August 2017

Promoting your Tourist Destination – Design for the Tourism Sector

Promoting your Tourist Destination – Design for the Tourism Sector

With tourism on the rise there is no doubt that the tourism sector is getting busier. More and more people are visiting Ireland everyday. From holidays to business trips, people are coming to experience our culture and have a holiday of a lifetime. It may be their first time to set foot in Ireland or they’re coming home to see family that they haven’t seen in years, either way they will want to go do something everyday and make the most of their time here. Not to mention everyone on their staycation or mini-break looking to discover the hidden little gems around the nation.

Getting people to your tourist destination may look like a daunting task but with some clever marketing and some great design it could become the next ‘must see spot’.

The main thing to get tourism is to BE VISIBLE.

A logo is so important, it will be what your tourist spot is recognised by, from your website to your signage it will be constantly present and will give your destination distinction and make it memorable.

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Online presence is also so important. Before you book your holiday I guarantee you look up what to do and so does everyone else. Websites and social media should contain just enough information and design to get the viewer interested. You don’t want to overload them with information and it needs to be visually appealing. This is where design plays a vital role, if you were in a restaurant and saw a plate of food served to another diner that didn’t look to appetising you wouldn’t order it. Something that doesn’t look appealing people don’t want, and great graphic design is what makes your website appealing. Graphic design can have a major impact on tourism, it is the first thing the tourist sees and helps them make their decision as to where to go. A well designed website that is easy to navigate through will make their decision much easier.

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Keep your online presence updated. If opening hours change, change them online. If your running a special offer or having an event put it up, buy some online advertising or run a competition. Generate a buzz online and inform your market about whats happening.

www.quirkyglamping.town.ie is an amazing example of the power of social media. It began with Today Fm radio station by one presenter taking an interest in this innovative adventure. This then blew up on social media being shared and talked about by Irish people all over the world. The quirky glamping is still under construction but the owner, David McGowan was interviewed on The Late Late Show which is fantastic advertising. Never under estimate what social media can do. Embrace the endless opportunities that is has to offer.

There are several tourism boards marketing what there is to see and do in every corner in the country. Websites like tourismireland.ie, discoverireland.ie, irelandsancienteast.ie, www.visitwaterfordgreenway.com and wildatlanticway.com feature highlights, must-see destinations, events and where to eat. Getting in contact with them and getting featured on their website is an amazing opportunity. It’s an fantastic resource for tourists to discover what to do next on their holiday but it also builds on your visibility.

Print media is an area that should not be neglected, and it can offer great value for money especially with tourism.

One of the best ways to advertise in the tourist sector is brochures. A professionally designed leaflet or brochure put in the right places like hotels, cafes and other tourist hotspots that have a high volume of visitors can result in a greater footfall of the tourists you want to attract. Leaflets are a very cost effective way of advertising with a variety of formats, finishes and print quality, it can be a great asset. Leaflets can contain essential information like opening hours, how to get there and what to do. This information is exactly what a holiday maker needs to make a plan.

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Specialist magazines that are specifically targeted towards tourists are another promotional opportunity worth exploring, Cara is an Irish magazine specifically made for AER Lingus and put on their planes. With 88% of tourists flying in to the country sitting on the plane looking forward to their holiday it becomes a cleverly placed advert. Other glossy magazines that come with the weekend newspaper. Magazines such as Life with the Sunday Independent or Weekend that comes with the Irish Independent always have lists of what to do this weekend and must-see locations in Ireland. Buying advertising space in these kind of magazines is great because it is specifically targeting your market. Ensure that after spending money on your advert space in whichever publication you enlist that you get a professional graphic design agency to design your advert.

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If you’re running an event, a family day or just want to promote your location an eye catching poster design is the way to go. Many shops and businesses are happy to hang up a poster a support local businesses. A professionally designed poster will grab the attention of tourists passing through your town.

You don’t want the tourists to get lost on the way to visit you so don’t forget signage. Whether you are in a town or out in the country, clear well designed signage is needed. If people can’t find where you are they won’t look forever. Signage like road signage to direct them and a sign to let them know they are in the right spot.

