AKGraphics' Blog

DESIGN FOR RETAIL DISPLAY

We’ve gathered up some inspiration for retail display that will help create impact for your products.

When diving into Retail Display, whether it be a Pop-Up Shop, Free Standing Display Unit, Shelf Space or Floor Graphics, there are many considerations you should make regarding design and the science of visual merchandising. Your sales space has to be efficient and productive as your retail display is effectively your main salesperson and focal point. Often, the more stylish, creative and outlandish your retail display is, the bigger lure you have over potential customers. The end goal is to make your business stand out from your competitors and the best way to achieve this is through strong and effective design.

FREE STANDING DISPLAY UNITS

Free Standing Display Units (FSDU) are the main tools used for Point-of-Sale which are utilised by retailers and marketing teams. Free Standing Display Units are perfect for displaying new products or a promotional offer. FSDU’s are also very effective in enhancing brand awareness among existing customers and new customers. Having a high quality Free Standing Display Unit not only raises your brand profile but also increases product sales. Free Standing Display Units are typically made for temporary use, however, the advantages of creating a bespoke, high quality display unit are far greater. Take Walsh Whiskey Distillery for example. Walsh Whiskey Distillery recently had bespoke Free Standing Display Units created to be displayed as part of their Pop-Up Shop in Terminal 2 of Dublin Airport. The Pop-Up Shop remained on display in Dublin Airport for 2 months as part of a marketing campaign to raise brand awareness and increase product sales. However, after the 2 months passed, instead of discarding the Free Standing Display Units, Walsh Whiskey Distillery were able to reuse the display units in their own whiskey distillery based in Carlow. By Walsh Whiskey Distillery making the decision to make a high end Free Standing Display Unit and Pop-Up Shop, they not only made a lasting impression in Terminal 2 of Dublin Airport during peak season, but they were able to make use of the display units again ultimately maximising their value for money.

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Example of how Walsh Whiskey Distillery has high quality bespoke Free Standing Display Units built to display in Terminal 2 of Dublin Airport. Due to the quality of materials used and high end finish they were able to reuse them in their own distillery afterwards. Design by AKGraphics.

High quality retail display unit

Copper piping used on the Walsh Whiskey Distillery Retail Display Units. Design by AKGraphics.

 


HIGHLIGHTING SHELF SPACE FOR RETAIL DISPLAY

Highlighting Shelf Space is another important aspect to considering when contemplating diving into Retail Display. Making you product stand out from the rest of your competitors can some times be a tricky task, however, by highlighting shelf space and creating a separate section for your products, you not only allow your product to stand out, but it also gives your brand a sense of superiority and prestige. Highlighting Shelf Space makes your brand look special, so special that it has its own section. This effect can be achieved by framing the shelf space with some branding, this would be the simplest solution as you are still using the existing shelves. Another solution to highlight shelf space is to have a box built into the shelf, this allows you create more interesting shelves and generally lets you customise your shelf space more creatively.

Shelf display design

Glenfiddich utilised their shelf space by having a box built into the shelves. This allowed them to create interesting and intricate shelves which enhances the display of their products. Design not by AKGraphics.

 


LARGE AND SMALL SCALE FLOOR GRAPHICS FOR RETAIL DISPLAY

Another alternative option for retail display is creating floor graphics, or floor stickers, as some people refer to them as. Displaying your brand as floor graphics opens the door for your business to be very creative and innovative, whilst still maintaining the corporate style. Designs for Floor graphics that are large and very effective as they often cannot be overlooked. Floor graphics can vary in size, from large aisle-long graphics to small and medium sized floor stickers. Because the large floor graphics are often very eye catching, it means the smaller sized floor graphics often have to be more innovative – making the passer by to take notice and remember the message.

Floor graphics for supermarket

Heineken used large floor graphics in this supermarket to promote the release of their new product, “Heineken Light”. The huge, aisle-long graphics are impossible not to miss. Design not by AKGraphics.

