AKGraphics' Blog

Pop-up Shop Design – An Exciting Retail Venture

Through designing and creating the Walsh Whiskey Pop-up shop in Terminal 2 in Dublin airport we have gained the knowledge of how to go about this exciting retail venture. Here at AKGraphics we can help you through this process, we can collaborate our ideas together to get the most out the retail space. A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow”. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers.

It allows any enterprising individual to try out their ideas. It is a cheaper solution to all year rentals that reaches out to a new demographic. There is the possibility for online retailers to gain footfall particularly with the busier seasons.

Thinking of opening a pop-up shop but don’t know where to begin? We have gathered our inspiration sources that shows a variety of approaches for this creative retail solutions. The following are the top visual merchandising approaches that we are excited to use on these retail ventures. (Please note images below are to visual merchandising and display graphics only and are not showing design work from AKGraphics) You can view some of our visual merchandising for the Walsh Whiskey Pop-up shop here.

Dressing Bare Walls

Dressing up the Pop-up shop retail space can dramatically change this space. Well designed wall graphics can convert the bare walls into a whole new retail environment. Display stands can be created in keeping with the design of the wall graphics and branding to create a consistent shop appearance. The graphics can be fitted and finished in a variety of amazing techniques but can also be specifically designed to adapt to a new space.

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A New Space for the Brand

By changing the retail space the product is normally viewed it catches attention and can have a lasting brand impact. A short-term shop can take a product out of its normal sale space and offer a new light, most products are sold in shops with hundreds of other options, giving your product its own space really drives home the brand and all the products it has to offer. It’s the perfect space for a product launch event. It can also gain a new demographic and more footfall.

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Fashion Pop-up Shop Design

What to do when you’re facing a tight budget? Experiment with creative materials. It can display the fantastic workmanship that goes in to a Pop-up Store. Using simple display can create a different appeal. These three fashion Pop-up Shops use a very different approach using effective graphic design and visual merchandising.

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 How to Define the Shop in a Open Space

Kiosk-styled stands are the perfect opportunity to create a new Pop-up display, particularly in large open spaces such as airports and shopping centres. Using different structures really define the environment and subtle touches like floor graphics help to create this temporary retail space. By defining the space it creates a new retail environment that grabs the attention of passers by.

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Design of Visual Window Graphics

Visual window displays may be the first thing anyone sees and needs to have a lasting effect. This promotion display needs to right amount of pull to intrigue your audience and get foot traffic. Our attention span nowadays is short so this retail display needs to demand attention using text, colour, shape and engaging with the environment around. It can really highlight the product and create brand awareness.

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Weird and Wonderful

Sometimes pulling out all the stops can be a real pay-off. For these temporary retail ventures they created a new environment with an eye-catching appeal. These Pop-up shops and custom event furniture offer such different products but created a unique retail experience. These structures are movable and can be brought to any location. It is valuable retail opportunity that maximises the brand exposure.

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If you have an idea to create a Pop-up shop for your brand, but don’t know where to start you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to design a pop-up shop and create the perfect retail space that will create a buzz around your brand.

Contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

You can also view some of previous in other areas here.








 

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Effective Design Strategy for your Reports

Having worked closely with public and private organisations, AKGraphics recognise the importance of learning from our clients and getting to know their businesses.
When clients bring us in on a report design job at the very beginning we can help identity opportunities for improvement.

Working across all media AKGraphics help our clients to communicate with clarity and focus, ensuring that their message within their annual report is heard loud and clear. If you are looking for effective report design, or creative communications with a strong design strategy you need to consider AKGraphics. As you can see from the examples below AKGraphics have experience from short one page strategy design up to large annual report design. The end result of any report needs to engage your audience/stakeholders. Therefore if you want your business strategy or report to make an impact you need AKGraphics to implement this.

