cleaning the product etc. The infographics for the downloadable User Manual were simplified to be used as web icons on www.goboof.com also.

Goboof-Infographics
University College Dublin

In AKGraphics we often design infographics for various Annual Reports to make complicated information or statistics visually attractive and easier to comprehend.

This is evident in our Annual Report designs for UCD Report of the President; 2013 and 2014. By using well designed infographics, important facts and figures quickly communicate a strong message. Condensing text content and applying good design with strong colourful graphics makes an annual report more digestible for its intended target market. We’ve also created information graphics for the Annual reports of UCD College of Business (UCD Michael Smurfit Graduate Business School) in 2013 and 2014.

Infographics can have other uses like for web graphics, added to powerpoint presentations, email newsletters or on social media – and even many more!

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Irish Lime, Clogrennane Lime Ltd (CRH Group)

Illustration infographics were designed to graphically visualise the complex step-by-step production process for Irish Lime, Clogrennane Lime Ltd.

This design request was part of a large display graphic stand AKGraphics designed for Clogrennane Lime for the National Ploughing Championships.

By designing an illustrated infographic solution of how Clogrennane Lime production works step by step this resulted in an eye catching graphic display for the audience attending their stand at the NPA Show.

Clear, effective well-designed communications makes a salesman’s job much easier at a busy trade show where high volumes of traffic exist, plus it can be a great talking point for a sale also. Strong infographics can captivate an intended audience quickly.

This particular infographic has been used for web graphics and also in a poster display, making the infographic very worthwhile for the client as it had multiple uses.

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 The Department of Social Protection

The Department of Social Protection requested AKGraphics simplify text heavy statistics and a year’s worth of facts and figures regarding the full spend within each Department for 2014. The request from the Department was to illustrate an easy-to-read two-page solution of these statistics for the 2014 downloadable Annual Report.

The result from AKGraphics was a friendly colourful A3 sized infographic to portray all the information in a simplest way that made the information understandable for all ages. Key to the design of this detailed infographic was to illustrate all the different types of people that the Department of Social Protection assists on a daily basis in Ireland. Additional individual statistics were also created as infographics for The Department of Social Protection for use in house in powerpoint presentations or on social media.

Click here to see the annual report and our ‘2014 in review’ infographic on the Department of Social Protection’s website.

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Carlow Warehousing

Colourful, impactful website infographics were created for Carlow Warehousing, a logistics and e-commerce fulfilment company, to visually present the smart technology offered within their vast expanding company.

AKGraphics designed the new website and also a promotional brochure to market Carlow Warehousing to a wider audience. These infographics were used as a web banner on the new website. AKGraphics also created other web graphics used on the site.

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Infographics are great for your business because they have so many varied uses, in reports, promotional material, web graphics, display graphics, apps, online newsletters, powerpoint presentations or even PDF presentations.

AKGraphics apply strategic thinking to develop an effective infographic by working as a team. We make sure everything fits together seamlessly as demonstrated within all of our work. If you would like to discuss infographic design in more detail, please do not hesitate to call Anne on 059 9133633. To see more samples of AKGraphics’ work click here to browse through our portfolio and check out our infographics section.

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Graphic Design for Carlow Free Range

Last week we mentioned some of the local Carlow business’ that we work with. This week again we’d like to mention Carlow Free Range as we just completed a lovely job with them you’re all sure to see around!

Carlow Free Range Chickens Image

Carlow Free Range Leaflet / Flyer

Working closely with Bertram and Celine Salter we’ve helped them with a range of design projects such as redesigning their business card, stationery , poster and creating a promotional flyer. Our latest project with Carlow Free Range was creating their vehicle graphics.

Vehicle graphics prove to be very successful for businesses and are an easy way to get your brand out there and known to every person you pass. Working with Carlow Free Range’s existing logo was an easy task as it contains fun elements that look great when blown up large to fit their van.

Carlow Free Range Van Graphic Design

In our previous work with Carlow Free Range we helped them with creating colourful promotional items which were distributed in butchers and stores throughout the country. Now with their new van and vehicle graphics they will be able to promote their delicious product even more!

Carlow Free Range Business Card and Poster

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AKG T-shirt Design

Ever thought of printing a design from front to back across the seam of a t-shirt? We did and it turned out great!

Great print results can be gotten from even the quirkiest of designs and small quantities are more affordable than you may think!

AKGraphics Self-Promotional Tshirt

AKGraphics Self-Promotional T-shirt

Our friends at McGowans have gotten a new Kornit Avalanche printer which makes printing t-shirts easier and much more cost-effective.

T-shirts are great for trade shows, promotions and events, and now with the unique set up of the Avalanche printer it’s much more flexible to create interesting and individual designs.

One t-shirt can be designed and printed just as easily as one hundred so let us know if you’ve anything coming up and would like a t-shirt designed, we’d be happy to help!

Pop over to our Pinterest and see some other t-shirts we’ve done!

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T: +353 (0)59 9133633
E: info@akgraphics.ie

AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.