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Once they’re there, customer service is key, people are more likely to trust recommendations from friends and family. Also it can create repeat business from locals. Branded clothing for staff helps your visitors know who to talk to or ask for assistance. It will also create a professional cohesive look.

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There are lots of ideas to big or small, when it comes to promoting your tourist destination, brochures, events, airport advertising and even advertising abroad. It all depends on budget but don’t worry, here at AKGraphics we can advise you on what you need to attract tourists.

If your looking into promoting your tourist destination and don’t know where to start contact Anne on 059 9133633 or email anne@akgraphics.ie and we’ll take it from there.

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Ploughing Championship Exhibitors Checklist

The National Ploughing Championship 2017 takes place in September (19th-21st) in Screggan, Co. Offaly. This event is one of the largest outdoor events in Europe with over 1,700 exhibitors and attendances of over 283,000 visitors.

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Things we can help you with

If you are an exhibitor you need to get your skates on in final preparation for this three day outdoor trade show event.

  • You have the stand organised at this stage so it’s time to get some final preparation in…
  • Trade stand graphics like signage with strong clear branding and messaging. Remember there are thousands of people a day attending this massive trade show so make it attractive and inviting to your stand.

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  • Branded clothing for your staff on the trade stand, plus name tags. This helps the attendees easily identify your staff and is also good advertising as your staff walk the show on lunch breaks etc.
  •  Printed Flyers, brochures, leaflets, postcards for your intended target market
  • Building on that database for your business at this trader show over the three days, you need a simple form for customers to fill on and maybe some encouragement also in relation to a competition for this as it entices your audience to take part!
  • Video demos for screens or tablets on your trade stand
  • Business cards for your staff to hand out
  • Branded promotional give aways (freebies) like branded memory sticks, pens, bags, notepads, hats, rain ponchos, again its down to budget. These type of promotional giveaways also come into play in relation to competitions held throughout the trade show days.
  • Competitions at your trade show – online or print – again it’s all about brand awareness.
  • Highlighting that new business offering at the stand, whether it’s a new machine or it’s a new app or it’s a news service offering. Here is a great stage to launch this and get great PR in relation to this for your business.
  • Specific photography area (mobile) at your trade stand, in relation to social media and again brand awareness

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  • Refreshments for your visitors to your trade stand, either branded coffee cups or water bottles or sweet treats to boost the energy level
  • Social media about your brand, your products your service offering…
  • Social media before the event to promote what stand and row number location you are in, plus daily updates on social media also throughout the trade show.
  • Converting leads to sales… that’s what it’s all about. All this hard work has to pay off so make it work for you and your audience.
  • Maybe catching the attention of the crowd in the car park before they enter into the show, again you need some bodies to assist you here…Or maybe as the crowds exit the show into the car park areas is another consideration

 

Things we can’t help you with
  • Start by getting a copy of The Irish Farmers Journal a week in advance, as they have will have a handy printed map of all the trade exhibitors, so you can get your bearings…
  • The best pair of waterproof walking shoes you can get! As your feet will be walked off you..
  • Rain gear just in case – as you never know what the weather will be like at the Ploughing Championships. Umbrellas are a bit of a nuisance at the ploughing as the tracks throughout the ploughing are so busy on a daily basis.
  • Knowing where the “nice” toilets are at the National Ploughing Championships!
  • Knowing the best place to get lunch is – where they serve good quality Irish food
  • If you are travelling a long distance it might be a good idea to hire out a campervan for the weekend to avoid those early starts
  • Knowing the best time to leave so you do not get stuck in traffic jams on the way home and also planning that route in advance
  • Remember where you parked your car!
  • Ready for day two of the ploughing…

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T: +353 (0)59 9133633
E: info@akgraphics.ie

AKGraphics Ltd.
Equity House,
Deerpark Business
Complex, Dublin Road,
Carlow, R93 K7W4, Ireland.