Key factors AKGraphics consider first in relation to an annual report/stratagy report design:

  • Arrange a detailed meeting first to understand our clients business objectives, understand the business and understand your target market. Full understanding of your business will ensure good design and that gets results – which results in positive PR
  • We will consider at this stage the shape and size of your printed report or strategy, bearing in mind your target audience and their requirements. Size is also a consideration in relation to postage costs and that will have an impact on the overall budget
  • Your business might only require a small or large print quantity for your report, AKGraphics can accommodate both options
  • Maybe no print is required you just want a downloadable PDF that works on a online platform, again that is not an issue
  • We consider the key content of the report or strategy with you, and how this is going to be designed in infographics or listcles format
  • Good photography might also be required and we might also have to purchase stock photography again AKGraphics can organise that for you
  • Be assured your content will be treated with the strictest of confidence in AKGraphics, as we have signed many confidential agreements (NDA) on behalf of our customers over the years
  • AKGraphics will make the report or strategy design coherent and memorable – this results in a very readable document
  • We will utilising white space in the design, therefore making it easier for the lazy reader to view the important sections quickly
  • Condensing lots of information into an infographic format, that’s standard practice on a daily basis in AKGraphics
  • We make sure a design solution is created on time and within budget, AKGraphics is used to working to tight deadlines – it’s part and parcel of our business

AKGraphics take the hard work away for our clients, so that they can rely on us to deliver on time and on schedule. We have built strong relationships with our customers over the years, therefore they know they can rely on us to understand there needs and also understand their business. We’re not just about great work, we also build great relationships!
AKGraphics is a graphic design studio based in Carlow. We are a group of experienced, talented people with a love of visual communication and design. We are committed to providing appropriate, well considered and high quality design solutions that clearly communicate your audience message, goals and voice to your client base. Annual reports can have a reputation for not being the most exciting design projects but with our creativity we can produce an interesting report or strategy that will engage your audience.

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Department social protection annual report

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Business Report for UCD

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Outstanding and unique packaging design

Having vast experience in the graphic design industry means that we have knowledge of a variety of special print finishes that can add an extra special touch to your product packaging design 

There are an infinite number of different combinations of materials, print finishes and techniques that can be used in the creation of unique packaging design. These are options and suggestions that would not necessarily be presented to you by all graphic design agencies. We take our interest in packaging design seriously and keep up-to-date on the latest trends so that we have access to a library of unique packaging design production options. In doing so we can work to produce creative and original packaging designs. At anyone time we will have a stock of samples that we can show to our clients and that we use as a source of inspiration. The following are the top 10 materials and print finishes that we are looking forward to using in some future packaging projects. (Please note images below are to show material and print finishes only and are not showing design work from AKGraphics.) You can view some of our previous packaging projects here.

1. Cork Label Material

We love this very thin layer of natural cork that can be used in unusual packaging design. Due to the nature of the raw material, there will be slight variations in tone and appearance which are ideal to effectively promote a natural product. This would make for very unique label for organic wine or perhaps a small batch gin or rum, or a homemade jam or chutney label design.

Unusual cool bottle label design

2. Disappearing ink

When you rub this ink is vanishes. We’re not really sure what we would use this for but if an unusual packaging design project comes along that has this requirement we will have the option available to us!

Disappearing ink for Packaging

3. Matt Foil Blocking

Foiling is one of the most popular finishing techniques. Pearlescent foiling is the most common option and creates a smooth and highly reflective surface. Gold, copper and silver foils look particularly striking in luxury packaging design. For a more unusual effect a matt foils could be used and we feel this would work extremely well in bold geometric modern packaging design.

packaging design with Matte foil block

4. 3D Embossing

Embossing and debossing is an effect where the surface is either raised or pressed down to create a design. The traditional process brings an added appeal to packaging design. The effect we are looking forward to working with is a 3D Embossing where the effect is much more striking and dramatic. The finished effect is very high end and so we would love to see this finish used in a very luxurious product packaging design. A limited edition or special collectors version of a product would be the ideal opportunity to use this finish.

3D Embossing Packaging design Ireland

5. Motion Cutting

Die cutting is a process by which a bespoke shape is cut away from material using a cutting template called a die or forme. This technique is commonly used on folders, business cards and other stationary. There are certain limitations in this in that the shape cannot be too intricate. A newer technique where a laser cuts away a design can be used to create extremely detailed and effective packaging designs. This finish would be very effective in cutting away a portion of the packaging to reveal a glimpse of the product within.

