Logo design is a critical aspect of marketing your business and your brand. A logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. TerraFirma Training were looking for a dynamic logo design to suit their innovative way of training for the varied vehicle based training courses on offer. Our corporate identity design for Terrafirma Training came from an abstract interpretation of the treads of a tyre, a two colour identity that brands well in all aspects of marketing.
This adaptive identity design works on both a black background and a white background which allowed the logo to be applied to vehicle graphics, stationery, on clothing and digitally via web.
Vehicle graphics are a brilliant and effective way to get your business noticed. The TerraFirma Training branding is very striking and stands out on training vehicles very clearly even in the mud! (Photograph by Graig Dutton)
When setting up a business you might require a uniform to help your staff stand out from customers. The brand identity for TerraFirma Training can be reproduced through embroidery, this can be easily applied to jackets, jumpers, uniforms, hats, trousers, etc. Promotional clothing is great tool for use at trade shows, on-site, for reps. or as a branded uniform for Terrafirma Training in action in those muddy and wet conditions!
We have also designed an eCommerce website for TerraFirma Training which will be going live very soon…..
AKGraphics create brands for business success, come see how the personality of your brand comes alive with AKGraphics. If you are interested in having a logo designed or would like us to design vehicle graphics or uniforms, contact Anne in AKGraphics at: firstname.lastname@example.org or call 059 913 3633
Infographic design for a Table Talker for Aut Even Hospital
Table talkers are a very popular promotional Point of Sale (POS) advertising device in restaurants. Table talkers have the advantage of close proximity to customers when they take a seat and consider what to eat.
Although most commonly found in cafes and bars these promotional items are not limited to the food industry. They can be used to great advantage in the hospitality industry, travel agencies, pharmaceutical, financial services and even medical industries as seen in this design project for Aut Even Hospital, Kilkenny.
Sometimes an informational flyer will not have the impact required, in these cases a table talker is a great alternative promotional tool. This is also evident at large conferences, trade shows and events.
Aut Even Hospital required a printed item that would explain to patients why they are repeatedly asked to confirm their identity in the hospital. The process of confirming a patient’s details is necessary in the hospital and the design for the table talker had to convey this in a clear way.
By designing custom infographics the finished design for the table talker was clear and engaging. The use of bold colours also helped to ensure the design was eye-catching and appealing.
More common uses for table talkers are for special offers, events, food and drink menus in bars, restaurants and cafes. Due to the ability for table talkers to instantly deliver your promotional message, they are very effective at instant communication for any target market.
Click here to view more of our infographic design section.
Or if you are looking for our display section click here.
If you are interested in having table talkers designed for your business contact Anne on
AKGraphics had the pleasure of working with McLoughlin Architecture, Naas, Co. Kildare, in creating a new corporate identity. The new logo design for the Kildare based company captures the clean lines and modern feel that McLoughlin Architecture wanted to portray. An important part of professional logo design is selecting a colour palette appropriate to the brand tone.
Click here for a more in depth look at McLoughlin Architecture’s logo design. Click here for more examples of our logo designs.
McLoughlin Architecture faced the difficulty of having their offices on the first and second floors of a shared commercial building. This meant that clients sometimes had difficulty locating them. As the building holds a number of different business it was important that McLoughlin Architecture branding and signage was clearly visible from the carpark. Way finding signage was particularly important in this design project, to read more about McLoughlin Architecture’s signage design click here or you can click here for more examples of our signage design.
As part of AKGraphics’ work on the new branding for McLoughlin Architecture we designed a full suite of stationery for them. This included business card design, compliments slip design and letterhead design. In keeping with the new brand styling the stationery items featured crisp clean lines with lots of white space which resulted in a professional looking suite of corporate stationery. Click here to read more about McLoughlin Architecture’s Stationary. To see other examples of our stationary design click here.
McLoughlin Architecture’s new website design is clean, fresh and allows the beauty of the architectural projects to shine through. By designing a website that easy to navigate and uncluttered it encourages users to explore the site and browse through the varied examples of McLoughlin Architecture’s portfolio. Click here to read more about the McLoughlin Architecture website design. Alternatively you can view the live website here.
On average, a company will change their logo once every seven to ten years. This often involves restyling logos, changing colours, visual language and the photographic style. A company might want to rebrand because of a number of factors including:
A change of business strategy.
To keep up with design trends when a logo looks outdated.