Floor sticker design

Fox’s used a small floor graphic, however, by being innovative and creative they were able to get equal impact to a large floor sticker design. Design not by AKGraphics.

 


UNUSUAL MATERIALS USED FOR RETAIL DISPLAY

Retail Displays are often made out of cardboard, however, a whole range of material can be used and considered as an alternative. Wood, metal, plastic, concrete and glass are just some of the materials that can be used to display your retail space. Often, for temporary display units cardboard is used which is limited in terms of what you can do with it. However, an alternative to this is Re-Board. Re-Board is a rigid paperboard, it is lightweight which makes it perfect for temporary display units, however, it is extremely strong which means it could be used for short and long term retail display units. Re-Board can be printed directly onto which allows you to mimic different material such as wood and metal. Re-Board could be used for both Free Standing Display Units (FSDU) and for Highlighting Shelf Space.

Re-board display unit

Example of Re-Board used to create a tall Free Standing Display Unit (FSDU). Design not by AKGraphics.

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Example of how textures can be printed on to Re-Board to create a more expensive and exclusive finish. Design not by AKGraphics.

 


EXTRAVAGANT AND CLEVER RETAIL DISPLAY UNITS

Some Businesses can go over the top with their retail display, however, they often have a big reward. More extravagant retail displays and crafty retail display unit have more of a chance the passer by will take notice, remember and importantly tell others about it. Whether this is from just sheer size or a combination of huge scale, lights, unusual materials, clever marketing and effective design – the result is often the same, increase in product sales.

Retail display

Red Bull went for huge scale and innovative thinking and decided to build their own Formula 1 car out of Re-Board to display their energy drinks. This was both promoting their energy drink product and their car which races regularly in Formula 1.
Design not by AKGraphics.

Hendricks used a mixture of witty marketing and unusual materials to successfully promote their gin in this display unit. A bathtub that dispenses gin caught many customers attention. Design not by AKGraphics.

Hendricks used a mixture of witty marketing and unusual materials to successfully promote their gin in this display unit. A bathtub that dispenses gin caught many customers attention. Design not by AKGraphics.

Hopefully some of the above ideas have grabbed your attention. If you required your own bespoke retail display design you can contact Anne on 059 9133633 or email anne@akgraphics.ie

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Campaign Design

Our design process, with a keen eye for detail and creativity, has produced successful and distinctive campaign visuals for our clients. Here at AKGraphics we have over 23 years’ experience in the design industry. We understand that your advertising campaign needs a design that communicates your brand, raises visibility and drives conversation. Your marketing campaign will only get traction if it stands out. It has to rise above the rest and grab the attention of your demographic, here at AKGraphics we can help you with that. We have the knowledge and understanding of design and how it makes a campaign great.

Below are some samples of work of successful campaign visuals that we have completed for our clients.

Any questions or queries you have don’t hesitate to contact Anne today and get your marketing campaign design started. You can contact Anne by email at anne@akgraphics.ie or alternatively you can call us on 059-9133633.

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in-bound-marketing campaign press advert design campaign icon design Ireland

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campaign design services for Carlow County Council

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T-Shirt Design for Carlow County Council Campaign

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Promoting your Tourist Destination – Design for the Tourism Sector

Promoting your Tourist Destination – Design for the Tourism Sector

With tourism on the rise there is no doubt that the tourism sector is getting busier. More and more people are visiting Ireland everyday. From holidays to business trips, people are coming to experience our culture and have a holiday of a lifetime. It may be their first time to set foot in Ireland or they’re coming home to see family that they haven’t seen in years, either way they will want to go do something everyday and make the most of their time here. Not to mention everyone on their staycation or mini-break looking to discover the hidden little gems around the nation.

Getting people to your tourist destination may look like a daunting task but with some clever marketing and some great design it could become the next ‘must see spot’.

The main thing to get tourism is to BE VISIBLE.

A logo is so important, it will be what your tourist spot is recognised by, from your website to your signage it will be constantly present and will give your destination distinction and make it memorable.