Cut out Packaging Design

6. Letterpress Textures and Patterns

Dating back to 1439, letterpress is the oldest form of printing. Traditionally used for decorative and vintage effects, the process usually involves a block template of raised letters that is inked and pressed onto the paper. A more modern take on this would be to use letterpress without ink to create a pattern or texture on the packaging design. This effect would create a wonderfully tactile finish for a unique packaging look.

Letterpress texture design

7. Glitter

Certainly not suitable for every design project but in the right scenario this print finish would create a standout design with a striking appearance. Glitter varnish would add a decorative and eye-catching coating that would give sparkle to your packaging. Definitely a finish we would love to use on a funky project.

Glitter on Packaging Design Ireland

8. 3D Spot UV

3D UV is a high gloss raised varnish. The fundamental difference between 3D UV and Spot UV is the height. Spot UV sits flat and 3D UV has the height between 1-3mm. This finish gives a modern feel and can be used to highlight certain aspects in the packaging design.

Raised Spot UV - Water effect printing

9. Soft Touch Coating

This print finish will create an effect so smooth and so subtle that the packaging will feel like silky velvet. The soft touch coating application creates a soft, velvety texture. We think this luxury package design finish would work very well with packaging for high-end luxurious gift products.

Soft touch finish effect for packaging

10. Edge Painting

If the edges of the material used to create the packaging design are visible an extra splash of colour can be added with painted edges. This finishing process involves covering the sides of a piece of print with a layer of ink or paint. We could see this effect working really well in a box created from thick card with a minimal black and white design so that the painted edges become the highlight of the striking packaging design.

Edge painting for packaging design

If you have a product that requires packaging you can contact us to arrange a meeting to have a chat about the different options. We can then put together a proposal and work with you to create striking packaging design that does your product justice.

Contact Anne on 086-2643716 or email anne@akgraphics.ie and we’ll take it from there.

You can also view some of previous packaging projects here.

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Craft Gin, Craft Vodka and Craft Whiskey Label Design

Craft Spirits Packaging  – What’s on the outside is just as important as what’s inside the bottle.

At first that statement might seem a bit bold but read on before you judge.
The US is leading the global growth of craft spirits. It’s fair to say that this trend is strongly reflected in Ireland. Instead of one or two options for Gin and Vodka you can now expect a wonderful selection of craft options in most bars and hotels around the country. Spirit drinkers are seeking brands with a quirky backstory and ideally brands their peers have not heard of. Local distilling meets a number of ideals; it supports local communities, has more natural ingredients and creates a more environmentally friendly product. In the US two in five millennials define themselves as creative and unique and it they have taken this ethos into their spirit – buying habits. In 2008 there were approximately 100 craft distilleries in the US but by 2014 this number had increased to nearly 600. It is forecast that craft-spirits share of the US spirits market could rise to as much as 8% by 2020.
Another trend that is set to grow is flavoured spirits. Traditionally craft distillers steered away from flavouring spirits as it was seen as less premium. However craft innovators are now using more premium, unusual and naturally flavourings and botanicals to help to differentiate their products. Research from Mintel’s Global New Products Database reveals that craft spirit launches increased by 265% between 2011 and 2015. This surge in craft spirits is backed globally by strong consumer demand for artisanal alcoholic beverages. But the surge also means more competition and so it’s more important than ever that your particular alcohol brand is strong and distinctive.
small batch label designs
When you start a new distillery you will have a thousand things you need to think about. Making your craft Gin, Vodka or Whiskey will most likely be your main focus, however how your product will look should not be a last-minute thought.  Your label design should tell your story. It should make your spirit stand out behind the bar and on the retail shelf. And most importantly it should help to sell bottles. If you take a look at the bottles on the shelves at present it’s clear which ones stand out as premium products. It can be the case that a small batch craft spirit that is distilled with love and care could be overlooked in favour of a different brand with more appealing packaging. It’s important not to let this happen to your craft product.
Craft Whiskey Label design

Producing and launching a new product is expensive and because bottling and packaging is almost the last step it’s likely the budget will be tight for this stage. However the cost of your alcohol package design isn’t just the finished artwork seen on your label – there is hours of research, sketching, refining, market testing, paper selection and print consultations. We put the same love and attention into our design work that you put into your distilling. All these things are what makes the difference between “ok” packaging and stunning packaging that will do justice to your craft spirit. A professionally designed label is vital to creating a look that will convince a new customer to buy it.