To project a new image to customers.
To reposition themselves in the marketplace.
To refocus their brand strategy.
To relaunch their company.
To revitalise the brand personality.
To reconnect with their target market.
To make their promotional material, both online and print more consistent.
If you need a logo design or feel your company is in need of a fresh rebrand contact Anne on +353 59 9133633 or email email@example.com
The annual UCD Ad Astra awards were held recently. AKGraphics were asked to design a programme to commemorate the event. This printed programme design listed all of the new scholars and those continuing their studies. This programme was designed with a clear layout which had a strong balance of colour and white space.
The programme was well received with many people commenting on the overall design. Parents and scholars took a copy home to remember the special event. The principals of the secondary schools the scholars attended received framed photographs of their students to acknowledge their achievements.
If you have an upcoming event and require a programme / brochure / leaflet designed contact Anne on +353 59 9133633 or email firstname.lastname@example.org
With the re-design of Tullys Travels website, AKGraphics were asked to design a billboard as a means of promoting the new site. To promote this the people at Emirates sponsored 2 tickets and an overnight stay to one lucky person who booked a holiday online with Tullys Travel.
A colourful billboard design was created to catch the eye of commuters on their daily journeys. When designing for billboards it is important to grab the instant attention of people passing by. You might imagine you could not see your company advertised on a billboard but by contacting us here at AKGraphics in our offices in Carlow and Dublin we can guide you through the process.
As we have mentioned in our previous blog post, Saint Mary’s Church of Ireland National School moved to a new building and had a complete identity redesign. To celebrate the opening they commissioned AKGraphics to create a fun brochure to promote the opening day. The opening day brochure had to appeal to the same target audience as the logo design. The resulting brochure design featured a mix of custom infographics, illustration and photography. The illustrations were designed by AKGraphics to appeal to the children attending the opening while the photography featured the children enjoying their school day. The bespoke infographics also caught the attention of the children and having them reading at a different angle added a fun, interactive element to the school brochure design.
The brochure also features the visit of the Minister for Education and Skills, Jan O’ Sullivan T.D. to the new school building, who was pictured raising the school flag in the brochure. The response to the brochure design was overwhelmingly positive with parents, teachers and past pupils each taking copies of the booklet for extended family members to see. Not one copy of the brochure was remaining at the end of the day.
The Very Revd Tom Gordon, Dean of Leighlin, was so pleased with the design he had this to say.
“AKGraphics were terrific to work with. Their expertise and efficiency were matched only by their friendliness. The attention to detail was second to none and the end result superb. Our brochure and new logo for the Official Opening of our new school were striking in the standard of creativity and professionalism. We were absolutely delighted.”
Recently Saint Mary’s National School moved to a new building which they believed gave them a fresh start. They approached us here at akgraphics to come up with a new logo for the primary school to freshen up their identity. They wanted the new brand to be fun and appeal to children. The resulting logo design gives the school the fun identity that they set out for.
The new identity was received well with praise coming from the children, parents, staff and past pupils.
Whether you are pitching an idea for a new product or experimenting with new packaging design ideas for an existing product, a 3D mock-up is a useful tool to wow your target market visually. A 3D mockup (digital mock up) helps put your mind at ease by giving you a feel of how your product will look much earlier than when it is on the shelves.
The packaging design can be discussed and decisions on the design can be made more quickly. It also allows your intended customer to comment on your proposed product. By getting direct feedback from your exact target market you can make any changes needed to the packaging design before it goes into production.
AK Graphics can design and create your 3D mockup, helping you to:
save on photography and physical packaging mock up costs
see how your product will look on the shelves
get a visual of your product more quickly than with a physical mock up, which can be used in promotional material
visualise your packaging concept more easily
receive instant feedback from your customers regarding your proposed product packaging
Here is an example of a 3D mock-up that was designed from scratch. The client needed the mock-ups in a hurry for a very specific international trade show, so the best solution was to design 3D mockups. Starting with a basic cube you can see how effective a 3D mock up can be. This mock up was made to test how this new product would be received on the market. The photorealism adds to the presentation of the product. In order to meet the extremely tight deadline, AKGraphics made the decision to design a digital 3D mockup of the hydro monitrix full product range instead of producing physical boxes. Once the client had approved the completed packaging design, we then produced photorealistic mockups of each box. AKGraphics designed promotional flyers using these 3D mock-ups, which were printed in time for the event. This solution allowed our client to make a professional presentation in a short time.