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Online presence is also so important. Before you book your holiday I guarantee you look up what to do and so does everyone else. Websites and social media should contain just enough information and design to get the viewer interested. You don’t want to overload them with information and it needs to be visually appealing. This is where design plays a vital role, if you were in a restaurant and saw a plate of food served to another diner that didn’t look to appetising you wouldn’t order it. Something that doesn’t look appealing people don’t want, and great graphic design is what makes your website appealing. Graphic design can have a major impact on tourism, it is the first thing the tourist sees and helps them make their decision as to where to go. A well designed website that is easy to navigate through will make their decision much easier.

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Keep your online presence updated. If opening hours change, change them online. If your running a special offer or having an event put it up, buy some online advertising or run a competition. Generate a buzz online and inform your market about whats happening.

www.quirkyglamping.town.ie is an amazing example of the power of social media. It began with Today Fm radio station by one presenter taking an interest in this innovative adventure. This then blew up on social media being shared and talked about by Irish people all over the world. The quirky glamping is still under construction but the owner, David McGowan was interviewed on The Late Late Show which is fantastic advertising. Never under estimate what social media can do. Embrace the endless opportunities that is has to offer.

There are several tourism boards marketing what there is to see and do in every corner in the country. Websites like tourismireland.ie, discoverireland.ie, irelandsancienteast.ie, www.visitwaterfordgreenway.com and wildatlanticway.com feature highlights, must-see destinations, events and where to eat. Getting in contact with them and getting featured on their website is an amazing opportunity. It’s an fantastic resource for tourists to discover what to do next on their holiday but it also builds on your visibility.

Print media is an area that should not be neglected, and it can offer great value for money especially with tourism.

One of the best ways to advertise in the tourist sector is brochures. A professionally designed leaflet or brochure put in the right places like hotels, cafes and other tourist hotspots that have a high volume of visitors can result in a greater footfall of the tourists you want to attract. Leaflets are a very cost effective way of advertising with a variety of formats, finishes and print quality, it can be a great asset. Leaflets can contain essential information like opening hours, how to get there and what to do. This information is exactly what a holiday maker needs to make a plan.

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Specialist magazines that are specifically targeted towards tourists are another promotional opportunity worth exploring, Cara is an Irish magazine specifically made for AER Lingus and put on their planes. With 88% of tourists flying in to the country sitting on the plane looking forward to their holiday it becomes a cleverly placed advert. Other glossy magazines that come with the weekend newspaper. Magazines such as Life with the Sunday Independent or Weekend that comes with the Irish Independent always have lists of what to do this weekend and must-see locations in Ireland. Buying advertising space in these kind of magazines is great because it is specifically targeting your market. Ensure that after spending money on your advert space in whichever publication you enlist that you get a professional graphic design agency to design your advert.

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If you’re running an event, a family day or just want to promote your location an eye catching poster design is the way to go. Many shops and businesses are happy to hang up a poster a support local businesses. A professionally designed poster will grab the attention of tourists passing through your town.

You don’t want the tourists to get lost on the way to visit you so don’t forget signage. Whether you are in a town or out in the country, clear well designed signage is needed. If people can’t find where you are they won’t look forever. Signage like road signage to direct them and a sign to let them know they are in the right spot.

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Once they’re there, customer service is key, people are more likely to trust recommendations from friends and family. Also it can create repeat business from locals. Branded clothing for staff helps your visitors know who to talk to or ask for assistance. It will also create a professional cohesive look.

Popup shop in Dublin Airport

There are lots of ideas to big or small, when it comes to promoting your tourist destination, brochures, events, airport advertising and even advertising abroad. It all depends on budget but don’t worry, here at AKGraphics we can advise you on what you need to attract tourists.

If your looking into promoting your tourist destination and don’t know where to start contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

tourism-infographic

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Ploughing Championship Exhibitors Checklist

The National Ploughing Championship 2017 takes place in September (19th-21st) in Screggan, Co. Offaly. This event is one of the largest outdoor events in Europe with over 1,700 exhibitors and attendances of over 283,000 visitors.