Craft Whiskey Label design

There are hundreds of different styles of spirits for a reason. Different people have different tastes and those people are looking for something specific. Part of our job is to find out the unique aspects of your product and to use your label to sell your story to the people who will be interested in it the minute they see your bottle. Creating a alcohol label to appeal to everyone is like trying to please all of the people all of the time, it’s not possible and it’s much more effective to focus on your brand story and personality to ensure that you do justice to your particular craft spirit.

In the end, our goal is to help distilleries sell spirits. We have years of experience in alcohol label design and work with specialist alcohol label printers who achieve amazing printed results. We firmly believe when it comes to craft spirits – what’s on the outside is just as important as what’s inside the bottle. Your alcohol label design and packaging is one of the main things that will encourage a customer to try your product for the first time, only after that will the quality of your spirit be experienced.
No matter what stage of your process you are at, whether you are ready to start bottling or you just have an idea, get in touch with us here in AKGraphics and we will work with you to create packaging that does your spirit justice.
Tel: +353 59 9133633 or email anne@akgraphics.ie
Craft Whiskey Packaging design

 

Packaging for Whiskey by AKGraphics

 

Lid design for Whiskey by AKGraphics

 

Single Malt Label design by AKGraphics

 

Irish Whiskey Packaging design by AKGraphics

 

Copper Pot Whiskey Label Design by AKGraphics

 

Gold foil detail on Whiskey Packaging design by AKGraphics

 

Poitin label design by AKGraphics
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Tips for Successful Ribbon Cutting Events, Product Launches and Promotional Events for your Company

Tips for Successful Ribbon Cutting Events, Product Launches and Promotional Events for your Company

So you are organising an event for your company, and you are thinking that it will be overwhelming, expensive, time-consuming … the list goes on.

However despite all of the hard work involved, these events are a very effective way to connect with your customers and suppliers. You can use events such as product launches to promote your new product successfully by ensuring that everything runs smoothly so that you make the best possible first impression. You can also use the event as a way of generating publicity and press coverage which can include social media mentions, online articles, printed reports in local or national newspapers and of course local and national TV. When you consider what a great opportunity for publicity your event can be you will want to make sure that you get all elements of the event to look fantastic and AKGraphics can help you with that.

Event Graphics Dublin Carlow by AKGraphics

So, what can we help you with? We think it’s a good idea to really focus on the most important elements of your event. Within the last 8 weeks we have worked with a number of our clients to make sure that their launches are a success and you will see some examples of our design work for them in our tips below.

TOP TIPS TO MAKE SURE YOUR EVENT IS A SUCCESS & LOOKS GREAT

1. Set the tone with INVITATION DESIGN

Your invitation design will set the tone for your event and it should depict the atmosphere of your event. AKGraphics will also discuss your options on the different types of invitations that are appropriate for corporate events.

For example you might not want or need to send physical invitations by post. In that case an online custom invitation is an ideal solution. They allow you to send and track the invitations quickly and easily. Plus once the digital invitations are received your intended delegates can rsvp immediately online. If you are organising an event whether large or small, online email invitations are a great tool to consider. Recently, AKGraphics designed an email invitation for UCD, which greatly helped the success of their event.

Digiital online invitation design Dublin Carlow

However if your event has a more formal feel a beautifully designed printed invitation may be a more appropriate option. AKGraphics will design your bespoke invitations and we will also present options on print finished such as foils and custom or unusual shapes. These special touches will ensure that the recipient of your invitation is eager to attend your event. Paper types and coloured envelopes can also add a special feel to your custom designed invitation. Below is our invitation design for Walsh Whiskey Distillery ribbon cutting event. You can read more about this event invitation design here.