For presentation of the product at the trade show AKGraphics designed packaging, leaflets, presentation boards for display units and a PDF presentation.
Additional promotional material where a 3D mock up could be used…
– print advertising/online advertising
– portable pull up banners
– print material
– presentations/ PDF or powerpoint
– flyers/ brochures
If you are interested in having a 3D mock-up designed to showcase your product, contact Anne in AKGraphics at: email@example.com or call 059 913 3633
Infographics are visual representations of information that you see everyday without realising. The washing instructions on your clothes tag, following the illustrated instructions for building your flatpack furniture, reading a map and even crossing the road at the light of the green man – these are all infographics.
Infographics are used to communicate information quickly, clearly and attract and maintain attention. They are particularly effective when you have a lot of text or number heavy content.
Without knowing the term infographics you might refer to these as; graphs / piecharts, illustrations, clip art, icons, symbols or information design but it’s up to us to understand that you mean infographics!
Goboof – The Alfa Portable Vaporizer
Instructional infographics were designed for Goboof – The Alfa Portable Vaporizer, to be found within the designed User Manual to visually describe how to use this product.
AKGraphics designed the full packaging suite for Goboof. Our infographics illustrated the product’s many features; using the product, cleaning the product etc. The infographics for the downloadable User Manual were simplified to be used as web icons on www.goboof.com also.
University College Dublin
In AKGraphics we often design infographics for various Annual Reports to make complicated information or statistics visually attractive and easier to comprehend.
This is evident in our Annual Report designs for UCD Report of the President; 2013 and 2014. By using well designed infographics, important facts and figures quickly communicate a strong message. Condensing text content and applying good design with strong colourful graphics makes an annual report more digestible for its intended target market. We’ve also created information graphics for the Annual reports of UCD College of Business (UCD Michael Smurfit Graduate Business School) in 2013 and 2014.
Infographics can have other uses like for web graphics, added to powerpoint presentations, email newsletters or on social media – and even many more!
Irish Lime, Clogrennane Lime Ltd (CRH Group)
Illustration infographics were designed to graphically visualise the complex step-by-step production process for Irish Lime, Clogrennane Lime Ltd.
This design request was part of a large display graphic stand AKGraphics designed for Clogrennane Lime for the National Ploughing Championships.
By designing an illustrated infographic solution of how Clogrennane Lime production works step by step this resulted in an eye catching graphic display for the audience attending their stand at the NPA Show.
Clear, effective well-designed communications makes a salesman’s job much easier at a busy trade show where high volumes of traffic exist, plus it can be a great talking point for a sale also. Strong infographics can captivate an intended audience quickly.
This particular infographic has been used for web graphics and also in a poster display, making the infographic very worthwhile for the client as it had multiple uses.
The Department of Social Protection
The Department of Social Protection requested AKGraphics simplify text heavy statistics and a year’s worth of facts and figures regarding the full spend within each Department for 2014. The request from the Department was to illustrate an easy-to-read two-page solution of these statistics for the 2014 downloadable Annual Report.
The result from AKGraphics was a friendly colourful A3 sized infographic to portray all the information in a simplest way that made the information understandable for all ages. Key to the design of this detailed infographic was to illustrate all the different types of people that the Department of Social Protection assists on a daily basis in Ireland. Additional individual statistics were also created as infographics for The Department of Social Protection for use in house in powerpoint presentations or on social media.
Click here to see the annual report and our ‘2014 in review’ infographic on the Department of Social Protection’s website.
Colourful, impactful website infographics were created for Carlow Warehousing, a logistics and e-commerce fulfilment company, to visually present the smart technology offered within their vast expanding company.
AKGraphics designed the new website and also a promotional brochure to market Carlow Warehousing to a wider audience. These infographics were used as a web banner on the new website. AKGraphics also created other web graphics used on the site.
Infographics are great for your business because they have so many varied uses, in reports, promotional material, web graphics, display graphics, apps, online newsletters, powerpoint presentations or even PDF presentations.
AKGraphics apply strategic thinking to develop an effective infographic by working as a team. We make sure everything fits together seamlessly as demonstrated within all of our work. If you would like to discuss infographic design in more detail, please do not hesitate to call Anne on 059 9133633. To see more samples of AKGraphics’ work click here to browse through our portfolio and check out our infographics section.