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Things we can help you with

If you are an exhibitor you need to get your skates on in final preparation for this three day outdoor trade show event.

  • You have the stand organised at this stage so it’s time to get some final preparation in…
  • Trade stand graphics like signage with strong clear branding and messaging. Remember there are thousands of people a day attending this massive trade show so make it attractive and inviting to your stand.

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  • Branded clothing for your staff on the trade stand, plus name tags. This helps the attendees easily identify your staff and is also good advertising as your staff walk the show on lunch breaks etc.
  •  Printed Flyers, brochures, leaflets, postcards for your intended target market
  • Building on that database for your business at this trader show over the three days, you need a simple form for customers to fill on and maybe some encouragement also in relation to a competition for this as it entices your audience to take part!
  • Video demos for screens or tablets on your trade stand
  • Business cards for your staff to hand out
  • Branded promotional give aways (freebies) like branded memory sticks, pens, bags, notepads, hats, rain ponchos, again its down to budget. These type of promotional giveaways also come into play in relation to competitions held throughout the trade show days.
  • Competitions at your trade show – online or print – again it’s all about brand awareness.
  • Highlighting that new business offering at the stand, whether it’s a new machine or it’s a new app or it’s a news service offering. Here is a great stage to launch this and get great PR in relation to this for your business.
  • Specific photography area (mobile) at your trade stand, in relation to social media and again brand awareness

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  • Refreshments for your visitors to your trade stand, either branded coffee cups or water bottles or sweet treats to boost the energy level
  • Social media about your brand, your products your service offering…
  • Social media before the event to promote what stand and row number location you are in, plus daily updates on social media also throughout the trade show.
  • Converting leads to sales… that’s what it’s all about. All this hard work has to pay off so make it work for you and your audience.
  • Maybe catching the attention of the crowd in the car park before they enter into the show, again you need some bodies to assist you here…Or maybe as the crowds exit the show into the car park areas is another consideration

 

Things we can’t help you with
  • Start by getting a copy of The Irish Farmers Journal a week in advance, as they have will have a handy printed map of all the trade exhibitors, so you can get your bearings…
  • The best pair of waterproof walking shoes you can get! As your feet will be walked off you..
  • Rain gear just in case – as you never know what the weather will be like at the Ploughing Championships. Umbrellas are a bit of a nuisance at the ploughing as the tracks throughout the ploughing are so busy on a daily basis.
  • Knowing where the “nice” toilets are at the National Ploughing Championships!
  • Knowing the best place to get lunch is – where they serve good quality Irish food
  • If you are travelling a long distance it might be a good idea to hire out a campervan for the weekend to avoid those early starts
  • Knowing the best time to leave so you do not get stuck in traffic jams on the way home and also planning that route in advance
  • Remember where you parked your car!
  • Ready for day two of the ploughing…

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Is Print Coming Back ?

From flicking through the Argos or Smyths catalogue at Christmas and picking what we wanted Santa to bring, to seeing what Aldi’s weekly special offer is we are all used to the printed catalogue.

Certain businesses have always used print for their marketing and there must be a reason behind this logic. Printed media is more costly than on-line promotion but it can create new stream of business. A well designed catalogue ensures you put your best foot forward when setting up a new customer to supply to or getting more people in store. The printed catalog may seem like a thing of the past but it’s getting a great revival, this tried and tested marketing technique is giving consumers a opportunity to engage with information and encourages them to make a purchase.

Quality of Print

We look at screens everyday, while screen quality is constantly improving it will never truly compare to the look, feel and finish a of printed brochure. From the choice of paper to binding and specialist finishes there is an array of choices that can reflect your brand. A well designed print catalogue creates a unique luxury feel that a screen catalogue lacks. Every brand is seen on the same level of quality on screen, where as modern print catalogue will be reflected on the products giving them a high quality feel and creates an impact.