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Of course if your event is open to your entire target market an open invitation in the form of a flyer, newspaper advert and online adverts will ensure that you reach a large audience. In this case the newspaper advert or online advert design needs to catch your target market’s attention and it needs to tempt them to attend your event. An effective example of this type of engaging and informative invitation design can be viewed below, where AKGraphics designed this invitation for Keenan’s Open Day.

Event_graphics_flyer_invitation_design1 Invitation design Dublin Carlow

2. Give out branded items that your attendees will take home with them

Although your event may only last one day or a few hours you will want the positive impact of the day to stay with your target market for longer than that.

It might be essential to give the attendees something, for example at a recent seminar for UCD Bord na Gaelic each delegate needed a printed schedule to follow the times and topics of each speaker. AKGraphics designed this booklet so that it was clear, concise, welcoming and informative. UCD were also able to use the design on a large presentation on a screen as a backdrop at the event. Read more about our bespoke branded items that helped make UCD’s event a success.

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Another nice option for events is to give the attendees a gift to take home. For the Walsh Whiskey Distillery ribbon cutting, AKGraphics designed a custom gift bag which were given to each attendee after being filled with a variety of branded gifts, including a custom designed box with whiskey tasting glass. Gift bags can be designed by AKGraphics to be any size and to match to your branding, in the case of Walsh Whiskey the bag also featured a copper foil to add a touch of luxury and prestige.

Event_graphics_custom_bag_design1 Event Graphics Dublin Carlow by AKGraphics

3. Brand your event with a range of DISPLAY SOLUTIONS these will all appear in photos / videos taken at the event

Of course items used to dress your event space will make the area look nice but the true role of these display items is to brand your event. You must remember that there will be many photographs taken at the event and possible even videos. It should be your aim that your company branding comes across in these photos and that the overall look of the event is memorable for all the potential customers attending.

At the recent ribbon cutting for Walsh Whiskey Distillery working alongside a PR company AKGraphics designed many of the display solutions that enhanced the launch day. These included large branded flags, temporary signage for the ribbon cutting, permanent signage which featured custom crafted oak elements. Also used were displays featuring the many different Whiskey box packaging designed by AKGraphics also. The ribbon cutting event received heavy press coverage which is always important when promoting a new product or service.

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If your event is taking place in a venue other that your own premises it will be important to focus your display solutions on portable options that you can use multiple times at different events. This means that you will get more use out of these display options. At the Keenan open day event that we worked on we designed flags and display boards. These are an ideal solution to add instant branding to any area and the  flags and boards could be seen on the coverage from the RTE News.

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If your event was carefully planned and executed well you will see the benefits in a stronger relationship with your target market, better brand awareness through the press coverage you will receive and increased product or service sales. Take for example the press received by the Keenan Open Day event which featured on the Six One news and Nine O’Clock News on RTE. The Walsh Whiskey Distillery ribbon cutting event also received impressive world-wide press coverage and publicity from a number of different outlets.

AKGraphics is a graphic design agency with over 22 year experience and because of this we are the ideal company to help you with some or all aspects of your event. From start to finish we will ensure that your event looks great and your attendees are left with positive memories associated with your brand. Contact us now on +353 59 9133633 or email Anne to discuss the different design options for your event.

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Luxury Bespoke Packaging Design for Walsh Whiskey Distillery

A beautiful bespoke design for a unique whiskey gift set

Luxury bespoke packaging design for Walsh Whiskey Distillery

If you are traveling through Dublin Airport and are looking for a unique Irish gift, consider Writers Tears Copper Pot Irish Whiskey mini gift-pack, wonderful designed, which will easily catch your eye in the whiskey department. This exclusive packaging design highlights the beauty of this unique whiskey gift set, currently available exclusively at The Loop Duty Free in Dublin Airport – a location with a vast array of eye-catching packaging. Walsh Whiskey Distillery Senior Global Sales Manager Shane Fitzharris commented: “We are delighted to be able to launch this in conjunction with The Irish Whiskey Collection and The Loop at Dublin Airport. We believe it will make a high-quality gift from those travelling from Ireland for whomever they are meeting in their travels abroad.”