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Getting it into the right hands

Printed media is a great way to generate new business. Particularity for wholesale suppliers by sending out a catalogue to businesses and bringing it to trade shows as a promotional tool. New business opportunities can be exciting and having a well designed catalogue gets your product information into the right hands of new clients. It becomes a talking point, something for you to refer to and a physical object for potential business to keep.

Catalogue brochure design for kitchen products by AKGraphics

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Another way to engage customers

Printed media becomes another way to engage consumers. It may be seen as an out dated format but it can evolve and fit with your digital media. Shoppers spend more money buying online after they’ve browsed lavish print ads” a catalogue showcases a selection of your work and can drive traffic to your website. “Nearly 70% of people see physical print as a more trustworthy than electronic” this gives the consumer a more relaxed feeling with purchasing online and encourages them to spend more time looking through the printed and online product portfolio.

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Smaller Catalogs

Printed catalogs give a business a powerful competitive advantage. Supermarkets have been using this for years, giving out free print content on a weekly basis. It keeps customers informed as to what offers are on, this extends to their mailing list where you sign up on the loyalty scheme. The post offers and vouchers that encourage people to keep returning and create repeat business.

Modern brochure design

Easier to teach/learn from

It’s easier to learn from paper. Print is also judged to be easier on the eyes and less likely to encourage multitasking. So from an educational training handbook or a product brochure you will get the full attention of the people being trained and it gets them to engage with the material more.

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If your printed catalogue is well designed you will see the benefits in a increase in business with your target market. It allows for better brand awareness and builds a good business relationship. Here at AKGraphics we have designed printed catalogs, brochures and product portfolios that have been very well received by our clients and their customers. We know from experience what positive impact a modern brochure design can have on your business.

If you are interested in discussing a printed catalogue or brochure that you have in mind contact Anne on +353 59 9133633 or email anne@akgraphics.ie

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Pop-up Shop Design – An Exciting Retail Venture

Through designing and creating the Walsh Whiskey Pop-up shop in Terminal 2 in Dublin airport we have gained the knowledge of how to go about this exciting retail venture. Here at AKGraphics we can help you through this process, we can collaborate our ideas together to get the most out the retail space. A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow”. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers.

It allows any enterprising individual to try out their ideas. It is a cheaper solution to all year rentals that reaches out to a new demographic. There is the possibility for online retailers to gain footfall particularly with the busier seasons.

Thinking of opening a pop-up shop but don’t know where to begin? We have gathered our inspiration sources that shows a variety of approaches for this creative retail solutions. The following are the top visual merchandising approaches that we are excited to use on these retail ventures. (Please note images below are to visual merchandising and display graphics only and are not showing design work from AKGraphics) You can view some of our visual merchandising for the Walsh Whiskey Pop-up shop here.

Dressing Bare Walls

Dressing up the Pop-up shop retail space can dramatically change this space. Well designed wall graphics can convert the bare walls into a whole new retail environment. Display stands can be created in keeping with the design of the wall graphics and branding to create a consistent shop appearance. The graphics can be fitted and finished in a variety of amazing techniques but can also be specifically designed to adapt to a new space.

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A New Space for the Brand

By changing the retail space the product is normally viewed it catches attention and can have a lasting brand impact. A short-term shop can take a product out of its normal sale space and offer a new light, most products are sold in shops with hundreds of other options, giving your product its own space really drives home the brand and all the products it has to offer. It’s the perfect space for a product launch event. It can also gain a new demographic and more footfall.

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Fashion Pop-up Shop Design

What to do when you’re facing a tight budget? Experiment with creative materials. It can display the fantastic workmanship that goes in to a Pop-up Store. Using simple display can create a different appeal. These three fashion Pop-up Shops use a very different approach using effective graphic design and visual merchandising.

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 How to Define the Shop in a Open Space

Kiosk-styled stands are the perfect opportunity to create a new Pop-up display, particularly in large open spaces such as airports and shopping centres. Using different structures really define the environment and subtle touches like floor graphics help to create this temporary retail space. By defining the space it creates a new retail environment that grabs the attention of passers by.

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Design of Visual Window Graphics

Visual window displays may be the first thing anyone sees and needs to have a lasting effect. This promotion display needs to right amount of pull to intrigue your audience and get foot traffic. Our attention span nowadays is short so this retail display needs to demand attention using text, colour, shape and engaging with the environment around. It can really highlight the product and create brand awareness.

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Weird and Wonderful

Sometimes pulling out all the stops can be a real pay-off. For these temporary retail ventures they created a new environment with an eye-catching appeal. These Pop-up shops and custom event furniture offer such different products but created a unique retail experience. These structures are movable and can be brought to any location. It is valuable retail opportunity that maximises the brand exposure.

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If you have an idea to create a Pop-up shop for your brand, but don’t know where to start you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to design a pop-up shop and create the perfect retail space that will create a buzz around your brand.

Contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

You can also view some of previous in other areas here.








 

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Effective Design Strategy for your Reports

Having worked closely with public and private organisations, AKGraphics recognise the importance of learning from our clients and getting to know their businesses.
When clients bring us in on a report design job at the very beginning we can help identity opportunities for improvement.

Working across all media AKGraphics help our clients to communicate with clarity and focus, ensuring that their message within their annual report is heard loud and clear. If you are looking for effective report design, or creative communications with a strong design strategy you need to consider AKGraphics. As you can see from the examples below AKGraphics have experience from short one page strategy design up to large annual report design. The end result of any report needs to engage your audience/stakeholders. Therefore if you want your business strategy or report to make an impact you need AKGraphics to implement this.

Key factors AKGraphics consider first in relation to an annual report/stratagy report design:

  • Arrange a detailed meeting first to understand our clients business objectives, understand the business and understand your target market. Full understanding of your business will ensure good design and that gets results – which results in positive PR
  • We will consider at this stage the shape and size of your printed report or strategy, bearing in mind your target audience and their requirements. Size is also a consideration in relation to postage costs and that will have an impact on the overall budget
  • Your business might only require a small or large print quantity for your report, AKGraphics can accommodate both options
  • Maybe no print is required you just want a downloadable PDF that works on a online platform, again that is not an issue
  • We consider the key content of the report or strategy with you, and how this is going to be designed in infographics or listcles format
  • Good photography might also be required and we might also have to purchase stock photography again AKGraphics can organise that for you
  • Be assured your content will be treated with the strictest of confidence in AKGraphics, as we have signed many confidential agreements (NDA) on behalf of our customers over the years
  • AKGraphics will make the report or strategy design coherent and memorable – this results in a very readable document
  • We will utilising white space in the design, therefore making it easier for the lazy reader to view the important sections quickly
  • Condensing lots of information into an infographic format, that’s standard practice on a daily basis in AKGraphics
  • We make sure a design solution is created on time and within budget, AKGraphics is used to working to tight deadlines – it’s part and parcel of our business

AKGraphics take the hard work away for our clients, so that they can rely on us to deliver on time and on schedule. We have built strong relationships with our customers over the years, therefore they know they can rely on us to understand there needs and also understand their business. We’re not just about great work, we also build great relationships!
AKGraphics is a graphic design studio based in Carlow. We are a group of experienced, talented people with a love of visual communication and design. We are committed to providing appropriate, well considered and high quality design solutions that clearly communicate your audience message, goals and voice to your client base. Annual reports can have a reputation for not being the most exciting design projects but with our creativity we can produce an interesting report or strategy that will engage your audience.

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Department social protection annual report

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Business Report for UCD

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Outstanding and unique packaging design

Having vast experience in the graphic design industry means that we have knowledge of a variety of special print finishes that can add an extra special touch to your product packaging design 

There are an infinite number of different combinations of materials, print finishes and techniques that can be used in the creation of unique packaging design. These are options and suggestions that would not necessarily be presented to you by all graphic design agencies. We take our interest in packaging design seriously and keep up-to-date on the latest trends so that we have access to a library of unique packaging design production options. In doing so we can work to produce creative and original packaging designs. At anyone time we will have a stock of samples that we can show to our clients and that we use as a source of inspiration. The following are the top 10 materials and print finishes that we are looking forward to using in some future packaging projects. (Please note images below are to show material and print finishes only and are not showing design work from AKGraphics.) You can view some of our previous packaging projects here.