The new packaging design pays tribute to Irish literature, a subject which Writers Tears uses as an inspiration across the wide variety of packaging under this brand. The mini-book gift pack bespoke design is based on a leather-bound book with extracts from ‘Dubliners’ by James Joyce. The packaging design features print finishes including copper foil and embossing which add to the luxury look of this gift box. The size of this custom package makes it an ideal gift size for transporting, plus you can also proudly display this gift in your library or on the mantelpiece. The magnetic opening of this gift box secures the three mini whiskey bottles within, a wonderful surprise on opening this gift pack.

It is extremely important to achieve a high end look in packaging design if you wish to position your products with other luxury gift items. With years of experience in bespoke spirits packaging design AKGraphics can assist you with any packaging design projects you may have. From initial ideas on box shapes and materials, to design and print finishes we will ensure that your packaging design stands out in a competitive retail environment. This packaging project was a wonderful challenge to execute and AKGraphics are delighted with the final result. Any Irish whiskey consequor would be thrilled to receive this uniquely designed gift pack.

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If this has peaked your interest you should also consider a visit to the Royal Oak, County Carlow, the home of Walsh Whiskey Distillery on the banks of the River Barrow. Walsh Whiskey Distillery is unique amongst independent Irish whiskey distilleries in producing all three styles of Irish whiskey – pot still, grain and malt – using two distilling lines (pot still and column still). Located on an 18th century estate comprising 40 acres of pastoral land, the distillery is the only independent Irish whiskey distillery producing all three styles of Irish whiskey. A unique visitor experience recommended to all.

If you are interested in discussing a packaging project that you have in mind contact Anne on +353 59 9133633 or email anne@akgraphics.ie

Luxury bespoke packaging design

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Truck Trailer Graphics – GAIN Feeds

Our graphic design services include vehicle graphic design.

One of the best places to get yourself noticed is on the road. GAIN Feeds asked us here at AKGraphics to design custom trailer graphics for their trucks. These custom livery graphics had to be big enough to catch a persons attention and had to get the message across instantly.

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The artwork had to be designed to the critical dimensions of the custom trailer built by Muldoon Transport Systems. This meant that our trailer design had to allow for port holes, cover and strap positions. Our trailer graphics were adapted to suit these restrictions.
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The overall design uses a combination of photography, illustration and typography. Using icons to inform your customers of your product range can have a better impact than text. This is why we decided to use illustrations of animals.

 

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If you are interested in having vehicle graphics designed or have another project in mind, contact Anne in AKGraphics at: anne@akgraphics.ie or call 059 913 3633

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Table Talker with Medical Infographic Design

Infographic design for a Table Talker for Aut Even Hospital

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Table talkers are a very popular promotional Point of Sale (POS) advertising device in restaurants. Table talkers have the advantage of close proximity to customers when they take a seat and consider what to eat.

Although most commonly found in cafes and bars these promotional items are not limited to the food industry. They can be used to great advantage in the hospitality industry, travel agencies, pharmaceutical, financial services and even medical industries as seen in this design project for Aut Even Hospital, Kilkenny.

Sometimes an informational flyer will not have the impact required, in these cases a table talker is a great alternative promotional tool. This is also evident at large conferences, trade shows and events.

Aut Even Hospital required a printed item that would explain to patients why they are repeatedly asked to confirm their identity in the hospital. The process of confirming a patient’s details is necessary in the hospital and the design for the table talker had to convey this in a clear way.

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By designing custom infographics the finished design for the table talker was clear and engaging. The use of bold colours also helped to ensure the design was eye-catching and appealing.

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More common uses for table talkers are for special offers, events, food and drink menus in bars, restaurants and cafes. Due to the ability for table talkers to instantly deliver your promotional message, they are very effective at instant communication for any target market.

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Click here to view more of our infographic design section.

Or if you are looking for our display section click here.

If you are interested in having table talkers designed for your business contact Anne on

+353 59 9133633 or email anne@akgraphics.ie

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T: +353 (0)59 9133633
E: info@akgraphics.ie

AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.