1. Cork Label Material

We love this very thin layer of natural cork that can be used in unusual packaging design. Due to the nature of the raw material, there will be slight variations in tone and appearance which are ideal to effectively promote a natural product. This would make for very unique label for organic wine or perhaps a small batch gin or rum, or a homemade jam or chutney label design.

Unusual cool bottle label design

2. Disappearing ink

When you rub this ink is vanishes. We’re not really sure what we would use this for but if an unusual packaging design project comes along that has this requirement we will have the option available to us!

Disappearing ink for Packaging

3. Matt Foil Blocking

Foiling is one of the most popular finishing techniques. Pearlescent foiling is the most common option and creates a smooth and highly reflective surface. Gold, copper and silver foils look particularly striking in luxury packaging design. For a more unusual effect a matt foils could be used and we feel this would work extremely well in bold geometric modern packaging design.

packaging design with Matte foil block

4. 3D Embossing

Embossing and debossing is an effect where the surface is either raised or pressed down to create a design. The traditional process brings an added appeal to packaging design. The effect we are looking forward to working with is a 3D Embossing where the effect is much more striking and dramatic. The finished effect is very high end and so we would love to see this finish used in a very luxurious product packaging design. A limited edition or special collectors version of a product would be the ideal opportunity to use this finish.

3D Embossing Packaging design Ireland

5. Motion Cutting

Die cutting is a process by which a bespoke shape is cut away from material using a cutting template called a die or forme. This technique is commonly used on folders, business cards and other stationary. There are certain limitations in this in that the shape cannot be too intricate. A newer technique where a laser cuts away a design can be used to create extremely detailed and effective packaging designs. This finish would be very effective in cutting away a portion of the packaging to reveal a glimpse of the product within.

Cut out Packaging Design

6. Letterpress Textures and Patterns

Dating back to 1439, letterpress is the oldest form of printing. Traditionally used for decorative and vintage effects, the process usually involves a block template of raised letters that is inked and pressed onto the paper. A more modern take on this would be to use letterpress without ink to create a pattern or texture on the packaging design. This effect would create a wonderfully tactile finish for a unique packaging look.

Letterpress texture design

7. Glitter

Certainly not suitable for every design project but in the right scenario this print finish would create a standout design with a striking appearance. Glitter varnish would add a decorative and eye-catching coating that would give sparkle to your packaging. Definitely a finish we would love to use on a funky project.

Glitter on Packaging Design Ireland

8. 3D Spot UV

3D UV is a high gloss raised varnish. The fundamental difference between 3D UV and Spot UV is the height. Spot UV sits flat and 3D UV has the height between 1-3mm. This finish gives a modern feel and can be used to highlight certain aspects in the packaging design.

Raised Spot UV - Water effect printing

9. Soft Touch Coating

This print finish will create an effect so smooth and so subtle that the packaging will feel like silky velvet. The soft touch coating application creates a soft, velvety texture. We think this luxury package design finish would work very well with packaging for high-end luxurious gift products.

Soft touch finish effect for packaging

10. Edge Painting

If the edges of the material used to create the packaging design are visible an extra splash of colour can be added with painted edges. This finishing process involves covering the sides of a piece of print with a layer of ink or paint. We could see this effect working really well in a box created from thick card with a minimal black and white design so that the painted edges become the highlight of the striking packaging design.

Edge painting for packaging design

If you have a product that requires packaging you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to create striking packaging design that does your product justice.

Contact Anne on 086-2643716 or email anne@akgraphics.ie and we’ll take it from there.

You can also view some of previous packaging projects here.

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Craft Gin, Craft Vodka and Craft Whiskey Label Design

Craft Spirits Packaging  – What’s on the outside is just as important as what’s inside the bottle.

At first that statement might seem a bit bold but read on before you judge.
The US is leading the global growth of craft spirits. It’s fair to say that this trend is strongly reflected in Ireland. Instead of one or two options for Gin and Vodka you can now expect a wonderful selection of craft options in most bars and hotels around the country. Spirit drinkers are seeking brands with a quirky backstory and ideally brands their peers have not heard of. Local distilling meets a number of ideals; it supports local communities, has more natural ingredients and creates a more environmentally friendly product. In the US two in five millennials define themselves as creative and unique and it they have taken this ethos into their spirit – buying habits. In 2008 there were approximately 100 craft distilleries in the US but by 2014 this number had increased to nearly 600. It is forecast that craft-spirits share of the US spirits market could rise to as much as 8% by 2020.
Another trend that is set to grow is flavoured spirits. Traditionally craft distillers steered away from flavouring spirits as it was seen as less premium. However craft innovators are now using more premium, unusual and naturally flavourings and botanicals to help to differentiate their products. Research from Mintel’s Global New Products Database reveals that craft spirit launches increased by 265% between 2011 and 2015. This surge in craft spirits is backed globally by strong consumer demand for artisanal alcoholic beverages. But the surge also means more competition and so it’s more important than ever that your particular alcohol brand is strong and distinctive.
small batch label designs
When you start a new distillery you will have a thousand things you need to think about. Making your craft Gin, Vodka or Whiskey will most likely be your main focus, however how your product will look should not be a last-minute thought.  Your label design should tell your story. It should make your spirit stand out behind the bar and on the retail shelf. And most importantly it should help to sell bottles. If you take a look at the bottles on the shelves at present it’s clear which ones stand out as premium products. It can be the case that a small batch craft spirit that is distilled with love and care could be overlooked in favour of a different brand with more appealing packaging. It’s important not to let this happen to your craft product.
Craft Whiskey Label design

Producing and launching a new product is expensive and because bottling and packaging is almost the last step it’s likely the budget will be tight for this stage. However the cost of your alcohol package design isn’t just the finished artwork seen on your label – there is hours of research, sketching, refining, market testing, paper selection and print consultations. We put the same love and attention into our design work that you put into your distilling. All these things are what makes the difference between “ok” packaging and stunning packaging that will do justice to your craft spirit. A professionally designed label is vital to creating a look that will convince a new customer to buy it.

Craft Whiskey Label design

There are hundreds of different styles of spirits for a reason. Different people have different tastes and those people are looking for something specific. Part of our job is to find out the unique aspects of your product and to use your label to sell your story to the people who will be interested in it the minute they see your bottle. Creating a alcohol label to appeal to everyone is like trying to please all of the people all of the time, it’s not possible and it’s much more effective to focus on your brand story and personality to ensure that you do justice to your particular craft spirit.

In the end, our goal is to help distilleries sell spirits. We have years of experience in alcohol label design and work with specialist alcohol label printers who achieve amazing printed results. We firmly believe when it comes to craft spirits – what’s on the outside is just as important as what’s inside the bottle. Your alcohol label design and packaging is one of the main things that will encourage a customer to try your product for the first time, only after that will the quality of your spirit be experienced.
No matter what stage of your process you are at, whether you are ready to start bottling or you just have an idea, get in touch with us here in AKGraphics and we will work with you to create packaging that does your spirit justice.
Tel: +353 59 9133633 or email anne@akgraphics.ie
Craft Whiskey Packaging design

 

Packaging for Whiskey by AKGraphics

 

Lid design for Whiskey by AKGraphics

 

Single Malt Label design by AKGraphics

 

Irish Whiskey Packaging design by AKGraphics

 

Copper Pot Whiskey Label Design by AKGraphics

 

Gold foil detail on Whiskey Packaging design by AKGraphics

 

Poitin label design by AKGraphics
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T: +353 (0)59 9133633
E: info@akgraphics.ie

AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.